skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Plush Drama Mascara
ULTA Plush Drama Mascara

ULTA

Plush Drama Mascara

Jet Black

Item #: 2302254 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE 12-pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools, or Skincare purchase (offer valid 2/12/17-3/11/17 or while supplies last)

FREE 12-pc gift w/any $19.50 Ulta Beauty Makeup, Brushes, Beauty Tools, or Skincare purchase
Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
4.0

(based on 61 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (39)
  • Good value (36)
  • Long lasting (29)
  • Good pigmentation (28)
  • Versatile (14)

Cons

  • Difficult to apply (8)
  • Messy (7)
  • Wears off easily (7)
  • Flakes (5)
  • Stains easily (4)

Best Uses

  • Daily use (24)
  • Normal skin (13)
  • Sensitive skin (9)
  • Dry skin (6)
  • Oily skin (6)
    • Reviewer Profile:
    • Classic style (27), Natural style (16), Trendy style (7)

Reviewed by 61 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this!

By Shey

from Barrington

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Plush Drama Mascara:

    Love this product it's my new go to!!

    • Age:
    • 18-29
     
    1.0

    I would never buy this again!!

    By Amanda

    from Madison, wi

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply
      • Flakes
      • Messy
      • Stains Easily
      • Wears Off Easily

      Best Uses

        Comments about ULTA Plush Drama Mascara:

        Powder is OK but mascara was horrible!!

        • Age:
        • 30-44
         
        4.0

        Will buy again

        By San

        from RI

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about ULTA Plush Drama Mascara:

            You can't beat the price, I have tried so many different kinds of mascara and so far this is my favorite.

            • Age:
            • 45-59
             
            4.0

            Holds true to its name

            By Lynzi

            from Manteca, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

            • Flakes

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about ULTA Plush Drama Mascara:

            I wear it everyday. It does flake some but after like 7 or more hours of wear.

            • Age:
            • 18-29
             
            1.0

            Clumpy Mascara

            By Makeup Mom

            from Elgin,IL

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Clumps up
              • Difficult to Apply
              • Messy
              • Stains Easily
              • Wand bristles too thick
              • Wears Off Easily

              Best Uses

              • Daily Use

              Comments about ULTA Plush Drama Mascara:

              Eye Lashes I am not sure if it is the product meaning the mascara or the mascara wand but when applied it clumps up smudges very easily won't buy again

              • Age:
              • 30-44
               
              4.0

              Best for price

              By NikkiEve

              from Newport News, Virginia

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use
                • Dry Skin
                • Normal Skin
                • Oily Skin
                • Sensitive Skin
                • Special Occasions

                Comments about ULTA Plush Drama Mascara:

                This my 3rd purchase in 6 months. Love the color and ease of use and clean up.

                • Age:
                • 30-44
                 
                5.0

                Love

                By Dana

                from Florida

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                    Comments about ULTA Plush Drama Mascara:

                    Great producr

                    • Age:
                    • 45-59
                     
                    4.0

                    Would buy again

                    By Izzy

                    from Illinois

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Value
                    • Versatile

                    Cons

                      Best Uses

                        Comments about ULTA Plush Drama Mascara:

                        Good product

                        • Age:
                        • 18-29
                         
                        2.0

                        Terrible wand

                        By Britt

                        from Columbus, IN

                        Comments about ULTA Plush Drama Mascara:

                        Good color, terrible applicator. I don't see how it's meant to give you volume personally, it just clumped up my lashes. Had to use a different mascara immediately after to help separate my lashes. I have longer lashes and really just need something to separate and fan them out and this didn't cut it.

                         
                        1.0

                        Not a fan :0(

                        By Rach

                        from Visalia, CA

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Good Value

                        Cons

                        • Difficult to Apply

                        Best Uses

                        • Daily Use
                        • Dry Skin
                        • Normal Skin
                        • Oily Skin
                        • Sensitive Skin

                        Comments about ULTA Plush Drama Mascara:

                        Wasn't a fan of this selection of product. It just didn't provide the oomph my eyelashes need. I need length and thickness and this mascara doesn't deliver that to my thin lashes. This probably would work great for gals with thick and full lashes because you already have the great base, but not for women with short fine lashes.

                        • Age:
                        • 30-44

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        1 Question | 1 Answer
                        Displaying question 1
                        • Q:

                          is this mascara waterproof?
                          Asked on 12/28/2016 by abby from US

                          1 answer

                          • Staff Expert

                            A:

                            No, it is not waterproof.

                            Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                        Displaying question 1

                        Do you have a question about this product?