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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 1784 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1359)
  • Easy to apply (1315)
  • Long-lasting (1289)
  • Doesn't run (1129)
  • Bold color (846)

Cons

  • Difficult to apply (154)
  • Difficult to remove (146)
  • Smudges or runs (120)
  • Fades throughout day (113)
  • Clumpy (53)

Best Uses

  • Everyday (1370)
  • Going out (721)
  • Thicker line (622)
  • Smoky look (437)
  • Thin defined line (420)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (831), Natural style (674), Trendy style (128)

Reviewed by 1784 customers

Displaying reviews 1-10

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4.0

Good product

By sandy

from Louisville, Tn

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I am not much on wearing eye liner but this was a good choice by your associate plus the tip f application brushes. I thin I have become a fan of eyeliner again/

     
    3.0

    VERY soft, is used up very quickly.

    By bootz26

    from Brandon, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Glides On Smoothly

    Cons

    • Gets used up very quickly

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    While I love the 'no tug' tagline they use, it's so soft that it's used up extremely quickly.

     
    4.0

    Good

    By Jessicak820

    from Albuquerque, NM

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Glides On Smoothly

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I like this eyeliner. The tip is thicker so it isn't good for a fine line. When I put it on my top line i can't seem to not get it smeared all over the bottom of my eye at the same time. I wouldn't say it's "no tug" I still feel I have to stretch my eye to get a smooth line. Good product though- stays on and has a good, bold color.

     
    3.0

    Glides on easily, dark color, Definitely not waterproof

    By Lisa the Scorpion

    from Slidell, LA

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Glides On Smoothly

    Cons

    • Fades Throughout Day
    • Smudges or Runs

    Best Uses

    • Everyday
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I use this product daily to define my eyes. I thought I had finally found something dark enough that would be easy to apply and have staying power. Although this does go on easy it does not have staying power and runs under my eyelashes. Not good for allergy season......

     
    5.0

    Only Eyeliner I will buy

    By Ulta Fan

    from Port St Lucie Florida

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Only one I've found that stays on & doesn't leave a second line under my eye. Glides on so easy! Stays on until you take it off. Worth the price.

     
    5.0

    I love this product!

    By Always running late

    from Ohio

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I use it everyday. it stays on all day. It doesn't run.

       
      5.0

      Love this eye liner. Will purchase again

      By Srios

      from Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        It does what it says. No tug!! Goes on very smooth

         
        5.0

        True, it doesn't pull and it lasts all day

        By Pam the skier

        from Winchester, va

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          I'm casual and don't want to reapply makeup during the day... it lasts.

           
          4.0

          I really like this eyeliner!

          By JC

          from Houston, TX

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I really like this eyeliner but my only complaint is that there isn't a point on the penciel. You only get a rounded edge. I like a sharp point to apply my eyeliner. Otherwise this is the best waterproof eyeliner I think I have ever used. Doesn't run!

             
            5.0

            Best Eyeliner Ever!!

            By Ren

            from Las Vegas

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • A little bit difficult to remove, but worth it.

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            This is the best eyeliner I have ever used, and I have tried many. It goes on so easily and stays on all day long.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            35 Questions | 35 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is this eyeliner paraben and phalate free?
              Asked on 3/6/2017 by Angie from Chicago

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! We can assure you that all of our No Tug Waterproof Gel Eyeliners are both paraben and phalate free, so you can use IT with confidence. XOXO

                Answered on 3/10/2017 by Brand Expert from IT Cosmetics
            • Q:

              Does this stay on inner eye rim with out running?
              Asked on 3/3/2017 by DL from San Francisco

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! No Tug Eyeliner is a waterproof gel formula. IT is guaranteed not to run or smudge from the waterline! XOXO

                Answered on 3/3/2017 by Brand Expert from IT Cosmetics
            • Q:

              Will it stay on the waterline
              Asked on 2/23/2017 by Vero

              1 answer

              • Brand Expert

                A:

