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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2348 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1914)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (62)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1937)
  • Going out (1188)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (881), Classic style (857), Trendy style (384)
    • Was this a gift?:
    • No (7)

Reviewed by 2348 customers

Displaying reviews 1-10

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5.0

In love with this product

By MzGhost

from South Florida

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I use this with my Naked3 palette and it lasts ALL day! This is the best primer! No creases!

     
    5.0

    I refuse to wear eyeshadow without this primer!

    By Jesi

    from Salt lake city, Utah

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I literally refuse to wear eyeshadow without this primer! It makes your makeup last all day and it makes the pigment of your shadow so much more vibrant.

       
      5.0

      Best eyeshadow primer out there!

      By F

      from Hemet CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Prevents creasing and makes everything last longer!

         
        5.0

        I love this!!

        By Casey

        from Newport, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I love this! It's my favorite primer out of all I tried. I got a sample from ipsy, and had to buy a big tube too!

           
          5.0

          Best primer out there

          By Citycat

          from Niagara Falls NY

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Don't know how I used eye shadow without this. Blends perfectly smooth, my eye makeup lasts from the time I apply it in the morning until I take it off at night, about 13 hours. My shadow not only looks perfect, my lids don't feel heavy with eye makeup like they did before this. Love it, won't wear shadow without it!

             
            5.0

            I would buy this product again and again

            By J

            from Ohio

            About Me Trendy Style

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Love this! Definitely keeps my eyeshadow in place.

               
              5.0

              Definitely worth it!

              By Ash

              from Houston, Texas

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                It keeps your eye makeup looking fresh all day long

                 
                4.0

                I see the difference.

                By Squid

                from Hamilton, OH

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  This makes eyeshadow last so much longer and it doesn't smudge as easily.

                   
                  3.0

                  Hate the packaging

                  By LaLa

                  from Los Angeles, CA

                  About Me Natural Style

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I love this product. I've been using it daily for almost 15 years and have been around for many packaging revisions. My favorite packaging was the second to last one with the squeeze tube. I despise that they went back to the wand. That alone is motivating me to try new products when my newest tube runs out. Maybe I won't find something as good and come back to this tried and true product, but I'm willing to take a chance.

                   
                  5.0

                  I finally found a product that works

                  By FrauZ

                  from Beaverton,OR

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    I have "oily" eyelids which are made worse by wearing glasses. I've tried so many highly rated eyeshadow primers without success until now. I also use waterproof Stilla liquid eyeliner and mascara which will relocate all over my eyelids unless I use UD primer. I also use the UD setting spray and haven't experienced any eye irritation from it as long as I wait 15-20 seconds for it to fully dry. Up to now, I have used the primer to hold my eyeliner in place and to prevent mascara transfer on the lids. I'm excited to finally try eyeshadow again.

                    Displaying reviews 1-10

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