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L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

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Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.5

(based on 102 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Easy to use (48)
  • Great color (42)
  • Natural look (34)
  • Gentle (18)
  • Long-lasting (15)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Too harsh (4)
  • Difficult to use (3)

Best Uses

  • New look (32)
  • Touch ups (22)
  • Graying hair (18)
  • Thick hair (9)
  • Fine hair (8)
    • Commitment To Color:
    • Permanent (52), Semi-permanent (8)
    • Reviewer Profile:
    • Beauty conscious (38), Product junkie (16), Survivalist / minimalist (12)

Reviewed by 102 customers

Displaying reviews 1-10

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1.0

Product has changed !!

By Maria Singh

from Cleveland, OH, United States

Comments about L'Oréal Preference True Brunettes:

I've been using this product for years..loved it!! But recently I noticed the packaging is a a bit different and the product is not the same ..its way too oily .I really wish you didn't change anything about it..It was perfect!!! It also doesn't stay on and in place for as long as the older product would. Overall I will not be purchasing it again.

 
2.0

Formula change :(

By ShayeSixx

from Nashville, TN, United States

Comments about L'Oréal Preference True Brunettes:

I have been using the concealer for a few years now as a foundation. It was perfect for my extremely oily skin and great and covering acne scars, but the most recent time I purchased it I could immediately tell that the stick looked shiny. It goes on super oily now and makes my skin an oily mess. I am so upset because it used to be my favorite makeup product!

 
1.0

Don't Buy!

By Nat1895

from Fort Worth, TX

Comments about L'Oréal Preference True Brunettes:

Sadly don't waste your money on this. It did not do anything it claimed and if you just spend few extra bucks you could buy a high end one that's way better then this.

 
3.0

bad bottle design

By msorcitaft

from , Fredonia, N.Y.

Comments about L'Oréal Preference True Brunettes:

Hello....I used this product for the first time and really like it, but will not purchase again due to a poor bottle design. I have tried everything to get the product down in the last 5th of the bottle out....to no avail. What a waste! This makes the product that much more expensive. If you change to a jar, I would purchase again.

(1 of 1 customers found this review helpful)

 
1.0

Can't sharpen the liner

By Sherbear1130

from ,

Comments about L'Oréal Preference True Brunettes:

I purchased2 of the liners in Cobalt Blue. I love the color and it stays on very well BUT I cannot get any color to come up from twisting the bottom. After reading another review, I see that you have to purchase a sharpener to sharpen it, which, obviously, I did not know. A little disappointed.

(2 of 2 customers found this review helpful)

 
1.0

Pain

By Molly1928

from ,

Comments about L'Oréal Preference True Brunettes:

I have bought 3 of these. My daughter I think threw hers out! I managed to figure out another way to use one and got through maybe most of it. I'm on eyeliner two of mine and just now read that it has to be sharpened. Why? Why even put a twist bottom? Really, what is its purpose? I wonder how many people have just thrown them out and bought from another company.

 
3.0

Not for chemiclly damaged hair!

By Heidic951

from ,

Comments about L'Oréal Preference True Brunettes:

Before and after not much difference I got this in the mail during post on so haven't gotten around to reviewing it until now . My hair got super damaged when I dyed it burgundy and then stripped it and bleached it in a matter of two weeks. not a great idea. So I was hoping this would work with NY frizzy hair if I don't blow dry it. It smells amazing first of all. The packaging also catches my attention. As far as getting rid of frizz and not leaving my hair crunchy it didn't do as promised. Really disappointed. When I styled it and then applied it it did give me a polished look tho #AirDryIt #contest #ad @LorealHair @Influenster

 
2.0

Not so frizz resistant

By Erika45

from South Carolina, United States

Comments about L'Oréal Preference True Brunettes:

I really wanted to love this product. It smells good and the packaging is cute but my hair was just as frizzy as ever is in this Southern humidity. I'm guessing it would be better suited for this living in areas with little to no humidity. I received this product compliments of Influenster for testing purposes. All opinions are my own.

(1 of 1 customers found this review helpful)

 
5.0

Smells soooo good!

By Unmasked Beauty

from New Mexico, United States

Comments about L'Oréal Preference True Brunettes:

I really love the new L'oreal "Air Dry It" Undone Style Cream. It's a very liquid-y lightweight consistency in the hands while applying and stays that way once I put it into my hair. I just use this when my hair is still damp and it stays manageable throughout the rest of the day. Also works great on already dry hair as a touch up. My absolute favorite thing about this is the smell. If there was a perfume in this exact scent I would buy it. Disclosure: I received this product free/complimentary from Influenster for testing purposes, but all opinions are your own.

(2 of 2 customers found this review helpful)

 
1.0

awful

By samd

from ,

Comments about L'Oréal Preference True Brunettes:

goes on smoothly and shows up bold but it smudges so bad EVERYWHERE and by the time you go to take makeup off the eyeliner is in pieces all in your eyes and it's basically impossible to get out. trying to get it all out is painful because of how much is in there.

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Q&A

Product Q&A

Do you have questions about this product?

Get answers from in-house experts.

3 Questions | 3 Answers
Displaying questions 1-3
  • Q:

    If I use this product, am I assured there will not be any brassiness after few shampooings?
    Asked on 3/29/2017 by Linda d from Sarasota fl

    1 answer

    • Brand Expert

      A:

      This shade has an ash undertone, which is meant to tone down any warm tones in your hair. However, everyone's hair is different. If you are out in the sun a lot or have strong warm undertones, it is possible that you can start to see some warm tones as time goes on.

      Answered on 3/30/2017 by Brand Expert from L Oreal Paris
  • Q:

    Can LES TRUE BRUNETTES be used two months after using another Superior Preference permanent color BRASILIA?
    Asked on 3/28/2017 by Gizmogurrl from CA

    1 answer

    • Brand Expert

      A:

      UL61 will not lift color-treated hair. Haircolor is unable to lighten existing haircolor. This shade will only work on uncolored dark hair. We hope this answers your question!

      Answered on 3/29/2017 by Brand Expert from L'Oreal Paris Consumer Care
  • Q:

    Do I have to bleach my hair? My hair is dyed with lite red , and my roots are dark...
    Asked on 3/16/2017 by pink lily from Orlando FL

    1 answer

    • Brand Expert

      A:

      Hello pink lily! We would not recommend that you bleach your hair before using the UL61. The UL 61 should be used on naturally medium brown hair or darker. On the previously colored areas on your hair the product will not be able to work. We hope this information was helpful!

      Answered on 3/17/2017 by Brand Expert from L Oreal Paris
Displaying questions 1-3

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