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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2221 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1812)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (70)
  • Difficult to apply (57)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1829)
  • Going out (1127)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (825), Classic style (817), Trendy style (367)

Reviewed by 2221 customers

Displaying reviews 1-10

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5.0

The absolute best!

By SacramentoMom

from Sacramento, CA

About Me Classic Style

Verified Reviewer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This primer is amazing! I am pretty much the worst case scenario with eyeshadow -- I have hooded, greasy, aging eyelids AND I live in a climate where it goes over 100 degrees in the summer. This stuff makes my eyeshadow look like I just put it on and it can be 10 pm. I can do a hard workout at the end of the day, where I'm dripping sweat everywhere and the rest of my makeup will smear, but my eyeshadow looks perfect. Not exaggerating. I love this primer!

     
    5.0

    I love this and would definitely buy it again.

    By Stef

    from Las Vegas

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I use it to help my eyeshadow last longer through the day. It really does work. I even fell to sleep and woke up and it looked like I had just applied my makeup.

       
      5.0

      I recommend this product.

      By Antonia

      from Connecticut

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I really like that it isn't drying but doesn't crease at all. It is so smooth and easy to use.

         
        4.0

        A little different than Eden, but overall ok

        By Ginamg

        from Texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Long Lasting
        • Smooth Look

        Cons

        • Difficult Removal

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I received several Eden samples years back when I bought a palette. Eden was easy to apply, prevented fallout, and was easy to take off. I finally ran out of samples and figured this would be the same. It's a bit watery for my liking, and it's extremely hard to take off (I guess that's the point?) all I know is I can't use my smoky palette without a primer because the fallout is awful. So I use this and it takes forever to get off at night. But overall, it's a win. I would purchase again.

         
        5.0

        Love it.!!! Never do my make up without it now.!

        By Yoshi

        from Anaheim, CA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Well I was having problems keeping my top eyeliner and eyebrow on throughout the day. Went to ulta and was told by an employee this would also work on my eyeliner and it does and I once decided to try on eyebrow and works there too.!!!

           
          5.0

          Would Buy Again

          By Rachel

          from Morgantown, WV

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I was anxious to see if this product would live up to the hype and price. I really was impressed by how well it helped my eyeshadow pigmentation. It especially helped with the lighter colors and helped them show up on my skin. It also went on easy and didnt affect my ability to blend at all.

             
            3.0

            I wish it was a squeeze tube

            By Ochimdae

            from Compton

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I don't like that it is a wand, it's unhygienic.
              I was my face before I do my makeup, but I don't like to use the same wand for application. I preferred a squeeze tube. Anyways I love the packaging.

               
              5.0

              Love it!

              By RP

              from Cypress, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Awesome primer. Eyeshadow does not crease!

                 
                5.0

                Highly recommend!!!

                By ktrendy

                from port huron, mi

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Highly recommend!!!

                   
                  5.0

                  wonderful wear, never fades shadows

                  By Emily

                  from Raceland, LA

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    I saw many beauty gurus use it, as well as a few friends. I had used my tarte shape tape concealer as an eye "primer", but found that it still creased up. I decided to finally buy it, and I am so glad I did. My shadows are now pretty much GLUED to my eyes, and I love it! Definitely will buy again when I run out.

                    Displaying reviews 1-10

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