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L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.7

(based on 407 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (52)
  • Great color (40)
  • True to color (34)
  • Natural look (30)
  • Gentle (17)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (30)
  • Touch ups (21)
  • Graying hair (16)
  • Fine hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (47), Semi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (37), Product junkie (15), Survivalist / minimalist (7)

Reviewed by 407 customers

Displaying reviews 1-10

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5.0

I would use this product again

By Stylemom

from Selden ny

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Great Color

Cons

    Best Uses

    • New Look
    • Thicker Hair
    • Touch Ups

    Comments about L'Oréal Preference True Brunettes:

    Love the color and the even tone

    • Commitment To Color:
    • Permanent
     
    4.0

    Love Color

    By Cindi

    from Lubbock tx

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • New Look

      Comments about L'Oréal Preference True Brunettes:

      Great color. Easy to use.

      • Commitment To Color:
      • Demi-Permanent
       
      4.0

      Easy to use; great coverage

      By Pamela83

      from Tulsa, OK

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • Touch Ups

        Comments about L'Oréal Preference True Brunettes:

        East to use, covers gray completely, natural looking color.

        • Commitment To Color:
        • Permanent

        (0 of 7 customers found this review helpful)

         
        1.0

        horrible

        By tasia

        from Sioux falls sd

        About Me Beauty Conscious

        Pros

          Cons

          • Time Consuming
          • Too Harsh

          Best Uses

            Comments about L'Oréal Preference True Brunettes:

            Hate it dont use it

            • Commitment To Color:
            • Semi-Permanent
             
            4.0

            Nice Ash Brown Color

            By Anonymous

            from California

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Effective

            Cons

              Best Uses

              • Tones Down Gold

              Comments about L'Oréal Preference True Brunettes:

              I've used the high-lift ash brown a couple times now and find that it gives a nice color and keeps the gold from coming through. Even my hairdresser noticed a difference mentioned that she likes the color of my hair. The high-lift ash version of this product gives a nice brown with less gold.

              • Hair Type:
              • Wavy Hair

              (2 of 2 customers found this review helpful)

               
              4.0

              Do not use this on previously dyed hair

              By Daylen

              from Pinetops, NC

              About Me Beauty Conscious

              Verified Reviewer

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Versatile

              Cons

                Best Uses

                • New Look
                • Touch Ups

                Comments about L'Oréal Preference True Brunettes:

                I think anyone should know before buying this product that:

                1. If you previously dyed you hair a darker color, it is not going to lift the hair color pigments. That can only be done by bleaching or if your hair is not in the best of condition...use color oops...then use a regular Ashe Blonde dye over that...

                2. If you have previously bleached or lightened your hair, your hair is currently very porous and it is just going to soak in all of this color and probably will not give you your desired results...

                With that being said, apply this to your virgin hair or just on your darker root growth and I think you will like it very much! It is a lot less damaging! I have seen several people to do this in between highlights and the result is lovely...you can find a few reviews on youtube also!

                Hope this helps someone!

                • Commitment To Color:
                • Permanent

                (2 of 2 customers found this review helpful)

                 
                5.0

                Love it

                By Desparate

                from Raleigh, NC

                About Me Product Junkie

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • Thicker Hair

                  Comments about L'Oréal Preference True Brunettes:

                  Very dependable and colors true to advertisement.

                  • Commitment To Color:
                  • Permanent

                  (3 of 3 customers found this review helpful)

                   
                  4.0

                  Surprisingly good results

                  By WhyKnot

                  from OnTheGreatLoop

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective
                  • Good Value

                  Cons

                  • Strong smell

                  Best Uses

                  • Dry/Damaged Hair

                  Comments about L'Oréal Preference True Brunettes:

                  I was born with blonde hair which darkened through my teens and I've always tried to get back that soft honey blonde. Hi-Lift Ash brown came out perfectly. It even left it's own highlights so I didn't need the second treatment of ombre. I can't guarantee that wasn't from alot of sun exposure over the summer though. It was easy to use but did have enough odor to make my eyes burn until I turned on the bathroom vent fan. It also covered my random gray coming through the roots. Under my brown is some auburn and I had it colored dark red about a year ago. This product subtracted most of the red with only a glitter of it left in the honey blonde. I will buy UL61 again and highly recommend.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Although my hair did not ...

                  By ScarlettS

                  from Undisclosed

                  Comments about L'Oréal Preference True Brunettes:

                  Although my hair did not turn out at all like the cover of the box the color I got is beautiful! It looks as if I had gotten it done professionally since there are so many highlights! I found my perfect color! Thanks!

                   
                  5.0

                  Adore this product! Very ...

                  By Displaced NYer

                  from Undisclosed

                  Comments about L'Oréal Preference True Brunettes:

                  Adore this product! Very natural looking and I get tons of compliments. Wish it wasn't so hard to find in stores. Target lists it as available online but won't ship to NC! Can't even find it on Amazon! Has it been discontinued?

                  Displaying reviews 1-10

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