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It's A 10 Potion 10 Miracle Repair Shampoo

It's A 10

Potion 10 Miracle Repair Shampoo

Item #: 2292845 Size: 10.0 oz

Restore and replenish every time you wash. Unlike shampoos that strip away hair's natural oils and resiliency, It's a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects hair with each use. This rich, color-safe formula builds to a thick, foamy lather that penetrates the entire hair shaft from roots to tip, healing the cuticle and sealing dry, split ends. Essential natural compounds and botanical moisture impart silky softness and manageability while also protecting against environmental stressors and heat styling. Gentle and clean rinsing, hair is left feeling strong, bouncy, and full of body. Over time, hair's condition improves to its absolute best - vibrant and beautiful in every way.

Benefits:
  • Gently cleanses & detangles
  • Color safe formula
  • Suitable for all hair types
  • Protects from styling damage
  • Repairs ends
  • Everyday use
  • Prevents moisture loss
  • Enhances body and shine
  • Rich explosive lather
  • Nutrient enriched

Key ingredients:
  • Coffee seed oil: A rich antioxidant with strong anti-aging properties that defend hair's naturally healthy state
  • Golden bamboo extract: One of nature's antibiotics and anti-fungals, this natural essence protects against environmental damage and other stressors like heat styling
  • Indian gooseberry extract: Known for its intensive nourishing properties, this fruit-based extract stimulates new hair growth and helps retain moisture through vitamin C
  • Dog rose extract: High levels of vitamin C and other antioxidants make this botanical compound excellent for repairing damage brought on by aging, UV light, heat, and other environmental conditions
  • Linalool: Plant-based shaper and fragrance
  • Panthenol: A highly effective strengthener
Apply approximately 3-4 pumps of product into palm of hands, work through wet hair with hands, gently moving from root to tip. A rich, explosive lather will coat the entire scalp and length of hair. Rinse thoroughly with warm water, making sure to completely rinse areas behind the neck and ears. It is a color safe formula that is safe for everyday use and suitable for all hair types. Follow with other Potion 10 products for optimum results.
Aqua (Water/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Cocamidopropyl Betaine, Fragrance/Parfum, Decyl Glucoside, Fragrance/Parfum, Coffea Arabica (Coffee) Seed Oil, Bambusa Vulgaris Leaf/Stem Extract, Phyllanthus Emblica Fruit Extract, Rosa Canina Fruit Oil, Glycol Distearate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Glycereth-26, C11-15 Pareth-7, Laureth-9, Trideceth-12, Glycerin, Citric Acid, Panthenol, Linalool, Benzyl Benzoate, Hexyl Cinnamal, Methylchloroisothiazolinone, Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It's A 10Potion 10 Miracle Repair Shampoo
 
4.3

(based on 21 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Great smell (13)
  • Improves hair health (11)
  • Lathers well (11)
  • Gentle (10)
  • Cleans thoroughly (9)

Cons

No Cons

Best Uses

  • Daily use (9)
  • Thick hair (3)
    • Hair Type:
    • Wavy hair (9), Straight hair (4)
    • Reviewer Profile:
    • Survivalist / minimalist (7), Beauty conscious (4), Product junkie (4)

Reviewed by 21 customers

Displaying reviews 1-10

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5.0

Miracle Repair Shampoo

By Marissa

from Atlanta Georgia

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

    I love this shampoo, I can see the difference with my hair. I shampoo my hair everyday so this works out well for me.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Frequently purchased

    By Punkin864

    from Sacramento

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      Used daily

      • Hair Type:
      • Wavy Hair
       
      3.0

      Bottle size is too small

      By Jill

      from Stoughton, MA

      About Me Minimalist

      Verified Buyer

      Pros

      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          I've been using this product for about a week now. I feel I need more time to know if it has made a difference in my damaged/split ends. It does smell nice though. I use another product from this brand that I love so I couldn't wait to try this shampoo. I first looked on the Ulta website to see the types of shampoos they carried by this brand. When I went in store to purchase it I was very surprised at the price for the size of the bottle. I only hope that spending that much money for such a small bottle will be worth it for the results.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          3.0

          Not Sure yet--Only used it once

          By Ang

          from Anaheim

          About Me Minimalist

          Verified Buyer

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          Not sure yet--I have very fine hair and this may be for thicker hair. I think it is to heavy for my hair--I will try it again over the weekend and I'll send another review

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          by Linda

          By Linda

          from 22310

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          Good product for my wavy hair, just perfect

          (1 of 1 customers found this review helpful)

           
          5.0

          So Soft!

          By cass

          from Montgomery

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          I bought this shampoo and conditioner duo earlier this week. (It's been 3 days) I've been using it daily and my hair is incredibly soft! I haven't been able to notice whether or not it has helped with frizz just because I have to wear my hair up at work. I've always loved the brand from the first time I used the original it's a 10 leave in conditioner, and before buying the shampoo and conditioner that was the first and only product I had from the line. I'm so glad I purchased this. For reference, I have very thick, curly, color treated hair.

          (0 of 5 customers found this review helpful)

           
          1.0

          Do not buy

          By Nicole

          from NC

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          Not worth the money. I have used its a 10 products before and loved them but this shampoo is horrible. Would not purchase again.

          (1 of 1 customers found this review helpful)

           
          5.0

          turn it up to 11

          By mohsmom

          from Birmingham, Alabama

          Verified Buyer

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          I had been using the original formula for a while and decided I did not want to pay that much for shampoo so I went to a drug store brand. Big mistake. I color my hair and I saw an immediate difference and not in a good way. I researched the potion line and saw it is good for repairing hair. I saw a difference after the first use. I purchased the leave in conditioner as well and am happy with it.

          (3 of 3 customers found this review helpful)

           
          5.0

          This product is a miracle!

          By Gina

          from Warwick, RI

          About Me Minimalist

          Pros

          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Over processed/Heavily Bleached Hair

            Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

            I want to start off by saying that my hair color means my hair requires a lot of tlc, but I don't like needing a ton of products to keep it in good shape. My hair has been bleached and toned from my natural very dark brown/black color to platinum white blonde, so I need to be careful about the products I use. With this shampoo (coupled with the conditioner), my hair actually feels better after every wash! My hair is in the "worst" condition right after a bleach session and only gets better as I use this shampoo and conditioner! It brings back the much needed moisture balance to my hair without adding the excess proteins that can make it mushy (too much protein can make hair mushy and break off). This was perfect because I also use the it's a 10 keratin shampoo and conditioner once a week as well as joico color balance purple once a week (which is the only product with sulfates I'll use) and this stuff is my saving grace. I don't need to use leave in conditioners or oils with this product! I highly recommend it to all those bleach blondes out there!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Definitely will buy again

            By Mac

            from Naples fl

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

            • Doesn't Lather Well

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

            Just bought since I use their other products.

            • Hair Type:
            • Wavy Hair

            Displaying reviews 1-10

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