Scientists at Ojon™ working in conjunction with the DWI University of Aachen in Germany studied hair damaged by sun, water, heat styling, chemical processing and aging and were able to characterize the wear pattern to show how structural lipids had been diminished.
They discovered that Ojon™ elixir has a similar composition to the essential lipids found in unprocessed, virgin hair and can help compensate for those lost lipids. Once the missing lipids are reintroduced, hair instantly begins to gain strength, resilience and resistance to future damage. Hair breakage is substantially reduced. The elixir also repels water which can actually weaken and damage hair. Ojon™ elixir penetrates a damaged hair shaft helping to replenish essential lipids.
Finally Ojon™ treatments were subjected to intensive and rigorous clinical, consumer and safety testing. In total they were tested on approximately 2500 women of different ethnicities (Caucasian, African American, Asian and Hispanic decent).
The results: Our signature Damage Reverse™ Restorative Hair Treatment showed 64% improvement in the condition of dry, damaged hair after just 1 treatment*.
Using our Dry Recovery™ ritual, 82% of those tested felt soft, smooth hair.**
And using our Volume Advance™ ritual, 86% said their hair was instantly fuller. ***
*In a dry combing study using shampoo and Restorative Hair Treatment.
**In a wet combing study using Dry Recovery™ Hydrating Shampoo, Hydrating Conditioner and Revitalizing Moisture Mist.
***In a consumer study, panelists used Volume Advance™ Volumizing Shampoo and Conditioner.