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Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment

Pureology

Perfect 4 Platinum Cool Blonde Enhancing Treatment

Item #: 2286596 Size: 3.4 oz

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Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment restores and protects a longer-lasting truer and cooler blonde hair color.
Benefits:
  • Color depositing conditioner that adds violet tones to cancel warmth and neutralize brassiness
  • Unique gel-cream texture melts into hair
  • Conditioning agents nourish, smooth and soften hair
  • A rinse-out treatment featuring violet blonde hair color-depositing dyes that help to neutralize brassiness for up to three shampoos
Key ingredients:
  • Keravis: A vegetable-based protein known for its strengthening properties
  • AntiFadeComplex: Includes essential antioxidants to defend against colour-fading free radicals, plus full spectrum UVA/UVB sunscreens to help colour-treated hair retain its fresh-from-the-salon vibrancy

Vegan. Sulfate-free. Paraben-free.
After shampooing with Perfect 4 Platinum shampoo, apply to damp hair wearing gloves (to avoid color on hands). Leave in for 5 minutes and rinse out. Use 1-2 times a week as needed.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyPerfect 4 Platinum Cool Blonde Enhancing Treatment
 
3.3

(based on 10 reviews)

67%

of respondents would recommend this to a friend.

Pros

No Pros

Cons

  • Not effective (3)

Best Uses

No Best Uses
    • Reviewer Profile:
    • Brand buyer (5)
    • My Beauty Routine Takes:
    • 30 minutes (4)

Reviewed by 10 customers

Displaying reviews 1-10

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4.0

Gentler way to tone down brass :)

By Cynthia Rose Starfish

from Kenosha, WI

About Me Product Junkie

Verified Buyer

Pros

  • Gentle

Cons

    Best Uses

      Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

      Smell is not great & it's super-pricey, but as a brunette who loves to be blonde I will deal with both to get gentle toning. It works! Maybe too well (haha) my less brassy ends looked a bit grayish when I left it on a bit too long...

      • Hair Type:
      • Wavy Hair
       
      5.0

      Great Product !

      By No More Brass

      from New Paltz, NY

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Detangles
      • Improves Texture

      Cons

      • expensive

      Best Uses

      • Fine Hair

      Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

      Love, Love , Love A must product for blondes . Brightens your hair color and makes it look fresh again.

      • Hair Type:
      • Straight Hair
       
      4.0

      I love this treatment!!!!

      By Vanessa

      from Orlando

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Improves Hair Health
      • Improves Texture
      • Smooths & Softens

      Cons

        Best Uses

        • Dry Hair

        Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

        This product is something that I can't run out!

        • Hair Type:
        • Wavy Hair
         
        5.0

        I love it!!!!!

        By Vanessa

        from Orlando

        Verified Buyer

        Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

        I use it all the time .... Keeps my highlights beautiful !

        (2 of 2 customers found this review helpful)

         
        1.0

        Worthless

        By Susan

        from Texas

        About Me Brand Buyer

        Pros

          Cons

          • Does not tone
          • Not Effective

          Best Uses

            Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

            If this were just a conditioner, then I would say it's halfway decent but not as good as the other Pureology formulas. However, that is not its purpose. It's supposed to be a toning conditioner for blond hair that neutralizes gold/yellow tones. But it doesn't do a good job of this at all. First of all, the light purple color is certainly a problem. It isn't dark enough to make a difference. My hair turns too yellow about a month after I have my color done probably because by that time, the toner has worn off. I bought this hoping to get back the bright blond shade I had when I left the salon. But this conditioner didn't make the slightest bit of difference, even though I left it on for a full 10 minutes, my hair looked exactly the same. And this was a very expensive tube of conditioner. So I returned it to Ulta and got my money back and bought the Blonde Idol conditioner instead (which I love). I love the Pureology Perfect 4 Platinum shampoo, conditioner and mask and they have kept my bleached hair strong, soft and looking and feeling healthy. But this conditioner was a total waste of money and completely worthless as a toner. They definitely need to reformulate this one. I can't imagine that it would work for anyone. It simply doesn't have enough purple pigment to make a difference. Blonde Idol is much better imo. I definitely don't recommend this Pureology product. Save your money and buy Redken instead.

