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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.6

    (based on 79 reviews)

    95%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (26)
    • Lathers well (26)
    • Great smell (24)
    • Improves hair health (24)
    • Adds shine (22)

    Cons

    • Pricey (3)
    • Pricey / poor value (3)

    Best Uses

    • Daily use (22)
    • Fine hair (7)
    • Thick hair (5)
    • Women (5)
    • Curly hair (4)
      • Hair Type:
      • Wavy hair (18), Straight hair (9)
      • Reviewer Profile:
      • Beauty conscious (19), Brand buyer (8), Product junkie (7), Budget shopper (4), Survivalist / minimalist (3)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 79 customers

    Displaying reviews 1-10

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    5.0

    Love the shampoo and conditioner

    By Princessred

    from Rancho Cucamonga

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Perfect 4 Platinum Shampoo:

      Love shampoo and conditioner. Makes hair soft and shiny.

      • Hair Type:
      • Straight Hair
       
      5.0

      I has been using this product for almost 2 years and I love

      By Vanessa

      from Orlando fl

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about Pureology Perfect 4 Platinum Shampoo:

        For blonde hair is the best shampoo!!!! This keep in color perfect !

        • Hair Type:
        • Wavy Hair
         
        5.0

        Great product!

        By JBM

        from San Diego

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Perfect 4 Platinum Shampoo:

          Love the product and have used it exclusively for two years... Protects my platinum blonde color; and my hair feels and looks like silk when used in conjunction with the conditioner.

          • Hair Type:
          • Straight Hair
           
          5.0

          I love this product. It is great for all blonde coloring.

          By M

          from Ft. Lauderdale

          Verified Buyer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health
          • It helps to keep your blonde coloring longer.
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • For all hair types with blonde processing

            Comments about Pureology Perfect 4 Platinum Shampoo:

            I was recommended this product by my hair stylist to help keep and protect my blonde and hot pink hair color. It is also great for keeping your hair strong and healthy.

             
            5.0

            Excellent shampoo for maintaining blonde color

            By jm

            from phoenix, az

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Lathers Well

            Cons

              Best Uses

                Comments about Pureology Perfect 4 Platinum Shampoo:

                have used it for a couple of years

                • Hair Type:
                • Wavy Hair

                (0 of 1 customers found this review helpful)

                 
                5.0

                Love this product!

                By Jack

                from Wilmington, NC

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I have treated hair so it maintains the blonde highlights like I just came from the salon!

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Worth the Xtra $$

                  By Candleladymn

                  from St. Paul, MN

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well
                  • Light Weight

                  Cons

                    Best Uses

                    • Daily Use
                    • Thinner Hair

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    Love this product and we'll worth the extra expense. Lathers with just a drop,of shampoo; super concentrated. It's also lightweight for the finest of hair. Pureology Platinum provides that extra boost blondes need especially if you have hard water. All around excellent value, performance and results.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    i would buy this product again

                    By augie

                    from oxnard, ca

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        i use it every 3 days or so and i definitely feel a difference in my hair

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        Ill never go back

                        By Crystal

                        from Washington, DC

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Adds Volume
                        • Keeps blonde from getting brassy
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Pureology Perfect 4 Platinum Shampoo:

                          I will never use any other shampoo/conditioner. I love the way Purology products make my fine straight hair look and feel.

                          • Hair Type:
                          • Straight Hair
                           
                          4.0

                          Great product

                          By Dd

                          from Sebring, Fl

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Adds Volume
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well

                          Cons

                            Best Uses

                              Comments about Pureology Perfect 4 Platinum Shampoo:

                              Protecting my new blonde hair and Inbetween coloring I find this product to be one of the best. Not harsh and doesn't dry my hair out either. Keeps shine and actually seems to add volume. I have very thin oily hair and this product does wonders for it.

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              8 Questions | 8 Answers
                              Displaying questions 1-8
                              • Q:

                                Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                                Asked on 7/25/2016 by Love Ulta

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                                  Answered on 7/26/2016 by Brand Expert from Pureology
                              • Q:

                                How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                                Asked on 7/18/2016 by Xander from Crawfordville, FL

                                1 answer

                              • Q:

                                Can I use this product for my purple hair ?
                                Asked on 6/5/2016 by Yummiexbeauty from pA

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                                  Answered on 6/6/2016 by Brand Expert from Pureology
                              • Q:

                                Is this a purple shampoo?
                                Asked on 4/19/2016 by kristen

                                1 answer

                                • Brand Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                                  Answered on 4/20/2016 by Brand Expert from Pureology
                              • Q:

                                Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                                If used daily will it adversely affect my hair color?
                                Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                                1 answer

                                • Staff Expert

                                  A:

                                  It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                                  Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                              • Q:

                                Could I use this product for my silver dyed hair?
                                Asked on 6/28/2015 by Silverfox from Mebane, NC

                                1 answer

                              • Q:

                                im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                                Asked on 6/22/2015 by QUEENI from south carolina

                                1 answer

                                • Staff Expert

                                  A:

                                  All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                                  • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                                  • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                                  • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                                  • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                                  • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                                  Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                                  Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Is this a purple shampoo tone down the brassiness in highlights?
                                Asked on 2/15/2015 by Amanda from oregon

                                1 answer

                                • Staff Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                                  Answered on 2/17/2015 by Staff Expert from ULTA.com
                              Displaying questions 1-8

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