skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Online Only Photo Focus Eyeshadow Primer
Wet n Wild Online Only Photo Focus Eyeshadow Primer

Wet n Wild

Online Only Photo Focus Eyeshadow Primer

0.34 oz Item 2518323

Color:Only A Matter of Prime

Looking for the perfect primer that preps and brightens eyelids to lockdown eyeshadow color all day? Wet n Wild's Photo Focus Eyeshadow Primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.
Precautions: For external use only. Do not consume. Keep out of reach of children.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, VP / Eicosene Copolymer, Boron Nitride, Aluminum Starch Octenylsuccinate, Propylene Carbonate, Sorbitan Sesquioleate, Synthetic Beeswax, Pentaerythrityl Tetraisostearate, Methicone, Phenoxyethanol, Acrylates Copolymer, Magnesium Carbonate, Dimethicone Crosspolymer, Bisabolol, Sorbic Acid, Octyldodecyl Stearoyl Stearate, Caprylic / Capric Triglyceride, Dimethicone / Vinyl Dimethicone Crosspolymer, Crithmum Maritimum Extract, Dimethiconol, Nelumbo Nucifera Stamen Extract, Bismuth Oxychloride / CI 77163, Iron Oxides / CI 77491, CI 77492, CI 77499, Titanium Dioxide / CI 77891.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Wet n WildOnline Only Photo Focus Eyeshadow Primer
 
4.3

(based on 12 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Long lasting (7)
  • Easy to apply (6)
  • Blends well (4)
  • Smooth look (4)

Cons

No Cons

Best Uses

  • Everyday (8)
  • Going out (4)
    • Reviewer Profile:
    • Classic style (4), Trendy style (4)

Reviewed by 12 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this primer!

By kqueen

from St. George, UT

About Me Classic Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

    I put a little dab on each eye before applying my eyeshadow. After I set it with a light shade, I am good to go. This stuff makes my eyeshadow last all day long! I've had the same tube of it for over a year now and still have quite a bit of it left because you do not need very much for it to work.

     
    5.0

    Holy Grail Eye Primer!!

    By BeckR

    from Syracuse NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

      This primer is a total game changer. I've tried the pricier brands and think this works better. If you have oily skin and/ or hooded eyes, do yourself a favor and get some of this - I can almost guarantee you will love it. My eye makeup used to melt off halfway before lunchtime, and now it sticks around until I have to actually wash it off before bed.
      A++ product!

       
      5.0

      I love this!

      By Amy

      from Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

        I will never spend my money on another eyeshadow primer. I have extremely oily lids/slightly hooded eyes (I use this to aid in keeping my eyeliner from transferring) and this primer keeps them matte all day long! I work in a kitchen and my face is always greasy at the end of a shift but my eyelids are perfect.

         
        5.0

        My primary eyeshadow primer now

        By Coley

        from Puyallup WA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

          I wear this eyery day. I get creasing at the VERY end of the day in the middle half of my eyelid, but I have pretty oily skin and for a cheap primer this stuff works amazing. I keep buying this and will continue to use it.

           
          5.0

          best eyelid primer

          By mr115393

          from KCMO

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Travel

            Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

            This is the best I've ever used. It's cheap and works just as well as any of the more expensive primers I used to buy.

             
            5.0

            Best primer for oily eyelids

            By A. Torres

            from Texas

            About Me Classic Style

            Verified Reviewer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

              I have super oily eyelids and this is hands down the BEST eyeshadow primer I have ever used! I was blown away by how good it is! I only use the smallest amount and that keeps my eyeshadow on and matte ALL DAY, in my experience at least 10+ hours!

               
              5.0

              great primer

              By Iuliia

              from midvale

              Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

              I've been using this primer for awhile now and I like it a lot better than all of the high end ones I've tried. Definitely a good buy.

              (1 of 1 customers found this review helpful)

               
              5.0

              better than any high end primer

              By hayiles

              from denver, co

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

                literally nothing to complain about with this product. i have been buying the two faced shadow primer for years until i discovered this gem. its not oily, it doesnt break up in the tube (like my two faced one), it doesnt irritate sensitive skin, and it makes shadows last all day. when i forget to use this i can see a HUGE difference in the lasting power and pigmentation of my shadows. never going to purchase another primer again.

                 
                5.0

                The ONLY primer that works on my eyelids!!!!

                By Toria

                from MN

                Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

                This is the only primer that works on my oily eyelids! I've tried everything from UD to NARS to Loreal, and this beats them all hands down!!

                (0 of 1 customers found this review helpful)

                 
                1.0

                Like Elmers Glue for the Eyes, Ughh:(

                By Ams123

                from Michigan

                About Me Classic Style

                Verified Reviewer

                Pros

                  Cons

                  • Applies like Glue
                  • Creases
                  • Difficult Removal
                  • Difficult To Apply

                  Best Uses

                    Comments about Wet n Wild Online Only Photo Focus Eyeshadow Primer:

                    This eyeshadow primer is awful. I was trying to save some money and buy this instead of Urban Decay. This is not a replacement. This was thick, even when applying a tiny amount. It did not want to spread and became clumpy. It looked and felt like I was applying Elmer's Glue on my eyelids. Ugh yuck! Not to mention my eyeshadow would not adhere to the primer. Very hard to blend or apply any eyeshadow. Wished I would have saved the money I spent on this and just put it towards Urban Decay:(

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »