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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2012 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1553)
  • Easy to apply (1505)
  • Long-lasting (1471)
  • Doesn't run (1277)
  • Bold color (957)

Cons

  • Difficult to apply (168)
  • Difficult to remove (168)
  • Smudges or runs (139)
  • Fades throughout day (125)
  • Clumpy (59)

Best Uses

  • Everyday (1556)
  • Going out (807)
  • Thicker line (694)
  • Smoky look (482)
  • Thin defined line (470)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (939), Natural style (767), Trendy style (142)

Reviewed by 2012 customers

Displaying reviews 1-10

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1.0

NO I WOULD NOT

By LIFE IS GOOD

from NC

About Me Natural Style

Verified Buyer

Pros

    Cons

    • Clumpy
    • Difficult To Apply
    • Fades Throughout Day

    Best Uses

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      NOT WORTH THE MONEY....HORRIBLE PENCIL GREAT COLOR

       
      5.0

      Perfect for waterline

      By Frannie

      from Houston

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        This is great for your waterline as it doesn't smear and stays all day. I use it on my top lids close and between my lashes. It makes my eyes look thicker and my eyes bigger without seeming to have on eyeliner

         
        5.0

        I love this product. Easy to apply Stays on well

        By Deb

        from Denton, NC

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy To Apply
        • Long-Lasting

        Cons

          Best Uses

          • Going Out
          • Thicker Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Product is easy to apply. It stays put!

           
          4.0

          I would buy again

          By Lyssa

          from Philadelphia, Pa

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly

          Cons

          • Fades Throughout Day

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          .

           
          1.0

          Tug Proof yes, Long Lasting No....

          By Josy

          from Ocala Florida

          About Me Natural Style

          Verified Reviewer

          Pros

          • Glides On Smoothly

          Cons

          • Fades Throughout Day

          Best Uses

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Tug free very easy to apply, but it just didn't last but a few hours. Disappointed

             
            5.0

            It's the best!

            By Cynthia

            from Battle Creek, MI

            About Me Classic Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              I've tried many brands and so far this is the best !

               
              5.0

              FANTASTIC EYE LINER

              By vikkiscats

              from Wisconsin

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Difficult to Remove

              Best Uses

              • Everyday

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              This by far is the best eye liner I have purchased.
              I suffer from runny allergy eyes and this stays on all day with no smudges or wear-off at all.
              LOVE, LOVE, LOVE IT!
              Bit pricey but worth the money

               
              3.0

              I think this is fantastic

              By Michelle the nurse

              from Lafayette Louisiana

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Going Out

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                A great eyeliner

                 
                5.0

                No complaints here

                By Mrs. Awesome

                from Bryan,TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  As far as makeup goes I don't wear much. I only apply eyeliner and mascara so I can be very picky about what I use. This eyeliner can be pricey but definitely worth the splurge. I wear it on my waterline and it stays on for most of the day. I've tried many many eyeliners and I always come back to this one.

                   
                  5.0

                  Has great staying power!

                  By Just Me

                  from Maine

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Difficult to create thinner defined lines

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Best eyeliner I have found for staying power.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  43 Questions | 43 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                    Asked on 6/19/2017 by ALR from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                      Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                    Asked on 6/6/2017 by Fussy from Sarnia Ontario

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                      Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this a pencil or twist liner?
                    Asked on 5/24/2017 by Shimmy from North Augusta, SC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                      Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                    Asked on 5/8/2017 by Lashless from RI

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                      Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this eyeliner contact safe!?
                    Asked on 3/31/2017 by Sen from Lakeland, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                      Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What does "No-Tug" mean?
                    Asked on 3/25/2017 by Shannon from New Mexico

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                      Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    is this hypoallergenic ?
                    Asked on 3/24/2017 by Jo from Long Island

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The No Tug Waterproof Gel Eyeliners are not tested to be non-comedogenic. They are made with good for you, eye loving ingredients, and are made for sensitive eyes! XOXO

                      Answered on 3/24/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this a pencil that needs to be sharpened or do you just twist it to get more pencil? I use Estee Lauder eyeliner pencil and its refillable and does not need sharpening, just twist it.
                    Asked on 3/19/2017 by mcfrocke from Florida

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The No-Tug Waterproof Gel Eyeliner is a twist-up retractable pencil, so there is no need to sharpen. We do not have refills for it at this time, however we can absolutely pass your suggest along to our team for IT! XOXO

                      Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this eyeliner paraben and phalate free?
                    Asked on 3/6/2017 by Angie from Chicago

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! We can assure you that all of our No Tug Waterproof Gel Eyeliners are both paraben and phalate free, so you can use IT with confidence. XOXO

                      Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this stay on inner eye rim with out running?
                    Asked on 3/3/2017 by DL from San Francisco

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! No Tug Eyeliner is a waterproof gel formula. IT is guaranteed not to run or smudge from the waterline! XOXO

                      Answered on 3/3/2017 by Brand Expert from IT Cosmetics
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