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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Navy

Item #: 2264021 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 1966 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1514)
  • Easy to apply (1467)
  • Long-lasting (1433)
  • Doesn't run (1244)
  • Bold color (935)

Cons

  • Difficult to apply (166)
  • Difficult to remove (162)
  • Smudges or runs (137)
  • Fades throughout day (120)
  • Clumpy (58)

Best Uses

  • Everyday (1520)
  • Going out (786)
  • Thicker line (679)
  • Smoky look (473)
  • Thin defined line (458)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (918), Natural style (746), Trendy style (139)

Reviewed by 1966 customers

Displaying reviews 1-10

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5.0

Long lasting

By Tessiel

from Benicia, CA

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Very happy with this eyeliner.

     
    5.0

    Love!

    By Nic

    from Georgetown,CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      My mother introduces me to the IT line of eyeliner and I cant go back to using any other brand

       
      5.0

      The best liner!

      By Nic

      from Georgetown,CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        My mother introduces me to the IT line of eyeliner and I cant go back to using any other brand

         
        5.0

        Found the perfect color

        By lyn

        from Houston TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          product gives me that touch of definition i needed for a polished look. I looked for hours to find the perfect color and this is "It".

           
          5.0

          I would suggest this to anyone looking for eye liner!

          By Atay

          from Indiana

          About Me Natural Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          This eyeliner is so easy to put on and stays on all day.

           
          4.0

          Love this gel eyeliner

          By Jumcda

          from Little Rock

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Glides On Smoothly

          Cons

          • Smudges or Runs

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Love this eyeliner. It's my go- to. My only complaint is that it does smudge throughout the day.

           
          5.0

          fantastic staying power

          By Dianne

          from Marin

          About Me Classic Style

          Pros

          • Bold Color
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            This eyeliner is far superior than any I've tried. Nearly every liner that claims to last a long time ends up coming off and/or bleeding down below my lashes (I wear in waterline on bottom of eye). This comes off a little in the corners after a few hours, but the rest stays put. (Every other product I've tried came off in corners in about 10 minutes.)

            My new favorite!

             
            5.0

            Hands down the BEST eyeliner on the planet

            By Natasha

            from Kiln MS

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Smoky Look

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              I use this in the morning, work for 10 hours, and still have my eyeliner on when I get home. Its smooth and is brilliant color.

               
              5.0

              i love it!

              By nessa

              from san antonio, texas

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                really waterproof

                (1 of 1 customers found this review helpful)

                 
                2.0

                Way too soft for a good thin line

                By Tried them All

                from Chicago, Il

                About Me Classic Style

                Pros

                • Glides On Smoothly

                Cons

                • Difficult To Apply
                • Fades Throughout Day
                • Smudges or Runs

                Best Uses

                • Thicker Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                This will never give you a fine line if that's what you're looking for. It's too soft for sharpening which has a built in sharpener on bottom of pencil which is handy. It just doesn't work. When working with gel, you'e better off with a pot and line so you can control.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                42 Questions | 42 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                  Asked on 6/6/2017 by Fussy from Sarnia Ontario

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                    Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this a pencil or twist liner?
                  Asked on 5/24/2017 by Shimmy from North Augusta, SC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                    Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                  Asked on 5/8/2017 by Lashless from RI

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                    Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this eyeliner contact safe!?
                  Asked on 3/31/2017 by Sen from Lakeland, FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                    Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What does "No-Tug" mean?
                  Asked on 3/25/2017 by Shannon from New Mexico

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                    Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  is this hypoallergenic ?
                  Asked on 3/24/2017 by Jo from Long Island

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The No Tug Waterproof Gel Eyeliners are not tested to be non-comedogenic. They are made with good for you, eye loving ingredients, and are made for sensitive eyes! XOXO

                    Answered on 3/24/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this a pencil that needs to be sharpened or do you just twist it to get more pencil? I use Estee Lauder eyeliner pencil and its refillable and does not need sharpening, just twist it.
                  Asked on 3/19/2017 by mcfrocke from Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The No-Tug Waterproof Gel Eyeliner is a twist-up retractable pencil, so there is no need to sharpen. We do not have refills for it at this time, however we can absolutely pass your suggest along to our team for IT! XOXO

                    Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this eyeliner paraben and phalate free?
                  Asked on 3/6/2017 by Angie from Chicago

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We can assure you that all of our No Tug Waterproof Gel Eyeliners are both paraben and phalate free, so you can use IT with confidence. XOXO

                    Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this stay on inner eye rim with out running?
                  Asked on 3/3/2017 by DL from San Francisco

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No Tug Eyeliner is a waterproof gel formula. IT is guaranteed not to run or smudge from the waterline! XOXO

                    Answered on 3/3/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Will it stay on the waterline
                  Asked on 2/23/2017 by Vero

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for your question! Since IT is clinically shown waterproof, IT will absolutely stay on the waterline! Hope this helps! XOXO

                    Answered on 2/27/2017 by Brand Expert from IT Cosmetics
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