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L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.7

(based on 408 reviews)

69%

of respondents would recommend this to a friend.

Pros

  • Easy to use (53)
  • Great color (41)
  • True to color (34)
  • Natural look (31)
  • Gentle (17)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Bad smell (5)
  • Brassy (5)

Best Uses

  • New look (30)
  • Touch ups (21)
  • Graying hair (16)
  • Fine hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (47), Semi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (37), Product junkie (15), Survivalist / minimalist (8)

Reviewed by 408 customers

Displaying reviews 1-10

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5.0

Best haircolor, with the most natural results

By Cheryllee

from Duncansville pa

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

      Comments about L'Oréal Preference True Brunettes:

      I really liked it and will know what to buy. I appreciate the sales girl at ulta for helping me choose the product.

       
      5.0

      I would use this product again

      By Stylemom

      from Selden ny

      About Me Product Junkie

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color

      Cons

        Best Uses

        • New Look
        • Thicker Hair
        • Touch Ups

        Comments about L'Oréal Preference True Brunettes:

        Love the color and the even tone

        • Commitment To Color:
        • Permanent
         
        4.0

        Love Color

        By Cindi

        from Lubbock tx

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • New Look

          Comments about L'Oréal Preference True Brunettes:

          Great color. Easy to use.

          • Commitment To Color:
          • Demi-Permanent
           
          4.0

          Easy to use; great coverage

          By Pamela83

          from Tulsa, OK

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about L'Oréal Preference True Brunettes:

            East to use, covers gray completely, natural looking color.

            • Commitment To Color:
            • Permanent

            (0 of 7 customers found this review helpful)

             
            1.0

            horrible

            By tasia

            from Sioux falls sd

            About Me Beauty Conscious

            Pros

              Cons

              • Time Consuming
              • Too Harsh

              Best Uses

                Comments about L'Oréal Preference True Brunettes:

                Hate it dont use it

                • Commitment To Color:
                • Semi-Permanent
                 
                4.0

                Nice Ash Brown Color

                By Anonymous

                from California

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Effective

                Cons

                  Best Uses

                  • Tones Down Gold

                  Comments about L'Oréal Preference True Brunettes:

                  I've used the high-lift ash brown a couple times now and find that it gives a nice color and keeps the gold from coming through. Even my hairdresser noticed a difference mentioned that she likes the color of my hair. The high-lift ash version of this product gives a nice brown with less gold.

                  • Hair Type:
                  • Wavy Hair

                  (2 of 2 customers found this review helpful)

                   
                  4.0

                  Do not use this on previously dyed hair

                  By Daylen

                  from Pinetops, NC

                  About Me Beauty Conscious

                  Verified Reviewer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Long-Lasting
                  • Natural Look
                  • Versatile

                  Cons

                    Best Uses

                    • New Look
                    • Touch Ups

                    Comments about L'Oréal Preference True Brunettes:

                    I think anyone should know before buying this product that:

                    1. If you previously dyed you hair a darker color, it is not going to lift the hair color pigments. That can only be done by bleaching or if your hair is not in the best of condition...use color oops...then use a regular Ashe Blonde dye over that...

                    2. If you have previously bleached or lightened your hair, your hair is currently very porous and it is just going to soak in all of this color and probably will not give you your desired results...

                    With that being said, apply this to your virgin hair or just on your darker root growth and I think you will like it very much! It is a lot less damaging! I have seen several people to do this in between highlights and the result is lovely...you can find a few reviews on youtube also!

                    Hope this helps someone!

                    • Commitment To Color:
                    • Permanent

                    (2 of 2 customers found this review helpful)

                     
                    5.0

                    Love it

                    By Desparate

                    from Raleigh, NC

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                      • Graying Hair
                      • Thicker Hair

                      Comments about L'Oréal Preference True Brunettes:

                      Very dependable and colors true to advertisement.

                      • Commitment To Color:
                      • Permanent

                      (3 of 3 customers found this review helpful)

                       
                      4.0

                      Surprisingly good results

                      By WhyKnot

                      from OnTheGreatLoop

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Effective
                      • Good Value

                      Cons

                      • Strong smell

                      Best Uses

                      • Dry/Damaged Hair

                      Comments about L'Oréal Preference True Brunettes:

                      I was born with blonde hair which darkened through my teens and I've always tried to get back that soft honey blonde. Hi-Lift Ash brown came out perfectly. It even left it's own highlights so I didn't need the second treatment of ombre. I can't guarantee that wasn't from alot of sun exposure over the summer though. It was easy to use but did have enough odor to make my eyes burn until I turned on the bathroom vent fan. It also covered my random gray coming through the roots. Under my brown is some auburn and I had it colored dark red about a year ago. This product subtracted most of the red with only a glitter of it left in the honey blonde. I will buy UL61 again and highly recommend.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Although my hair did not ...

                      By ScarlettS

                      from Undisclosed

                      Comments about L'Oréal Preference True Brunettes:

                      Although my hair did not turn out at all like the cover of the box the color I got is beautiful! It looks as if I had gotten it done professionally since there are so many highlights! I found my perfect color! Thanks!

                      Displaying reviews 1-10

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