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L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.7

(based on 68 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Easy to use (48)
  • Great color (42)
  • Natural look (34)
  • Gentle (18)
  • Long-lasting (15)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Too harsh (4)
  • Difficult to use (3)

Best Uses

  • New look (32)
  • Touch ups (22)
  • Graying hair (18)
  • Thick hair (9)
  • Fine hair (8)
    • Commitment To Color:
    • Permanent (52), Semi-permanent (8)
    • Reviewer Profile:
    • Beauty conscious (38), Product junkie (16), Survivalist / minimalist (12)

Reviewed by 68 customers

Displaying reviews 1-10

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5.0

Great color

By Rose

from Peoria, Az

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use

Cons

    Best Uses

    • Touch Ups

    Comments about L'Oréal Preference True Brunettes:

    Easy to use and fast

    • Commitment To Color:
    • Semi-Permanent
     
    5.0

    Absolutely Love this color♡♡

    By Butterfly

    from N. Carolina

    About Me Minimalist

    Verified Reviewer

    Pros

    • Easy To Use
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

    • none

    Best Uses

    • New Look
    • Thicker Hair

    Comments about L'Oréal Preference True Brunettes:

    I was so glad to find this product again!!♡. Loreal changed the leter-number UL61 color to something called kissed Carmel . Did not look the same or compare. :-( For the life of me I cant figure out why they did that? I love this color. Its wonderful!! ☆☆ it is perfect for me and long lasting. Please keep carrying it. ♡

    • Commitment To Color:
    • Permanent
     
    3.0

    I would try this product again

    By Blind Beauty

    from Big rapids, mi

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

        Comments about L'Oréal Preference True Brunettes:

        The smell is overpowering but the product goea on easily and wipes away like no other hair product i've tried. It did not work in my hair. It made my roots light and that is it.

        • Commitment To Color:
        • Permanent
         
        5.0

        Love it!

        By Florida Blonde

        from Orlando,fl

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • On dark brown hair.Lightens it, strawberry blond

          Comments about L'Oréal Preference True Brunettes:

          Love this product!

          • Commitment To Color:
          • Permanent

          (1 of 1 customers found this review helpful)

           
          5.0

          Love this Color

          By LMurphy418

          from O'Fallon, IL

          About Me Minimalist

          Pros

          • Great Color
          • Versatile

          Cons

            Best Uses

            • Graying Hair
            • New Look

            Comments about L'Oréal Preference True Brunettes:

            Beautiful color for my ash brown hair. Love the color. Please don't stop carrying it.

            • Commitment To Color:
            • Permanent
             
            5.0

            I love this product

            By Dodie

            from St Joseph,MO

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • Natural Look

            Cons

            • Time Consuming

            Best Uses

            • Graying Hair

            Comments about L'Oréal Preference True Brunettes:

            I have a medium brown hair with silver grays this color gives me a light brown with blonde highlights

            • Commitment To Color:
            • Permanent
             
            5.0

            Best haircolor, with the most natural results

            By Cheryllee

            from Duncansville pa

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

              Best Uses

                Comments about L'Oréal Preference True Brunettes:

                I really liked it and will know what to buy. I appreciate the sales girl at ulta for helping me choose the product.

                 
                5.0

                I would use this product again

                By Stylemom

                from Selden ny

                About Me Product Junkie

                Verified Buyer

                Pros

                • Easy To Use
                • Great Color

                Cons

                  Best Uses

                  • New Look
                  • Thicker Hair
                  • Touch Ups

                  Comments about L'Oréal Preference True Brunettes:

                  Love the color and the even tone

                  • Commitment To Color:
                  • Permanent
                   
                  4.0

                  Love Color

                  By Cindi

                  from Lubbock tx

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • New Look

                    Comments about L'Oréal Preference True Brunettes:

                    Great color. Easy to use.

                    • Commitment To Color:
                    • Demi-Permanent
                     
                    4.0

                    Easy to use; great coverage

                    By Pamela83

                    from Tulsa, OK

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                      • Graying Hair
                      • Touch Ups

                      Comments about L'Oréal Preference True Brunettes:

                      East to use, covers gray completely, natural looking color.

                      • Commitment To Color:
                      • Permanent

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      3 Questions | 3 Answers
                      Displaying questions 1-3
                      • Q:

                        If I use this product, am I assured there will not be any brassiness after few shampooings?
                        Asked on 3/29/2017 by Linda d from Sarasota fl

                        1 answer

                        • Brand Expert

                          A:

                          This shade has an ash undertone, which is meant to tone down any warm tones in your hair. However, everyone's hair is different. If you are out in the sun a lot or have strong warm undertones, it is possible that you can start to see some warm tones as time goes on.

                          Answered on 3/30/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        Can LES TRUE BRUNETTES be used two months after using another Superior Preference permanent color BRASILIA?
                        Asked on 3/28/2017 by Gizmogurrl from CA

                        1 answer

                        • Brand Expert

                          A:

                          UL61 will not lift color-treated hair. Haircolor is unable to lighten existing haircolor. This shade will only work on uncolored dark hair. We hope this answers your question!

                          Answered on 3/29/2017 by Brand Expert from L'Oreal Paris Consumer Care
                      • Q:

                        Do I have to bleach my hair? My hair is dyed with lite red , and my roots are dark...
                        Asked on 3/16/2017 by pink lily from Orlando FL

                        1 answer

                        • Brand Expert

                          A:

                          Hello pink lily! We would not recommend that you bleach your hair before using the UL61. The UL 61 should be used on naturally medium brown hair or darker. On the previously colored areas on your hair the product will not be able to work. We hope this information was helpful!

                          Answered on 3/17/2017 by Brand Expert from L Oreal Paris
                      Displaying questions 1-3

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