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ULTA Plush Drama Mascara

ULTA

Plush Drama Mascara

0.3 oz Item 2302254

2 for $12!

Color:Jet Black

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Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
3.8

(based on 132 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (84)
  • Good value (77)
  • Long lasting (65)
  • Good pigmentation (53)
  • Versatile (20)

Cons

  • Messy (16)
  • Difficult to apply (15)
  • Wears off easily (14)
  • Flakes (10)
  • Stains easily (7)

Best Uses

  • Daily use (54)
  • Normal skin (20)
  • Sensitive skin (17)
  • Special occasions (10)
  • Oily skin (9)
    • Reviewer Profile:
    • Classic style (55), Natural style (45), Trendy style (14)

Reviewed by 132 customers

Displaying reviews 1-10

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4.0

Works as well as expenisve brands!

By Laurie L

from Jurupa Valley

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Plush Drama Mascara:

    Honestly, this mascara works just as well as the expensive brands. It's easy to apply- stays on and is easy to remove.

    • Age:
    • 45-59
     
    5.0

    Literally my FAVE mascara!

    By Tay Martin

    from Medford, OR

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value

    Cons

      Best Uses

      • Daily Use
      • Sensitive Skin

      Comments about ULTA Plush Drama Mascara:

      This mascara is such a great consistency and doesn't clump lashes together. If you use a second layer after the first one dries, it adds extra length to your lashes! Great for natural look days or more of a bold look.

      • Age:
      • 18-29
       
      5.0

      This mascara is great, my third tube!!

      By Dee

      from Largo,FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about ULTA Plush Drama Mascara:

          Easy to apply, doesn't smear. Will be back to purchase more Ulta products.

          • Age:
          • 60+
           
          5.0

          Love this mascara!!!

          By Lil

          from Las Cruces, NM

          About Me Natural Style

          Verified Buyer

          Comments about ULTA Plush Drama Mascara:

          I love the mascara!! Lashes look full and perfect ❤

          • Age:
          • 30-44
           
          1.0

          Nope

          By Ell

          from Austin, TX

          About Me Natural Style

          Verified Buyer

          Comments about ULTA Plush Drama Mascara:

          There is nothing plush or dramatic about this mascara. Almost doesn't even look like I've put on any mascara. Waste of money.

          • Age:
          • 18-29
           
          4.0

          Love this mascara!

          By NicT

          from Florida

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Plush Drama Mascara:

            Easy to apply, deep black accentuates my eyes, lasts entire eight hour work day.

            • Age:
            • 18-29
             
            5.0

            WOW

            By CardiganHoarder

            from WI

            Verified Reviewer

            Pros

            • Easy To Apply
            • Good Value
            • Long Lasting

            Cons

              Best Uses

                Comments about ULTA Plush Drama Mascara:

                I bought this for my very picky 13-year-old. She has full, somewhat short lashes. This gave her a false lash look. She was thrilled. She liked the brush a lot because it is not rubber. It did not clump, smudge, flake or fade. It removed pretty easily with makeup remover wipes. Will definitely purchase again.

                 
                2.0

                Disappointed. I returned.

                By Brooke

                from Charleston, SC

                About Me Classic Style

                Verified Buyer

                Comments about ULTA Plush Drama Mascara:

                I had hopes that this would lengthen and volumize my lashes but, unfortunately, it did not deliver.

                • Age:
                • 18-29
                 
                5.0

                Gets better as you use

                By Lora

                from Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Normal Skin

                  Comments about ULTA Plush Drama Mascara:

                  Starts out light coverage but seems to apply heavier the longer you use. Lasts a long time too. Really builds lashes

                  • Age:
                  • 60+
                   
                  5.0

                  great buy

                  By didi

                  from Columbus, Oh

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Daily Use
                    • Dry Skin
                    • Normal Skin
                    • Oily Skin
                    • Sensitive Skin

                    Comments about ULTA Plush Drama Mascara:

                    I lover how it makes my eyelashes really pop with minimal effort

                    • Age:
                    • 30-44

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    2 Questions | 2 Answers
                    Displaying questions 1-2
                    • Q:

                      Is this soy free? And nut free? I don't see nuts in this list but is there soy in the veggie oil?
                      Asked on 6/7/2017 by KATE from undisclosed

                      1 answer

                      • Staff Expert

                        A:

                        Currently, the proper testing has not been conducted to make such claims. If you have any medical concerns, we always recommend to review the full ingredient list provided on the product page with your physician prior to use.

                        Answered on 6/15/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      is this mascara waterproof?
                      Asked on 12/28/2016 by abby from US

                      1 answer

                      • Staff Expert

                        A:

                        No, it is not waterproof.

                        Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                    Displaying questions 1-2

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