            • My Beauty Routine Takes:
            • 30 Minutes

            (1 of 1 customers found this review helpful)

             
            1.0

            Did nothing

            By Ellen

            from NYC

            About Me Brand Buyer

            Verified Reviewer

            Pros

              Cons

              • Not Effective

              Best Uses

                Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

                This treatment is such a light purple color that it doesn't do anything to tone my bleached blond hair at all. My hair is platinum blond but it eventually takes on a yellowish cast and I thought this would be a good toning product to try because I use the Perfect 4 Platinum shampoo and conditioner and they keep my hair in great condition. As soon as I saw the light color of this conditioner I knew that it probably wouldn't work. Nevertheless I went ahead and tried it. I left it on for 10 full minutes and wouldn't you know it, it did absolutely zero! My hair did feel very soft and it was shiny but there was no toning at all. It was expensive and I have the other Perfect 4 Platinum intensive treatment, which is really good, so this one is going back to the store. Like I said, my hair is platinum with a slight yellow tinge and if this toning conditioner can't get the yellow out of my hair, it certainly won't work for anyone else's hair. However, every product line has a loser in its ranks and Pureology has this one I guess. I definitely don't recommend it. I have no idea what they were thinking. It should be a much darker shade of purple to work.

                • My Beauty Routine Takes:
                • 30 Minutes

                (1 of 1 customers found this review helpful)

                 
                2.0

                good for toning light yellow

                By dotinfla

                from Florida

                About Me Brand Buyer

                Verified Reviewer

                Pros

                  Cons

                  • Not Effective

                  Best Uses

                    Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

                    This product is good for toning light yellow out of blond hair. It's a light lilac color, which works if your hair has slight yellow tones but not if your hair has overly golden tones. It smells amazing, like all Pureology products and it's very moisturizing, so it's good for dry hair. But if you have very golden tones you need something like Joico Color Endure purple shampoo and conditioner, which are a darker violet color and will neutralize the overly golden tones. This Pureology product is only marginally effective and only for barely yellow tones not truly golden tones. The light lilac color really does not tone much at all, other than slight yellow highlights. This is unfortunate because it's expensive and comes in a rather small tube. But it is hydrating if nothing else. I can't give it more than three stars though. It works better as a treatment than it does as a toner. I don't recommend it as a toner at all in fact.

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (1 of 2 customers found this review helpful)

                     
                    2.0

                    Waste of $$

                    By Wendy

                    from Michigan

                    Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

                    I used the Platinum shampoo and then followed with this treatment. It is a very thin consistently and a very light lavender. The treatment did absolutely nothing for brightening or toning my highlights. Back to Ulta is goes!!

                    (0 of 2 customers found this review helpful)

                     
                    4.0

                    I love this product, definitely will repurchase!

                    By Jeniferaniston

                    from Cave Creek, AZ

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Effective

                    Cons

                    • Pricey

                    Best Uses

                    • I use it every other day

                    Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

                    LOVE pureology and all its products this one is no exception

                    • My Beauty Routine Takes:
                    • 1+ Hour

                    (1 of 2 customers found this review helpful)

                     
                    5.0

                    The perfect hair products no matter what your hair color.

                    By Goddess of Everything

                    from Chicago

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Lightweight
                    • Protects Your Hair Color

                    Cons

                      Best Uses

                      • Men
                      • Women

                      Comments about Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment:

                      I use to have red hair and the newest Pureology products for red hair made a big difference. Now my hair is white silvery blonde which is difficult to maintain in the summer. But the Pureololgy products for blonde hair color really make the difference. Love these products.

                      • My Beauty Routine Takes:
                      • 30 Minutes

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                      Q&A

                      Product Q&A

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                      Get answers from in-house experts.

                      1 Question | 1 Answer
                      Displaying question 1
                      • Q:

                        In your experience, does this stain hands or bleach towels?
                        Asked on 1/30/2017 by Blondie

                        1 answer

                        • Brand Expert

                          A:

                          It is always suggested to wear gloves when using.

                          Answered on 2/24/2017 by Brand Expert from Pureology
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