skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Plump For Joy Thickening Shampoo
Not Your Mother's Plump For Joy Thickening Shampoo

Not Your Mother's

Plump For Joy Thickening Shampoo

Item #: 2297709 Size: 8.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

They know! You're always on the lookout for a product that will add that extra oomph! to your look. Not Your Mother's Plump For Joy is pH balanced to cleanse hair without drying it out and contains a complex combination of ingredients to create thicker, fuller hair, providing a better foundation for bigger body hairstyles. This sulfate, paraben & dye free shampoo will be the perfect start to your voluminous visions.
Squeeze shampoo into hands (you know how much you need!) and work into wet hair. Rinse thoroughly and follow up with Plump For Joy Thickening Conditioner. Safe for daily use on all hair types.

Precautions: For external use only. Avoid eye contact. If any adverse reaction occurs discontinue use. Keep Out Of Reach Of Children.
Water/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Fragrance, Sodium Chloride, Glycerin, Disodium Edta, Cocamide Dipa, Propoxy Tetramethyl Piperidinyl Dimethicone, Cetrimonium Chloride, Trideceth-6, C11-15 Pareth-7, Citric Acid, Methylchlorothiazolinone, Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Not Your Mother'sPlump For Joy Thickening Shampoo
 
4.4

(based on 40 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Adds volume (28)
  • Lathers well (26)
  • Cleans thoroughly (24)
  • Great smell (21)
  • Gentle (15)

Cons

  • Doesn't work (3)

Best Uses

  • Fine hair (19)
  • Daily use (17)
  • Oily hair (6)
    • Hair Type:
    • Straight hair (29), Wavy hair (4)
    • Reviewer Profile:
    • Beauty conscious (12), Survivalist / minimalist (12), Product junkie (9)

Reviewed by 40 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love It

By Oneinamillionjillian

from Blaine, MN

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Thinner Hair

    Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

    My hair is stick straight, won't even hold a curl - so also hangs pretty flat. I tried this shampoo & it's conditioner bcuz it was on sale & am pleasantly surprised. My hair seems to have more oomph & isn't so drab. I love all the Not Your Mother's product line.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this!

    By Lasair

    from Baton Rouge, LA

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Oily Hair

      Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

      Great hair product!

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      3.0

      No Plump, Little Joy

      By Debo

      from FL

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

      • Dries Hair Out

      Best Uses

        Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

        Does not add volume. Would not be able to use this product more than once weekly, as it dries my hair out even though I use a Redken conditioner. I shampoo every other day. I do not languish in the sun. I do not use lots of other products on my hair.

        • Hair Type:
        • Straight Hair
         
        4.0

        I like this shampoo. I feel my hair getting thicker.

        By Jenis#1

        from Chicago, il

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Volume
        • Gentle
        • Lathers Well

        Cons

          Best Uses

          • Thicker Hair

          Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

          I use it once every two-three days. I think it's slowly making my hair thicker!

          • Hair Type:
          • Very Curly Hair
           
          5.0

          My thin hair is now full of body and shine!

          By Alex

          from Connecticut

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Oily Hair
            • Thinner Hair

            Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

            My hair is normally very fine, flat, and dull. After only the first time using this product my hair was bouncy and super shiny! Looove it! Especially for the price!! Works better than a more expensive product I used before.

            • Hair Type:
            • Straight Hair
             
            5.0

            Love this line

            By Peachy keen

            from Blackshear, Ga

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

              Love that this brand is sulfate free

              • Hair Type:
              • Wavy Hair
               
              2.0

              Didn't work like I had hoped

              By Dani

              from Massachusetts

              About Me Product Junkie

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

              • Ineffective

              Best Uses

                Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

                I wanted this to work. I love this nym line but this just did nothing but clean my hair and have a great scent. I wish it did what it says it does.

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                I love this product!

                By Linda

                from Yucaipa, CA

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Volume
                • Lathers Well

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

                  Having fine hair makes it difficult to find products that won't weigh down your hair. I use both the shampoo and conditioner and I am finally able to have volume in my hair styles.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I love this shampoo!

                  By Candace

                  from Scottsdale, AZ

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

                    My hair is thin and straight so I tried this shampoo and it has made a significant difference in my hair. It's fuller, shinier and healthier looking. Even my co-workers noticed the difference. I love it!

                    • Hair Type:
                    • Straight Hair
                     
                    1.0

                    Provides volume, but kills hair

                    By Brenna

                    from Michigan

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Great Smell
                    • Lathers Well

                    Cons

                    • Dries Hair Out
                    • Harsh

                    Best Uses

                    • Oily Hair
                    • Thinner Hair

                    Comments about Not Your Mother's Plump For Joy Thickening Shampoo:

                    I purchased this because I loved the smell and also because I have horribly fine, thin hair. I'm always looking for things that add volume. The problem is, a lot of things that add volume also dry out my hair. This dries it out the worst out of anything I have ever tried. After only a few days of use, my hair had turned into a dry, straw mess! Even after using an overnight hair mask my hair has not yet returned to normal! I love this brand, but this stuff just killed my hair!

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »