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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

0.017 oz Item 2264021

Color:Navy

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2207 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1725)
  • Easy to apply (1662)
  • Long-lasting (1633)
  • Doesn't run (1420)
  • Bold color (1061)

Cons

  • Difficult to remove (188)
  • Difficult to apply (179)
  • Smudges or runs (149)
  • Fades throughout day (135)
  • Clumpy (64)

Best Uses

  • Everyday (1716)
  • Going out (890)
  • Thicker line (762)
  • Smoky look (535)
  • Thin defined line (508)
    • Reviewer Profile:
    • Classic style (1024), Natural style (841), Trendy style (162)
    • Was this a gift?:
    • No (6)

Reviewed by 2207 customers

Displaying reviews 1-10

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5.0

Love

By Michigan diva

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Love it cosmetics

     
    5.0

    Love love love this

    By Trace

    from Arkansas

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      My favorite

       
      5.0

      Best eyeliner ever

      By Busy Mom

      from Dallas GA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        By far the best eyeliner ever!! It goes on so smoothly and stays on all day!! It's also easy to remove at the end of the day!!

         
        2.0

        Does not stay put

        By ES

        from Lynwood wa

        Verified Buyer

        Pros

        • Bold Color
        • Easy To Apply
        • Glides On Smoothly

        Cons

        • Smudges or Runs

        Best Uses

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Used to tightline and it transferred to my lower lash line then continued to creep down, giving me raccoon eyes.

           
          4.0

          I liked it but

          By LDC

          from Schenectady NY

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Long-Lasting

          Cons

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              I loved the consistency and color of this and on a whole I'm a big fan of IT Cosmetics. I'm finding it a bit difficult to get a nice fine line with this liner. That having been said, it does come with a small sharpener in the end and I could make a nice sharp point before using it, but it would need to be done at each use and it seemed wasteful. It did like it though.

               
              5.0

              My favorite

              By Nikki Narcotics

              from Napa, ca

              About Me Trendy Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                This is my everyday eyeliner. It get a me through 8 hours at work and some, without having to fix.

                 
                5.0

                Yes I would. Hi

                By Linda

                from Toccoa Ga.

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Doesn't smuge or smear. No raccoon eyes. Glides on eye lids very easy.

                   
                  5.0

                  Best product ever, I love it..

                  By Noni

                  from Turner, Oregon

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Love this eyeliner

                     
                    5.0

                    Great eyeliner

                    By Emily

                    from GA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      Eyeliner did not smudge and lasted all day.

                       
                      5.0

                      Yes, I love it

                      By Tamiann22

                      from Ottawa Ks

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Easily
                      • Doesn't Run
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                        I've been using this product for a long time and I love it, my daughter buys it too. We both love it

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        47 Questions | 47 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Hi is the Highlight color shimmery or matte? I'm looking for a waterproof pencil to highlight my waterline.
                          Asked on 8/10/2017 by CG from California

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! No Tug Eyeliner in the shade Highlight is not matte but does not contain glitter or shimmer. IT is a gorgeous sheen with champagne undertones which reflects in the light to brighten and open up the eyes! XOXO

                            Answered on 8/10/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          If I use on upper waterline only, will it transfer to bottom waterline when I blink?
                          Asked on 7/23/2017 by Marge from Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! No Tug Eyeliner features a waterproof gel formula, so you can wear IT all day with confidence knowing IT will not transfer. For further assurance, be sure to set your concealer around your eyes lightly with powder! XOXO

                            Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have 4 different shades in this liner and love the colors but when I apply it "skips" across my eyelid. I have used an eyeliner brush to fill in the gaps but then it looks messy. Am I applying incorrectly or has the liner dried out?
                          Asked on 7/23/2017 by maemae from richland, ms

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! When applying No Tug Eyeliner across the top eyelid, we recommend using short strokes to create a smooth line. You can also use the sharpener located at the end of the pencil to create a sharp point for easy application. This product is meant to be smudged out, not necessarily a sharp eyeliner look. We hope these tips are helpful! XOXO

                            Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I see that you have a highlighter pencil. How and why would use this kind of eyeliner pencil?
                          Asked on 7/21/2017 by all about the eyes from Iowa

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! No Tug in the shade Highlight can be used on the lower waterline to help open up the eyes and make them appear bigger. IT will brighten and awaken the eyes for a gorgeous look! You can also use it in the inner corner of the eye to attract light! XOXO

                            Answered on 7/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                          Asked on 6/19/2017 by ALR from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                            Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                          Asked on 6/6/2017 by Fussy from Sarnia Ontario

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                            Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this a pencil or twist liner?
                          Asked on 5/24/2017 by Shimmy from North Augusta, SC

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                            Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                          Asked on 5/8/2017 by Lashless from RI

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                            Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this eyeliner contact safe!?
                          Asked on 3/31/2017 by Sen from Lakeland, FL

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                            Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          What does "No-Tug" mean?
                          Asked on 3/25/2017 by Shannon from New Mexico

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                            Answered on 3/27/2017 by Brand Expert from IT Cosmetics
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