Skip Content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Original Eyeshadow Primer Potion
Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Nude

Item #: 2286790 Size: 0.33 oz

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1844 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1511)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (54)
  • Difficult to apply (44)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1516)
  • Going out (938)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (687), Classic style (685), Trendy style (305)
    • Skin Tone:
    • Fair (895), Medium (741), Deep (62)

Reviewed by 1844 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Best Primer Out There

By Smalls

from Marshfield, MO

About Me Trendy Style

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    It could be because I love ALL things Urban Decay, but this is a great primer! It helps your eyeshadow last all day without creasing. Other primers I have used in the past make it difficult to blend my shadows, but I have never had that issue with this one.

    • Skin Tone:
    • Medium
     
    5.0

    I would buy this product again and again

    By Karen

    from Brentwood, CA

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I love the fact that it makes my eyeshadow stay longer and pop up more

      • Skin Tone:
      • Medium
       
      5.0

      LOVE this product.

      By Baylie

      from Illinois

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I got a sample of this product that came with my UD Naked 2 pallet and I instantly loved it. I used it every time I do my makeup. The only "con" I have is that it isn't as thick as the sample was. But it doesn't effect my opinion on this product. My eye shadow lasts all day and that's all I care about.

        • Skin Tone:
        • Fair
         
        5.0

        Love it

        By MichLynn

        from Houma, LA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          it doesn't crease like other products

          • Skin Tone:
          • Fair
           
          5.0

          I love this product!!

          By MC

          from OC, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I use this everyday, whether I wear eye shadow or not. It helps my eyeliner from creasing on my eyelid when I don't wear eye shadow. Not to mention that it help bring out the colors of your eye shadow and keeps it fresh looking all day long. I've been using it for a few years now and I love it!

            • Skin Tone:
            • Fair
             
            5.0

            Works well

            By Toia

            from South bend

            Verified Buyer

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Very good product

             
            5.0

            awesome

            By Brigette

            from Gilbert, Arizona

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            live by this!

             
            5.0

            Worth the money!

            By CJ

            from Gilbert AZ

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I love this product! It was the very first eye shadow primer I bought and I was doubtful it would make much difference, but my eye shadow stays perfect all day. I can't wear it everyday though bc it's so expensive that I don't want to waste it.

              • Skin Tone:
              • Medium
               
              5.0

              Godsend!

              By Hannah

              from Brunswick, GA

              About Me Trendy Style

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I have tried 2 other eye primers, both supposed to be "wonderful", but this one...I have no words except phenomenal! I have oily skin, oily eyelids. No matter what wonder-shadow I wear, it's going to crease and fade and/or smear. I pat my eyelids to take away any extra shine, apply a decent amount (too little won't last as long and actually does crease and/or fade a little bit, just not near as bad as having none of this primer on at all!), give a few seconds each lid to dry a bit, then start my eye look. I got a sample tube as a free gift with purchase. I have been using that little tube for at least a month, it's lasted all this time with everyday use. I apply my makeup around 7:20 or so in the morning for my 8-hour shift at a warehouse-style retailer where I do a lot of physical work with heavy lifting and get hot and sticky, and it's still going strong 12 hours later. Mind you, there are the occasional times it doesn't last as long, just depends on the circumstances-did I use enough, did I rub or touch my eyes a bit throughout the day?- things like that. But I am hooked!

                • Skin Tone:
                • Fair
                 
                5.0

                Definitely buying it again!

                By Nuala

                from Neptune Beach, FL

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I have very oily eyelids, which makes using eyeshadow chaotic and this product completely changed that for me. It kept the eyeshadow on for over an entire day and night (I passed out before I could even take it off for bed). I was blown away to wake up and swe my eyeshadow STILL in tact!

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »