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ULTA Plush Drama Mascara

ULTA

Plush Drama Mascara

Jet Black

Item #: 2302254 Size: 0.3 oz

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Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
4.1

(based on 41 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (25)
  • Good value (25)
  • Good pigmentation (20)
  • Long lasting (16)
  • Versatile (8)

Cons

  • Difficult to apply (5)
  • Messy (4)
  • Wears off easily (4)

Best Uses

  • Daily use (15)
  • Normal skin (6)
  • Sensitive skin (5)
  • Oily skin (3)
  • Special occasions (3)
    • Reviewer Profile:
    • Classic style (18), Natural style (11), Trendy style (6)

Reviewed by 41 customers

Displaying reviews 1-10

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5.0

Great mascara

By Cece

from Lehigh Acres,FL

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

    Best Uses

    • Daily Use
    • Normal Skin

    Comments about ULTA Plush Drama Mascara:

    I have purchased this mascara for almost a year now and still love it.

    • Age:
    • 60+
     
    1.0

    No I would not buy this mascara again. Flaked and smudged

    By None

    from Boston

    Verified Buyer

    Pros

      Cons

      • Flakes
      • Stains Easily
      • Wears Off Easily

      Best Uses

        Comments about ULTA Plush Drama Mascara:

        I only used it 3times and went back to my old faithful maybelline.

        • Age:
        • 45-59
         
        5.0

        i will buy again

        By fran

        from lakeland fl

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Plush Drama Mascara:

          I have used better than sex for years but it seems they changed it and I don't get the same results. this is much better

          • Age:
          • 45-59
           
          5.0

          Definitely a bargain

          By Michelle

          from Winchester, VA

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value

          Cons

            Best Uses

              Comments about ULTA Plush Drama Mascara:

              Works wonders making my thin lashes thick while adding length as well

              • Age:
              • 18-29
               
              2.0

              Not a fan

              By New to Ulta

              from South Carolina

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Flakes
                • Messy
                • Stains Easily

                Best Uses

                  Comments about ULTA Plush Drama Mascara:

                  Bought this due to the buy two get two free deal. I am not impressed, It does not lengthen and you have to put on several coats. By the time I get to work, I have mascara all over my upper lid.

                  • Age:
                  • 45-59
                   
                  2.0

                  Clumped and goopey

                  By BMW F800 Rider

                  from Utah

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                    Cons

                    • Clumps
                    • Messy
                    • Sticky

                    Best Uses

                      Comments about ULTA Plush Drama Mascara:

                      Like another commenter, I bought this because it was the only Black Ulta in stock and I wanted to fulfill an offer.
                      Maybe the little scraper in my tube is a bit defective, but the first few times I used it when new waaay too much product came out on the brush. Frankly, it was like roofing tar, it gobbed and clumped and stuck my eyelashes together.
                      The overabundance of product on the brush has subsided somewhat after a couple weeks of use (I hate to throw away something new) but it still is too clumpy and sticky for my taste. Even after several hours of wear, if I touch my eyelashes they stick together.
                      I should know better than to try a lower priced mascara but Ulta should be producing products comparable to other successful brands. Mascara formulation doesn't need to be an experiment, it's not the 1940's.

                      • Age:
                      • 45-59
                       
                      5.0

                      One of my favorite mascaras

                      By Young make-up lover

                      from Pennsylvania

                      About Me Natural Style

                      Pros

                      • Doesn't tranafer on my skin
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting
                      • Versatile

                      Cons

                      • Difficult to Apply

                      Best Uses

                      • Daily Use
                      • Sensitive Skin

                      Comments about ULTA Plush Drama Mascara:

                      I love this mascara! I only have 1 "complaint" but it's something I can easily get over. The brush is long. I prefer a smaller brush like Maybelline great lash. That's why a con is difficulty to apply but it's something I can get used to. This mascara is better if it's been dried out for a few days to a week. The formula is so much better. It also does very well with sensible skin and eyes.

                      • Age:
                      • 18-29
                       
                      2.0

                      watery

                      By Kellyra

                      from NY

                      Comments about ULTA Plush Drama Mascara:

                      Very watery like. and clumpy. gets all over my eye lid when it's applied.

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      You don't have to spend a lot of money for quality

                      By Lash lover

                      from Orange, CA

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about ULTA Plush Drama Mascara:

                          I typically purchase mascara that costs me no less than $30 each. My hairdresser at Ulta recommended using the Ulta mascara and I was reluctant. I had the perception that the product was better if you spent more money. I was so wrong. I love this mascar and it works better than the more expensive brands.

                          • Age:
                          • 45-59
                           
                          3.0

                          Not really impressed.

                          By Berecca

                          from Traverse City

                          About Me Natural Style

                          Verified Buyer

                          Pros

                            Cons

                            • Lack of Good Coverage
                            • Need to Apply Several Coats

                            Best Uses

                              Comments about ULTA Plush Drama Mascara:

                              I did not like this mascara. I have purchased the Ulta brand volume mascara in the orange container before and really liked it. This also states Volume right on the side as well as Drama so you'd think it may even have better coverage, Not so. I will not purchase this again. I have to wait for a coat to dry slightly before applying another so that it sticks and thickens up my lashes like a Volume mascara should.

                              • Age:
                              • 30-44

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              1 Question | 1 Answer
                              Displaying question 1
                              • Q:

                                is this mascara waterproof?
                                Asked on 12/28/2016 by abby from US

                                1 answer

                                • Staff Expert

                                  A:

                                  No, it is not waterproof.

                                  Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                              Displaying question 1

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