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ULTA Plush Drama Mascara

ULTA

Plush Drama Mascara

Jet Black

Item #: 2302254 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE 12-pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools, or Skincare purchase (offer valid 7/30/17-8/26/17 or while supplies last)

FREE 12pc Gift w/any $19.50 ULTA Beauty Collection Makeup, Brush, Beauty Tool or Skincare purchase
Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
3.8

(based on 116 reviews)

70%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (72)
  • Good value (68)
  • Long lasting (58)
  • Good pigmentation (47)
  • Versatile (19)

Cons

  • Messy (15)
  • Difficult to apply (14)
  • Wears off easily (12)
  • Flakes (10)
  • Stains easily (7)

Best Uses

  • Daily use (47)
  • Normal skin (18)
  • Sensitive skin (13)
  • Special occasions (9)
  • Oily skin (8)
    • Reviewer Profile:
    • Classic style (49), Natural style (38), Trendy style (12)

Reviewed by 116 customers

Displaying reviews 1-10

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5.0

Yes

By Val

from Saint Peter M.N

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

      Comments about ULTA Plush Drama Mascara:

      I use this over my water proof mascara, no clumping great black color

      • Age:
      • 45-59
       
      5.0

      I would buy this product again

      By Paige

      from Wabash, IN

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Flakes
      • Wears Off Easily

      Best Uses

      • Daily Use
      • Sensitive Skin

      Comments about ULTA Plush Drama Mascara:

      Love the length it gives my lashes and how soft they keep the lashes. however i feel it wears off too easy and flakes some. Its great for length but not fullness

      • Age:
      • 18-29
       
      5.0

      Awesome mascara

      By Annie

      from Pa

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about ULTA Plush Drama Mascara:

          Fabulous product

          • Age:
          • 45-59
           
          5.0

          i would buy this product again.

          By Alexus

          from Tulare, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Plush Drama Mascara:

            this product is great. I do wish the consistency was a bit thicker but has great pigmentation.

            • Age:
            • 18-29
             
            5.0

            I would buy again

            By Rabbit

            from Elko nv

            About Me Natural Style

            Verified Buyer

            Pros

            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

                Comments about ULTA Plush Drama Mascara:

                I love this product. Got it as a free gift, and then bought more. Will buy again.

                • Age:
                • 30-44
                 
                4.0

                This is my third Ruben of this mascara!! I love it!!!!

                By Iz

                from Illinois

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                • Messy

                Best Uses

                • Daily Use

                Comments about ULTA Plush Drama Mascara:

                This is amazing! It's natural but still adds that pizazz that lashes need!

                • Age:
                • 18-29
                 
                5.0

                I will continue to buy this product

                By PJ

                from Menifee, Ca

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Sensitive Skin

                  Comments about ULTA Plush Drama Mascara:

                  Ulta mascara brand is the best mascara I've ever used. I have very sensitive eyes and they water constantly when I put mascara on. I have used the most expensive mascaras and none of them control the watering of my eyes except for Ulta mascara. It's the best mascara and extremely affordable.

                  • Age:
                  • 60+
                   
                  4.0

                  Magic wand

                  By Becca

                  from Tulsa, Ok

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Normal Skin

                    Comments about ULTA Plush Drama Mascara:

                    I use this mascara whenever I'm running late for work and it always pulls through! Gives me enough "oomph" to make it look like I took the time to do something with myself (my hair takes forever). The wand is amazing. I love it. Applies very easily. One pump and you're good.

                    • Age:
                    • 18-29
                     
                    5.0

                    I would buy this product again

                    By Jennifer

                    from Simi Valley, CA

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use
                      • Special Occasions

                      Comments about ULTA Plush Drama Mascara:

                      Love it

                      • Age:
                      • 18-29
                       
                      4.0

                      Quality mascara alternative to the prestige brands

                      By Desert Topaz

                      from Tucson, AZ

                      About Me Natural Style

                      Pros

                      • Good Value
                      • Lengthening
                      • Long Lasting

                      Cons

                      • Clumps easily
                      • Difficult to remove
                      • Not for volume

                      Best Uses

                      • Daily Use

                      Comments about ULTA Plush Drama Mascara:

                      I've tried many of the prestige brands (Bobbi Brown, Clinique, Estee Lauder, MAC and Marc Jacobs to name a few) and I would say this specific mascara in the Ulta line is a less expensive and quality alternative to these. Although I have some reservations (can clump easily and is more difficult to remove with simple washing), I've found that if I apply a light coat, allow to dry for about five minutes and apply a second coat, it lengthens and plumps my eyelashes to my satisfaction. Do not apply and continue applying for volume, as this product will clump. This mascara, in my experience, provides more length than volume.

                      • Age:
                      • 45-59

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      2 Questions | 2 Answers
                      Displaying questions 1-2
                      • Q:

                        Is this soy free? And nut free? I don't see nuts in this list but is there soy in the veggie oil?
                        Asked on 6/7/2017 by KATE from undisclosed

                        1 answer

                        • Staff Expert

                          A:

                          Currently, the proper testing has not been conducted to make such claims. If you have any medical concerns, we always recommend to review the full ingredient list provided on the product page with your physician prior to use.

                          Answered on 6/15/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        is this mascara waterproof?
                        Asked on 12/28/2016 by abby from US

                        1 answer

                        • Staff Expert

                          A:

                          No, it is not waterproof.

                          Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                      Displaying questions 1-2

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