skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Perfect 4 Platinum Shampoo
Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

Item 2232479

Size:33.8 oz

Options

View All Options

Find in Store-

Pureology Perfect 4 Platinum Shampoo cleanses, repairs, and strengthens blonde and highlighted, color treated hair. This sulfate free shampoo is specifically designed to moisturize, remove impurities, and enhance the brightness and shine of golden locks. Perfect 4 Platinum Shampoo includes Keravis and Pureology's AntiFade Complex to strengthen, protect against hair breakage, and provide the ultimate color protection for blonde and highlighted, color treated hair.

Key Benefits:
  • 100% vegan
  • Sulfate free shampoo for blonde and highlighted hair
  • Nourishes, strengthens, and repairs hair
  • Enhances brightness and shine
  • Includes Keravis to prevent against hair breakage
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
ZeroSulfate

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyPerfect 4 Platinum Shampoo
 
4.6

(based on 129 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (61)
  • Improves hair health (58)
  • Lathers well (58)
  • Great smell (50)
  • Gentle (47)

Cons

  • Doesn't work (4)
  • Dries hair out (4)
  • Pricey / poor value (4)
  • Pricey (3)
  • Smells bad (3)

Best Uses

  • Daily use (48)
  • Fine hair (17)
  • Thick hair (15)
  • Curly hair (13)
  • Oily hair (11)
    • Hair Type:
    • Wavy hair (40), Straight hair (33)
    • My Beauty Routine Takes:
    • 1+ hour (5), 30 minutes (5)
    • Reviewer Profile:
    • Beauty conscious (42), Product junkie (21), Survivalist / minimalist (14), Brand buyer (8), Budget shopper (4)

Reviewed by 129 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

in love

By caravil83

from el paso tx.

Comments about Pureology Perfect 4 Platinum Shampoo:

the best one for blonde or platinum hair.

 
5.0

Take BEST Shampoo for Blondes

By D

from Marco Island

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Wavy Blonde Hair

    Comments about Pureology Perfect 4 Platinum Shampoo:

    After spending a lot of money to highlight my hair, I need to maintain the color. This is the best shampoo to keep my blonde highlights from going brassy. I Love it

    • Hair Type:
    • Wavy Hair
     
    5.0

    Great Shampoo for Blonds

    By Patty

    from Lathrop, CA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Pureology Perfect 4 Platinum Shampoo:

        This is a great shampoo to use for blond hair

         
        4.0

        Good for brightening

        By Paige16

        from Miramar Beach, Fl

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Adds Shine

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Perfect 4 Platinum Shampoo:

          This product is great for preserving your highlights but it is not very hydrating. I like the hydrating shampoo for that

          • Hair Type:
          • Wavy Hair
           
          5.0

          Great product. Very good for colored hair.

          By Cin

          from Naples

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume

          Cons

            Best Uses

            • Daily Use

            Comments about Pureology Perfect 4 Platinum Shampoo:

            I pretty much use it every day. Great shampoo.

            • Hair Type:
            • Straight Hair
             
            5.0

            I love this line from Pureology

            By Alyssa

            from Crescent, IA

            About Me Product Junkie

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Highlighted Hair

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I wash my hair every other day and this shampoo keeps my highlighted blonde hair from being brassy and makes my hair look healthier.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this Shampoo

              By Lori C

              from Springfield, Mo

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Perfect 4 Platinum Shampoo:

                I have used this shampoo for a while and I absolutely love it. I was using Redken before, and although I do love Redken, I love Pureology more.

                • Hair Type:
                • Straight Hair
                 
                4.0

                Good

                By Clean hair

                from Mi

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                  • Dries Hair Out

                  Best Uses

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    Like the shampoo but when I'm spending that much $'s I would like to have a pump included !!!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    LOVE

                    By MrsLevine

                    from Seattle

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thicker Hair

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      Great daily shampoo for blondes. Leaves hair clean and bright!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      My Long Time Favorite Shampoo

                      By KKTBJP

                      from Kansas

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        I've used this shampoo (and it's conditioner) for years. I love how it keeps my color-treated hair soft and shiny. I have thick, fine hair, and it cleans it well. It only takes a quarter sized amount (or less for shorter and thinner hair) to get a very rich, luxurious lather. I wash my hair every two days, and the jumbo size bottle of this easily lasts me 9-12 months, so the price doesn't seem quite as expensive when you break it down this way.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        12 Questions | 12 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have a light ash blonde hair color. I was wondering since I read it was blue, does it stain hair like toned does? Or is there something you recommend for ash blonde, thanks in advance.
                          Asked on 8/25/2017 by Shawna from Canada

                          1 answer

                          • Brand Expert

                            A:

                            Perfect 4 Platinum Shampoo is non colour depositing. This product enhances brightness and shine.

