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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.1

(based on 1084 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (769)
  • Easy to apply (744)
  • Long-lasting (732)
  • Doesn't run (649)
  • Bold color (477)

Cons

  • Difficult to apply (112)
  • Difficult to remove (96)
  • Fades throughout day (74)
  • Smudges or runs (74)
  • Clumpy (41)

Best Uses

  • Everyday (789)
  • Going out (432)
  • Thicker line (377)
  • Thin defined line (253)
  • Smoky look (246)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (506), Natural style (404), Trendy style (73)

Reviewed by 1084 customers

Displaying reviews 1-10

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5.0

LOVE LOVE LOVE THIS PRODUCT

By Samantha

from Chicago, IL

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I always need to have eyeliner on whenever I leave the house, especially when it comes to work. Working more than 8 hours a day with having my OLD eyeliner? It was gone before the middle of the day. THIS eyeliner though, it's best eyeliner I've ever had. I HIGHLY recommend this product!

     
    3.0

    Smudgy after wearing for a few hours

    By Jess

    from NJ

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    It does somewhat have a long last effect but I have noticed when I do wear it and apply it to my waterline, after awhile of wearing it will start to smudge and smear a bit on my eyes and I don't touch my eyes when I have eye make up on. It does glide on smoothly so that is a plus. But with me, it smudges and smears a bit after a while of usage during the day.

     
    5.0

    I would definitely buy this product again!

    By JLO

    from Des Moines

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting
    • This eye liner seriously does not smear!

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I've tried many waterproof gel eyeliners that say the don't smear but they do. This eyeliner actually does not smear. I worked outside 8am to 8pm and was swearing pretty bad and my eyeliner looked the exact same as when I put it on in the morning! I was so excited and really impressed! I love this product and refuse to use anything else! I recommend this eyeliner to all women! Totally worth the price!!

       
      5.0

      I'm never using anything else!

      By Jennijo

      from Tahlequah ok

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Love it!! I bought one for me and for a friend and she loves hers also! I actually got a sample size in my ipsy bag. I had to make a special trip just to find this!!

         
        5.0

        Will buy again

        By Non

        from Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly

        Cons

        • Fades Throughout Day

        Best Uses

        • Everyday
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Use this on the waterline

         
        5.0

        Love It

        By none

        from texas

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Great for everyday

           
          5.0

          I found some ZUMBA eyeliner!

          By Pam muh LEE uh

          from Madison, Ga.

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            I have always head 'heavy lids' so unfortunately have not been able to get the grand looks from eyeshadow... ANSWER: Eyeliner. My only problem was finding a liner that would last. I did. Not only does it last me throughout the day with no touchup, but I have worn it to my ZUMBA classes. Trust me, if it can withstand a sweaty, hour long, dancing Zumba class, I'd say it's a pretty incredible product.

             
            5.0

            Omg the best waterline eyeliner yet

            By Hippiechick1976

            from Somersworth nh

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              I love this. I used it for my waterline and it's perfect for both too and bottom use

               
              5.0

              stays on a long time

              By jodirn

              from ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Thicker Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                I always have smudged liner within an hour of applying but this stuff lasts all day and i work 12 hour nights at a hospital, it is great

                 
                5.0

                I would buy this product again

                By Roni

                from Mertzon, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I love how it glides smoothly

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  24 Questions | 24 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    How do I sharpen the self sharpen it eyeline help!
                    Asked on 8/13/2016 by rochelle from buena wa.

                    1 answer

                    • Brand Expert

                      A:

                      Hi Rochelle, we're happy to help with this! To sharpen the No Tug Gel Eyeliner, there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Be sure to twist up enough product so that the sharpener gently fits over the pointed end.Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as you would like it. We recommend be very gentile while sharpening as the gel formula is very soft. A few turns will do the trick! XOXO

                      Answered on 8/15/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    This eyeliner says waterproof...is it tear or sweat proof also? my eyes tear often and I sweat a lot year round, but more so in summer
                    Asked on 4/28/2016 by Bre from Michigan

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Great question! Absolutely - this waterproof product will stay on with tears and sweat!
                      XOXO

                      Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Can this eyeliner be applied to the waterline?
                    Asked on 3/29/2016 by jeepgrrl from Columbus, OH

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      You can use this all over the eye!
                      XOXO

                      Answered on 3/30/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    hi i have brown eyes what color eyeliner should wear .
                    Asked on 1/31/2016 by francine from tuscumbia ala

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question! For brown eyes we recommend our Plum, Navy or Lucky Jade.
                      XOXO

                      Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Any suggestions for greens eyes to make them pop?
                    Asked on 1/16/2016 by lynn from Arizona

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Absolutely!! We recommend using our Plum shade or Lucky Jade to really make green eyes pop.
                      XOXO

                      Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have blue eyes and currently use the plum color. I was wondering if you could recommend another color that would make blue eyes pop. Thank you!
                    Asked on 12/30/2015 by Katie

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question! We would recommend the Navy or the Copper!
                      XOXO

                      Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product oil free? I have eyelash extensions and am suppose to avoid products containing any oil. Thanks!
                    Asked on 12/9/2015 by Makeup Lover

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are more than happy to help you with this today. All of our products contain some form of oil in them
                      XOXO

                      Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I have extremely sensitive eyes will this cause irritaion...I am applying it to the water line
                    Asked on 10/30/2015 by kc from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and your interest in our Eye Liner. While this product is made with all good for you skin loving ingredients and should not cause irritation - all eyes are different so we recommend speaking to your doctor before using anything new if you have allergies or sensitives.

                      XOOX

                      Answered on 11/2/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Can I know the waterproof gel liner have sharper? I cannot know how to use product that.
                    Asked on 10/23/2015 by syahfinaz from malaysia

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      We are more then happy to help you with this today as we recently made a change to our eyeliner from having to be sharpened with a sharpener to now having an amazing automatic sharpening component! To sharpen the No Tug Gel Eyeliner there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Then, you remover the end that does not have the product and use this as a sharpener to make the point as fine as would like it! We hope this helps!!

                      Answered on 10/26/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi Can this eyeliner be used with false eyelashes? If not, do you have one that can and is waterproof? Thank you.
                    Asked on 9/10/2015 by Kristinafla from South Florida

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for your interest in our Gel Eye Liners. We have not had anyone have any issues when using the product with false eye lashes!

                      XOXO

                      Answered on 9/11/2015 by Brand Expert from IT Cosmetics
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