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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1888 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1549)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (56)
  • Difficult to apply (46)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1554)
  • Going out (959)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (703), Natural style (700), Trendy style (314)
    • Skin Tone:
    • Fair (916), Medium (759), Deep (63)

Reviewed by 1888 customers

Displaying reviews 1-10

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5.0

This is the best eyeshadow primer I have used!!

By Amy

from Columbus, OH

About Me Trendy Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I have used other brands of primer, but this one is hands down the best for a base for your eye-shadow to stay put ALL DAY!! I think it also makes the colors look more vibrant! This will be my go to primer from now on.

    • Skin Tone:
    • Fair
     
    4.0

    Never a crease in sight!

    By Rocketkitty

    from Norcross, GA

    About Me Classic Style

    Verified Buyer

    Pros

    • Long Lasting
    • Smooth Look

    Cons

    • Cheap Applicator
    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    This is a great primer for fare skin. I've never seen any creasing when I use this primer, even when I'm layering a lot for a smokey look! The only negative comment I have is that I really don't care for the applicator. It's a fuzzy angled wand attached to the cap, much like a mascara brush. I find that the fuzzy brush picks up a LOT of the product, like if I used just the applicator my eyelids would be swamped in primer goo. So I end up brushing on a little bit with the applicator and using my fingers to spread the drop around. I get plenty of coverage that way. I still love the results, so the applicator isn't a deal-breaker for me!

    • Skin Tone:
    • Fair
     
    5.0

    LOVE IT

    By Janneth

    from Post Falls ID.

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I use it to keep eyeshadow on through out the day.

      • Skin Tone:
      • Medium
       
      5.0

      It really works

      By Classic style

      from Houston TX

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        This actually works! I couldn't believe it and I can pull a 12 plus day and my eyeshadow looks the same as it did at 7 am. Can't live without it

        • Skin Tone:
        • Fair
         
        5.0

        By far by favorite primer ever and my Go-To!

        By Arianna the Makeup Guru

        from Port Richey, Florida

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I've always been a huge UD fan, but always doubted the primer. I've had bad experiences in the past with primer but finally decided to try it out and I FELL IN LOVE!

          • Skin Tone:
          • Fair
           
          1.0

          I would not buy this again

          By HarperCollins

          from Tampa, FL

          About Me Classic Style

          Pros

          • Easy To Apply

          Cons

          • Creases

          Best Uses

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I really wanted this product to work because I had heard so many raves about it, but I was really disappointed. It applies easily, but found it creased. It really irritated my eyes. Some of it had gotten on my eyelashes and when I went to apply mascara it became difficult to apply and was clumpy. I would not suggest this for someone with "mature" skin either.

            • Skin Tone:
            • Medium
             
            5.0

            Love this product

            By Stephdomimik

            from Irvine

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I have never tried an eyeshadow prime before, I gave this brand a chance and totally love it my eyeshadow pigmentation looks exactly on my eye

              • Skin Tone:
              • Medium
               
              5.0

              I. Love. It.

              By Kelsie

              from Salisbury nc

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                Goes on great! I use this everyday. Really makes my eye-shadow last all day!

                • Skin Tone:
                • Fair
                 
                5.0

                I would buy again

                By kariolson

                from Meridianville, AL

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Good Variety of Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Would buy again

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  This is the best!

                  By Felicia

                  from Detroit, Michigan

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I used to use another primer. When I went to purchase the other brand, a customer told me about Urban Decay and how good it was. I tried it, and I have not looked back since.

                  Displaying reviews 1-10

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