skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Potion 10 Miracle Repair Shampoo
It's A 10 Potion 10 Miracle Repair Shampoo

It's A 10

Potion 10 Miracle Repair Shampoo

Item #: 2292845 Size: 10.0 oz

Special Free Gift with Purchase! Click for Offer Details

GIFT WITH PURCHASE

FREE deluxe Miracle Silk Leave-In with any $25 It's a 10 purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Miracle Silk Leave-In w/any $25 It's a 10 purchase
Restore and replenish every time you wash. Unlike shampoos that strip away hair's natural oils and resiliency, It's a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects hair with each use. This rich, color-safe formula builds to a thick, foamy lather that penetrates the entire hair shaft from roots to tip, healing the cuticle and sealing dry, split ends. Essential natural compounds and botanical moisture impart silky softness and manageability while also protecting against environmental stressors and heat styling. Gentle and clean rinsing, hair is left feeling strong, bouncy, and full of body. Over time, hair's condition improves to its absolute best - vibrant and beautiful in every way.

Benefits:
  • Gently cleanses & detangles
  • Color safe formula
  • Suitable for all hair types
  • Protects from styling damage
  • Repairs ends
  • Everyday use
  • Prevents moisture loss
  • Enhances body and shine
  • Rich explosive lather
  • Nutrient enriched

Key ingredients:
  • Coffee seed oil: A rich antioxidant with strong anti-aging properties that defend hair's naturally healthy state
  • Golden bamboo extract: One of nature's antibiotics and anti-fungals, this natural essence protects against environmental damage and other stressors like heat styling
  • Indian gooseberry extract: Known for its intensive nourishing properties, this fruit-based extract stimulates new hair growth and helps retain moisture through vitamin C
  • Dog rose extract: High levels of vitamin C and other antioxidants make this botanical compound excellent for repairing damage brought on by aging, UV light, heat, and other environmental conditions
  • Linalool: Plant-based shaper and fragrance
  • Panthenol: A highly effective strengthener
Apply approximately 3-4 pumps of product into palm of hands, work through wet hair with hands, gently moving from root to tip. A rich, explosive lather will coat the entire scalp and length of hair. Rinse thoroughly with warm water, making sure to completely rinse areas behind the neck and ears. It is a color safe formula that is safe for everyday use and suitable for all hair types. Follow with other Potion 10 products for optimum results.
Aqua (Water/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Cocamidopropyl Betaine, Fragrance/Parfum, Decyl Glucoside, Fragrance/Parfum, Coffea Arabica (Coffee) Seed Oil, Bambusa Vulgaris Leaf/Stem Extract, Phyllanthus Emblica Fruit Extract, Rosa Canina Fruit Oil, Glycol Distearate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Glycereth-26, C11-15 Pareth-7, Laureth-9, Trideceth-12, Glycerin, Citric Acid, Panthenol, Linalool, Benzyl Benzoate, Hexyl Cinnamal, Methylchloroisothiazolinone, Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It's A 10Potion 10 Miracle Repair Shampoo
 
4.4

(based on 24 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Great smell (16)
  • Gentle (13)
  • Improves hair health (13)
  • Lathers well (13)
  • Cleans thoroughly (12)

Cons

No Cons

Best Uses

  • Daily use (9)
  • Fine hair (5)
  • Curly hair (3)
  • Thick hair (3)
    • Hair Type:
    • Wavy hair (10), Straight hair (5), Very curly hair (3)
    • Reviewer Profile:
    • Survivalist / minimalist (8), Product junkie (5), Beauty conscious (4)

Reviewed by 24 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great Product

By Tammy

from Proctor WV

About Me Professional Stylist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Thinner Hair

    Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

    Product works well on my hair

    • Hair Type:
    • Very Curly Hair
     
    5.0

    I would definitely buy this product again!

    By Mandy

    from North Port, FL

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

    • Doesn't Lather Well

    Best Uses

    • Thinner Hair

    Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

    Great for processed hair! Smells awesome!

    • Hair Type:
    • Wavy Hair
     
    5.0

    Great product

    By G.J.

    from Mandeville, Ls.

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Thinner Hair

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      Fantastic! My hair looks much more healthy, shiny,smooth.

      • Hair Type:
      • Straight Hair
       
      5.0

      Miracle Repair Shampoo

      By Marissa

      from Atlanta Georgia

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

        I love this shampoo, I can see the difference with my hair. I shampoo my hair everyday so this works out well for me.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Frequently purchased

        By Punkin864

        from Sacramento

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thicker Hair

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          Used daily

          • Hair Type:
          • Wavy Hair
           
          3.0

          Bottle size is too small

          By Jill

          from Stoughton, MA

          About Me Minimalist

          Verified Buyer

          Pros

          • Great Smell
          • Lathers Well

          Cons

            Best Uses

              Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

              I've been using this product for about a week now. I feel I need more time to know if it has made a difference in my damaged/split ends. It does smell nice though. I use another product from this brand that I love so I couldn't wait to try this shampoo. I first looked on the Ulta website to see the types of shampoos they carried by this brand. When I went in store to purchase it I was very surprised at the price for the size of the bottle. I only hope that spending that much money for such a small bottle will be worth it for the results.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              3.0

              Not Sure yet--Only used it once

              By Ang

              from Anaheim

              About Me Minimalist

              Verified Buyer

              Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

              Not sure yet--I have very fine hair and this may be for thicker hair. I think it is to heavy for my hair--I will try it again over the weekend and I'll send another review

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              by Linda

              By Linda

              from 22310

              Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

              Good product for my wavy hair, just perfect

              (1 of 1 customers found this review helpful)

               
              5.0

              So Soft!

              By cass

              from Montgomery

              Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

              I bought this shampoo and conditioner duo earlier this week. (It's been 3 days) I've been using it daily and my hair is incredibly soft! I haven't been able to notice whether or not it has helped with frizz just because I have to wear my hair up at work. I've always loved the brand from the first time I used the original it's a 10 leave in conditioner, and before buying the shampoo and conditioner that was the first and only product I had from the line. I'm so glad I purchased this. For reference, I have very thick, curly, color treated hair.

              (0 of 5 customers found this review helpful)

               
              1.0

              Do not buy

              By Nicole

              from NC

              Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

              Not worth the money. I have used its a 10 products before and loved them but this shampoo is horrible. Would not purchase again.

              Displaying reviews 1-10

              Back to top

              Previous | Next »