skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Original Eyeshadow Primer Potion
Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2270 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1851)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (72)
  • Difficult to apply (59)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1876)
  • Going out (1148)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (850), Classic style (832), Trendy style (372)

Reviewed by 2270 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

Don't like it

By Miss Perfect

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Creases

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

I don't like it that my eyeshadow creases

 
3.0

Don't like the wand!

By Japper

from Minneapolis, MN

About Me Natural Style

Verified Reviewer

Pros

  • Blends Well
  • Long Lasting
  • Smooth Look

Cons

  • Difficult To Apply

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

I don't like the wand! It makes it harder to apply. I didn't mind squeezing from the tube onto my finger. It was easier to control. Still love the product. Best eye primer I have used. I have been using this product for about 5 years and it's the best out there!! Get rid of the wand!!!!!

 
5.0

Absolutely favorite primer

By L

from Michigan

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This is my go to primer. I absolutely refuse to be without out. I'm a fan of liquid liner, and priming with this ensures my liner is going no where. It's also colorless, so I use this on my eye brows before applying my Anastasia Beverly hills dip brow, and those babies stay put all day!

     
    5.0

    Sensitive Eyelid Saver

    By Chelsea

    from Rhode Island

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • No Allergic Reaction

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I started having horrible allergic reactions to my Clinique eye shadows and was starting to worry I'd never find something that wouldn't irritate my eyes. I decided to try this primer to use as a barrier to keep the eye shadow from being directly on my lid. It worked!!! No more contact dermatitis and allergic reactions. It goes on smooth and protects your lid from potential irritating ingredients in shadows.

       
      5.0

      Awesome

      By Wen

      from Fontana, CA

      About Me Natural Style

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I have oily skin so whenever I wear eyeshadow, primer on my lids is must or else the creases will be real by the end of the day. But this primer stops that 100% my eyeshadows never crease throughout the day I love it! I could go all day wearing eyeshadow and it will still look perfect by the end of the night. Truly does its job!

         
        5.0

        Lasts all day

        By Cher

        from Davenport, Iowa

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Long wearing, very smooth

           
          5.0

          Eyeshadow glue

          By Alex the twin mama

          from Cincinnati ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Variety of Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            This product is just amazing lasts forever totally worth the price

             
            5.0

            A top favorite!

            By Lily

            from CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I have oily eyelids to the point that the oil gets into my eyes and becomes really bothersome. I was very impressed when I first sampled this product as it kept the oil at bay all night and into the early morning.This product has become a must wear for me even on no-makeup days and I highly recommend it.

               
              5.0

              I love this product!

              By Olivia

              from Carbondale, IL

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                This product is super easy to apply and is really light weight and is super easy to blend out. It makes your eyeshadow last all day

                (1 of 1 customers found this review helpful)

                 
                5.0

                Best Primer EVER!

                By VinLV

                from Las Vegas, NV

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                • Difficult To Apply

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I have been using this primer for 6 years because it's the best. I hate that they took the old applicator away and replaced with the sponge wand. It's harder to apply. But I love the primer!

                Displaying reviews 1-10

                Back to top

                Previous | Next »