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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 537 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (451)
  • Lightweight (403)
  • Smooth (398)
  • Long lasting (223)
  • Blends well (219)

Cons

  • Doesn't work (21)
  • Causes breakouts (7)
  • Doesn't stay on (7)
  • Heavy (6)
  • Irritates skin (6)

Best Uses

  • Everyday (354)
  • All skin types (249)
  • Sensitive skin (173)
  • Going out (92)
  • Travel (79)
    • Reviewer Profile:
    • Natural style (241), Classic style (211), Trendy style (36)

Reviewed by 537 customers

Displaying reviews 1-10

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5.0

Makes my face feel soft

By Kayla White

from Alexandria, LA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    This works great under your makeup.. helps your make up stay on longer and look more natural

     
    5.0

    Love it!

    By Rose

    from Washington

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      I'm totally an IT girl and this works great!

       
      5.0

      Best primer ever!

      By Katie

      from Waco Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          So glad I was introduced to this primer! Helps keep makeup on and ast longer. I wasn't able to get a new one because of the price so it took me a few weeks till I had money to purchase another bottle. I could tell a difference the few weeks I did not use it. So glad that I have it in my make up case again.

           
          4.0

          Love the way it feels

          By Sam

          from Portland, ME

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I have never used a primer before but I'm in love with it cosmetic line so I thought I'd give it a try. This stuff is amazing. Makes my skin feel super soft and my makeup goes on a lot smoother. Definitely buying again.

             
            5.0

            great quality

            By Dasha

            from San Jose, CA

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Lightweight
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              great product, love IT! brand...
              only wish it minimized pores and wrinkles a bit more...perhaps I need to apply more product...or use every day (which I do not)

               
              5.0

              I LOVE THIS PRODUCT

              By Katelyn

              from Annapolis, Md

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin
                • Travel

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                LOVEEEE THIS PRODUCT. It was a little pricey than what i wanted to spend at Ulta but once the lady had put it on my skin it feels super smooth.. It can also be a moisturizer as well. It makes your skin feel like silk.
                so glad i bought this!

                 
                5.0

                I love this product and I would buy it again and again

                By Getti

                from Tracy, Ca.

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Sensitive Skin

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  It goes on easy and absorbs quickly leaving your skin smooth and ready for any type of foundation

                   
                  5.0

                  I'm definitely buying this again

                  By Minnie

                  from Pasadena, TX

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I put on my moisturizer an then apply this primer. Love the citrus scent and smooth feeling it leaves my skin. My foundation just glides on love love it!!!

                     
                    5.0

                    Yes, I've been using this for a few months now and love it.!

                    By Tinat

                    from Cali girl

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Lightweight
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Skin
                      • Travel

                      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                      Easy to apply, not greasy,, very light, noticing the difference around my eyes. I'm not looking my age.. I'm looking younger thank goodness!!

                       
                      5.0

                      Love it!!

                      By D

                      from Illinois

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Blends Well
                      • Easy To Apply
                      • Easy To Take-off
                      • Lightweight
                      • Smooth

                      Cons

                        Best Uses

                        • Everyday
                        • Sensitive Skin

                        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                        This is one of the best primers I have ever used. It is lightweight and easily blends in.

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        81 Questions | 81 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Most primers make my acne worse. Can you use this on acne prone skin?
                          Asked on 4/1/2017 by AshleyLeeRose

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! No. 50 Primer is packed with 50 skin loving ingredients and is made for sensitive skin. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                            Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I use a mineral sunscreen by skin medica, then my foundation. This is the first "primer" I've used ina long time. Does this primer product go on after the sunscreen?
                          Asked on 3/18/2017 by Donna from Ohio

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! If you are using a primer with a sunscreen, we recommend applying the sunscreen first so your skin absorbs the SPF protection. Apply the primer over top of the sunscreen, and the rest of your products the way you normally would. We hope this information is helpful! XOXO

                            Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          My skin is combo/oily. My under eyes, on the other hand, are very dry. This makes any concealer and I have tried many, look dry and cakey. If I buy this product I plan on using a moisturizer, and another pore filling primer which I love on those stubborn areas of my face. I plan on using a moisturizer and this product mainly for my under eye area. Will this give the under eye area the ​hydration it needs for a smoother looking under eye after concealer is applied?
                          Asked on 3/17/2017 by twilite2000 from NC

