skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Oh My, How High! Lengthening Mascara
Butter London Oh My%2C How High%21 Lengthening Mascara

Butter London

Oh My, How High! Lengthening Mascara

Jet Black

Item #: 2507822 Size: 0.32 oz

Ask a Question
Towering, panoramic lashes are all yours with Butter London's Oh My, How High! Lengthening Mascara. Take your lashes to unparalleled heights with extreme length and dramatic volume. The sweeping curved brush contours each lash for dynamic dimension, while the jet black formula adds intense depth. Your lashes have never seen these views.

Benefits:
  • Lengthens, volumizes, and curls
  • Nylon fibers spiral around the curved wand to fan out lashes for an elongated and panoramic effect
  • Curved Brush easily coats every lash for full volume
  • Special binding agents hold curl for a lasting effect
  • Bold black colour for dramatic lashes

Key Claims:
  • 20% more length in just two coats
  • 186% more curl in just two coats
  • 880% more volume in just two coats
  • 90% of women felt this mascara made their lashes look significantly longer
Position wand horizontally at the base of lashes and comb through for ultimate volume and length. For bolder lashes, let the first coat dry and re-apply a second coat.
Aqua (Water/Eau), Glyceryl Stearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Ricinus Communis (Castor) Seed Oil, Acrylates Copolymer, VP/Hexadecene Copolymer, Cetearyl Alcohol, Polyvinyl Alcohol, Glycerin, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, C12-16 Alcohols, Benzyl Alcohol, Ceteth-10 Phosphate, Dicetyl Phosphate, Palmitic Acid, Sodium Dehydroacetate, Lecithin, Phenoxyethanol, Potassium Sorbate, Sodium Hydroxide, Sodium Citrate, Dehydroacetic Acid, Tocopherol, Ascorbyl Palmitate, BHT, Citric Acid, CI 77499 (Iron Oxides).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Butter LondonOh My, How High! Lengthening Mascara
 
3.5

(based on 70 reviews)

62%

of respondents would recommend this to a friend.

Pros

  • Lengthens (46)
  • Adds volume (45)
  • Great brush (21)
  • Defines & separates (19)
  • Applies evenly (17)

Cons

  • Flakes (17)
  • Smudges or runs (15)
  • Sticky texture (8)
  • Clumps (3)

Best Uses

  • Anytime (41)
  • Daytime (14)
  • Going out (13)
    • Reviewer Profile:
    • Classic style (34), Natural style (21), Trendy style (9)

Reviewed by 70 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

YES!!!

By BJ

from Atlanta GA

About Me Classic Style

Verified Reviewer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Butter London Oh My, How High! Lengthening Mascara:

    Received a sample and OMG!!! This is a great mascara. Really lengthened and plumped my lashed up. I will def be ordering a full size.

     
    5.0

    new love of my life.

    By Kelly

    from sc

    Comments about Butter London Oh My, How High! Lengthening Mascara:

    I freaking love this mascara! And I've tried it all! all high end and a lot of drugstore. this is def my fav! I got it as a sample but will definitely be purchasing!

     
    5.0

    Anazing

    By Jenna

    from Augusta, Ga

    About Me Classic Style

    Pros

    • Adds Volume
    • Great Brush
    • Lengthens

    Cons

    • Sticky Texture

    Best Uses

    • Anytime

    Comments about Butter London Oh My, How High! Lengthening Mascara:

    This mascara makes my lashes look double the length they are. It takes a few minutes to dry but I've found my new mascara!!

     
    2.0

    Eh

    By Pj

    from Syracuse

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Hard to put on. There's too much on the brush

      Best Uses

        Comments about Butter London Oh My, How High! Lengthening Mascara:

        Comes out of the tube clumpy - it is still new so I am hoping it will get better.

         
        5.0

        new fave!

        By crystal

        from oregon

        Comments about Butter London Oh My, How High! Lengthening Mascara:

        definitely adds length! got a sample in a free beauty bag and i love it! making a switch to this mascara!

         
        5.0

        I won't buy any other mascara

        By Alison

        from Washington

        About Me Classic Style

        Pros

        • Adds Volume
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Butter London Oh My, How High! Lengthening Mascara:

          Great for people who love dramatic eyelashes. One thing I love about this mascara is that I have noticed after months of using this mascara, my eyelashes are healthier and longer than with other mascaras I have tried.
          It isn't waterproof, but waterproof mascara isn't good for lashes. Love this formula, because whatever is in it, helps my eyelashes grow. Couldn't be happier.

           
          5.0

          Tried it once and won't buy anything else! Love it.

          By Denise - Ivana

          from Manchester, NJ

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Butter London Oh My, How High! Lengthening Mascara:

            I use this mascara everyday for work. I leave the house at 5:15 and get home around that same time at night and my lashes still look great!! No flaking or smuding and the length is still there!

             
            2.0

            Unfortunately not impressed

            By Diane VS

            from Plymouth Meeting PA

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Clumpy, doesn't live up to employee recommendati

              Best Uses

                Comments about Butter London Oh My, How High! Lengthening Mascara:

                I came in for a different product & this one was recommended instead. Disappointing, doesn't enhance my lashes & heavily smudges on my lids during application.

                 
                5.0

                Love it

                By RedHotMama

                from Greenville SC

                About Me Trendy Style

                Pros

                • Adds Volume
                • Defines & Separates
                • Great Brush
                • Lengthens

                Cons

                • Wish it was waterproof

                Best Uses

                • Anytime

                Comments about Butter London Oh My, How High! Lengthening Mascara:

                I love this

                 
                1.0

                What a Mess

                By Samantha

                from Sarasota Florida

                About Me Natural Style

                Pros

                • Nice dark pigment

                Cons

                • Brush is difficult to use
                • Clumps
                • Flakes
                • Smudges or Runs

                Best Uses

                  Comments about Butter London Oh My, How High! Lengthening Mascara:

                  I have never given a mascara such a low rating. It may work well for someone with very large eyes or someone looking for spidery volume but not for me. Brush makes it impossible to get to corner lashes and comes out of the tube with so much product on it that you have to rub much of it off. Results in a lot of wasted product. The dark pigment is nice and it does lengthen but clumps terribly. Also smudges and flakes with wear. Zero definition or separation. The formula is also quite wet which I usually don't mind but in combination with this curved brush style it gets all over the place when applying. Just a big no for me even on sale.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    Cruelty free?
                    Asked on 5/15/2017 by Jeenygirl from White plains ny

                    1 answer

                    • Brand Expert

                      A:

                      butter LONDON does not, nor do our vendors, test any of our products on animals.

                      Answered on 5/16/2017 by Brand Expert from Butter London
                  • Q:

                    Hi, I was just wondering if this mascara is hypoallergenic.
                    Asked on 3/29/2017 by Maddy from Reading, PA

                    1 answer

                    • Brand Expert

                      A:

                      Our mascara is ophthalmologist tested and allergy tested. However, as a brand we do not claim our products to be hypoallergenic. If you have specific allergy concerns we recommend taking the product ingredient list to your doctor and reviewing it with them.

                      Answered on 3/31/2017 by Brand Expert from Butter London
                  • Q:

                    Is this a waterproof mascara?
                    Asked on 3/18/2017 by MommaL from Laguna Hills, CA

                    1 answer

                    • Brand Expert

                      A:

                      Oh My, How High! Lengthening Mascara is not a waterproof mascara.

                      Answered on 3/20/2017 by Brand Expert from Butter London
                  Displaying questions 1-3

                  Do you have a question about this product?