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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 1534 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1150)
  • Easy to apply (1110)
  • Long-lasting (1098)
  • Doesn't run (952)
  • Bold color (719)

Cons

  • Difficult to apply (140)
  • Difficult to remove (129)
  • Smudges or runs (100)
  • Fades throughout day (96)
  • Clumpy (45)

Best Uses

  • Everyday (1160)
  • Going out (614)
  • Thicker line (532)
  • Smoky look (373)
  • Thin defined line (363)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (722), Natural style (568), Trendy style (111)

Reviewed by 1534 customers

Displaying reviews 1-10

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2.0

Not waterproof

By AR

from Overland Park, KS

About Me Classic Style

Pros

  • Bold Color
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly

Cons

  • Fades Throughout Day
  • Smudges or Runs

Best Uses

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    This does go on easily and has a nice, bold color with little effort. BUT it smudges horribly throughout the day. It's the opposite of waterproof, so I'm not sure why they claim it is.

     
    5.0

    Will buy again!

    By Pet

    from Indy

    About Me Natural Style

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      It lasted add day until I removed it. My eyelids get oily. They are right now, lol. My Juice Beauty cream sticks are creasing but my new IT eyeliner in brown is still holding strong! I'm impressed. Normally by this time my previous eyeliner Malley would be all smeared. I am looking to switch things up (I wear PUR minerals on my face) and I will be trying more products from this Brand!

       
      5.0

      The first liner I've found that lasts!

      By M

      from Texas

      About Me Classic Style

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I've tried a lot of "waterproof" or "long lasting" liners, but this is the only one that lasts for me. Other eyeliners never stay on my bottom lash line or in the outer corner of my eye. This one does. It doesn't smudge if you let it set, which doesn't take long at all. You can smudge it if you want, before it sets. Some think it's difficult to take off, but if it's meant to last all day, it's shouldn't just swipe off without a decent makeup remover. I like the colors - even the brown is not too red, which many browns are.

         
        4.0

        Will buy again.

        By Pauletta

        from Denver

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Use everyday, really a good product just a little on the pricey side for me.

           
          4.0

          Smooth with great lasting wear.

          By Anne-Marie in Pa

          from Allentown, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Smoky Look
            • Thicker Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I received this item originally as a sample and loved it so I went to Ulta to see if I could find it in additional colors.

             
            5.0

            Great find!

            By Kim

            from Houston, Tx

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Excited to find a great product.

                 
                5.0

                It is great!!!

                By Beaches

                from Morgantown, wv

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Everyday eyeliner in bottom of eyes

                   
                  1.0

                  Not Long Lasting As Claims

                  By Crystal

                  from Leesburg, Ohio

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Glides On Smoothly

                  Cons

                  • Fades Throughout Day
                  • Smudges or Runs

                  Best Uses

                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I have very oily eyelids so I was very excited to try this since it was supposed to be long lasting but it wasn't at all. It ends up on the top of my eyelid within a short period of time. Will not repurchase.

                   
                  5.0

                  Best Eyeliner Ever

                  By Missyhardt

                  from Olympia, WA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    This Liner Glides On super smooth and easily. It doesn't run or fade throughout the day

                     
                    4.0

                    I love this eyeliner

                    By Linda

                    from San Antonio, TX

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                    • Fades Throughout Day

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Is retractable and goes on smoothly.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    28 Questions | 28 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Love this pencil but I cannot make the sharpener work for me without snapping the end off even if I put it in the freezer first. Are there any tips for using this sharpener? I am keeping it super clean and still can't do it.
                      Asked on 11/21/2016 by Ann from Dayton, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The best way to use the sharpener at the end of the pencil is to twist the pencil up so that more of the product is exposed. Place the sharpener over the gel lead and gently twist to the right to sharpen. The gel formula is very soft, so we advise to be very careful when sharpening IT. We hope IT helps! XOXO

                        Answered on 11/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, just wondering if this ptodicy is vegan and cruelty free?
                      I've heard it's wonderful, so I hope it is !
                      Asked on 9/23/2016 by Jen from Memphis, TN

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jen, thank you so much for reaching out to us! Since this does contain ingredients such as hydrolyzed silk and collagen IT is not considered to be vegan at this time. However we're happy to share that all of our products are 100% cruelty free and never tested on animals! XOXO

                        Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I Would Love To Get This product but I've had this kind of eye gel liners before and my only issue was when I wanted a wing liner.. how do I get that sharpy end??
                      Asked on 9/5/2016 by Sue from Manassas, VA

                      1 answer

                    • Q:

                      Where are pictures of the colors for gel eyeliner?
                      Asked on 9/5/2016 by mscav from Pittsburgh, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for your question! IT doesn't seem like there are swatches of the products, however if you view each pencil you can see the color right on the bottom of each! XOXO

                        Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I sharpen the self sharpen it eyeline help!
                      Asked on 8/13/2016 by rochelle from buena wa.

                      1 answer

                      • Brand Expert

                        A:

                        Hi Rochelle, we're happy to help with this! To sharpen the No Tug Gel Eyeliner, there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Be sure to twist up enough product so that the sharpener gently fits over the pointed end.Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as you would like it. We recommend be very gentile while sharpening as the gel formula is very soft. A few turns will do the trick! XOXO

                        Answered on 8/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      This eyeliner says waterproof...is it tear or sweat proof also? my eyes tear often and I sweat a lot year round, but more so in summer
                      Asked on 4/28/2016 by Bre from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Great question! Absolutely - this waterproof product will stay on with tears and sweat!
                        XOXO

                        Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this eyeliner be applied to the waterline?
                      Asked on 3/29/2016 by jeepgrrl from Columbus, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can use this all over the eye!
                        XOXO

                        Answered on 3/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      hi i have brown eyes what color eyeliner should wear .
                      Asked on 1/31/2016 by francine from tuscumbia ala

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! For brown eyes we recommend our Plum, Navy or Lucky Jade.
                        XOXO

                        Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Any suggestions for greens eyes to make them pop?
                      Asked on 1/16/2016 by lynn from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Absolutely!! We recommend using our Plum shade or Lucky Jade to really make green eyes pop.
                        XOXO

                        Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have blue eyes and currently use the plum color. I was wondering if you could recommend another color that would make blue eyes pop. Thank you!
                      Asked on 12/30/2015 by Katie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! We would recommend the Navy or the Copper!
                        XOXO

                        Answered on 1/5/2016 by Brand Expert from IT Cosmetics
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