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! You can absolutely blend No. 50 Primer into the under eye area to smooth fine lines and texture. IT will give your concealer a base to apply flawlessly and stay hydrated. We recommend applying a light amount of powder under the eyes to prevent that areas from looking heavy or cakey. Less is always more! XOXO

                            Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          How would I know which of your two primers is the best for me? I am 60 with normal skin, but I want the best anti aging properties in my skin care.
                          Asked on 3/14/2017 by Debbie from Stockton, CA

                          1 answer

                          • Brand Expert

                            A:

                            Hello Debbie, thanks for your question! Both of our primers have amazing anti-aging properties so you never have to worry about that. We're happy to explain the difference! No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. Some IT Girls love using No. 50 before makeup application and Feel the Moment in the evening on top of your moisturizer to lock in that hydration! XOXO

                            Answered on 3/17/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I'm 57 with wrinkles over lips and some others on face. Will this really help smooth out wrinkles on face?
                          Asked on 3/2/2017 by Beauty freak from NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! While No. 50 Primer is anti-aging, it is specifically formulated to blur the look of pores, smooth skin texture, and hydrate the skin. IT does contain anti-aging ingredients to give your skin a youthful, supple looking appearance. IT preps the skin for makeup and fills in fine lines and wrinkles as well. You can absolutely apply this on it's own or before you apply your makeup for the day! XOXO

                            Answered on 3/2/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi I wanted to know what's the difference between Dermalogica Age Smart Primer and the product No 50? which one would offer better coverage for women in the 50's
                          Asked on 12/31/2016 by makeup shopper from Spring,Texas

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! While we cannot speak for another product, we can assure you No. 50 Primer is life changing! IT contains 50 skin loving ingredients to hydrate, smooth skin texture, and blur the look of pores. IT is your secret to flawless looking skin, which starts at the base of IT! XOXO

                            Answered on 1/3/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Can I use this under the cc + cream???
                          Asked on 12/29/2016 by IT Beginner from okla

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! You can absolutely use IT underneath your CC Cream, they make a perfect pair for the most seamless, natural makeup application. XOXO

                            Answered on 1/2/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I am looking for an anti aging serum. I looked over many products and see the ingredients of the IT Cosmetics "#50 Collagen Veil" and the "Feel the Moment" serums are similar. What are the primary differences between the two?
                          Asked on 12/26/2016 by Mary from St Charles, Illinois

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Many of our products do contain similiar beneficial skin loving and anti-aging ingredients. No. 50 Primer works to prime and hydrate the skin, blur the look of pores, and smooth skin texture to create a flawless base. Feel the Moment is a true hydrating serum, best applied at night time to prep skin for the next time. IT has a thin, slick consistency and absorbs quickly into the skin. This is perfect for anyone with dry skin. We hope IT helps! XOXO

                            Answered on 12/28/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          does it fill in pores???
                          Asked on 12/20/2016 by han from corpus christi, tx

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! No. 50 has over 50 ingredients to help smooth skin out and prep for super smooth makeup application. IT will help to prevent makeup from settling into fine lines and pores all while keeping your makeup on all day! XOXO

                            Answered on 12/22/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How long after applying moisturizer should I wait to apply this and then how long until I apply makeup? Also, does it work with water, cream, and powder based foundations without disintegrating? I'm looking for a primer to plump up fine forehead lines and keep my skin moistuirized. Is this or the pink primer better? I'm 42 with fair sensitive skin that is in pretty good shape. Thank you.
                          Asked on 12/11/2016 by Kate from Woodinville WA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we are happy to assist you with your product application! After applying your moisturizer, wait a few minutes until IT is fully absorbed into the skin. Then apply your No. 50 Primer, allow a few minutes as well until it is no longer visible on the skin. At that point, you can apply your makeup products. No. 50 Primer works with all types of foundations. Allowing IT to fully absorb into the skin will give you the best application of your makeup and allow it's skin loving ingredients and priming properties to be maintained during makeup application. We suggest using No. 50 Primer over Feel the Moment as that product is more of a true hydrating serum. No. 50 will fill in fine lines and blur the look of pores to smooth skin texture for flawless makeup application. We hope you try IT out! XOXO

                            Answered on 12/12/2016 by Brand Expert from IT Cosmetics
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