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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.5

    (based on 114 reviews)

    92%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (50)
    • Improves hair health (50)
    • Lathers well (48)
    • Great smell (43)
    • Gentle (37)

    Cons

    • Doesn't work (4)
    • Pricey / poor value (4)
    • Dries hair out (3)
    • Pricey (3)
    • Smells bad (3)

    Best Uses

    • Daily use (39)
    • Fine hair (15)
    • Curly hair (11)
    • Thick hair (11)
    • Oily hair (9)
      • Hair Type:
      • Wavy hair (35), Straight hair (25)
      • Reviewer Profile:
      • Beauty conscious (37), Product junkie (16), Survivalist / minimalist (10), Brand buyer (8), Budget shopper (4)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 114 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    Love Pureology

    By Alicia Loves Beauty

    from Boston,MA

    About Me Product Junkie

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Perfect for Blonde hair

    Cons

      Best Uses

      • Colored Hair
      • Daily Use

      Comments about Pureology Perfect 4 Platinum Shampoo:

      Absolutely love Pureology products. They are a little pricey but are worth it and last awhile!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Excellent

      By Plchilds

      from Taylors SC

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

          Comments about Pureology Perfect 4 Platinum Shampoo:

          Lather, leave on for 1 to 2 mins then rinse

          • Hair Type:
          • Straight Hair
           
          5.0

          wonderful blue shampoo

          By MH

          from San Leandro

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Oily Hair

            Comments about Pureology Perfect 4 Platinum Shampoo:

            Love this shampoo, as a blonde you need a good blue and purple shampoo, this is my blue. It is gentle and a little goes a long way, I actually mix my purple shampoo with this one and its awesome!! Great product for blondes!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Outstanding product

            By Teachpeach

            from Atlanta

            About Me Minimalist

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Pureology Perfect 4 Platinum Shampoo:

              I have used this product on my color treated hair. It is gentle but cleans hair well. Love the conditioner too.

              • Hair Type:
              • Straight Hair
               
              5.0

              Luxurious

              By Jlynn812

              from Mpls

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Daily Use

                Comments about Pureology Perfect 4 Platinum Shampoo:

                The platinum series can be used every day to tone gold hue.. my hair looks & feels truly amazing with this line. It's worth the price!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love it

                By Sarah

                from Killeen, TX

                About Me Minimalist

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Improves Hair Health
                • Lathers Well

                Cons

                • Smells Bad

                Best Uses

                  Comments about Pureology Perfect 4 Platinum Shampoo:

                  I love this product so far. But I just wish it smelled better.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Must have

                  By Cece

                  from Pensacola

                  About Me Product Junkie

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      This is perfect for in between your "toner" shampoo. It leaves my hair feeling and looking beautiful. It is pricey though, so I always try to catch it on sale.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Best Shampoo Ever!

                      By JKC

                      from Knoxville TN

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Adds Volume
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use
                        • Thinner Hair

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        This shampoo is unmatched!

                        • Hair Type:
                        • Straight Hair

                        (1 of 2 customers found this review helpful)

                         
                        1.0

                        This is a definite No

                        By Michiganrunner

                        from Michigan

                        About Me Minimalist

                        Verified Reviewer

                        Pros

                          Cons

                          • Dries Hair Out
                          • Ineffective

                          Best Uses

                            Comments about Pureology Perfect 4 Platinum Shampoo:

                            I have straight, fine, dark ash blonde hair (natural color) now that im 52. I have had professional hilights for many years. I tried this at my hairdresser's recommendation when I became concerned about my hair suddenly feeling dry due to age. (It had been oily all my life prior) I tried to love this, but it's awful for my hair- not softening, not moisturizing at all. Actually makes my hair more dry and flyaway, yet I can feel the heavy coating when I wash my hair with the matching conditioner (daily). I switched to the Hydrate line and it works much better for my blonde hair.

                            • Hair Type:
                            • Straight Hair
                             
                            5.0

                            Love this product!

