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Pureology Perfect 4 Platinum Shampoo

Pureology

Perfect 4 Platinum Shampoo

33.8 oz

Item #: 2232479

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Pureology Perfect 4 Platinum Shampoo features a ZeroSulfate strengthening formula that cleanses and softens while enhancing brightness, shine and colour retention on high-lift hair.
  • Concentrated sulfate free and salt free formula gently cleanses hair without stripping colour or damaging the hair
  • Provides gentle detangling
  • Lightly moisturizes
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    ZeroSulfate

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPerfect 4 Platinum Shampoo
     
    4.5

    (based on 97 reviews)

    91%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (36)
    • Improves hair health (36)
    • Lathers well (35)
    • Great smell (33)
    • Adds shine (26)

    Cons

    • Pricey / poor value (4)
    • Doesn't work (3)
    • Pricey (3)

    Best Uses

    • Daily use (31)
    • Fine hair (11)
    • Thick hair (8)
    • Curly hair (7)
    • Oily hair (5)
      • Hair Type:
      • Wavy hair (24), Straight hair (19)
      • Reviewer Profile:
      • Beauty conscious (30), Product junkie (11), Brand buyer (8), Survivalist / minimalist (5), Budget shopper (4)
      • My Beauty Routine Takes:
      • 1+ hour (5), 30 minutes (5)

    Reviewed by 97 customers

    Displaying reviews 1-10

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    1.0

    Had to return this product due to drying out of hair

    By Hunter

    from Greenville, SC

    Verified Buyer

    Pros

      Cons

      • Dries Hair Out

      Best Uses

        Comments about Pureology Perfect 4 Platinum Shampoo:

        I would not purchase this product. I am a almost platinum blonde and I take extremely good care of my hair. I had previously used the Pureology strength cure (in the blue bottle) but was hoping this product would help to keep my blonde vibrant and ashy. Instead, it made my hair feel almost like hay. I ended up exchanging this product for the strength cure which I do feel like is the best shampoo on the market!

        • Hair Type:
        • Straight Hair
         
        1.0

        So disappointed!

        By Jay

        from London

        About Me Product Junkie

        Verified Reviewer

        Pros

        • Great Smell
        • Improves Hair Health

        Cons

        • Greasy
        • Ineffective

        Best Uses

          Comments about Pureology Perfect 4 Platinum Shampoo:

          What can I say, I am utterly disappointed with this shampoo and conditioner. I have platinum blonde highlights with fine to medium hair. The shampoo smells divine, but it feels like it's putting a film on my hair I don't get that squeaky clean feel even with two washes. Not too fussed on the medicinal smell of the conditioner.
          My hair is limp and greasy after one day of washing. Something can't be right here, it is soooo expensive.
          I'm gutted that I'll have to go to the shops now and buy my trusted herbal essences and more money is wasted.
          One star as I am unable to use this product.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Great for Blond Hair!

          By Beckers

          from Florida

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Gentle
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use

            Comments about Pureology Perfect 4 Platinum Shampoo:

            This is the shampoo that use at the salon I go to so I decided to purchase. I am a naturally ash blond that lightens my hair to a platinum blond. I don't think I will ever switch to a different shampoo ever again! It is the first daily shampoo that makes my hair soft and shine without the grease or weighing down my fine hair.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            4.0

            Love but pricey

            By Classy Mama

            from Greer, SC

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Great Smell
            • Lathers Well

            Cons

            • Price

            Best Uses

            • Daily Use

            Comments about Pureology Perfect 4 Platinum Shampoo:

            Love this shampoo. Smells great and my hair feels so soft. The price may limit my future ability to stay loyal.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Leaves my hair healthy

            By Pat

            from Newnan, GA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Thinner Hair

              Comments about Pureology Perfect 4 Platinum Shampoo:

              This product makes my hair look young and healthy

              • Hair Type:
              • Straight Hair

              (2 of 2 customers found this review helpful)

               
              5.0

              Best shampoo ever

              By LeahRenea

              from San Antonio TX

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Perfect 4 Platinum Shampoo:

                This is hands down the best shampoo I have ever used for my blonde hair. I hate that it is so expensive, but I can not find anything that works as well as this. It throughly cleans my hair, smells great and keeps my hair looking blonde. I have very hard water wear I live and this is the only shampoo that keeps my hair from turning brassy and feeling gross. I can't live without it!!!!!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Good Product

                By JP

                from Appleton, WI

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about Pureology Perfect 4 Platinum Shampoo:

                    I love that it keeps my blondes very vibrant

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    I would buy this again

                    By Stephanie

                    from Ohio

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair

                      Comments about Pureology Perfect 4 Platinum Shampoo:

                      Very nice product. I love the choices for various hair types

                      • Hair Type:
                      • Wavy Hair
                       
                      4.0

                      Heavier shampoo. Would buy again

                      By Oldster

                      from Denver

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly
                      • Lathers Well

                      Cons

                        Best Uses

                        • Thinner Hair

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        Wash every other day. Alternate w another product. My hair is thin

                        • Hair Type:
                        • Straight Hair
                         
                        4.0

                        I would purchase this again

                        By Dee

                        from south, Florida

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Lathers Well

                        Cons

                        • it smells ok. not my favorite

                        Best Uses

                        • Daily Use

                        Comments about Pureology Perfect 4 Platinum Shampoo:

                        I Like this Brand, I have the hairspray and I love it. My hair does feel very soft. It works best with the conditioner.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          i have brown highlighted hair does the purology platinum shampoo work to keep
                          brassiness out
                          Asked on 11/17/2016 by brassbegone from boston

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Perfect 4 Platinum Shampoo keeps highlighted hair strong, bright and vibrant. It will help to protect and maintain your highlights, however the shampoo does not tone out brassiness.

