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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2361 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1923)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (62)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1947)
  • Going out (1192)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (884), Classic style (860), Trendy style (388)
    • Was this a gift?:
    • No (7)

Reviewed by 2361 customers

Displaying reviews 1-10

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3.0

not the same

By kellbell

from palm beach

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

I used to love this but ever since changing the packaging its not the same formula. I just ran out of the old one and this one makes my lashes weak.

 
3.0

not the same

By kellbell

from palm beach

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

I used to love this but ever since changing the packaging its not the same formula. I just ran out of the old one and this one makes my lashes weak.

 
5.0

Buy this primer!!

By Texaz

from Roanoke, TX

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This eyeshadow primer is amazing! To be fair I have never used another brand, because that is how great this stuff works! It lasts all day, through dry weather, humidity, traveling all day, etc. Note-it does need to be dry before you apply eyeshadow.

     
    5.0

    A daily makeup staple

    By Nicsmom

    from Chicago

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      A daily must have. Eyeshadow lasts all day with zero touch ups

       
      5.0

      highly recommend

      By Krystin

      from cypress,tx

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        it works great

         
        5.0

        Love

        By Kimi

        from Albrightsville, PA

        About Me Classic Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

        • Expensive

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I received a deluxe sample with my purchase of the All Nighter setting spray and I was skeptical mostly bc the product costs so much (I wanted to think it was unnecessary to my routine). I was wrong. I love it and I definitely need it. It not only keeps eye makeup from creasing, it makes eye makeup easier to apply and keeps eyeliner in place as I layer on shadow. Will be making this purchase again and again.

         
        5.0

        Love it!

        By Lanie

        from Colorado

        Verified Buyer

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Keeps eyeshadow in place all day long

         
        5.0

        Works!

        By Jenna D

        from Zinn, IL

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I received this in my ipsy bag and I have to buy it! Definitely a must have for anyone who wears shadow for a long period of time.
          Also makes dull/faded colors brighter.

           
          5.0

          The best eye primer ever!

          By SandyB

          from Groveport, Ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Love this primer!

             
            5.0

            Exactly the product I was looking for!

            By alyak0003

            from Wyoming

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

            • Doesn't blend well

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I am in love with this product! Does it's job very well, keeps your eye shadow on with no creases or smudges. The only thing I wish it did was blend more nicely, once you put it on--it's on for good and doesn't like to blend with foundation, so it leaves some of the pigmentation of the primer on. Other than that it works amazing!

            Displaying reviews 1-10

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