                Hi there! Thank you so much for your question! Since IT is clinically shown waterproof, IT will absolutely stay on the waterline! Hope this helps! XOXO

                Answered on 2/27/2017 by Brand Expert from IT Cosmetics
            • Q:

              i have had difficulty sharpening this gel eyeliner. Aside from this, I love this eyeliner! Is there a different one that is self-sharpening? The Ulta store I visit only has the one with the sharpener. Thanks!
              Asked on 2/9/2017 by Tina from St. Louis, Missouri

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! The No Tug Eyeliner can absolutely be sharpened. First, remove the sharpener from the end of the pencil. Then twist the pencil to the right to dispense about one centimeter of product. Gently place the sharpener over the exposed product, and twist gently to the right. The formula is very soft since it is gel, so we advise being extra careful to prevent it from breaking. This will help to create a new point. We hope IT is helpful! XOXO

                Answered on 2/10/2017 by Brand Expert from IT Cosmetics
            • Q:

              Which is lighter - the brown or silk taupe? Does the copper have a shine or glitter? Thanks.
              Asked on 1/6/2017 by MARYkay from GA

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! The No Tug Eyeliner in Brown is slightly lighter in shade than Silk Taupe. The Copper shade does not contain glitter. IT is more of a bright sheen throughout to reflect copper. We hope you try IT out! XOXO

                Answered on 1/9/2017 by Brand Expert from IT Cosmetics
            • Q:

              I wear glasses. Eyeliner for blue eyes. I have always used black due to glasses
              Asked on 1/4/2017 by Bea from CO

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! We love the look of No Tug Eyeliner on the eyes for those who wear glasses! No Tug is offered in a wide variety of shades to complement your blue eyes. We recommend the shades Navy, Copper, and Lucky Jade to pair with your eye color. You can test the shades out in person at your local Ulta Beauty store! XOXO

                Answered on 1/4/2017 by Brand Expert from IT Cosmetics
            • Q:

              Am I doing somethin wrong? I am not getting a smooth line, I have to press hard to get any color to stick and the tip breaks off in clumps. I'm really unhappy with this and I purchased 4 different colors.
              Asked on 12/20/2016 by pms1228 from Spring Grove, IL

              1 answer

              • Brand Expert

                A:

                Hi there, thank you so much for reaching out! We're so sorry about this, your No-Tug Gel Eyeliner should apply super smooth and never break off. We suggest taking IT back to the original point of purchase for an exchange! XOXO

                Answered on 12/22/2016 by Brand Expert from IT Cosmetics
            • Q:

              Love this pencil but I cannot make the sharpener work for me without snapping the end off even if I put it in the freezer first. Are there any tips for using this sharpener? I am keeping it super clean and still can't do it.
              Asked on 11/21/2016 by Ann from Dayton, OH

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! The best way to use the sharpener at the end of the pencil is to twist the pencil up so that more of the product is exposed. Place the sharpener over the gel lead and gently twist to the right to sharpen. The gel formula is very soft, so we advise to be very careful when sharpening IT. We hope IT helps! XOXO

                Answered on 11/22/2016 by Brand Expert from IT Cosmetics
            • Q:

              Hi, just wondering if this ptodicy is vegan and cruelty free?
              I've heard it's wonderful, so I hope it is !
              Asked on 9/23/2016 by Jen from Memphis, TN

              1 answer

              • Brand Expert

                A:

                Hi Jen, thank you so much for reaching out to us! Since this does contain ingredients such as hydrolyzed silk and collagen IT is not considered to be vegan at this time. However we're happy to share that all of our products are 100% cruelty free and never tested on animals! XOXO

                Answered on 9/26/2016 by Brand Expert from IT Cosmetics
            • Q:

              I Would Love To Get This product but I've had this kind of eye gel liners before and my only issue was when I wanted a wing liner.. how do I get that sharpy end??
              Asked on 9/5/2016 by Sue from Manassas, VA

              1 answer

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