                            Pureology Cool Blonde Enhancing Treatment is a colour depositing conditioning treatment that helps prevent your hair from developing golden tones. It prevents brassiness by eliminating golden tones. Check it out by following this link:
                            http://tinyurl.com/zsmlzyf

                            Answered on 11/18/2016 by Brand Expert from Pureology
                        • Q:

                          Hello. My husband uses the same shampoo as whatever I'm using. He has dark brown hair. Are the Perfect 4 Platinum shampoo and conditioner safe for his hair? Thank you.
                          Asked on 7/25/2016 by Love Ulta

                          1 answer

                          • Brand Expert

                            A:

                            Yes, it is perfectly safe for your brunette husband to use Pureology Perfect 4 Platinum, too. Perfect 4 Platinum is a very nourishing shampoo, designed to address the needs of hair that has been lightened. It is safe for all hair types and colors.

                            Answered on 7/26/2016 by Brand Expert from Pureology
                        • Q:

                          How does this product work on naturally curly/wavy, thick, dry, WHITE hair? I usually use a purple shampoo. The company that I used to purchase my purple shampoo from has stopped making it.
                          Asked on 7/18/2016 by Xander from Crawfordville, FL

                          1 answer

                        • Q:

                          Can I use this product for my purple hair ?
                          Asked on 6/5/2016 by Yummiexbeauty from pA

                          1 answer

                          • Brand Expert

                            A:

                            Yes, you can use this product on your purple hair. The beauty of Pureology Perfect 4 Platinum Shampoo is that is specially formulated for those who have significantly lightened and colored their hair. It provides extreme moisture, nourishment, brightening and color retention to hair that has been significantly lightened. Perfect 4 Platinum Shampoo will be especially healing if you pre-lightened/bleached your hair before dying it purple.

                            Answered on 6/6/2016 by Brand Expert from Pureology
                        • Q:

                          Is this a purple shampoo?
                          Asked on 4/19/2016 by kristen

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Perfect 4 Platinum Shampoo has violet blue hue to help enhancebrightness, shine and colour retention on high-lift hair.

                            Answered on 4/20/2016 by Brand Expert from Pureology
                        • Q:

                          Is the Perfect 4 Platinum Shampoo recommended for DAILY use? Or just a couple times per week?

                          If used daily will it adversely affect my hair color?
                          Asked on 12/8/2015 by BlondeAmbition from Redmond, WA.

                          1 answer

                          • Staff Expert

                            A:

                            It is perfectly safe to use Perfect 4 Platinum Shampoo daily or as frequently as needed without adversely affecting your hair color.

                            Answered on 12/9/2015 by Staff Expert from Ulta Beauty
                        • Q:

                          Could I use this product for my silver dyed hair?
                          Asked on 6/28/2015 by Silverfox from Mebane, NC

                          1 answer

                        • Q:

                          im wanting to know is this sulfate, glucen free, salt free basicially natural shampoo & conditioner that is going to protect my hair? this product is very pricey so I wanna make sure it works... I know the color is the shampoo & conditioner is light blue that's okay with me bc I got purple shampoo at home if I need purple,also does it leave hair lookin healthy, thick, & moisture?
                          Asked on 6/22/2015 by QUEENI from south carolina

                          1 answer

                          • Staff Expert

                            A:

                            All Pureology shampoos are free of sulfates and harsh salts. Pureology takes color care seriously. Every product they develop is devoted to keeping color-treated hair healthy, shiny and colorful, while also caring for the environment.

                            • 100% vegan formulas contain sustainably-sourced, natural plant extracts and addictive aromatherapy fragrances
                            • ZeroSulfate® shampoos contain naturally-derived surfactants of corn, coconut and sugar to cleanse gently without stripping color
                            • Concentrated formulas deliver 70+ shampoos per bottle** - approximately two times more than any other professional shampoo
                            • Exclusive AntiFade Complex® with antioxidants and full spectrum UVA/UVB sunscreens helps color-treated hair retain that salon-fresh feeling
                            • Bottles contain up to 50% post-consumer recycled materials, are 100% recyclable, and use the latest FDA-approved plastics for unparalleled safety and environmental sustainability

                            Perfect 4 Platinum as a range features ultra-fortifying formulas that clarify and strengthen fragile hair while providing extraordinary color protection. The Perfect 4 Platinum Shampoo is designed to enhance brightness and shine.

                            Answered on 7/8/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Is this a purple shampoo tone down the brassiness in highlights?
                          Asked on 2/15/2015 by Amanda from oregon

                          1 answer

                          • Staff Expert

                            A:

                            Pureology Perfect 4 Platinum Shampoo has a zero sulfate strengthening formula to gently cleanse and soften, while enhancing brightness and shine. It is formulated for fragile, highlighted and highly lifted hair. The blue tone of Perfect 4 Platinum Shampoo has no toning ability and will not affect highlights. To tone down brassiness in highlights, we recommend the NEW Perfect 4 Platinum Cool Blonde Enhancing Treatment, which is coming soon to ULTA! Please stay tuned! :-)

                            Answered on 2/17/2015 by Staff Expert from ULTA.com
                        Displaying questions 1-9

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