skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / No-Tug Waterproof Gel Eyeliner
It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

0.017 oz Item 2264016

Special Free Gift with Purchase! Click for Offer Details

Color:Black

Options

View All Options
GIFT WITH PURCHASE

Cyber Fundays! Online Only! FREE deluxe Confidence in a Cleanser with any $35 IT Cosmetics purchase (offer valid 11/17/17-11/18/17 or while supplies last)

Cyber Fundays! Online Only FREE deluxe Confidence in a Cleanser w/any $35 IT Cosmetics purchase

Cyber Fundays! Online Only! FREE deluxe Confidence in a Cream with any $35 IT Cosmetics purchase (offer valid 11/17/17-11/18/17 or while supplies last)

Cyber Fundays! Online Only FREE deluxe Confidence In A Cream w/any $35 IT Cosmetics purchase

Find in Store-

Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2250 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1764)
  • Easy to apply (1697)
  • Long-lasting (1670)
  • Doesn't run (1450)
  • Bold color (1082)

Cons

  • Difficult to remove (190)
  • Difficult to apply (181)
  • Smudges or runs (151)
  • Fades throughout day (137)
  • Clumpy (64)

Best Uses

  • Everyday (1753)
  • Going out (905)
  • Thicker line (775)
  • Smoky look (546)
  • Thin defined line (512)
    • Reviewer Profile:
    • Classic style (1046), Natural style (856), Trendy style (165)
    • Was this a gift?:
    • No (6)

Reviewed by 2250 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Best eyeliner hands down!

By Lisa

from Princeton, WV

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    Best eyeliner ever! Love the color. Goes on smoothe.

     
    5.0

    Easy to apply

    By ttina639

    from Long Beach, ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      Very easy to apply just like the packaging states.. it doesn't tug on your eyelid like others, I accidentally slept with it and the next day it was still perfect

       
      5.0

      Love it! It really lasts!

      By Onijay

      from Louisiana

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Love it

         
        2.0

        Smudges after wear

        By gring

        from Edmond, OK

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly

        Cons

        • Fades Throughout Day
        • Smudges or Runs

        Best Uses

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          I returned it after 3 consecutive days of raccoon eyes a few hours after application.

           
          5.0

          Nice gel eyeliner

          By leozpride

          from Atlanta, GA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Overall, this is a nice eyeliner. I have a tough time with my sensitive eyes and combination skin, to find an eyeliner that meets my needs. This one did the trick. It didn't smudge under the lash line, which I liked.

             
            5.0

            FANTASTIC!

            By Tutu949

            from Newport Beach, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • great color selection
            • Long-Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              It's just as stated: "no tug". No need to pull skin in order to apply. Makes a thin or think line whatever you want. I've never used the sharpener and I have this in 4 colors. Great product!!

               
              5.0

              LOVE it!!

              By mommak

              from South Bend, Indiana

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Love this product... I will purchase again!

                 
                3.0

                I'd buy it again

                By Shoes

                from Jefferson, LA

                About Me Trendy Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult to Remove
                  • Smudges or Runs

                  Best Uses

                  • Everyday
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  At first it didn't run or smudge but it does now. I have even tried drying it.

                   
                  5.0

                  Love this eyeliner!

                  By Lakegirl

                  from Minneapolis MN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Smoky Look
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    I have used eyeliner pencil for a long time and this is the first one I have ever used that goes on easily and stays put! No more reapplying throughout the day. I will only be purchasing IT no tug eyeliner in the future!

                     
                    5.0

                    My favorite!

                    By Maggie's Meme

                    from South Carolina

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                      This is the absolute best! I have four or five shades, but the Silk Taupe is my favorite. It truly is "no tug"...it glides on easily and stays put. It's also easy to remove with a liquid eye makeup remover.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      47 Questions | 47 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Hi is the Highlight color shimmery or matte? I'm looking for a waterproof pencil to highlight my waterline.
                        Asked on 8/10/2017 by CG from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No Tug Eyeliner in the shade Highlight is not matte but does not contain glitter or shimmer. IT is a gorgeous sheen with champagne undertones which reflects in the light to brighten and open up the eyes! XOXO

                          Answered on 8/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        If I use on upper waterline only, will it transfer to bottom waterline when I blink?
                        Asked on 7/23/2017 by Marge from Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! No Tug Eyeliner features a waterproof gel formula, so you can wear IT all day with confidence knowing IT will not transfer. For further assurance, be sure to set your concealer around your eyes lightly with powder! XOXO

                          Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have 4 different shades in this liner and love the colors but when I apply it "skips" across my eyelid. I have used an eyeliner brush to fill in the gaps but then it looks messy. Am I applying incorrectly or has the liner dried out?
                        Asked on 7/23/2017 by maemae from richland, ms

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! When applying No Tug Eyeliner across the top eyelid, we recommend using short strokes to create a smooth line. You can also use the sharpener located at the end of the pencil to create a sharp point for easy application. This product is meant to be smudged out, not necessarily a sharp eyeliner look. We hope these tips are helpful! XOXO

                          Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I see that you have a highlighter pencil. How and why would use this kind of eyeliner pencil?
                        Asked on 7/21/2017 by all about the eyes from Iowa

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No Tug in the shade Highlight can be used on the lower waterline to help open up the eyes and make them appear bigger. IT will brighten and awaken the eyes for a gorgeous look! You can also use it in the inner corner of the eye to attract light! XOXO

                          Answered on 7/21/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                        Asked on 6/19/2017 by ALR from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                          Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                        Asked on 6/6/2017 by Fussy from Sarnia Ontario

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                          Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this a pencil or twist liner?
                        Asked on 5/24/2017 by Shimmy from North Augusta, SC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                          Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                        Asked on 5/8/2017 by Lashless from RI

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                          Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this eyeliner contact safe!?
                        Asked on 3/31/2017 by Sen from Lakeland, FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                          Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What does "No-Tug" mean?
                        Asked on 3/25/2017 by Shannon from New Mexico

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                          Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?