                            Perfect 4 Platinum Cool Blonde Enhancing Treatment is a colour depositing conditioner that adds violet tones to cancel warmth and neutralize brassiness.

                            After shampooing with Perfect 4 Platinum shampoo, apply to damp hair wearing gloves (to avoid color on hands). Leave in for 5 minutes and rinse out. Use 1-2 times a week as needed.

                            Answered on 8/30/2017 by Brand Expert from Pureology
                        • Q:

                          Which purology shampoo is best fro fine straight hair? My hair is highlighted to give it more body
                          Asked on 7/29/2017 by Dee from Long Island, ny

                          1 answer

                          • Brand Expert

                            A:

                            You might want to try Clean Volume, this line is for fine color-treated hair that will provide root lift with a weightless, airy, full-bodied finish. Perfect 4 Platinum softens hair while enhances brightness and shine.

                            Answered on 7/31/2017 by Brand Expert from Pureology
                        • Q:

                          I cannot decide which pureology line is best for me. I'm between the hydrate, strength and perfect 4 platinum. I have very dry and damaged hair from years of bleaching. I always get it bleached professionally but before I found my current stylist it was not always a good outcome. I have had several "chemical cuts" over the years, it's been probably a few years now since my last one, thankfully.
                          Anyway, I am wanting to buy shampoo and conditioner and am leaning toward hydrate, however I also know I probably need keratin protein so I'm confused about which line of products I need. I also notice my hair gets dull/yellow a few weeks after getting my hair done, personally I think it's due to what I'm currently using tho.
                          I have frizzy, dry and curly hair that easily gets weighed down.
                          Thanks!
                          Asked on 4/22/2017 by SimoneRabbit from Oklahoma

                          1 answer

                          • Brand Expert

                            A:

                            Many of us can empathize with you, wondering which product would work the best for our individual hair. Each of the lines that you mentioned could benefit your hair, however only Perfect 4 Platinum would address all of your needs. Perfect 4 Platinum provides moisture and nourishment for distressed, lightened hair. It keeps blonde hair bright, shiny, healthy and strong. Also, please know that you can alternate products- Use Hydrate one day, and Perfect 4 Platinum the next.

                            Remember that you can ask an Ulta stylist for personalized advice, too!

                            Answered on 4/24/2017 by Brand Expert from Pureology
                        • Q:

                          i have brown highlighted hair does the purology platinum shampoo work to keep
                          brassiness out
                          Asked on 11/17/2016 by brassbegone from boston

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Perfect 4 Platinum Shampoo keeps highlighted hair strong, bright and vibrant. It will help to protect and maintain your highlights, however the shampoo does not tone out brassiness.

                            Pureology Cool Blonde Enhancing Treatment is a colour depositing conditioning treatment that helps prevent your hair from developing golden tones. It prevents brassiness by eliminating golden tones. Check it out by following this link:
                            http://tinyurl.com/zsmlzyf

                            Answered on 11/18/2016 by Brand Expert from Pureology
                        • Q:

                          Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                          Asked on 7/25/2016 by Love Ulta

                          1 answer

                          • Brand Expert

                            A:

                            Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                            Answered on 7/26/2016 by Brand Expert from Pureology
                        • Q:

                          How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                          Asked on 7/18/2016 by Xander from Crawfordville, FL

                          1 answer

                        • Q:

                          Can I use this product for my purple hair ?
                          Asked on 6/5/2016 by Yummiexbeauty from pA

                          1 answer

                          • Brand Expert

                            A:

                            Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                            Answered on 6/6/2016 by Brand Expert from Pureology
                        • Q:

                          Is this a purple shampoo?
                          Asked on 4/19/2016 by kristen

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                            Answered on 4/20/2016 by Brand Expert from Pureology
                        • Q:

                          Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                          If used daily will it adversely affect my hair color?
                          Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                          1 answer

                          • Staff Expert

                            A:

                            It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                            Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          Could I use this product for my silver dyed hair?
                          Asked on 6/28/2015 by Silverfox from Mebane, NC

                          1 answer

                        Displaying questions 1-10Previous | Next »

                        Do you have a question about this product?