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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.3

(based on 2103 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1635)
  • Easy to apply (1581)
  • Long-lasting (1547)
  • Doesn't run (1350)
  • Bold color (1005)

Cons

  • Difficult to remove (178)
  • Difficult to apply (174)
  • Smudges or runs (142)
  • Fades throughout day (128)
  • Clumpy (61)

Best Uses

  • Everyday (1636)
  • Going out (847)
  • Thicker line (730)
  • Smoky look (509)
  • Thin defined line (492)
    • Reviewer Profile:
    • Classic style (977), Natural style (809), Trendy style (148)
    • Was this a gift?:
    • No (6)

Reviewed by 2103 customers

Displaying reviews 1-10

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5.0

Fabulous

By Dawn

from Nj

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    No sliding off your face by the end of the day!!

     
    4.0

    Waterproof and doesn't smear. I!

    By Ellen

    from Houston. TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      Will use it again

       
      5.0

      The perfect eyeliner for anyone that has reached 40+.

      By Gigi

      from Elizabethtown Ky

      About Me Classic Style

      Pros

      • Absolutely no tug to the eyelid.
      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove
      • Not a con. Who wants eyeliner rub off.

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I'm 60 and run into the problem of eyeliners that are hard like a pencil. I love the no tug. Once on it will dry and it stays put till you take it off with remover. Again a no tug method. If it smudged or ran you didn't give it time to set up.

       
      5.0

      Best eyeliner that I've ever purchased!

      By CM

      from Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Smoky Look
        • Thin Defined Line

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        I've tried a lot of eyeliners that all end up under my eye instead of where I put it. This one is different! Easy to apply and looks great!

         
        5.0

        The best eye liner ever!

        By CW

        from North Carolina

        About Me Classic Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thin Defined Line

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Goes on smoothly, "No tug" as advertised. Once it dries it stays put. Doesn't run or smudge. Lasts until you take it off. Love this liner!

           
          5.0

          Just what I've been looking for.

          By Kim

          from Las Vegas, NV

          About Me Trendy Style

          Verified Buyer

          Pros

          • Bold Color
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            It does exactly what it advertises-NO TUG

             
            3.0

            Easy on but blunt tip

            By Wendy make-up novice

            from Augusta GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Bold Color
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              Easy on but blunt tip hard to use for wings

               
              1.0

              Eye irritation/allergy.

              By Eady

              from SC

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Fades Throughout Day
                • Red Allergy eyes

                Best Uses

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Everyday.

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  The only eyeliner I will ever use!

                  By Jedaalgr

                  from Moline, il

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Difficult to Remove
                  • Fades Throughout Day
                  • Smudges or Runs

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Good for your waterline

                  Service and delivery comments:

                  Went to the store to purchase

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Would buy it again

                  By Kare

                  from Wichita ks

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Love it

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    43 Questions | 43 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does this eyeliner rub off? As I've aged, my eyelids are a little more creased and when I apply eyeliner it rubs off onto my upper lid, leaving a line. I always have to blend it into my eyelid so it doesn't look odd. Does this stay in place?
                      Asked on 6/19/2017 by ALR from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for your question. The great thing about No-Tug is that while IT glides on smoothly, IT stays in place all day! We think you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does the brown shade of it COSMETICS have a reddish color to it or is it more muted?
                      Asked on 6/6/2017 by Fussy from Sarnia Ontario

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! No Tug Eyeliner in Brown has a deep warm undertone. You can test out in the shade in person at your local Ulta! XOXO

                        Answered on 6/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this a pencil or twist liner?
                      Asked on 5/24/2017 by Shimmy from North Augusta, SC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is a twist up retractable gel eyeliner. There is no need to sharpen IT! Simply twist to the right to dispense more product. We hope you try IT out! XOXO

                        Answered on 5/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I had radiation on my right eye which caused me to lose about half of my lower eyelashes. Because of this, I line the lower lash line of both eyes. The radiation caused the skin under my right eye to change making eyeliner "feather". This doesn't happen with my left eye. I continually try different eyeliners to try to find one that won't feather. I like a soft natural look so as not to draw attention to the fact that some lashes are missing. Will this liner "feather"? Do you have any tips for me to help prevent feathering. Using primer doesn't allow the liner to stay put and using a little powder shadow as a base causes the powder to irritate my right eye. Help please! Thank you.
                      Asked on 5/8/2017 by Lashless from RI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! No Tug Eyeliner is made with good for you, eye loving ingredients, and is made for sensitive eyes. IT is a waterproof formula, so it is guaranteed not to smudge or budge once applied. We recommend consulting with your doctor before use of IT to assure it is safe for your use. A helpful tip is to apply No Tug Eyeliner first, then set IT with powder to further lock it in place and set it for the longest wear. We hope IT is the right product for you! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner contact safe!?
                      Asked on 3/31/2017 by Sen from Lakeland, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No Tug Waterproof Gel Eyeliner is made for sensitive eyes! We do advise consulting with your eye doctor before use of IT with any further concerns. XOXO

                        Answered on 4/5/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What does "No-Tug" mean?
                      Asked on 3/25/2017 by Shannon from New Mexico

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! "No Tug" is referring to the ease of applying this eyeliner. IT is meant to be applied without the typical necessary tug of the eye to get your product to glide on. Try out the No Tug Eyeliners to experience IT for yourself! XOXO

                        Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      is this hypoallergenic ?
                      Asked on 3/24/2017 by Jo from Long Island

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The No Tug Waterproof Gel Eyeliners are not tested to be non-comedogenic. They are made with good for you, eye loving ingredients, and are made for sensitive eyes! XOXO

                        Answered on 3/24/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this a pencil that needs to be sharpened or do you just twist it to get more pencil? I use Estee Lauder eyeliner pencil and its refillable and does not need sharpening, just twist it.
                      Asked on 3/19/2017 by mcfrocke from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The No-Tug Waterproof Gel Eyeliner is a twist-up retractable pencil, so there is no need to sharpen. We do not have refills for it at this time, however we can absolutely pass your suggest along to our team for IT! XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner paraben and phalate free?
                      Asked on 3/6/2017 by Angie from Chicago

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! We can assure you that all of our No Tug Waterproof Gel Eyeliners are both paraben and phalate free, so you can use IT with confidence. XOXO

                        Answered on 3/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this stay on inner eye rim with out running?
                      Asked on 3/3/2017 by DL from San Francisco

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No Tug Eyeliner is a waterproof gel formula. IT is guaranteed not to run or smudge from the waterline! XOXO

                        Answered on 3/3/2017 by Brand Expert from IT Cosmetics
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