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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2356 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1920)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (62)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1944)
  • Going out (1190)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (883), Classic style (859), Trendy style (387)
    • Was this a gift?:
    • No (7)

Reviewed by 2356 customers

Displaying reviews 1-10

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5.0

Love

By Kimi

from Albrightsville, PA

About Me Classic Style

Verified Reviewer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

  • Expensive

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

I received a deluxe sample with my purchase of the All Nighter setting spray and I was skeptical mostly bc the product costs so much (I wanted to think it was unnecessary to my routine). I was wrong. I love it and I definitely need it. It not only keeps eye makeup from creasing, it makes eye makeup easier to apply and keeps eyeliner in place as I layer on shadow. Will be making this purchase again and again.

 
5.0

Love it!

By Lanie

from Colorado

Verified Buyer

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

Keeps eyeshadow in place all day long

 
5.0

Works!

By Jenna D

from Zinn, IL

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I received this in my ipsy bag and I have to buy it! Definitely a must have for anyone who wears shadow for a long period of time.
    Also makes dull/faded colors brighter.

     
    5.0

    The best eye primer ever!

    By SandyB

    from Groveport, Ohio

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Love this primer!

       
      5.0

      Exactly the product I was looking for!

      By alyak0003

      from Wyoming

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

      • Doesn't blend well

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I am in love with this product! Does it's job very well, keeps your eye shadow on with no creases or smudges. The only thing I wish it did was blend more nicely, once you put it on--it's on for good and doesn't like to blend with foundation, so it leaves some of the pigmentation of the primer on. Other than that it works amazing!

       
      5.0

      A Must Have

      By Mel the Makeup Mogul

      from Baton Rouge

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Very Effective

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Bought this for the first time years ago. And I haven't been able to live without since. It has changed my makeup game forever. Definitely a staple for your makeup collection.

         
        5.0

        The best!

        By Terry Ann

        from Dearborn, MI

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Have used this product for years, will not be without it. I have oily lids, this does NOT crease.

           
          5.0

          Staple necessity

          By Rochelle

          from Idaho

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Excellent eye primer, makes eye shadow appear more pigmented and holds all day with no creasing

               
              5.0

              In love with this product

              By MzGhost

              from South Florida

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I use this with my Naked3 palette and it lasts ALL day! This is the best primer! No creases!

                 
                5.0

                I refuse to wear eyeshadow without this primer!

                By Jesi

                from Salt lake city, Utah

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I literally refuse to wear eyeshadow without this primer! It makes your makeup last all day and it makes the pigment of your shadow so much more vibrant.

                  Displaying reviews 1-10

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