skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Preference True Brunettes
L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

Ask a Question
Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

Details+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.7

(based on 65 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to use (45)
  • Great color (40)
  • Natural look (32)
  • Gentle (17)
  • Long-lasting (14)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Too harsh (4)
  • Difficult to use (3)

Best Uses

  • New look (31)
  • Touch ups (21)
  • Graying hair (18)
  • Fine hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (50), Semi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (37), Product junkie (15), Survivalist / minimalist (11)

Reviewed by 65 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it!

By Florida Blonde

from Orlando,fl

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • On dark brown hair.Lightens it, strawberry blond

    Comments about L'Oréal Preference True Brunettes:

    Love this product!

    • Commitment To Color:
    • Permanent
     
    5.0

    Love this Color

    By LMurphy418

    from O'Fallon, IL

    About Me Minimalist

    Pros

    • Great Color
    • Versatile

    Cons

      Best Uses

      • Graying Hair
      • New Look

      Comments about L'Oréal Preference True Brunettes:

      Beautiful color for my ash brown hair. Love the color. Please don't stop carrying it.

      • Commitment To Color:
      • Permanent
       
      5.0

      I love this product

      By Dorothy Frank

      from St Joseph Missouri

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

      • Time Consuming

      Best Uses

      • Graying Hair

      Comments about L'Oréal Preference True Brunettes:

      I have a medium brown hair with silver grays this color gives me a light brown with blonde highlights

      • Commitment To Color:
      • Permanent
       
      5.0

      Best haircolor, with the most natural results

      By Cheryllee

      from Duncansville pa

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

          Comments about L'Oréal Preference True Brunettes:

          I really liked it and will know what to buy. I appreciate the sales girl at ulta for helping me choose the product.

           
          5.0

          I would use this product again

          By Stylemom

          from Selden ny

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color

          Cons

            Best Uses

            • New Look
            • Thicker Hair
            • Touch Ups

            Comments about L'Oréal Preference True Brunettes:

            Love the color and the even tone

            • Commitment To Color:
            • Permanent
             
            4.0

            Love Color

            By Cindi

            from Lubbock tx

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • New Look

              Comments about L'Oréal Preference True Brunettes:

              Great color. Easy to use.

              • Commitment To Color:
              • Demi-Permanent
               
              4.0

              Easy to use; great coverage

              By Pamela83

              from Tulsa, OK

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Easy To Use
              • Great Color
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about L'Oréal Preference True Brunettes:

                East to use, covers gray completely, natural looking color.

                • Commitment To Color:
                • Permanent

                (0 of 8 customers found this review helpful)

                 
                1.0

                horrible

                By tasia

                from Sioux falls sd

                About Me Beauty Conscious

                Pros

                  Cons

                  • Time Consuming
                  • Too Harsh

                  Best Uses

                    Comments about L'Oréal Preference True Brunettes:

                    Hate it dont use it

                    • Commitment To Color:
                    • Semi-Permanent
                     
                    4.0

                    Nice Ash Brown Color

                    By Anonymous

                    from California

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective

                    Cons

                      Best Uses

                      • Tones Down Gold

                      Comments about L'Oréal Preference True Brunettes:

                      I've used the high-lift ash brown a couple times now and find that it gives a nice color and keeps the gold from coming through. Even my hairdresser noticed a difference mentioned that she likes the color of my hair. The high-lift ash version of this product gives a nice brown with less gold.

                      • Hair Type:
                      • Wavy Hair

                      (2 of 2 customers found this review helpful)

                       
                      4.0

                      Do not use this on previously dyed hair

                      By Daylen

                      from Pinetops, NC

                      About Me Beauty Conscious

                      Verified Reviewer

                      Pros

                      • Easy To Use
                      • Gentle
                      • Great Color
                      • Long-Lasting
                      • Natural Look
                      • Versatile

                      Cons

                        Best Uses

                        • New Look
                        • Touch Ups

                        Comments about L'Oréal Preference True Brunettes:

                        I think anyone should know before buying this product that:

                        1. If you previously dyed you hair a darker color, it is not going to lift the hair color pigments. That can only be done by bleaching or if your hair is not in the best of condition...use color oops...then use a regular Ashe Blonde dye over that...

                        2. If you have previously bleached or lightened your hair, your hair is currently very porous and it is just going to soak in all of this color and probably will not give you your desired results...

                        With that being said, apply this to your virgin hair or just on your darker root growth and I think you will like it very much! It is a lot less damaging! I have seen several people to do this in between highlights and the result is lovely...you can find a few reviews on youtube also!

                        Hope this helps someone!

                        • Commitment To Color:
                        • Permanent

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »