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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

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Item #: 2264021 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2054 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1589)
  • Easy to apply (1537)
  • Long-lasting (1504)
  • Doesn't run (1309)
  • Bold color (978)

Cons

  • Difficult to apply (172)
  • Difficult to remove (172)
  • Smudges or runs (141)
  • Fades throughout day (126)
  • Clumpy (61)

Best Uses

  • Everyday (1590)
  • Going out (821)
  • Thicker line (707)
  • Smoky look (490)
  • Thin defined line (477)
    • Reviewer Profile:
    • Classic style (954), Natural style (788), Trendy style (144)
    • Was this a gift?:
    • No (6)

Reviewed by 2054 customers

Displaying reviews 1-10

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5.0

Eyeliner

By JW

from Hixson TN

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Really like IT Cosmetics.

     
    5.0

    Best ever!

    By Sarah

    from Phoenix

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      Great daily liner

       
      5.0

      I will buy this eyeliner again.

      By Dok

      from Nj

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Easy to use, you can make it thin or thick .

         
        5.0

        I will definitely purchase this again. Love it and the color

        By Sid

        from Sugar Grove Ill

        About Me Classic Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          the color is suttle. I have fair skin , so it doesn't scream "LOOK AT MY EYE MAKEUP"

           
          1.0

          I would not buy this again

          By None

          from Wall NJ

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Clumpy
            • Smudges or Runs

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Did not like

               
              5.0

              Great

              By Soho

              from Ny

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy To Apply
              • Long-Lasting

              Cons

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Long lasting doesn't smear

                   
                  5.0

                  The best ever!!

                  By Winna

                  from Wrightstown, WI

                  About Me Natural Style

                  Verified Reviewer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    The first time I used this, it literally looked perfect for over 12 hours! I love, love, love IT!

                     
                    3.0

                    GREAT WHEN IT IS NEW, BUT IT DOESN'T WORK WELL AFTER AWHILE

                    By MICHELLE

                    from VALENCIA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly

                    Cons

                    • Fades Throughout Day

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    IT IS TOO EXPENSIVE TO JUST USE FOR A FEW WEEKS BEFORE IT DRIES OUT AND WON'T WRITE

                     
                    5.0

                    Love this product!

                    By Jenn

                    from Canton, OH

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      As I've hit my 40s, I have a hard time finding eye liner that goes on easily but doesn't give me raccoon eyes. This eye liner is perfect- better than even Dept store brands.

                       
                      5.0

                      The only liner I will use!

                      By Happylady

                      from Dallas, Texas

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Bold Color
                      • Doesn't Run
                      • Easy Removal
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                        I am in my 50's and need an eye liner that can deal with "the heat" of my body temp! This liner stays put even in the pool and 100 plus temps. I love the way it applys and comes off!

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        43 Questions | 43 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                          Asked on 6/19/2017 by ALR from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                            Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                          Asked on 6/6/2017 by Fussy from Sarnia Ontario

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                            Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this a pencil or twist liner?
                          Asked on 5/24/2017 by Shimmy from North Augusta, SC

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                            Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                          Asked on 5/8/2017 by Lashless from RI

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                            Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this eyeliner contact safe!?
                          Asked on 3/31/2017 by Sen from Lakeland, FL

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                            Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          What does "No-Tug" mean?
                          Asked on 3/25/2017 by Shannon from New Mexico

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                            Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          is this hypoallergenic ?
                          Asked on 3/24/2017 by Jo from Long Island

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! The No Tug Waterproof Gel Eyeliners are not tested to be non-comedogenic. They are made with good for you, eye loving ingredients, and are made for sensitive eyes! XOXO

                            Answered on 3/24/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this a pencil that needs to be sharpened or do you just twist it to get more pencil? I use Estee Lauder eyeliner pencil and its refillable and does not need sharpening, just twist it.
                          Asked on 3/19/2017 by mcfrocke from Florida

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! The No-Tug Waterproof Gel Eyeliner is a twist-up retractable pencil, so there is no need to sharpen. We do not have refills for it at this time, however we can absolutely pass your suggest along to our team for IT! XOXO

                            Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this eyeliner paraben and phalate free?
                          Asked on 3/6/2017 by Angie from Chicago

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! We can assure you that all of our No Tug Waterproof Gel Eyeliners are both paraben and phalate free, so you can use IT with confidence. XOXO

                            Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this stay on inner eye rim with out running?
                          Asked on 3/3/2017 by DL from San Francisco

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! No Tug Eyeliner is a waterproof gel formula. IT is guaranteed not to run or smudge from the waterline! XOXO

                            Answered on 3/3/2017 by Brand Expert from IT Cosmetics
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