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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 394 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (324)
  • Lightweight (292)
  • Smooth (291)
  • Long lasting (169)
  • Blends well (159)

Cons

  • Doesn't work (16)
  • Doesn't stay on (6)
  • Irritates skin (6)
  • Causes breakouts (5)
  • Poor coverage (5)

Best Uses

  • Everyday (252)
  • All skin types (176)
  • Sensitive skin (127)
  • Going out (66)
  • Travel (60)
    • Reviewer Profile:
    • Natural style (172), Classic style (155), Trendy style (28)
    • Skin Tone:
    • Medium (190), Fair (171), Deep (6)

Reviewed by 394 customers

Displaying reviews 1-10

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5.0

Love it in the morning or night.

By Cynthia

from Fort Worth Tx

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Smooth

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    I love all It products. This one smells great and really helps make up go on beautifully.

    • Skin Tone:
    • Medium

    (1 of 1 customers found this review helpful)

     
    5.0

    Very Smooth

    By Mar52

    from Martinez, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Nighttime Wear
      • Travel

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      This serum is extremely smooth without being too oily of dry. It seems very balanced. I also use it to blend with my BB cream so that it has a more natural look when I go out. I recommend it being worn at night after washing your face, also.

      • Skin Tone:
      • Fair
       
      5.0

      Love it

      By Soccermum

      from Illinois

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Sensitive Skin

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        I was not sure about paying this much for a primer, but I am so happy I did! It has been the best primer I have used. I feel like my makeup stays on better when I use it versus some of my other primers.

        • Skin Tone:
        • Fair
         
        5.0

        Would buy agsin

        By Pattie

        from Toledo

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          Great as a moisturizer. Good

          • Skin Tone:
          • Fair

          (0 of 1 customers found this review helpful)

           
          5.0

          Love this!

          By Jody

          from Childers burg Al

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Long Lasting
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I use this under my makeup

            • Skin Tone:
            • Fair
             
            5.0

            I've bought it 2 consecutive times!

            By OOTLEE

            from Palm Desert, Ca.

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              I love the product! Really helps protects my face.

              • Skin Tone:
              • Deep

              (1 of 1 customers found this review helpful)

               
              4.0

              Love it.

              By Ducky

              from Jax FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Long Lasting
              • Noncomedogenic
              • Smooth

              Cons

              • I think this product is to expensive.

              Best Uses

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                I use this at night and in the morning. Please make this product more affordable for everyone to enjoy.

                • Skin Tone:
                • Fair
                 
                4.0

                Just started using it 2 days ago. So far so good.

                By Kate

                from Merritt Island

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Easy To Take-off
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  Smells great and has a good SPF. It helps with smooth makeup application. Smells good.

                  • Skin Tone:
                  • Fair

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  I will buy this product again.

                  By Nana

                  from Oklahoma City, Oklahoma

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Noncomedogenic
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Sensitive Skin

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I use this as a primer. It minimizes the wrinkles and evens my skin tone out to where I can wear only powder over it if I want.

                    • Skin Tone:
                    • Fair
                     
                    5.0

                    Love it!

                    By Ang

                    from Austin

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Natural Looking
                    • Smooth

                    Cons

                      Best Uses

                      • All Skin Types
                      • Everyday

                      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                      I love this product! I use it under my primer as a moisturizer. I've already noticed my fine lines disappearing!

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      66 Questions | 66 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this good for deep acne scars?
                        Asked on 8/7/2016 by Dina

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for your interest in IT! No. 50 Primer Serum has over 50 ingredients to help smooth the skin out and prep IT for makeup application. IT absorbs into skin quickly to diffuse the appearance of fine lines, however it can be more difficult to cover deeper textures. Hope this helps! XOXO

                          Answered on 8/9/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Can I use this as a lip primer? If not, what do you recommend?
                        Asked on 7/8/2016 by mistress raven from Las Cruces, NM

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! No. 50 is not intended to be used as a primer on the lips. We recommend using a dot of Bye Bye Under Eye Concealer on the lips to help neutralize the color to prime. If you are looking to add hydration, try using a lip balm first before adding other lip products! XOXO

                          Answered on 7/9/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        is this product non comedogenic, oil free?
                        Asked on 7/5/2016 by Felicia from Rosemead, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Our products are not tested to be non comedogenic, however they are made with good for you, skin loving ingredients with sensitive skin in mind. This product is NOT oil free, as it contains essential oils that function to help nourish the skin. XOXO

                          Answered on 7/8/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Do I use this under the powder foundation?
                        Asked on 5/13/2016 by Shoppingkathy from Houston, Tx

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question. You can absolutely use this under your powder foundation. It will help to give a boost of hydration and leave a smooth canvas for make up application. XOXO

                          Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Should it be applied over or under BB tinted moisturizer?
                        I don't use foundation with the BB cream.
                        Asked on 4/27/2016 by Ulta Customer from Chicago, IL

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          You would apply the No 50 primer first with the other products over the top. This primer will help prep your skin for the best makeup application.
                          XOXO

                          Answered on 4/28/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        does this primer leave your face stickey? I have a problem with primers leaving a stickey feeling causing my foundation to cake on my face. thanks
                        Asked on 4/15/2016 by maemae from richland, ms

                        1 answer

                        • Brand Expert

                          A:

                          Great question! This is an amazing primer that is also very moisturizing and light so it does not leave that sticky felling.
                          We do recommend that you let it dry down into your skin for 1-2 minutes before applying your foundation.
                          XOXO

                          Answered on 4/15/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Does this product contain phythlates or any other harsh chemical ingredients.
                        Asked on 4/10/2016 by none from new york

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Our products are all made with good for you skin loving ingredients and no harsh chemicals.
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference between this 50 and the regular it serum primer
                        Asked on 4/10/2016 by Beauty girl from San Antonio texas

                        1 answer

                        • Brand Expert

                          A:

                          We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                          · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                          · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                          Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                          We hope this helps!
                          XOXO

                          Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        I have dry, sensitive skin but I'm acne prone. Most primers with Silicone breaks me out - will this break me out or will this be good for my skin?
                        Asked on 3/18/2016 by Jess from Upper Marlboro, Md

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          We are happy to hear that you are interested in this! While are products are not known to cause breakouts and are good for those with sensitive skin in this case we recommend that you contact your doctor as to if you should be using!
                          XOOX

                          Answered on 3/18/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Do u put sunscreen on top of this or under it
                        Asked on 3/15/2016 by Jules from Chicago il

                        1 answer

                        • Brand Expert

                          A:

                          Great question!
                          We would recommend using the sunscreen and then the primer!
                          XOXO

                          Answered on 3/16/2016 by Brand Expert from IT Cosmetics
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