                            By Riley11

                            from Lander, WY

                            About Me Beauty Conscious

                            Verified Buyer

                            Pros

                            • Adds Shine
                            • Cleans Thoroughly
                            • Gentle
                            • Great Smell
                            • Improves Hair Health
                            • Lathers Well

                            Cons

                              Best Uses

                              • Thicker Hair

                              Comments about Pureology Perfect 4 Platinum Shampoo:

                              We most products I have to use a bunch of shampoo and conditioner because of how thick my hair is and with this product I don't have to do that. It makes my hair easy to comb unlike other products that just leave my hair tangled.

                              • Hair Type:
                              • Wavy Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              10 Questions | 10 Answers
                              Displaying questions 1-10
                              • Q:

                                I cannot decide which pureology line is best for me. I'm between the hydrate, strength and perfect 4 platinum. I have very dry and damaged hair from years of bleaching. I always get it bleached professionally but before I found my current stylist it was not always a good outcome. I have had several "chemical cuts" over the years, it's been probably a few years now since my last one, thankfully.
                                Anyway, I am wanting to buy shampoo and conditioner and am leaning toward hydrate, however I also know I probably need keratin protein so I'm confused about which line of products I need. I also notice my hair gets dull/yellow a few weeks after getting my hair done, personally I think it's due to what I'm currently using tho.
                                I have frizzy, dry and curly hair that easily gets weighed down.
                                Thanks!
                                Asked on 4/22/2017 by SimoneRabbit from Oklahoma

                                1 answer

                                • Brand Expert

                                  A:

                                  Many of us can empathize with you, wondering which product would work the best for our individual hair. Each of the lines that you mentioned could benefit your hair, however only Perfect 4 Platinum would address all of your needs. Perfect 4 Platinum provides moisture and nourishment for distressed, lightened hair. It keeps blonde hair bright, shiny, healthy and strong. Also, please know that you can alternate products- Use Hydrate one day, and Perfect 4 Platinum the next.

                                  Remember that you can ask an Ulta stylist for personalized advice, too!

                                  Answered on 4/24/2017 by Brand Expert from Pureology
                              • Q:

                                i have brown highlighted hair does the purology platinum shampoo work to keep
                                brassiness out
                                Asked on 11/17/2016 by brassbegone from boston

                                1 answer

                                • Brand Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo keeps highlighted hair strong, bright and vibrant. It will help to protect and maintain your highlights, however the shampoo does not tone out brassiness.

                                  Pureology Cool Blonde Enhancing Treatment is a colour depositing conditioning treatment that helps prevent your hair from developing golden tones. It prevents brassiness by eliminating golden tones. Check it out by following this link:
                                  http://tinyurl.com/zsmlzyf

                                  Answered on 11/18/2016 by Brand Expert from Pureology
                              • Q:

                                Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                                Asked on 7/25/2016 by Love Ulta

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                                  Answered on 7/26/2016 by Brand Expert from Pureology
                              • Q:

                                How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                                Asked on 7/18/2016 by Xander from Crawfordville, FL

                                1 answer

                              • Q:

                                Can I use this product for my purple hair ?
                                Asked on 6/5/2016 by Yummiexbeauty from pA

                                1 answer

                                • Brand Expert

                                  A:

                                  Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                                  Answered on 6/6/2016 by Brand Expert from Pureology
                              • Q:

                                Is this a purple shampoo?
                                Asked on 4/19/2016 by kristen

                                1 answer

                                • Brand Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                                  Answered on 4/20/2016 by Brand Expert from Pureology
                              • Q:

                                Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                                If used daily will it adversely affect my hair color?
                                Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                                1 answer

                                • Staff Expert

                                  A:

                                  It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                                  Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                              • Q:

                                Could I use this product for my silver dyed hair?
                                Asked on 6/28/2015 by Silverfox from Mebane, NC

                                1 answer

                              • Q:

                                im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                                Asked on 6/22/2015 by QUEENI from south carolina

                                1 answer

                                • Staff Expert

                                  A:

                                  All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                                  • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                                  • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                                  • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                                  • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                                  • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                                  Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                                  Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                              • Q:

                                Is this a purple shampoo tone down the brassiness in highlights?
                                Asked on 2/15/2015 by Amanda from oregon

                                1 answer

                                • Staff Expert

                                  A:

                                  Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                                  Answered on 2/17/2015 by Staff Expert from ULTA.com
                              Displaying questions 1-10

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