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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2362 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1924)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (62)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1948)
  • Going out (1192)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (884), Classic style (861), Trendy style (388)
    • Was this a gift?:
    • No (7)

Reviewed by 2362 customers

Displaying reviews 1-10

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5.0

Best Eye Shadow Primer Ever!

By KBATL

from Atlanta, GA

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I have used this for several years after reading about how good it was. It absolutely prevents creasing in eye shadow until you wash your face at night. Eyes at end of day look like you have just put on your eye shadow. Small tube lasts a really long time as it doesn't take much. Comes off when you wash your face.

     
    3.0

    not the same

    By kellbell

    from palm beach

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I used to love this but ever since changing the packaging its not the same formula. I just ran out of the old one and this one makes my lashes weak.

     
    3.0

    not the same

    By kellbell

    from palm beach

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I used to love this but ever since changing the packaging its not the same formula. I just ran out of the old one and this one makes my lashes weak.

     
    5.0

    Buy this primer!!

    By Texaz

    from Roanoke, TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      This eyeshadow primer is amazing! To be fair I have never used another brand, because that is how great this stuff works! It lasts all day, through dry weather, humidity, traveling all day, etc. Note-it does need to be dry before you apply eyeshadow.

       
      5.0

      A daily makeup staple

      By Nicsmom

      from Chicago

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        A daily must have. Eyeshadow lasts all day with zero touch ups

         
        5.0

        highly recommend

        By Krystin

        from cypress,tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Good Variety of Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          it works great

           
          5.0

          Love

          By Kimi

          from Albrightsville, PA

          About Me Classic Style

          Verified Reviewer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

          • Expensive

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I received a deluxe sample with my purchase of the All Nighter setting spray and I was skeptical mostly bc the product costs so much (I wanted to think it was unnecessary to my routine). I was wrong. I love it and I definitely need it. It not only keeps eye makeup from creasing, it makes eye makeup easier to apply and keeps eyeliner in place as I layer on shadow. Will be making this purchase again and again.

           
          5.0

          Love it!

          By Lanie

          from Colorado

          Verified Buyer

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Keeps eyeshadow in place all day long

           
          5.0

          Works!

          By Jenna D

          from Zinn, IL

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I received this in my ipsy bag and I have to buy it! Definitely a must have for anyone who wears shadow for a long period of time.
            Also makes dull/faded colors brighter.

             
            5.0

            The best eye primer ever!

            By SandyB

            from Groveport, Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Love this primer!

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              27 Questions | 27 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I see that your answers say to apply the primer to bare skin. I wear foundation because my skin is unevenly toned. My question is, how well does the primer position work over or under foundation?
                Asked on 4/27/2016 by Working woman from Roseburg, OR

                1 answer

                • Staff Expert

                  A:

                  We would suggest applying it under your foundation for best results.

                  Answered on 4/29/2016 by Staff Expert from Ulta Beauty
              • Q:

                I have very sensitive skin on my eyelids & when I only use the Urban Decay eyeshadow it doesn't irritate my eyes but I'm really nervous to use new things unless I'm feeling spontaneous or not going out for a long time so I'm wondering since the eyeshadow doesn't irritate my eyes would this not irritate my eyes also?
                Asked on 2/23/2016 by Sarah from Rock Springs, WY

                1 answer

                • Staff Expert

                  A:

                  Eyeshadow and Eyeshadow Primer Potion have different formulation, however UD's Primer Potion is widely used by individuals with eye area sensitivity. We recommend using the size of a grain of rice on each eyelid before applying eyeshadow. Eyeshadow Primer Potion makes shadow apply more smoothly and keeps your color vibrant and crease-free for 24 hours. And it's paraben-free!

                  Answered on 3/7/2016 by Staff Expert from Ulta Beauty
              • Q:

                i have VERY oily eyelids and my eye shadow NEVER EVER stays on, would this help at all??
                Asked on 2/6/2016 by glam life guru! from Barstown, CA

                1 answer

              • Q:

                Does this primer also help eyeliner from wearing off, and can you use under eye as well to make eyeliner stay in place?
                Asked on 12/30/2015 by Mommyof3 from Hilmar Ca.

                1 answer

                • Staff Expert

                  A:

                  Yes, it will help! :-)

                  Answered on 1/6/2016 by Staff Expert from Ulta Beauty
              • Q:

                I will be getting married soon and will be doing my own makeup. Will this primer last well enough through the day and still look good in photos? My eyeshadow tends to crease and I need something that will go on matte and not crease.
                Asked on 12/20/2015 by kassy

                1 answer

                • Staff Expert

                  A:

                  Original Eye Shadow Primer Potion is a wonderful option for you based on your needs and concerns! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free! Original Eye Shadow Primer Potion dries matte and completely invisibly.

                  Answered on 12/23/2015 by Staff Expert from Ulta Beauty
              • Q:

                I was looking into this and is this the product where you put it on your eye and then put on eye shadow so it stays on all day or is that something else?
                Asked on 11/5/2015 by Sammy from oswego,il

                1 answer

                • Staff Expert

                  A:

                  Yes, this is it! It is an eye primer that, when applied to bare eyelids and followed with eyeshadow, helps to extend eye makeup's wear up to 24 hours and keep it crease-free!

                  Answered on 11/6/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is it matte or shiny
                Asked on 10/16/2015 by :)

                1 answer

                • Staff Expert

                  A:

                  Original Eye Shadow Primer Potion dries matte and completely invisibly.

                  Answered on 10/20/2015 by Staff Expert from ULTA Beauty
              • Q:

                is this product vegan? cruelty free? is it natural? are there any animal products in this?
                Asked on 8/24/2015 by Andrea from Virgina

                1 answer

                • Staff Expert

                  A:

                  Urban Decay is a cruelty-free brand and is committed to ending animal testing. The Original Eye Shadow Primer Potion is vegan - in fact, all formulas of Eye Shadow Primer Potion are vegan! All ingredients are listed below for easy reference:

                  Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

                  Answered on 8/27/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this product a squeeze tube or a wand?
                Asked on 6/18/2015 by Laurel from US

                1 answer

                • Staff Expert

                  A:

                  Original Eye Shadow Primer Potion features a wand applicator built into its cap. To view it, please select the second product image on the product page.

                  Answered on 6/18/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this product safe to use for those of us with Celiac disease, i.e. is it gluten-free? It seems like a silly question, but you'd be amazed how many beauty ingredients are sourced from grains. I had to throw away a lip gloss that featured wheat germ oil, for example. (It took me weeks of extreme unpleasantness to figure that one out.) I've heard wonderful things about this primer, & have wanted to try it for ages. Thank you for watching out for me!
                Asked on 5/1/2015 by Valkyrie

                1 answer

                • Staff Expert

                  A:

                  The Original Eye Shadow Primer Potion is gluten-free, paraben-free, and vegan (free of animal byproducts) as well!

                  Answered on 5/5/2015 by Staff Expert from ULTA Beauty
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