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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 1908 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1466)
  • Easy to apply (1418)
  • Long-lasting (1389)
  • Doesn't run (1209)
  • Bold color (905)

Cons

  • Difficult to apply (162)
  • Difficult to remove (155)
  • Smudges or runs (128)
  • Fades throughout day (118)
  • Clumpy (55)

Best Uses

  • Everyday (1476)
  • Going out (767)
  • Thicker line (661)
  • Smoky look (461)
  • Thin defined line (447)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (889), Natural style (723), Trendy style (136)

Reviewed by 1908 customers

Displaying reviews 1-10

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Previous | Next »

 
5.0

love this! it goes on smoothly and does not smear!

By Chris

from warrington, pa

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Greatp product - lives up to its name.

     
    5.0

    Wonderful

    By Satisfied Nurse

    from North Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    WONDERFUL. THE ONLY EYELINER THAT WONT RUN. I'm a nurse, who sweats all day, have a very oily face, and have trouble finding the right eyeliner. Until this product.

     
    5.0

    Great color and lasts all day!

    By Juney

    from Mn

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • You can control thick or thin line.

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I am older and the product glides so doesn't accent wrinkles. I like a softer but defined liner and this is great.

       
      5.0

      Best ever

      By Vaso

      from New York

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        It's a great pencil. It does what it says stays all day and it glides on

         
        5.0

        Favorite

        By Tiff

        from Ohio

        About Me Natural Style

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Best eyeliner I've ever used. Got it in an ipsy bag and when it ran out I didn't even care about spending the extra money to get another one.

           
          4.0

          I would buy it again

          By Sandy Brown Eyes

          from Cincinnati

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I would recommend to a friend, really nice liner.

             
            1.0

            ITS OK...NOTHING TO WRITE ABOUT HA

            By CC

            from TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Fades Throughout Day
            • Smudges or Runs

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I NEED MY EYELINER M . JACOB GEL EYELINER WAY BETTER

             
            5.0

            Better than expected

            By Annuhree

            from Nashville

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Love this product. I stopped using eyeliner because I have wrinkles around my eyes and my old eyeliner would get creases. This goes on easy does not crease and is waterproof. Stays on till I take it off. Comes off easily

               
              4.0

              Love it.

              By Carol

              from Texas

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Easy To Apply
              • Glides On Smoothly

              Cons

              • Uses up quickly

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              I love the product. It does what it says. No tugging.

               
              5.0

              Love it!!

              By Mick

              from Chicago

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Smoky Look
                • Thicker Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                It goes on nicely and stays all day!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                40 Questions | 40 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                  Asked on 5/8/2017 by Lashless from RI

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                    Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this eyeliner contact safe!?
                  Asked on 3/31/2017 by Sen from Lakeland, FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                    Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What does "No-Tug" mean?
                  Asked on 3/25/2017 by Shannon from New Mexico

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                    Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  is this hypoallergenic ?
                  Asked on 3/24/2017 by Jo from Long Island

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The No Tug Waterproof Gel Eyeliners are not tested to be non-comedogenic. They are made with good for you, eye loving ingredients, and are made for sensitive eyes! XOXO

                    Answered on 3/24/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this a pencil that needs to be sharpened or do you just twist it to get more pencil? I use Estee Lauder eyeliner pencil and its refillable and does not need sharpening, just twist it.
                  Asked on 3/19/2017 by mcfrocke from Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The No-Tug Waterproof Gel Eyeliner is a twist-up retractable pencil, so there is no need to sharpen. We do not have refills for it at this time, however we can absolutely pass your suggest along to our team for IT! XOXO

                    Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this eyeliner paraben and phalate free?
                  Asked on 3/6/2017 by Angie from Chicago

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We can assure you that all of our No Tug Waterproof Gel Eyeliners are both paraben and phalate free, so you can use IT with confidence. XOXO

                    Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this stay on inner eye rim with out running?
                  Asked on 3/3/2017 by DL from San Francisco

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! No Tug Eyeliner is a waterproof gel formula. IT is guaranteed not to run or smudge from the waterline! XOXO

                    Answered on 3/3/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Will it stay on the waterline
                  Asked on 2/23/2017 by Vero

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for your question! Since IT is clinically shown waterproof, IT will absolutely stay on the waterline! Hope this helps! XOXO

                    Answered on 2/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  i have had difficulty sharpening this gel eyeliner. Aside from this, I love this eyeliner! Is there a different one that is self-sharpening? The Ulta store I visit only has the one with the sharpener. Thanks!
                  Asked on 2/9/2017 by Tina from St. Louis, Missouri

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The No Tug Eyeliner can absolutely be sharpened. First, remove the sharpener from the end of the pencil. Then twist the pencil to the right to dispense about one centimeter of product. Gently place the sharpener over the exposed product, and twist gently to the right. The formula is very soft since it is gel, so we advise being extra careful to prevent it from breaking. This will help to create a new point. We hope IT is helpful! XOXO

                    Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Which is lighter - the brown or silk taupe? Does the copper have a shine or glitter? Thanks.
                  Asked on 1/6/2017 by MARYkay from GA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The No Tug Eyeliner in Brown is slightly lighter in shade than Silk Taupe. The Copper shade does not contain glitter. IT is more of a bright sheen throughout to reflect copper. We hope you try IT out! XOXO

                    Answered on 1/9/2017 by Brand Expert from IT Cosmetics
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