skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Perfect 4 Platinum Shampoo
Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE Colour Fanatic 1 oz. with any $30 Pureology purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE Colour Fanatic w/any $30 Pureology purchase
Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.5

    (based on 106 reviews)

    91%

    of respondents would recommend this to a friend.

    Pros

    • Improves hair health (43)
    • Cleans thoroughly (42)
    • Lathers well (41)
    • Great smell (37)
    • Adds shine (32)

    Cons

    • Doesn't work (4)
    • Pricey / poor value (4)
    • Dries hair out (3)
    • Pricey (3)

    Best Uses

    • Daily use (35)
    • Fine hair (13)
    • Thick hair (10)
    • Curly hair (9)
    • Oily hair (7)
      • Hair Type:
      • Wavy hair (30), Straight hair (22)
      • Reviewer Profile:
      • Beauty conscious (34), Product junkie (13), Brand buyer (8), Survivalist / minimalist (8), Budget shopper (4)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 106 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    1.0

    This is a definite No

    By Michiganrunner

    from Michigan

    About Me Minimalist

    Verified Reviewer

    Pros

      Cons

      • Dries Hair Out
      • Ineffective

      Best Uses

        Comments about Pureology Perfect 4 Platinum Shampoo:

        I have straight, fine, dark ash blonde hair (natural color) now that im 52. I have had professional hilights for many years. I tried this at my hairdresser's recommendation when I became concerned about my hair suddenly feeling dry due to age. (It had been oily all my life prior) I tried to love this, but it's awful for my hair- not softening, not moisturizing at all. Actually makes my hair more dry and flyaway, yet I can feel the heavy coating when I wash my hair with the matching conditioner (daily). I switched to the Hydrate line and it works much better for my blonde hair.

        • Hair Type:
        • Straight Hair
         
        5.0

        Love this product!

        By Riley11

        from Lander, WY

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Thicker Hair

          Comments about Pureology Perfect 4 Platinum Shampoo:

          We most products I have to use a bunch of shampoo and conditioner because of how thick my hair is and with this product I don't have to do that. It makes my hair easy to comb unlike other products that just leave my hair tangled.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Great daily product for color treated hair.

          By DebTros

          from Rochester, MI

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Improves Hair Health

          Cons

            Best Uses

            • Color Treated Hair
            • Daily Use

            Comments about Pureology Perfect 4 Platinum Shampoo:

            I love this product! It was recommended by my hair stylist due to my highlighted hair. It definitely has helped the overall health of my hair as well as helps to maintain the color. I have blonde hair with highlights and use it on a daily basis.

            • Hair Type:
            • Straight Hair
             
            5.0

            I would by this product again

            By Clare

            from Kissimmee Florida

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Gentle

            Cons

              Best Uses

              • Thinner Hair

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I primarily use this product because it's gentle and anitfade my stylist only wants me to use this shampoo

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love pureology shampoo

              By Theresa

              from Williamson,Michigan

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I have used purology shampoo and conditioner for years, new products come out in different brands I try them and always go back to pureology.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Keeps my blonde looking amazing :)

                  By Jani110991

                  from Chicago,IL

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    This is a great blonde shampoo and helps keep your bleached or highlighted hair at its best I love pureologly since my hair stylist introduce me to it I love it and will never used any else on my hair again

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    I love this product!!!

                    By Deb

                    from West Valley City, UT

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      I have highlighted , permed ,thin hair. It works wonderful for me.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      One word: FABULOUS!

                      By Nanabrooke

                      from Sarasota, FL

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Oily Hair

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        My hair is Shiney and much less tangled than before using Purology. I will be a loyal customer for the foreseeable future. Just love it.

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        I love this product!!

                        By Ang

                        from Vancouver, WA

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Pureology Perfect 4 Platinum Shampoo:

                          Ive tried other shampoos for color-treated blonde hair, and this one is the best!!

                          • Hair Type:
                          • Wavy Hair

                          (0 of 1 customers found this review helpful)

                           
                          1.0

                          Had to return this product due to drying out of hair

                          By Hunter

                          from Greenville, SC

                          Verified Buyer

                          Pros

                            Cons

                            • Dries Hair Out

                            Best Uses

                              Comments about Pureology Perfect 4 Platinum Shampoo:

                              I would not purchase this product. I am a almost platinum blonde and I take extremely good care of my hair. I had previously used the Pureology strength cure (in the blue bottle) but was hoping this product would help to keep my blonde vibrant and ashy. Instead, it made my hair feel almost like hay. I ended up exchanging this product for the strength cure which I do feel like is the best shampoo on the market!

                              • Hair Type:
                              • Straight Hair

                              Displaying reviews 1-10

                              Back to top

                              Previous | Next »

                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              9 Questions | 9 Answers
                              Displaying questions 1-9
                              • Q:

                                i have brown highlighted hair does the purology platinum shampoo work to keep
                                brassiness out
                                Asked on 11/17/2016 by brassbegone from boston

                                1 answer

                                • Brand Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo keeps highlighted hair strong, bright and vibrant. It will help to protect and maintain your highlights, however the shampoo does not tone out brassiness.

                                  Pureology Cool Blonde Enhancing Treatment is a colour depositing conditioning treatment that helps prevent your hair from developing golden tones. It prevents brassiness by eliminating golden tones. Check it out by following this link:
                                  http://tinyurl.com/zsmlzyf

                                  Answered on 11/18/2016 by Brand Expert from Pureology
                              • Q:

                                Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                                Asked on 7/25/2016 by Love Ulta

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                                  Answered on 7/26/2016 by Brand Expert from Pureology
                              • Q:

                                How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                                Asked on 7/18/2016 by Xander from Crawfordville, FL

                                1 answer

                              • Q:

                                Can I use this product for my purple hair ?
                                Asked on 6/5/2016 by Yummiexbeauty from pA

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                                  Answered on 6/6/2016 by Brand Expert from Pureology
                              • Q:

                                Is this a purple shampoo?
                                Asked on 4/19/2016 by kristen

                                1 answer

                                • Brand Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                                  Answered on 4/20/2016 by Brand Expert from Pureology
                              • Q:

                                Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                                If used daily will it adversely affect my hair color?
                                Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                                1 answer

                                • Staff Expert

                                  A:

                                  It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                                  Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                              • Q:

                                Could I use this product for my silver dyed hair?
                                Asked on 6/28/2015 by Silverfox from Mebane, NC

                                1 answer

                              • Q:

                                im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                                Asked on 6/22/2015 by QUEENI from south carolina

                                1 answer

                                • Staff Expert

                                  A:

                                  All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                                  • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                                  • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                                  • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                                  • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                                  • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                                  Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                                  Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Is this a purple shampoo tone down the brassiness in highlights?
                                Asked on 2/15/2015 by Amanda from oregon

                                1 answer

                                • Staff Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                                  Answered on 2/17/2015 by Staff Expert from ULTA.com
                              Displaying questions 1-9

                              Do you have a question about this product?