skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Original Eyeshadow Primer Potion
Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Nude

Item #: 2286790 Size: 0.33 oz

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2242 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1828)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (70)
  • Difficult to apply (57)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1849)
  • Going out (1136)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (836), Classic style (825), Trendy style (368)

Reviewed by 2242 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Will be repurchasing

By Gin

from Baltimore, MD

About Me Classic Style

Pros

  • Blends Well
  • Easy To Apply
  • Good Value
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I got a small sample/travel size of this a while back as I needed a new primer for eyes (was using something drugstore that was bad) and it works very well. Never have any creasing or fading, my eyeshadow stays on all day even through 10 hour work days at times. I am running out and thought maybe I would shop around, everyone raves about the Mac paint pots but I realized they are slightly more expensive for about HALF of the product you get with the UD Primer Potion!!! I will stick to this since I KNOW it works.

     
    5.0

    Awesome for oily lids

    By Vi

    from San Diego, CA

    About Me Natural Style

    Pros

    • Blends Well
    • Easy To Apply

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I have super oily lids and decided to give this a shot for an event I have coming up. I've been testing this out under eyeshadow for 5-6 hours at a time and through gym sessions. My eyeshadow holds up flawlessly with no creasing or settling. I dab on a very thin, even layer of this primer with my fingers, and wait with my eyes closed for about a minute to make sure it gets into those little folds. Follow it up with a little flesh tone eyeshadow and then go to town. I only ever bothered with cheap primers (that didn't work) before, and this stuff is a total game-changer.

       
      5.0

      I would by this product again.

      By Kathy

      from Batavia, ohio

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        This is the best eyeshadow primer I have ever used.

         
        5.0

        Super Primer

        By Christine

        from Rochester, NY

        About Me Natural Style

        Verified Buyer

        Pros

        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          My eyeshadow is still intact on my eyelid at the end of the day with the primer without any creasing.

           
          5.0

          Must have for oily eyelids

          By Heather

          from Tullahoma, TN

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Love love this primer! I have very very oily eyelids. It was pointless to even where shadow because it would crease so bad. With UD primer my eye shadows lasts all day. I've been using it for years!

             
            5.0

            Exactly what I was looking for

            By BoyMom

            from Alabaster, AL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I use this under my eyeshadow to create a good base. It helps the eyeshadow last longer and stay in place.

               
              5.0

              The best

              By Jane

              from San Fransisco, CA

              About Me Natural Style

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Hands down the best eyelid primer ever!

                 
                5.0

                My favorite

                By Kiery

                from Marrero, La

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  This is my favorite eye primer honestly couldn't see myself using anything else

                   
                  5.0

                  This makes the cheapest eye shadow look good

                  By Becky

                  from Springfield Tenn

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    This stay on and make my eye shadow look good

                     
                    5.0

                    I have used this product for years and really love it!

                    By Just first name

                    from West Jordan, Utah

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Good Colors
                    • Good Pigmentation
                    • Good Variety of Colors
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                      I use this every day and love it.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »