skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Perfect 4 Platinum Shampoo
Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

Item 2232479

Size:33.8 oz

Options

View All Options

Find in Store-

Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.6

    (based on 127 reviews)

    93%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (60)
    • Improves hair health (57)
    • Lathers well (57)
    • Great smell (50)
    • Gentle (46)

    Cons

    • Doesn't work (4)
    • Dries hair out (4)
    • Pricey / poor value (4)
    • Pricey (3)
    • Smells bad (3)

    Best Uses

    • Daily use (48)
    • Fine hair (17)
    • Thick hair (15)
    • Curly hair (13)
    • Oily hair (11)
      • Hair Type:
      • Wavy hair (39), Straight hair (33)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)
      • Reviewer Profile:
      • Beauty conscious (42), Product junkie (20), Survivalist / minimalist (14), Brand buyer (8), Budget shopper (4)

    Reviewed by 127 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Great Shampoo for Blonds

    By Patty

    from Lathrop, CA

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Pureology Perfect 4 Platinum Shampoo:

        This is a great shampoo to use for blond hair

         
        4.0

        Good for brightening

        By Paige16

        from Miramar Beach, Fl

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Adds Shine

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Perfect 4 Platinum Shampoo:

          This product is great for preserving your highlights but it is not very hydrating. I like the hydrating shampoo for that

          • Hair Type:
          • Wavy Hair
           
          5.0

          Great product. Very good for colored hair.

          By Cin

          from Naples

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume

          Cons

            Best Uses

            • Daily Use

            Comments about Pureology Perfect 4 Platinum Shampoo:

            I pretty much use it every day. Great shampoo.

            • Hair Type:
            • Straight Hair
             
            5.0

            I love this line from Pureology

            By Alyssa

            from Crescent, IA

            About Me Product Junkie

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Highlighted Hair

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I wash my hair every other day and this shampoo keeps my highlighted blonde hair from being brassy and makes my hair look healthier.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this Shampoo

              By Lori C

              from Springfield, Mo

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Perfect 4 Platinum Shampoo:

                I have used this shampoo for a while and I absolutely love it. I was using Redken before, and although I do love Redken, I love Pureology more.

                • Hair Type:
                • Straight Hair
                 
                4.0

                Good

                By Clean hair

                from Mi

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                  • Dries Hair Out

                  Best Uses

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    Like the shampoo but when I'm spending that much $'s I would like to have a pump included !!!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    LOVE

                    By MrsLevine

                    from Seattle

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thicker Hair

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      Great daily shampoo for blondes. Leaves hair clean and bright!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      My Long Time Favorite Shampoo

                      By KKTBJP

                      from Kansas

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        I've used this shampoo (and it's conditioner) for years. I love how it keeps my color-treated hair soft and shiny. I have thick, fine hair, and it cleans it well. It only takes a quarter sized amount (or less for shorter and thinner hair) to get a very rich, luxurious lather. I wash my hair every two days, and the jumbo size bottle of this easily lasts me 9-12 months, so the price doesn't seem quite as expensive when you break it down this way.

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        Love it

                        By Dom

                        from Henderson, NV

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use
                          • Oily Hair
                          • Thicker Hair

                          Comments about Pureology Perfect 4 Platinum Shampoo:

                          I have naturally dark hair but my hair currently has an ombré/baylage I've had it done by a professional stylist about 4 times and I can about about 9 months in between sessions because I use purple shampoos. I find that this shampoo has improved my blond! I never have brass. This shampoo maintains my ash blond! If you have prossesed hair quality products are a must and pureology is quality! I've been using pureology for years and it keeps my hair healthy

                          • Hair Type:
                          • Wavy Hair
                           
                          5.0

                          Worth the expense

                          By TMA

                          from Ridgefield Wa

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well

                          Cons

                            Best Uses

                            • Daily Use
                            • Thicker Hair

                            Comments about Pureology Perfect 4 Platinum Shampoo:

                            Great product I was using fulfill by Pureology but since color hair wasn't right so tried this platinum it does make hair a little more conditioned than I thought shampoo would. Upside use almost no conditioner..Pureology best shampoo offered at Ulta. If ulta could get bumble and bumble then you'd have two quality products..

