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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.5

    (based on 82 reviews)

    92%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (27)
    • Lathers well (27)
    • Great smell (26)
    • Improves hair health (25)
    • Adds shine (22)

    Cons

    • Pricey (3)
    • Pricey / poor value (3)

    Best Uses

    • Daily use (22)
    • Fine hair (7)
    • Thick hair (6)
    • Women (5)
    • Curly hair (4)
      • Hair Type:
      • Wavy hair (19), Straight hair (10)
      • Reviewer Profile:
      • Beauty conscious (19), Product junkie (9), Brand buyer (8), Budget shopper (4), Survivalist / minimalist (4)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 82 customers

    Displaying reviews 1-10

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    1.0

    Terrible!

    By Jules

    from Alberta

    About Me Product Junkie

    Pros

      Cons

      • Doesn't Lather Well
      • Dries Hair Out
      • Greasy
      • Harsh
      • Ineffective
      • Smells Bad

      Best Uses

        Comments about Pureology Perfect 4 Platinum Shampoo:

        Why is this product so expensive!!?? It's terrible quality! It dried my hair out, left zero shine and contains junk ingredients like Sodium Chloride!? which is in your everyday drugstore brand!? Never again, shame on you Pureology for charging ppl this much $$ for this kind of quality!

        • Hair Type:
        • Wavy Hair
         
        2.0

        It's Blue

        By Reneeinthebox

        from Cerritos, CA

        About Me Product Junkie

        Verified Buyer

        Pros

        • Great Smell
        • Lathers Well

        Cons

        • Ineffective

        Best Uses

          Comments about Pureology Perfect 4 Platinum Shampoo:

          I got this shampoo to use as an everyday product to tone my blonde hair. But it's Blue and just made my hair look brassier.
          It smells great but that's about it.

           
          5.0

          Best Shampoo Ever!

          By Katie

          from Nevada

          About Me Minimalist

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Blonde
            • Thicker Hair

            Comments about Pureology Perfect 4 Platinum Shampoo:

            My stylist introduced me to this shampoo about 4-5 years ago and I've been using it ever since. I can't go without it as my hair doesn't feel right when I have to substitute with another shampoo. I am able to go longer between washes with this shampoo.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Love the shampoo and conditioner

            By Princessred

            from Rancho Cucamonga

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Pureology Perfect 4 Platinum Shampoo:

              Love shampoo and conditioner. Makes hair soft and shiny.

              • Hair Type:
              • Straight Hair

              (0 of 1 customers found this review helpful)

               
              5.0

              I has been using this product for almost 2 years and I love

              By Vanessa

              from Orlando fl

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Perfect 4 Platinum Shampoo:

                For blonde hair is the best shampoo!!!! This keep in color perfect !

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Great product!

                By JBM

                from San Diego

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  Love the product and have used it exclusively for two years... Protects my platinum blonde color; and my hair feels and looks like silk when used in conjunction with the conditioner.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  I love this product. It is great for all blonde coloring.

                  By M

                  from Ft. Lauderdale

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Improves Hair Health
                  • It helps to keep your blonde coloring longer.
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • For all hair types with blonde processing

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    I was recommended this product by my hair stylist to help keep and protect my blonde and hot pink hair color. It is also great for keeping your hair strong and healthy.

                     
                    5.0

                    Excellent shampoo for maintaining blonde color

                    By jm

                    from phoenix, az

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        have used it for a couple of years

                        • Hair Type:
                        • Wavy Hair

                        (0 of 1 customers found this review helpful)

                         
                        5.0

                        Love this product!

                        By Jack

                        from Wilmington, NC

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Great Smell
                        • Improves Hair Health

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Pureology Perfect 4 Platinum Shampoo:

                          I have treated hair so it maintains the blonde highlights like I just came from the salon!

                          • Hair Type:
                          • Wavy Hair

                          (2 of 2 customers found this review helpful)

                           
                          5.0

                          Worth the Xtra $$

                          By Candleladymn

                          from St. Paul, MN

                          About Me Beauty Conscious

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Adds Volume
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well
                          • Light Weight

                          Cons

                            Best Uses

                            • Daily Use
                            • Thinner Hair

                            Comments about Pureology Perfect 4 Platinum Shampoo:

                            Love this product and we'll worth the extra expense. Lathers with just a drop,of shampoo; super concentrated. It's also lightweight for the finest of hair. Pureology Platinum provides that extra boost blondes need especially if you have hard water. All around excellent value, performance and results.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            8 Questions | 8 Answers
                            Displaying questions 1-8
                            • Q:

                              Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                              Asked on 7/25/2016 by Love Ulta

                              1 answer

                              • Brand Expert

                                A:

                                Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                                Answered on 7/26/2016 by Brand Expert from Pureology
                            • Q:

                              How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                              Asked on 7/18/2016 by Xander from Crawfordville, FL

                              1 answer

                            • Q:

                              Can I use this product for my purple hair ?
                              Asked on 6/5/2016 by Yummiexbeauty from pA

                              1 answer

                              • Brand Expert

                                A:

                                Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                                Answered on 6/6/2016 by Brand Expert from Pureology
                            • Q:

                              Is this a purple shampoo?
                              Asked on 4/19/2016 by kristen

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                                Answered on 4/20/2016 by Brand Expert from Pureology
                            • Q:

                              Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                              If used daily will it adversely affect my hair color?
                              Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                              1 answer

                              • Staff Expert

                                A:

                                It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                                Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                            • Q:

                              Could I use this product for my silver dyed hair?
                              Asked on 6/28/2015 by Silverfox from Mebane, NC

                              1 answer

                            • Q:

                              im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                              Asked on 6/22/2015 by QUEENI from south carolina

                              1 answer

                              • Staff Expert

                                A:

                                All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                                • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                                • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                                • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                                • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                                • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                                Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                                Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                            • Q:

                              Is this a purple shampoo tone down the brassiness in highlights?
                              Asked on 2/15/2015 by Amanda from oregon

                              1 answer

                              • Staff Expert

                                A:

                                Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                                Answered on 2/17/2015 by Staff Expert from ULTA.com
                            Displaying questions 1-8

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