skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Preference True Brunettes
L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Item 2097337

Color:Ultra Light Ash Brown UL61

Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

Details+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.2

(based on 260 reviews)

58%

of respondents would recommend this to a friend.

Pros

  • Easy to use (48)
  • Great color (43)
  • Natural look (34)
  • Gentle (18)
  • Long-lasting (15)

Cons

  • Color misrepresented (13)
  • Smells bad (11)
  • Doesn't last (6)
  • Too harsh (4)
  • Difficult to use (3)

Best Uses

  • New look (33)
  • Touch ups (22)
  • Graying hair (18)
  • Thick hair (9)
  • Fine hair (8)
    • Commitment To Color:
    • Permanent (54), Semi-permanent (8)
    • Reviewer Profile:
    • Beauty conscious (40), Product junkie (16), Survivalist / minimalist (12)

Reviewed by 260 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Hated this product. Turned my hair gray.

By Turtle

from Michigan

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Color Misrepresented

    Best Uses

      Comments about L'Oréal Preference True Brunettes:

      This product on the L'Oréal website, sold this product as carmel highlights. Did not say, do not use if you have colored gray hair, it will turn more gray. It was so terrible.

      • Commitment To Color:
      • Permanent

      (0 of 3 customers found this review helpful)

       
      4.0

      Great features!

      By Jacky13

      from Chi , IL

      Comments about L'Oréal Preference True Brunettes:

      I bought this a month ago and I really see a difference in my eye lashes.

      (0 of 3 customers found this review helpful)

       
      5.0

      Great coverage

      By Belindaw12

      from Omaha, NE

      Comments about L'Oréal Preference True Brunettes:

      I love this foundation so much. It great for the summer and it covers up my oily skin. I love this product so much that I am almost out and will be needing to buy another one. [This review was collected as part of a promotion.]

      (0 of 2 customers found this review helpful)

       
      5.0

      I'm loving it

      By Warkunt

      from Bylas, AZ

      Comments about L'Oréal Preference True Brunettes:

      After buying this I'm in love. Light weight and great on the skin. Overall perfect. Its a must get [This review was collected as part of a promotion.]

      (0 of 1 customers found this review helpful)

       
      5.0

      Love it!

      By Lnlancaster

      from hillsboro, KY

      Comments about L'Oréal Preference True Brunettes:

      I bought this product last week and I LOVE the coverage! I have a lot of redness in my face so it is hard to find a foundation that covers, but this sure did!

      (0 of 1 customers found this review helpful)

       
      5.0

      Blends Very Well

      By Nikk951

      from Riverside, CA

      Comments about L'Oréal Preference True Brunettes:

      Tried This A Week Ago & I Love It. Matches My Skin Tone So Well. Blends Easy. No Dull Smell. Great Buy. [This review was collected as part of a promotion.]

      (0 of 1 customers found this review helpful)

       
      5.0

      Works very well!

      By Cherylyn

      from Chi , IL

      Comments about L'Oréal Preference True Brunettes:

      I bought this a month ago and I couldn't be happier with the results!

      (0 of 1 customers found this review helpful)

       
      4.0

      Good, even for someone who's bad at makeup

      By RubyJean

      from Canyon, TX

      Comments about L'Oréal Preference True Brunettes:

      I've been using this eyeliner for a while, but I can't seem to get it to go on smoothly. It's probably just a lack of experience on my part, I've only recently begun trying to actually do my makeup. It's lasted a long time, but I rarely actually use it so that's probably why. It hasn't dried out at all though.

      (0 of 1 customers found this review helpful)

       
      1.0

      Big disappointment

      By kec58

      from Denver, CO, United States

      Comments about L'Oréal Preference True Brunettes:

      I bought one of these pencils several months ago and it was a dud for all the reasons mentioned here. Impossible to sharpen. Then, foolishly, I forgot and bought another one last week! More money down the drain. L'Oreal, obviously your product isn't working for a lot of people. Look at all these reviews and dissatisfied customers. I trust your brand with so many other products, so it is hugely disappointing to have had this experience.

      (0 of 1 customers found this review helpful)

       
      5.0

      Love it

      By Prpleberry

      from Bloomfield, MO

      Comments about L'Oréal Preference True Brunettes:

      Love how light it is once applied. I have dry but oily skin and you couldn't tell once applied [This review was collected as part of a promotion.]

      Displaying reviews 1-10

      Back to top

      Previous | Next »

      Q&A

      Product Q&A

      Ask a question

      Do you have questions about this product?

      Get answers from in-house experts.

      3 Questions | 3 Answers
      Displaying questions 1-3
      • Q:

        If I use this product, am I assured there will not be any brassiness after few shampooings?
        Asked on 3/29/2017 by Linda d from Sarasota fl

        1 answer

        • Brand Expert

          A:

          This shade has an ash undertone, which is meant to tone down any warm tones in your hair. However, everyone's hair is different. If you are out in the sun a lot or have strong warm undertones, it is possible that you can start to see some warm tones as time goes on.

          Answered on 3/30/2017 by Brand Expert from L Oreal Paris
      • Q:

        Can LES TRUE BRUNETTES be used two months after using another Superior Preference permanent color BRASILIA?
        Asked on 3/28/2017 by Gizmogurrl from CA

        1 answer

        • Brand Expert

          A:

          UL61 will not lift color-treated hair. Haircolor is unable to lighten existing haircolor. This shade will only work on uncolored dark hair. We hope this answers your question!

          Answered on 3/29/2017 by Brand Expert from L'Oreal Paris Consumer Care
      • Q:

        Do I have to bleach my hair? My hair is dyed with lite red , and my roots are dark...
        Asked on 3/16/2017 by pink lily from Orlando FL

        1 answer

        • Brand Expert

          A:

          Hello pink lily! We would not recommend that you bleach your hair before using the UL61. The UL 61 should be used on naturally medium brown hair or darker. On the previously colored areas on your hair the product will not be able to work. We hope this information was helpful!

          Answered on 3/17/2017 by Brand Expert from L Oreal Paris
      Displaying questions 1-3

      Do you have a question about this product?