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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.1

(based on 1010 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (708)
  • Easy to apply (688)
  • Long-lasting (669)
  • Doesn't run (594)
  • Bold color (439)

Cons

  • Difficult to apply (107)
  • Difficult to remove (87)
  • Fades throughout day (71)
  • Smudges or runs (70)
  • Clumpy (41)

Best Uses

  • Everyday (728)
  • Going out (401)
  • Thicker line (347)
  • Thin defined line (232)
  • Smoky look (227)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (477), Natural style (372), Trendy style (66)

Reviewed by 1010 customers

Displaying reviews 1-10

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5.0

Love it!

By Heather

from California

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Definitely buy it again!

     
    5.0

    I love this product,that's why me and my daughter buy IT

    By Tammy

    from Olathe Ks

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Long-Lasting

    Cons

      Best Uses

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I love IT because it stays on

         
        5.0

        Love it

        By Parker

        from Minnesota

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult to Remove

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I like it very much! Would like to see more color choices

         
        5.0

        Love IT

        By Nana Juana

        from Albuquerque,NM

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Love IT and love ULTA's prices!

           
          5.0

          It's Perfect

          By Tinky

          from Lighthouse Point, Fl

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I stress out if I don't have a backup. The thought of having to use my previous eyeliner pencils terrifies me, as they seem paler in color, more difficult to apply, and don't last the day into evening.

             
            5.0

            Excellent!

            By Jennifer

            from North Myrtle beach SC

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Easy daily wear

               
              5.0

              Love this eye liner

              By Chud

              from Minnesota

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                It is a little pricey, but it lasts and doesn't run.

                 
                5.0

                I would buy again

                By Lisa

                from Coral Springs florida

                About Me Classic Style

                Verified Buyer

                Pros

                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Great product

                   
                  5.0

                  i will buy this product from now on

                  By none

                  from colorado

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    I was surprised how much I liked it and would recommend this to my friends and coworkers

                     
                    5.0

                    Love, love, love

                    By Classic beauty

                    from NC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Thicker Line
                      • Thin Defined Line

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      This eyeliner was recommended by an Ulta Sales Associate and she was spot on with her description of product. The liner does everything it claims and I especially like the sharpener that comes with it. I can make my lines as thick or thin as I want. No more running and it literally stays put for over 12 hours. My new love!

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      23 Questions | 23 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        This eyeliner says waterproof...is it tear or sweat proof also? my eyes tear often and I sweat a lot year round, but more so in summer
                        Asked on 4/28/2016 by Bre from Michigan

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Great question! Absolutely - this waterproof product will stay on with tears and sweat!
                          XOXO

                          Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Can this eyeliner be applied to the waterline?
                        Asked on 3/29/2016 by jeepgrrl from Columbus, OH

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          You can use this all over the eye!
                          XOXO

                          Answered on 3/30/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        hi i have brown eyes what color eyeliner should wear .
                        Asked on 1/31/2016 by francine from tuscumbia ala

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Great question! For brown eyes we recommend our Plum, Navy or Lucky Jade.
                          XOXO

                          Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Any suggestions for greens eyes to make them pop?
                        Asked on 1/16/2016 by lynn from Arizona

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Absolutely!! We recommend using our Plum shade or Lucky Jade to really make green eyes pop.
                          XOXO

                          Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have blue eyes and currently use the plum color. I was wondering if you could recommend another color that would make blue eyes pop. Thank you!
                        Asked on 12/30/2015 by Katie

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Great question! We would recommend the Navy or the Copper!
                          XOXO

                          Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this product oil free? I have eyelash extensions and am suppose to avoid products containing any oil. Thanks!
                        Asked on 12/9/2015 by Makeup Lover

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We are more than happy to help you with this today. All of our products contain some form of oil in them
                          XOXO

                          Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I have extremely sensitive eyes will this cause irritaion...I am applying it to the water line
                        Asked on 10/30/2015 by kc from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and your interest in our Eye Liner. While this product is made with all good for you skin loving ingredients and should not cause irritation - all eyes are different so we recommend speaking to your doctor before using anything new if you have allergies or sensitives.

                          XOOX

                          Answered on 11/2/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Can I know the waterproof gel liner have sharper? I cannot know how to use product that.
                        Asked on 10/23/2015 by syahfinaz from malaysia

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!

                          Answered on 10/26/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi Can this eyeliner be used with false eyelashes? If not, do you have one that can and is waterproof? Thank you.
                        Asked on 9/10/2015 by Kristinafla from South Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          Thank you for your question and for your interest in our Gel Eye Liners. We have not had anyone have any issues when using the product with false eye lashes!

                          XOXO

                          Answered on 9/11/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What country is this eyeliner made in?
                        Asked on 8/15/2015 by tweety

                        1 answer

                        • Brand Expert

                          A:

                          Hello!
                          Thank you for your question! This eye liner is made in Korea. If I may start at the beginning to give you some background, at IT Cosmetics we formulate all of our products here in the U.S., but use factories in multiple countries. We have an entire manufacturing team in New York that is dedicated to traveling to, inspecting and determining the absolute best factories to work with based on a specific product we are developing. Many of our products are all made in the USA - Hello Lashes and Extensions, Celebration Foundations, CC Airbrush Powder, All Lip Sticks and Lip Glosses, Bye Bye Pores Pressed, Blush stains, Hello Light Stick and Bye Bye Redness are amoung this. The others are formulated and often the ingredients are sourced in the USA, but are assembled and filled in China, Korea etc. We only work with factories with long standing histories for prestige quality control standards that are fully certified in every area and are also utilized by several of our peer prestige cosmetic lines as well. All of our finished products also undergo strict quality control, ingredient assessment and dermatological testing, but never animal testing! Keeping in mind we are certified by PETA as a cruelty free brand as well.

                          XOXO

                          Answered on 8/17/2015 by Brand Expert from IT Cosmetics
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