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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 1335 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (986)
  • Easy to apply (949)
  • Long-lasting (938)
  • Doesn't run (821)
  • Bold color (618)

Cons

  • Difficult to apply (130)
  • Difficult to remove (118)
  • Smudges or runs (88)
  • Fades throughout day (85)
  • Clumpy (44)

Best Uses

  • Everyday (995)
  • Going out (537)
  • Thicker line (463)
  • Smoky look (318)
  • Thin defined line (316)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (627), Natural style (492), Trendy style (98)

Reviewed by 1335 customers

Displaying reviews 1-10

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5.0

Love, Love, Loved It!!

By LolCakeyy

from Garner, NC

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Smudges or Runs

Best Uses

  • Everyday
  • Going Out
  • Smoky Look
  • Thin Defined Line

Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

Loved this eyeliner. I'm usually someone who doesn't teems to wear eyeliner as it never applie's smoothly and I spend 10-20 minutes trying to make it work. I loved how easy this applied and how it worked with what I wanted it to do. Have yet to figure out how to make wings with it though.

 
5.0

LOVE! LOVE! LOVE! This eyeliner!!

By MandyRoth

from Pittsburgh PA

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I'm not really into makeup, I isually only wear it a few days a week. I have tried a few different brands and been disappointed. They irritated my eyes, smeared throughly the day, and were difficult to apply. This eyeliner is perfect for me. It goes on super smooth, does not irritate the eyes, and does not smear. I even wore it to a fair where It was about 85 degrees all day and it did not run or smear! I will definatily be purchasing this eyeliner again!

     
    4.0

    Smooth glide

    By DD

    from West Virginia

    About Me Natural Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I first tried this product from ipsy in black. The liner glided on smoothly no clumping or flaking. If you want to smudge the liner a bit do it as soon as possible because it dries kind of fast and a bit hard to smudge once dried.

       
      5.0

      Would buy again

      By TA

      from Tampa, FL

      Pros

      • Bold Color
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          I use the black on my waterline and stays even during a workout. Much better than Urban Decay eyeliners (even the one specificially for the waterline). I love that it is is a twist-up eyeliner and don't need to sharpen.

           
          4.0

          Soft, smooth eyeliner

          By KathleenBW

          from Pittsburgh, PA

          Verified Buyer

          Pros

          • Blends Easily
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              What I love about this eyeliner is the color I purchased--Jade (a dark green). It makes my eyes pop, even more than black liner does. My eyes are mostly blue with green around the pupil. The eye liner glides on the lid but I would like it to have a sharper point (it is one of those twist up pencils that does not go into a sharpener). Still an excellent eye liner worthy of 4 stars. Again, I love the JADE color.

               
              5.0

              Stays on all day

              By N/a

              from Charlittesville, VA

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy To Apply
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                Stays on all day

                 
                4.0

                great product!

                By n/s

                from terrell, tx.

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Lasts but will fade

                   
                  1.0

                  Let down

                  By BlueCherokee

                  from Longview, Tx

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Long-Lasting

                  Cons

                  • Clumpy
                  • Difficult To Apply
                  • Point is too wide to get a delicate line.

                  Best Uses

                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  I like the color somewhat. But, the plastic tip you apply from is too thick. Too hard to sharpen to a fine point.

                   
                  5.0

                  I love the it cosmetics

                  By Gigi 1976

                  from Tupelo, Ms

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    I like the gel eyeliner. It doesn't run & smear.

                     
                    1.0

                    Never again

                    By Jen

                    from Houston

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Bold Color
                    • Long-Lasting

                    Cons

                    • Difficult To Apply
                    • Doesn't sharpen well
                    • Messy
                    • Too soft

                    Best Uses

                    • Smoky Look
                    • Thicker Line

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    Not a very good product for anything sharp, but good for a smoky look because the color is bold.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    26 Questions | 26 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I Would Love To Get This product but I've had this kind of eye gel liners before and my only issue was when I wanted a wing liner.. how do I get that sharpy end??
                      Asked on 9/5/2016 by Sue from Manassas, VA

                      1 answer

                    • Q:

                      Where are pictures of the colors for gel eyeliner?
                      Asked on 9/5/2016 by mscav from Pittsburgh, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for your question! IT doesn't seem like there are swatches of the products, however if you view each pencil you can see the color right on the bottom of each! XOXO

                        Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I sharpen the self sharpen it eyeline help!
                      Asked on 8/13/2016 by rochelle from buena wa.

                      1 answer

                      • Brand Expert

                        A:

                        Hi Rochelle, we're happy to help with this! To sharpen the No Tug Gel Eyeliner, there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Be sure to twist up enough product so that the sharpener gently fits over the pointed end.Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as you would like it. We recommend be very gentile while sharpening as the gel formula is very soft. A few turns will do the trick! XOXO

                        Answered on 8/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      This eyeliner says waterproof...is it tear or sweat proof also? my eyes tear often and I sweat a lot year round, but more so in summer
                      Asked on 4/28/2016 by Bre from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Great question! Absolutely - this waterproof product will stay on with tears and sweat!
                        XOXO

                        Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this eyeliner be applied to the waterline?
                      Asked on 3/29/2016 by jeepgrrl from Columbus, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can use this all over the eye!
                        XOXO

                        Answered on 3/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      hi i have brown eyes what color eyeliner should wear .
                      Asked on 1/31/2016 by francine from tuscumbia ala

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! For brown eyes we recommend our Plum, Navy or Lucky Jade.
                        XOXO

                        Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Any suggestions for greens eyes to make them pop?
                      Asked on 1/16/2016 by lynn from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Absolutely!! We recommend using our Plum shade or Lucky Jade to really make green eyes pop.
                        XOXO

                        Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have blue eyes and currently use the plum color. I was wondering if you could recommend another color that would make blue eyes pop. Thank you!
                      Asked on 12/30/2015 by Katie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! We would recommend the Navy or the Copper!
                        XOXO

                        Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product oil free? I have eyelash extensions and am suppose to avoid products containing any oil. Thanks!
                      Asked on 12/9/2015 by Makeup Lover

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are more than happy to help you with this today. All of our products contain some form of oil in them
                        XOXO

                        Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I have extremely sensitive eyes will this cause irritaion...I am applying it to the water line
                      Asked on 10/30/2015 by kc from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and your interest in our Eye Liner. While this product is made with all good for you skin loving ingredients and should not cause irritation - all eyes are different so we recommend speaking to your doctor before using anything new if you have allergies or sensitives.

                        XOOX

                        Answered on 11/2/2015 by Brand Expert from IT Cosmetics
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