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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

Find in Store-

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2349 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1914)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (62)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1938)
  • Going out (1189)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (881), Classic style (858), Trendy style (384)
    • Was this a gift?:
    • No (7)

Reviewed by 2349 customers

Displaying reviews 1-10

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5.0

Staple necessity

By Rochelle

from Idaho

About Me Classic Style

Verified Buyer

Pros

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Excellent eye primer, makes eye shadow appear more pigmented and holds all day with no creasing

       
      5.0

      In love with this product

      By MzGhost

      from South Florida

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I use this with my Naked3 palette and it lasts ALL day! This is the best primer! No creases!

         
        5.0

        I refuse to wear eyeshadow without this primer!

        By Jesi

        from Salt lake city, Utah

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I literally refuse to wear eyeshadow without this primer! It makes your makeup last all day and it makes the pigment of your shadow so much more vibrant.

           
          5.0

          Best eyeshadow primer out there!

          By F

          from Hemet CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Prevents creasing and makes everything last longer!

             
            5.0

            I love this!!

            By Casey

            from Newport, TN

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I love this! It's my favorite primer out of all I tried. I got a sample from ipsy, and had to buy a big tube too!

               
              5.0

              Best primer out there

              By Citycat

              from Niagara Falls NY

              About Me Trendy Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Don't know how I used eye shadow without this. Blends perfectly smooth, my eye makeup lasts from the time I apply it in the morning until I take it off at night, about 13 hours. My shadow not only looks perfect, my lids don't feel heavy with eye makeup like they did before this. Love it, won't wear shadow without it!

                 
                5.0

                I would buy this product again and again

                By J

                from Ohio

                About Me Trendy Style

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Love this! Definitely keeps my eyeshadow in place.

                   
                  5.0

                  Definitely worth it!

                  By Ash

                  from Houston, Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Travel

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    It keeps your eye makeup looking fresh all day long

                     
                    4.0

                    I see the difference.

                    By Squid

                    from Hamilton, OH

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                      This makes eyeshadow last so much longer and it doesn't smudge as easily.

                       
                      3.0

                      Hate the packaging

                      By LaLa

                      from Los Angeles, CA

                      About Me Natural Style

                      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                      I love this product. I've been using it daily for almost 15 years and have been around for many packaging revisions. My favorite packaging was the second to last one with the squeeze tube. I despise that they went back to the wand. That alone is motivating me to try new products when my newest tube runs out. Maybe I won't find something as good and come back to this tried and true product, but I'm willing to take a chance.

                      Displaying reviews 1-10

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