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »

                            Q&A

                            Product Q&A

                            Ask a question

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            11 Questions | 11 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Which purology shampoo is best fro fine straight hair? My hair is highlighted to give it more body
                              Asked on 7/29/2017 by Dee from Long Island, ny

                              1 answer

                              • Brand Expert

                                A:

                                You might want to try Clean Volume, this line is for fine color-treated hair that will provide root lift with a weightless, airy, full-bodied finish. Perfect 4 Platinum softens hair while enhances brightness and shine.

                                Answered on 7/31/2017 by Brand Expert from Pureology
                            • Q:

                              I cannot decide which pureology line is best for me. I'm between the hydrate, strength and perfect 4 platinum. I have very dry and damaged hair from years of bleaching. I always get it bleached professionally but before I found my current stylist it was not always a good outcome. I have had several "chemical cuts" over the years, it's been probably a few years now since my last one, thankfully.
                              Anyway, I am wanting to buy shampoo and conditioner and am leaning toward hydrate, however I also know I probably need keratin protein so I'm confused about which line of products I need. I also notice my hair gets dull/yellow a few weeks after getting my hair done, personally I think it's due to what I'm currently using tho.
                              I have frizzy, dry and curly hair that easily gets weighed down.
                              Thanks!
                              Asked on 4/22/2017 by SimoneRabbit from Oklahoma

                              1 answer

                              • Brand Expert

                                A:

                                Many of us can empathize with you, wondering which product would work the best for our individual hair. Each of the lines that you mentioned could benefit your hair, however only Perfect 4 Platinum would address all of your needs. Perfect 4 Platinum provides moisture and nourishment for distressed, lightened hair. It keeps blonde hair bright, shiny, healthy and strong. Also, please know that you can alternate products- Use Hydrate one day, and Perfect 4 Platinum the next.

                                Remember that you can ask an Ulta stylist for personalized advice, too!

                                Answered on 4/24/2017 by Brand Expert from Pureology
                            • Q:

                              i have brown highlighted hair does the purology platinum shampoo work to keep
                              brassiness out
                              Asked on 11/17/2016 by brassbegone from boston

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Perfect 4 Platinum Shampoo keeps highlighted hair strong, bright and vibrant. It will help to protect and maintain your highlights, however the shampoo does not tone out brassiness.

                                Pureology Cool Blonde Enhancing Treatment is a colour depositing conditioning treatment that helps prevent your hair from developing golden tones. It prevents brassiness by eliminating golden tones. Check it out by following this link:
                                http://tinyurl.com/zsmlzyf

                                Answered on 11/18/2016 by Brand Expert from Pureology
                            • Q:

                              Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                              Asked on 7/25/2016 by Love Ulta

                              1 answer

                              • Brand Expert

                                A:

                                Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                                Answered on 7/26/2016 by Brand Expert from Pureology
                            • Q:

                              How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                              Asked on 7/18/2016 by Xander from Crawfordville, FL

                              1 answer

                            • Q:

                              Can I use this product for my purple hair ?
                              Asked on 6/5/2016 by Yummiexbeauty from pA

                              1 answer

                              • Brand Expert

                                A:

                                Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                                Answered on 6/6/2016 by Brand Expert from Pureology
                            • Q:

                              Is this a purple shampoo?
                              Asked on 4/19/2016 by kristen

                              1 answer

                              • Brand Expert

                                A:

                                Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                                Answered on 4/20/2016 by Brand Expert from Pureology
                            • Q:

                              Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                              If used daily will it adversely affect my hair color?
                              Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                              1 answer

                              • Staff Expert

                                A:

                                It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                                Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                            • Q:

                              Could I use this product for my silver dyed hair?
                              Asked on 6/28/2015 by Silverfox from Mebane, NC

                              1 answer

                            • Q:

                              im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                              Asked on 6/22/2015 by QUEENI from south carolina

                              1 answer

                              • Staff Expert

                                A:

                                All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                                • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                                • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                                • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                                • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                                • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                                Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                                Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                            Displaying questions 1-10Previous | Next »

                            Do you have a question about this product?