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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 1714 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1297)
  • Easy to apply (1258)
  • Long-lasting (1232)
  • Doesn't run (1078)
  • Bold color (813)

Cons

  • Difficult to apply (148)
  • Difficult to remove (141)
  • Smudges or runs (114)
  • Fades throughout day (109)
  • Clumpy (49)

Best Uses

  • Everyday (1312)
  • Going out (690)
  • Thicker line (599)
  • Smoky look (421)
  • Thin defined line (406)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (796), Natural style (645), Trendy style (126)

Reviewed by 1714 customers

Displaying reviews 1-10

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5.0

By Samantha

from Indiana

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I use this eyeliner everyday and it's the best eyeliner I've ever had.

     
    5.0

    Love!

    By AJ

    from Louisville, KY

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      Love this eyeliner!

       
      5.0

      Love this eye liner. It stay on.

      By sandy

      from north carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Love it Love it

         
        5.0

        I would buy this again.

        By Candace

        from Tennille, GA

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Great eyeliner!

           
          5.0

          I would buy this again.

          By Candace

          from Tennille, GA

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Great eyeliner!

             
            5.0

            I'm in love with this

            By J

            from Burkburnett

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                I use on my waterline it doesn't run like others I have tryed

                 
                5.0

                Best product I've ever found!

                By Millie

                from Sandy, Utah

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I don't say this lightly, but this is my fave beauty product. It goes on as smoothly as butter, but dries and does t budge! In fact, I slept with it on, and it lasted all though the next day too! Waterproof and smudgeproof...literally! I love this!!!!

                   
                  5.0

                  I love this liner! The only one that is true to product info

                  By Care bear

                  from St Louis MO

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Use it everyday. ..no matter what event it works with everything I wear. I'm 60 years old and the ease of use makes it awesome for me . I definitely recommend it for anyone looking for something that stays on all day, no fuss!

                     
                    5.0

                    Great liner!

                    By Margaret

                    from Virginia

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      Long lasting! U have about 30 seconds after applying to blend to get the look u want. After that it sets for long lasting wear (no smudge).

                       
                      5.0

                      No tug is right!!!

                      By Rachel

                      from Hampshire

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Blends Easily
                      • Bold Color
                      • Doesn't Run
                      • Easy Removal
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                      • Must correct with a q-tip 30-45 seconds

                      Best Uses

                      • Everyday
                      • Going Out
                      • Smoky Look
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      BEST eyeliner EVER!!! You can cry your eyes out and it's still there!!! Easy to remove with coconut oil and a wash cloth. Only con is you have 30-45 seconds to correct any lines before it dries...

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      32 Questions | 32 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        i have had difficulty sharpening this gel eyeliner. Aside from this, I love this eyeliner! Is there a different one that is self-sharpening? The Ulta store I visit only has the one with the sharpener. Thanks!
                        Asked on 2/9/2017 by Tina from St. Louis, Missouri

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The No Tug Eyeliner can absolutely be sharpened. First, remove the sharpener from the end of the pencil. Then twist the pencil to the right to dispense about one centimeter of product. Gently place the sharpener over the exposed product, and twist gently to the right. The formula is very soft since it is gel, so we advise being extra careful to prevent it from breaking. This will help to create a new point. We hope IT is helpful! XOXO

                          Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Which is lighter - the brown or silk taupe? Does the copper have a shine or glitter? Thanks.
                        Asked on 1/6/2017 by MARYkay from GA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The No Tug Eyeliner in Brown is slightly lighter in shade than Silk Taupe. The Copper shade does not contain glitter. IT is more of a bright sheen throughout to reflect copper. We hope you try IT out! XOXO

                          Answered on 1/9/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I wear glasses. Eyeliner for blue eyes. I have always used black due to glasses
                        Asked on 1/4/2017 by Bea from CO

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! We love the look of No Tug Eyeliner on the eyes for those who wear glasses! No Tug is offered in a wide variety of shades to complement your blue eyes. We recommend the shades Navy, Copper, and Lucky Jade to pair with your eye color. You can test the shades out in person at your local Ulta Beauty store! XOXO

                          Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Am I doing somethin wrong? I am not getting a smooth line, I have to press hard to get any color to stick and the tip breaks off in clumps. I'm really unhappy with this and I purchased 4 different colors.
                        Asked on 12/20/2016 by pms1228 from Spring Grove, IL

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for reaching out! We're so sorry about this, your No-Tug Gel Eyeliner should apply super smooth and never break off. We suggest taking IT back to the original point of purchase for an exchange! XOXO

                          Answered on 12/22/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Love this pencil but I cannot make the sharpener work for me without snapping the end off even if I put it in the freezer first. Are there any tips for using this sharpener? I am keeping it super clean and still can't do it.
                        Asked on 11/21/2016 by Ann from Dayton, OH

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The best way to use the sharpener at the end of the pencil is to twist the pencil up so that more of the product is exposed. Place the sharpener over the gel lead and gently twist to the right to sharpen. The gel formula is very soft, so we advise to be very careful when sharpening IT. We hope IT helps! XOXO

                          Answered on 11/22/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi, just wondering if this ptodicy is vegan and cruelty free?
                        I've heard it's wonderful, so I hope it is !
                        Asked on 9/23/2016 by Jen from Memphis, TN

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jen, thank you so much for reaching out to us! Since this does contain ingredients such as hydrolyzed silk and collagen IT is not considered to be vegan at this time. However we're happy to share that all of our products are 100% cruelty free and never tested on animals! XOXO

                          Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I Would Love To Get This product but I've had this kind of eye gel liners before and my only issue was when I wanted a wing liner.. how do I get that sharpy end??
                        Asked on 9/5/2016 by Sue from Manassas, VA

                        1 answer

                      • Q:

                        Where are pictures of the colors for gel eyeliner?
                        Asked on 9/5/2016 by mscav from Pittsburgh, PA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for your question! IT doesn't seem like there are swatches of the products, however if you view each pencil you can see the color right on the bottom of each! XOXO

                          Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How do I sharpen the self sharpen it eyeline help!
                        Asked on 8/13/2016 by rochelle from buena wa.

                        1 answer

                        • Brand Expert

                          A:

                          Hi Rochelle, we're happy to help with this! To sharpen the No Tug Gel Eyeliner, there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Be sure to twist up enough product so that the sharpener gently fits over the pointed end.Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as you would like it. We recommend be very gentile while sharpening as the gel formula is very soft. A few turns will do the trick! XOXO

                          Answered on 8/15/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        This eyeliner says waterproof...is it tear or sweat proof also? my eyes tear often and I sweat a lot year round, but more so in summer
                        Asked on 4/28/2016 by Bre from Michigan

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Great question! Absolutely - this waterproof product will stay on with tears and sweat!
                          XOXO

                          Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                      Displaying questions 1-10Previous | Next »

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