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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 379 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (309)
  • Lightweight (280)
  • Smooth (276)
  • Long lasting (159)
  • Blends well (150)

Cons

  • Doesn't work (16)
  • Doesn't stay on (6)
  • Irritates skin (6)
  • Causes breakouts (5)
  • Poor coverage (5)

Best Uses

  • Everyday (243)
  • All skin types (166)
  • Sensitive skin (123)
  • Going out (65)
  • Travel (58)
    • Reviewer Profile:
    • Natural style (162), Classic style (152), Trendy style (27)
    • Skin Tone:
    • Medium (184), Fair (163), Deep (5)

Reviewed by 379 customers

Displaying reviews 1-10

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5.0

Love the serum

By Worker Bee

from Warsaw, in

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    It feels so good going on. Makes my skin feel nice and smooth.

    • Skin Tone:
    • Medium
     
    5.0

    Amazing Primer

    By KP

    from Syracuse, NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Sensitive Skin

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      I have very dry skin and no matter what I used my skin would be dry and flake. After using this primer along with their foundation my skin has been so much better. It helps with keeping my face soft, smooth, and hydrated.

      • Skin Tone:
      • Fair
       
      5.0

      I would purchase this again

      By Do not have one

      from Saddlebrooke, AZ

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • All Skin Types
        • Everyday

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Like this primer

        • Skin Tone:
        • Fair
         
        4.0

        I will buy this again

        By Cyn

        from Houston Texas

        Verified Buyer

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Very smooth

        • Skin Tone:
        • Fair
         
        5.0

        Addicted

        By Love It!

        from Iowa

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Lightweight
        • Long Lasting
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          Absolute wonderful addition to morning routine!

          • Skin Tone:
          • Medium
           
          5.0

          Nothing tops this

          By Laclark

          from Fresno

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out
            • Sensitive Skin
            • Travel

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            After many of my early years spent in the sun and tanning beds my face is displaying very fine wrinkles. I was advised of this product when searching for a primer to prevent creasing makeup. This is like liquid gold. It's amazing!!! You can use it with or even as a moisturizer if needed. Best of all its so universal and makes your face feel young and soft... A little bit goes a long way!!!

            • Skin Tone:
            • Medium
             
            5.0

            Addicted to this product

            By D

            from Seattle

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight
            • Long Lasting

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              Feels wonderful, smells fabulous. Very nourishing, makes my skin look fresh and younger

              • Skin Tone:
              • Medium
               
              1.0

              I would not buy this product again

              By Carrots

              from Warren, MI

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Smooth

              Cons

              • Clumpy
              • Ineffective

              Best Uses

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                It balls up my make up.

                • Skin Tone:
                • Medium
                 
                5.0

                I love this product

                By EQ

                from McHenry, IL

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Smooth

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Skin

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  I just started using this a week ago. The rep told me I can use it even as a night cream. My skin feels great. I use it in the morning on my entire face and neck under my make-up and at night after I wash my face.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Love this product!

                  By Mommy of 3

                  from Nashville, TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Lightweight
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Sensitive Skin

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I use this product every day under my foundation or just by itself.

                    • Skin Tone:
                    • Fair

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    65 Questions | 65 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Can I use this as a lip primer? If not, what do you recommend?
                      Asked on 7/8/2016 by mistress raven from Las Cruces, NM

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No. 50 is not intended to be used as a primer on the lips. We recommend using a dot of Bye Bye Under Eye Concealer on the lips to help neutralize the color to prime. If you are looking to add hydration, try using a lip balm first before adding other lip products! XOXO

                        Answered on 7/9/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      is this product non comedogenic, oil free?
                      Asked on 7/5/2016 by Felicia from Rosemead, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Our products are not tested to be non comedogenic, however they are made with good for you, skin loving ingredients with sensitive skin in mind. This product is NOT oil free, as it contains essential oils that function to help nourish the skin. XOXO

                        Answered on 7/8/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Do I use this under the powder foundation?
                      Asked on 5/13/2016 by Shoppingkathy from Houston, Tx

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question. You can absolutely use this under your powder foundation. It will help to give a boost of hydration and leave a smooth canvas for make up application. XOXO

                        Answered on 5/17/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Should it be applied over or under BB tinted moisturizer?
                      I don't use foundation with the BB cream.
                      Asked on 4/27/2016 by Ulta Customer from Chicago, IL

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        You would apply the No 50 primer first with the other products over the top. This primer will help prep your skin for the best makeup application.
                        XOXO

                        Answered on 4/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      does this primer leave your face stickey? I have a problem with primers leaving a stickey feeling causing my foundation to cake on my face. thanks
                      Asked on 4/15/2016 by maemae from richland, ms

                      1 answer

                      • Brand Expert

                        A:

                        Great question! This is an amazing primer that is also very moisturizing and light so it does not leave that sticky felling.
                        We do recommend that you let it dry down into your skin for 1-2 minutes before applying your foundation.
                        XOXO

                        Answered on 4/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this product contain phythlates or any other harsh chemical ingredients.
                      Asked on 4/10/2016 by none from new york

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Our products are all made with good for you skin loving ingredients and no harsh chemicals.
                        XOXO

                        Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this 50 and the regular it serum primer
                      Asked on 4/10/2016 by Beauty girl from San Antonio texas

                      1 answer

                      • Brand Expert

                        A:

                        We are more than happy to help you with this today! Both of our primers are amazing. They each stand alone to treat and prime your skin. Many of the IT Girls tell us that they use them on different days for different reasons.

                        · No 50 Primer – this is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients.
                        · Feel the Moment Spa Primer – this is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. In fact, in a clinical study after 10 minutes of wear, 88% of subjects showed a clinically measured increase in skin hydration.

                        Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. (Some of us use one under our makeup and the other at night because they make our skin feel so good and we know they are doing great things for our skin!)
                        We hope this helps!
                        XOXO

                        Answered on 4/11/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have dry, sensitive skin but I'm acne prone. Most primers with Silicone breaks me out - will this break me out or will this be good for my skin?
                      Asked on 3/18/2016 by Jess from Upper Marlboro, Md

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are happy to hear that you are interested in this! While are products are not known to cause breakouts and are good for those with sensitive skin in this case we recommend that you contact your doctor as to if you should be using!
                        XOOX

                        Answered on 3/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Do u put sunscreen on top of this or under it
                      Asked on 3/15/2016 by Jules from Chicago il

                      1 answer

                      • Brand Expert

                        A:

                        Great question!
                        We would recommend using the sunscreen and then the primer!
                        XOXO

                        Answered on 3/16/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I'm only 21, is it okay for me too apply this anti aging product. I don't have wrinkles but I do worry about my pores.
                      Asked on 3/12/2016 by Stephanie from Victorville, California

                      1 answer

                      • Brand Expert

                        A:

                        Absolutely! It is never to early to start protecting and helping your skin!
                        XOXO

                        Answered on 3/14/2016 by Brand Expert from IT Cosmetics
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