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ULTA Plush Drama Mascara

ULTA

Plush Drama Mascara

Jet Black

Item #: 2302254 Size: 0.3 oz

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Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
4.0

(based on 71 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (46)
  • Good value (43)
  • Long lasting (35)
  • Good pigmentation (33)
  • Versatile (14)

Cons

  • Difficult to apply (9)
  • Wears off easily (9)
  • Messy (8)
  • Flakes (6)
  • Stains easily (5)

Best Uses

  • Daily use (28)
  • Normal skin (14)
  • Sensitive skin (9)
  • Oily skin (7)
  • Special occasions (7)
    • Reviewer Profile:
    • Classic style (31), Natural style (19), Trendy style (8)

Reviewed by 71 customers

Displaying reviews 1-10

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5.0

Probably my favourite!

By AshidoYukira

from USA

Comments about ULTA Plush Drama Mascara:

I really like this mascara! It works just as well as the UD mascara, without all the clumping and smudging, and it's MUCH cheaper.

 
5.0

Plush drama mascara

By Pb

from Stroudsburg

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about ULTA Plush Drama Mascara:

      I bought this cause it was cheaper than my normal brand. It work just as well as the expensive brand.

      • Age:
      • 45-59
       
      5.0

      Volume without clumping.

      By Crevie1998

      from Indio, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Special Occasions

        Comments about ULTA Plush Drama Mascara:

        Great product!

        • Age:
        • 45-59
         
        3.0

        Good for price

        By Valerie

        from Nampa, Idaho

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

        • Didn't exactly WOW me
        • Wears Off Easily

        Best Uses

        • Daily Use
        • Normal Skin

        Comments about ULTA Plush Drama Mascara:

        Not that bad/not that great. I have other mascaras I like better that get my lashes longer and plumper

        • Age:
        • 45-59
         
        5.0

        Black/Brown mascara

        By Resa

        from Georgia

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Oily Skin

          Comments about ULTA Plush Drama Mascara:

          Good coverage with one application. 2 applications are better.

          • Age:
          • 45-59
           
          3.0

          Not volumizing but lengthening

          By Charleesmama85

          from Tennessee

          About Me Classic Style

          Verified Reviewer

          Pros

          • Adds length
          • Defines lashes
          • Easy To Apply

          Cons

          • Flakes
          • Stains Easily
          • Wears Off Easily

          Best Uses

            Comments about ULTA Plush Drama Mascara:

            I found this mascara not to be volumizing at all, lengthening yes. Not clumpy at all, but the spoolie brush portion was really long and a buy awkward to use . I prefer a curved brush and just not my favorite. Gives a more natural look with than "plush volume"

            • Age:
            • 30-44
             
            3.0

            Not for me

            By KC

            from Colorado Springs

            About Me Classic Style

            Verified Buyer

            Pros

            • Good Pigmentation

            Cons

            • Difficult to Apply
            • Messy

            Best Uses

              Comments about ULTA Plush Drama Mascara:

              Bristles are too spread apart and make it difficult to get full looking lashes.

              • Age:
              • 30-44
               
              1.0

              The mascara bottle broke after having it 2 days.

              By Patty

              from Palm Coast

              About Me Trendy Style

              Verified Buyer

              Pros

              • Good Value

              Cons

                Best Uses

                  Comments about ULTA Plush Drama Mascara:

                  .

                  • Age:
                  • 45-59
                   
                  4.0

                  One of the best I've ever used

                  By Sorengyrl

                  from Nashville, TN

                  About Me Classic Style

                  Pros

                  • Defines without clumping
                  • Easy To Apply
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about ULTA Plush Drama Mascara:

                      I got this as part of a holiday pack of four mascaras, and not only was it the best of four, but it's the best of most I've ever tried. It's got a strangely large brush, yes, but I did not find it clumping like others that have dense bristles. It thickens while separating and defining. I'll catch my reflection and be shocked at how wide open my eyes look with this mascara, and it doesn't flake. After a long day, my lower lashes sometimes smudge, but my upper lashes last and last.

                      • Age:
                      • 30-44
                       
                      5.0

                      My new favorite mascara

                      By Nette

                      from Phoenix

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about ULTA Plush Drama Mascara:

                        I prefer this mascara instead of applying false lashes for volume.

                        • Age:
                        • 45-59

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        1 Question | 1 Answer
                        Displaying question 1
                        • Q:

                          is this mascara waterproof?
                          Asked on 12/28/2016 by abby from US

                          1 answer

                          • Staff Expert

                            A:

                            No, it is not waterproof.

                            Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                        Displaying question 1

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