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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

1.0 oz Item 2264079

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 652 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (550)
  • Smooth (491)
  • Lightweight (490)
  • Blends well (278)
  • Long lasting (270)

Cons

  • Doesn't work (29)
  • Heavy (9)
  • Irritates skin (9)
  • Causes breakouts (8)
  • Doesn't stay on (8)

Best Uses

  • Everyday (435)
  • All skin types (308)
  • Sensitive skin (206)
  • Going out (118)
  • Travel (101)
    • Reviewer Profile:
    • Natural style (291), Classic style (261), Trendy style (42)

Reviewed by 652 customers

Displaying reviews 1-10

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5.0

Buy me!!

By Makeup obsessed but timid.

from Amarillo, TX

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    I bought this and the 50+ serum because I couldn't decide which would be best. Their descriptions left me a little confused. I wanted something to wear under all of my makeup and concealer that would even out some of my imperfections, but not leave me greasy at the end of the day. I like the 50+ slightly better, just because it is tinted. This product does not add a layer to your over all makeup. Doesn't leave you greasy at all.

     
    5.0

    Helps foundation go on smoothly

    By DebTheSurvivor

    from Goose Creek, SC

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      This was recommended to use with my foundation and it works great!

      (1 of 1 customers found this review helpful)

       
      4.0

      Nice product but expensive for only 1 oz.

      By Ellie

      from Cypress, TX

      About Me Natural Style

      Verified Reviewer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

      • Expensive

      Best Uses

      • All Skin Types
      • Day and Night Cream
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      I love IT products but they are extremely pricey. Would love to see a larger sized bottle at this price point or a reduction in cost. Will not likely repurchase.

       
      5.0

      Feels like I went to the Spa

      By Kir

      from Portland, OR

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Lightweight
      • Smells Fantastic
      • Smooth

      Cons

        Best Uses

        • All Skin Types

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        I really love this primer. It has been very effective under my makeup and would highly recommend it.

         
        5.0

        Will definitelynitely buy again.

        By Roosyaya

        from Waco, Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin
          • Travel

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          Wonderful product

           
          5.0

          I would purchase again

          By Kimmy

          from Atlanta, Ga

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • All Skin Types
            • Everyday
            • Going Out
            • Sensitive Skin
            • Travel

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I love this product and a few other IT items. The only disappointing piece is the eye shadow. You find a color you like but then cannot buy an individual color. Sadly, i will not purchase anymore iT eye shadows for this reason.

             
            5.0

            Awesome smoothness on face

            By Stephbeachmama

            from Myrtle Beach SC

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              Awesome product that I'llpurchase again. I would love more product especially at this price point.

               
              5.0

              The Best!

              By Annie

              from Wurtsboro, NY

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Lightweight
              • Smooth

              Cons

                Best Uses

                • Everyday
                • Sensitive Skin

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                This primer is wonderful. It makes my foundation glide onto my skin so smoothly. My skin gets red and itchy from some products...not this! Love IT Cosmetics!

                 
                4.0

                Only a sample but good results in 3 days

                By RayGon

                from Fort Smith, AR

                About Me Classic Style

                Verified Reviewer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • Everyday
                  • Oily skin

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  I only received a small sample to try but I used it for about 3 days and I enjoyed the product those days. It went on nicely, I like how my skin felt with it on. I have oily skin that's acne prone and this seemed to keep my skin from getting oily and didn't seem to make the acne worse or better in the few days I used it.

                   
                  5.0

                  I would buy it again

                  By Kim

                  from Lawrence, Ks

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Lightweight

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I liked the product.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    94 Questions | 95 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Can I use this with Ratin A ?
                      Asked on 12/5/2017 by Jan from Estero Fla

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No. 50 Primer can be easily added to your current skincare routine. We do advise consulting with your physician or dermatologist who can best determine if it is the best fit with your current products. XOXO

                        Answered on 12/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does the product have a fragrance? Many people like myself are highly sensitive to fragrances.
                      Asked on 11/24/2017 by TheQ from undisclosed

                      2 answers

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No. 50 Primer does not contain added fragrance, however IT does contain essential oils that have a citrus scent to them by nature. We can assure you it is made with skin loving ingredients! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No. 50 Primer does not contain added fragrance, however IT does contain essential oils that have a citrus scent to them by nature. We can assure you it is made with skin loving ingredients! XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this the best primer to use underneath the IT Cosmetics Celebration Foundation SPF 50? I'm finding that some primers have too much 'slip' for the powder foundation, and it settles into creases.
                      Asked on 11/12/2017 by Eve from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No. 50 Primer is a great product to prime the skin. While it offers hydration, it is not slippery or slick underneath makeup. IT works to blur the appearance of pores, smooth the look of skin texture, and prep the skin for makeup. We hope you try IT out! XOXO

                        Answered on 11/13/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin during the day and am worried about this product clogging my pores while using foundation on top of it. Would it be beneficial for me to wear this at night instead? Or would that be pointless?
                      Asked on 8/31/2017 by Chels from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! We recommend applying No. 50 Primer during the day to prep for makeup, to smooth the appearance of skin texture, and hydrate the skin. While you can wear it at nighttime, it can be not as useful as it's effectiveness for wear during the day. XOXO

                        Answered on 9/8/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      do you apply the serum before applying sunscreen
                      Asked on 8/6/2017 by Katherine from WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! We recommend applying your SPF sunscreen first, then applying No. 50 Primer. This will assure your skin is directly protected from the sun! XOXO

                        Answered on 8/8/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product hypoallergenic?
                      Asked on 7/7/2017 by Jordan M from Stephenville, TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No. 50 Primer is not tested to be hypoallergenic. IT is made with good for you, skin loving ingredients, and is made for sensitive skin. We do advise consulting with your doctor before use of IT with any further concerns! XOXO

                        Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      After using this, will my foundation last longer? I would like a smooth base to apply foundation, but would also like my foundation to last all day. I use the IT BB Creme! Thanks!!
                      Asked on 6/21/2017 by Renee from St. Charles, MO

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! This is a great question! No. 50 is perfect for creating a smooth canvas for your foundation to apply on while lengthening the wear of your foundation! We're confident you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Will using this make your makeup last longer?
                      Asked on 6/21/2017 by Tina from St. Louis, MO

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for your question! The No. 50 Primer is great for creating a smooth canvas for your foundation application while also lengthening the wear of your foundation. We think you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello, I have very oily skin that's very acne prone. Will any of the oils or butters make my skin more oily and clog my pores?
                      Asked on 6/17/2017 by MakeupNerd from Kansas City, Ks

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No. 50 Primer is very hydrating, so if your concern is regarding oil and shine, we do suggest using an alternate primer or setting your foundation with powder to control shine! XOXO

                        Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Which of the IT primers would be good for sensitive skin?? I have really sensitive skin that's dry and oily at times.. and recently have started breakouts on my face.. I am in my mid 40"s... I am really at a lost at what to do? Any advice would be great!
                      Asked on 6/16/2017 by Redburgandy73 from Orange County, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No. 50 Primer is made with good for you, skin loving ingredients, and is made for sensitive skin. IT is deal for combination skin as it contains 50 skin loving ingredients to nourish and rejuvenate the skin as you wear IT. We advise consulting with your doctor before use of IT with any further concerns! XOXO

                        Answered on 6/16/2017 by Brand Expert from IT Cosmetics
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