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ULTA Plush Drama Mascara

ULTA

Plush Drama Mascara

Jet Black

Item #: 2302254 Size: 0.3 oz

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Ulta's Plush Drama Mascara is an intense, high volume mascara with the ability to customize your lashes to your desired look. The extra-large bristle brush combs through lashes for a perfect plush, dramatic look.

Benefits:
  • Enriched with conditioning agents that keep lashes soft to the touch
  • Special waxes provide buildable length without clumping, smudging or flaking
  • Innovative ingredients contribute to a glossy finish while enhancing volume
  • Paraben free, TEA free, fragrance free
Wedge mascara wand horizontally at base of lashes, working upward toward lash tip.

Number of Coats:
  • First coat: lashes become full and defined
  • Second coat: lashes are luscious and thick
  • Third coat: achieve maximum volume
Water, Copernicia Cerifera (Carnauba) Wax, Acrylates / Ethylhexyl Acrylate Copolymer, Propylene Glycol, Dimethicone, Glyceryl Stearate SE, Propylene Glycol Stearate, Stearic Acid, Ozokerite, PVP, Hydrogenated Vegetable Oil, Polysorbate 80, Beeswax, Hydrogenated Palm Acid, Stearyl Stearate, Xanthan Gum, Caprylyl Glycol, Laureth-21, Aminomethyl Propanediol, Ethylhexylglycerin, Phenoxyethanol. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAPlush Drama Mascara
 
3.8

(based on 104 reviews)

68%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (64)
  • Good value (60)
  • Long lasting (49)
  • Good pigmentation (42)
  • Versatile (18)

Cons

  • Messy (13)
  • Difficult to apply (12)
  • Wears off easily (10)
  • Flakes (8)
  • Stains easily (7)

Best Uses

  • Daily use (40)
  • Normal skin (17)
  • Sensitive skin (11)
  • Oily skin (8)
  • Special occasions (8)
    • Reviewer Profile:
    • Classic style (47), Natural style (31), Trendy style (10)

Reviewed by 104 customers

Displaying reviews 1-10

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5.0

Love this mascara

By Guinster

from Youngstown, ohio

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value

Cons

  • Stains Easily

Best Uses

  • Oily Skin
  • Sensitive Skin

Comments about ULTA Plush Drama Mascara:

This is my favorite mascara. I have pretty long lashes and this just makes them soft and voluptuous

  • Age:
  • 18-29
 
5.0

I love it!!

By Kp

from Idaho Falls, Idaho

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Plush Drama Mascara:

    Everyday use! :)

    • Age:
    • 18-29
     
    5.0

    Love it!

    By Ms. Kay Kay

    from TN

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use
      • Normal Skin

      Comments about ULTA Plush Drama Mascara:

      This product never fails me. It helps my lashes look fuller, longer, and plump! Just what I want!

      • Age:
      • 30-44
       
      5.0

      My new go to mascara for sure!

      By NessaGold

      from Sacramento California

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Sensitive Skin

        Comments about ULTA Plush Drama Mascara:

        I absolutely love this mascara! The color is rich and dark. Its nice and thick but not clumpy. This mascara really gives your lashes fullness and length. It last all day and is,a bit difficult to remove. I usually remove it while in the shower.

        • Age:
        • 18-29
         
        5.0

        Would buy agan and reccomend!

        By Shan

        from Tuscaloosa,Alabama

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value

        Cons

        • Messy

        Best Uses

        • Dry Skin

        Comments about ULTA Plush Drama Mascara:

        Love this mascara

        • Age:
        • 45-59
         
        1.0

        More like drama-free

        By Leanne

        from NC

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Difficult to Apply

          Best Uses

            Comments about ULTA Plush Drama Mascara:

            Meh. This mascara is the *yawn* of mascaras. The brush doesn't pick up a lot of product, and it doesn't do anything for my eyelashes. It's not messy or bad, just blah. If you're looking for a product to lightly enhance your eyelashes and make them appear darker but nothing else - you've found it < 3

            • Age:
            • 18-29
             
            1.0

            Drugstore mascaras are better

            By KathalinaV

            from Parsippany Nj

            Verified Buyer

            Pros

              Cons

              • Does not apply easily

              Best Uses

                Comments about ULTA Plush Drama Mascara:

                Very disappointed. Could not even get product on my lashes. I thought it was just the brush but when I used a brush I liked from another brand, I still couldn't see my lashes. Won't be buying again.

                • Age:
                • 45-59
                 
                1.0

                Won't buy again

                By Kelly

                from Chicago

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply

                Cons

                • very watery. Couldn't tell I applied two coats

                Best Uses

                  Comments about ULTA Plush Drama Mascara:

                  Didn't like coverage at all. Could barely tell I had mascara on after 2 coats. Very watery.

                  • Age:
                  • 45-59
                   
                  1.0

                  Hated It!!!! One of the worst mascaras I've ever tried.

                  By eddy

                  from East Lansing, MI

                  About Me Classic Style

                  Verified Buyer

                  Comments about ULTA Plush Drama Mascara:

                  I wish I could get my money back for this. It didn't even stick to my lashes!!!

                  • Age:
                  • 45-59
                   
                  1.0

                  Not a fan...

                  By M

                  from Manchester, ct

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Flakes
                    • Messy
                    • Stains Easily
                    • Wears Off Easily

                    Best Uses

                      Comments about ULTA Plush Drama Mascara:

                      Don't like the brush or formula.

                      • Age:
                      • 30-44

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      2 Questions | 2 Answers
                      Displaying questions 1-2
                      • Q:

                        Is this soy free? And nut free? I don't see nuts in this list but is there soy in the veggie oil?
                        Asked on 6/7/2017 by KATE from undisclosed

                        1 answer

                        • Staff Expert

                          A:

                          Currently, the proper testing has not been conducted to make such claims. If you have any medical concerns, we always recommend to review the full ingredient list provided on the product page with your physician prior to use.

                          Answered on 6/15/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        is this mascara waterproof?
                        Asked on 12/28/2016 by abby from US

                        1 answer

                        • Staff Expert

                          A:

                          No, it is not waterproof.

                          Answered on 12/28/2016 by Staff Expert from Ulta Beauty
                      Displaying questions 1-2

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