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L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.7

(based on 66 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to use (46)
  • Great color (41)
  • Natural look (33)
  • Gentle (18)
  • Long-lasting (14)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Too harsh (4)
  • Difficult to use (3)

Best Uses

  • New look (31)
  • Touch ups (21)
  • Graying hair (18)
  • Fine hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (51), Semi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (38), Product junkie (15), Survivalist / minimalist (11)

Reviewed by 66 customers

Displaying reviews 1-10

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3.0

I would try this product again

By Blind Beauty

from Big rapids, mi

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

      Comments about L'Oréal Preference True Brunettes:

      The smell is overpowering but the product goea on easily and wipes away like no other hair product i've tried. It did not work in my hair. It made my roots light and that is it.

      • Commitment To Color:
      • Permanent
       
      5.0

      Love it!

      By Florida Blonde

      from Orlando,fl

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • On dark brown hair.Lightens it, strawberry blond

        Comments about L'Oréal Preference True Brunettes:

        Love this product!

        • Commitment To Color:
        • Permanent

        (1 of 1 customers found this review helpful)

         
        5.0

        Love this Color

        By LMurphy418

        from O'Fallon, IL

        About Me Minimalist

        Pros

        • Great Color
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • New Look

          Comments about L'Oréal Preference True Brunettes:

          Beautiful color for my ash brown hair. Love the color. Please don't stop carrying it.

          • Commitment To Color:
          • Permanent
           
          5.0

          I love this product

          By Dorothy Frank

          from St Joseph Missouri

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

          • Time Consuming

          Best Uses

          • Graying Hair

          Comments about L'Oréal Preference True Brunettes:

          I have a medium brown hair with silver grays this color gives me a light brown with blonde highlights

          • Commitment To Color:
          • Permanent
           
          5.0

          Best haircolor, with the most natural results

          By Cheryllee

          from Duncansville pa

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Natural Look

          Cons

            Best Uses

              Comments about L'Oréal Preference True Brunettes:

              I really liked it and will know what to buy. I appreciate the sales girl at ulta for helping me choose the product.

               
              5.0

              I would use this product again

              By Stylemom

              from Selden ny

              About Me Product Junkie

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color

              Cons

                Best Uses

                • New Look
                • Thicker Hair
                • Touch Ups

                Comments about L'Oréal Preference True Brunettes:

                Love the color and the even tone

                • Commitment To Color:
                • Permanent
                 
                4.0

                Love Color

                By Cindi

                from Lubbock tx

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Natural Look

                Cons

                  Best Uses

                  • Graying Hair
                  • New Look

                  Comments about L'Oréal Preference True Brunettes:

                  Great color. Easy to use.

                  • Commitment To Color:
                  • Demi-Permanent
                   
                  4.0

                  Easy to use; great coverage

                  By Pamela83

                  from Tulsa, OK

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about L'Oréal Preference True Brunettes:

                    East to use, covers gray completely, natural looking color.

                    • Commitment To Color:
                    • Permanent

                    (0 of 9 customers found this review helpful)

                     
                    1.0

                    horrible

                    By tasia

                    from Sioux falls sd

                    About Me Beauty Conscious

                    Pros

                      Cons

                      • Time Consuming
                      • Too Harsh

                      Best Uses

                        Comments about L'Oréal Preference True Brunettes:

                        Hate it dont use it

                        • Commitment To Color:
                        • Semi-Permanent
                         
                        4.0

                        Nice Ash Brown Color

                        By Anonymous

                        from California

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Easy To Use
                        • Effective

                        Cons

                          Best Uses

                          • Tones Down Gold

                          Comments about L'Oréal Preference True Brunettes:

                          I've used the high-lift ash brown a couple times now and find that it gives a nice color and keeps the gold from coming through. Even my hairdresser noticed a difference mentioned that she likes the color of my hair. The high-lift ash version of this product gives a nice brown with less gold.

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

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