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It's A 10 Potion 10 Miracle Repair Shampoo

It's A 10

Potion 10 Miracle Repair Shampoo

Item #: 2292845 Size: 10.0 oz

Restore and replenish every time you wash. Unlike shampoos that strip away hair's natural oils and resiliency, It's a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects hair with each use. This rich, color-safe formula builds to a thick, foamy lather that penetrates the entire hair shaft from roots to tip, healing the cuticle and sealing dry, split ends. Essential natural compounds and botanical moisture impart silky softness and manageability while also protecting against environmental stressors and heat styling. Gentle and clean rinsing, hair is left feeling strong, bouncy, and full of body. Over time, hair's condition improves to its absolute best - vibrant and beautiful in every way.

Benefits:
  • Gently cleanses & detangles
  • Color safe formula
  • Suitable for all hair types
  • Protects from styling damage
  • Repairs ends
  • Everyday use
  • Prevents moisture loss
  • Enhances body and shine
  • Rich explosive lather
  • Nutrient enriched

Key ingredients:
  • Coffee seed oil: A rich antioxidant with strong anti-aging properties that defend hair's naturally healthy state
  • Golden bamboo extract: One of nature's antibiotics and anti-fungals, this natural essence protects against environmental damage and other stressors like heat styling
  • Indian gooseberry extract: Known for its intensive nourishing properties, this fruit-based extract stimulates new hair growth and helps retain moisture through vitamin C
  • Dog rose extract: High levels of vitamin C and other antioxidants make this botanical compound excellent for repairing damage brought on by aging, UV light, heat, and other environmental conditions
  • Linalool: Plant-based shaper and fragrance
  • Panthenol: A highly effective strengthener
Apply approximately 3-4 pumps of product into palm of hands, work through wet hair with hands, gently moving from root to tip. A rich, explosive lather will coat the entire scalp and length of hair. Rinse thoroughly with warm water, making sure to completely rinse areas behind the neck and ears. It is a color safe formula that is safe for everyday use and suitable for all hair types. Follow with other Potion 10 products for optimum results.
Aqua (Water/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Cocamidopropyl Betaine, Fragrance/Parfum, Decyl Glucoside, Fragrance/Parfum, Coffea Arabica (Coffee) Seed Oil, Bambusa Vulgaris Leaf/Stem Extract, Phyllanthus Emblica Fruit Extract, Rosa Canina Fruit Oil, Glycol Distearate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Glycereth-26, C11-15 Pareth-7, Laureth-9, Trideceth-12, Glycerin, Citric Acid, Panthenol, Linalool, Benzyl Benzoate, Hexyl Cinnamal, Methylchloroisothiazolinone, Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It's A 10Potion 10 Miracle Repair Shampoo
 
4.2

(based on 19 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Great smell (11)
  • Improves hair health (9)
  • Lathers well (9)
  • Gentle (8)
  • Cleans thoroughly (7)

Cons

No Cons

Best Uses

  • Daily use (7)
    • Hair Type:
    • Wavy hair (7), Straight hair (4)
    • Reviewer Profile:
    • Survivalist / minimalist (6), Product junkie (4), Beauty conscious (3)

Reviewed by 19 customers

Displaying reviews 1-10

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3.0

Bottle size is too small

By Jill

from Stoughton, MA

About Me Minimalist

Verified Buyer

Pros

  • Great Smell
  • Lathers Well

Cons

    Best Uses

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      I've been using this product for about a week now. I feel I need more time to know if it has made a difference in my damaged/split ends. It does smell nice though. I use another product from this brand that I love so I couldn't wait to try this shampoo. I first looked on the Ulta website to see the types of shampoos they carried by this brand. When I went in store to purchase it I was very surprised at the price for the size of the bottle. I only hope that spending that much money for such a small bottle will be worth it for the results.

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      3.0

      Not Sure yet--Only used it once

      By Ang

      from Anaheim

      About Me Minimalist

      Verified Buyer

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      Not sure yet--I have very fine hair and this may be for thicker hair. I think it is to heavy for my hair--I will try it again over the weekend and I'll send another review

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      by Linda

      By Linda

      from 22310

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      Good product for my wavy hair, just perfect

      (1 of 1 customers found this review helpful)

       
      5.0

      So Soft!

      By cass

      from Montgomery

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      I bought this shampoo and conditioner duo earlier this week. (It's been 3 days) I've been using it daily and my hair is incredibly soft! I haven't been able to notice whether or not it has helped with frizz just because I have to wear my hair up at work. I've always loved the brand from the first time I used the original it's a 10 leave in conditioner, and before buying the shampoo and conditioner that was the first and only product I had from the line. I'm so glad I purchased this. For reference, I have very thick, curly, color treated hair.

      (0 of 5 customers found this review helpful)

       
      1.0

      Do not buy

      By Nicole

      from NC

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      Not worth the money. I have used its a 10 products before and loved them but this shampoo is horrible. Would not purchase again.

      (1 of 1 customers found this review helpful)

       
      5.0

      turn it up to 11

      By mohsmom

      from Birmingham, Alabama

      Verified Buyer

      Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

      I had been using the original formula for a while and decided I did not want to pay that much for shampoo so I went to a drug store brand. Big mistake. I color my hair and I saw an immediate difference and not in a good way. I researched the potion line and saw it is good for repairing hair. I saw a difference after the first use. I purchased the leave in conditioner as well and am happy with it.

      (3 of 3 customers found this review helpful)

       
      5.0

      This product is a miracle!

      By Gina

      from Warwick, RI

      About Me Minimalist

      Pros

      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use
        • Over processed/Heavily Bleached Hair

        Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

        I want to start off by saying that my hair color means my hair requires a lot of tlc, but I don't like needing a ton of products to keep it in good shape. My hair has been bleached and toned from my natural very dark brown/black color to platinum white blonde, so I need to be careful about the products I use. With this shampoo (coupled with the conditioner), my hair actually feels better after every wash! My hair is in the "worst" condition right after a bleach session and only gets better as I use this shampoo and conditioner! It brings back the much needed moisture balance to my hair without adding the excess proteins that can make it mushy (too much protein can make hair mushy and break off). This was perfect because I also use the it's a 10 keratin shampoo and conditioner once a week as well as joico color balance purple once a week (which is the only product with sulfates I'll use) and this stuff is my saving grace. I don't need to use leave in conditioners or oils with this product! I highly recommend it to all those bleach blondes out there!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Definitely will buy again

        By Mac

        from Naples fl

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health

        Cons

        • Doesn't Lather Well

        Best Uses

        • Daily Use
        • Thicker Hair

        Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

        Just bought since I use their other products.

        • Hair Type:
        • Wavy Hair

        (0 of 1 customers found this review helpful)

         
        3.0

        Not my favorite

        By rio1025

        from Michigan

        Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

        smells good, but felt like I had a film on my hair. I had to re-wash my hair, was tangled and just filmy on my hair.

         
        5.0

        Great shampoo, does what it says :)

        By Suzie

        from Fontana ca

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thicker Hair

          Comments about It's A 10 Potion 10 Miracle Repair Shampoo:

          Great shampoo, does what it says. The smell is absolutely addicting :)

          • Hair Type:
          • Wavy Hair

          Displaying reviews 1-10

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