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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 572 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (483)
  • Lightweight (433)
  • Smooth (430)
  • Long lasting (240)
  • Blends well (238)

Cons

  • Doesn't work (25)
  • Causes breakouts (7)
  • Doesn't stay on (7)
  • Heavy (6)
  • Irritates skin (6)

Best Uses

  • Everyday (382)
  • All skin types (264)
  • Sensitive skin (184)
  • Going out (102)
  • Travel (88)
    • Reviewer Profile:
    • Natural style (257), Classic style (226), Trendy style (39)

Reviewed by 572 customers

Displaying reviews 1-10

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5.0

love it

By jennifer

from monroe la

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    love it

     
    2.0

    Did not like this product. Wasn't smooth enough.

    By Kat

    from Hanford, Ca.

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Ineffective

      Best Uses

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Under foundation.

        (0 of 1 customers found this review helpful)

         
        5.0

        I would buy this again

        By Lina

        from Salem

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          I put it after moisturizer in the morning and before moisturizer at night.

          (0 of 1 customers found this review helpful)

           
          5.0

          One of the best

          By Ania

          from Park Ridge

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            Great product. Easy to apply. Feels nice on the face

             
            5.0

            Buyin it again

            By riverturtle

            from tall, fl

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Long Lasting
            • Natural Looking
            • not greasy. all others I tried are greasy
            • Smooth

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Skin
              • Travel

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              I have just recently tried this product. All others leave my face feeling greasy by mid day. This has good coverage and applies well.

              (0 of 1 customers found this review helpful)

               
              5.0

              This is awesome great feel great scent best results!!!

              By Kitty

              from Boston Mass

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Noncomedogenic
              • Smooth

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                Everything all good with this product!!!
                Win win

                (0 of 2 customers found this review helpful)

                 
                5.0

                Love it!

                By CDe

                from Chicago

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  Primer/moisturizer

                   
                  5.0

                  I will be buying this again

                  By Jamie also

                  from Ks

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long Lasting
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I love using this product i am outside a lot and this helps keep my skin soft

                     
                    4.0

                    primer

                    By Nata

                    from Houston, TX

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Easy To Take-off
                    • Lightweight
                    • Natural Looking
                    • Smooth

                    Cons

                    • Ineffective

                    Best Uses

                    • Everyday
                    • Travel

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I was recommended this product by a beauty advisor at the store during the promotion period for this line. I specified that I am looking for product that would help me to control the shine, especially after the foundation application, I am from Houston where humidity is crazy, my skin is oily, and SPFs usually make it even more oily. And this No.50 serum was strongly recommended to me. I tried it couple times only so far, and I do not see what I was hoping for, o am willing to give it couple more tries and then take it back if I don't see what I'm looking for. Maybe I didn't use enough the first time or too much the second time, not sure, but I will try it 2 more times.

                     
                    4.0

                    I would buy this product again.

                    By Vc

                    from Abilene

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Easy To Take-off
                    • Good Pigmentation
                    • Lightweight
                    • Long Lasting
                    • Smooth

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                      After applying my makeup over this the makeup is smoother looking

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      84 Questions | 84 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        does this serum help improve texture overtime?
                        Asked on 6/3/2017 by sara from nc

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No. 50 Primer is best used as a prep for makeup. IT works to blur the appearance of pores, smooth skin texture, and hydrate the skin. IT can absolutely help to improve the appearance of texture over time! XOXO

                          Answered on 6/6/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have very oily skin and big pores, would this still be a good match for me and even my overall skin tone and texture in the long run?
                        Asked on 5/15/2017 by Rmp17 from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! You can absolutely use No. 50 Primer regarding your concerns. IT will help to blur the look of pores, smooth skin texture, and balance out your skin's moisture. IT contains 50 skin loving ingredients to nourish the skin as you wear IT! XOXO

                          Answered on 5/16/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Do I use it before or after my moisturizer?
                        Asked on 5/12/2017 by Becca from Nebraska

                        1 answer

                        • Brand Expert

                          A:

                          Hi Becca! Thank you so much for your question. We recommend using your No. 50 Primer after your moisturizer and right before applying foundation. We hope this helps! XOXO

                          Answered on 5/15/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Most primers make my acne worse. Can you use this on acne prone skin?
                        Asked on 4/1/2017 by AshleyLeeRose

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! No. 50 Primer is packed with 50 skin loving ingredients and is made for sensitive skin. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                          Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I use a mineral sunscreen by skin medica, then my foundation. This is the first "primer" I've used ina long time. Does this primer product go on after the sunscreen?
                        Asked on 3/18/2017 by Donna from Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! If you are using a primer with a sunscreen, we recommend applying the sunscreen first so your skin absorbs the SPF protection. Apply the primer over top of the sunscreen, and the rest of your products the way you normally would. We hope this information is helpful! XOXO

                          Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        My skin is combo/oily. My under eyes, on the other hand, are very dry. This makes any concealer and I have tried many, look dry and cakey. If I buy this product I plan on using a moisturizer, and another pore filling primer which I love on those stubborn areas of my face. I plan on using a moisturizer and this product mainly for my under eye area. Will this give the under eye area the ​hydration it needs for a smoother looking under eye after concealer is applied?
                        Asked on 3/17/2017 by twilite2000 from NC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! You can absolutely blend No. 50 Primer into the under eye area to smooth fine lines and texture. IT will give your concealer a base to apply flawlessly and stay hydrated. We recommend applying a light amount of powder under the eyes to prevent that areas from looking heavy or cakey. Less is always more! XOXO

                          Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        How would I know which of your two primers is the best for me? I am 60 with normal skin, but I want the best anti aging properties in my skin care.
                        Asked on 3/14/2017 by Debbie from Stockton, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hello Debbie, thanks for your question! Both of our primers have amazing anti-aging properties so you never have to worry about that. We're happy to explain the difference! No 50 Primer is a great every day primer. With the more than 50 key ingredients, your skin will be supple and luminous all day while being treated by the best anti-aging powerhouse ingredients. Feel the Moment Spa Primer is the go-to primer when your skin needs that extra moisture and your spirit needs that extra boost. You get the benefit of aromatherapy from the orange peel oil, lavender oil, and eucalyptus while your skin is deeply hydrated. Our products are all formulated to work together but when it comes to primer, you can really choose either each day, depending on your skin. Some IT Girls love using No. 50 before makeup application and Feel the Moment in the evening on top of your moisturizer to lock in that hydration! XOXO

                          Answered on 3/17/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I'm 57 with wrinkles over lips and some others on face. Will this really help smooth out wrinkles on face?
                        Asked on 3/2/2017 by Beauty freak from NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! While No. 50 Primer is anti-aging, it is specifically formulated to blur the look of pores, smooth skin texture, and hydrate the skin. IT does contain anti-aging ingredients to give your skin a youthful, supple looking appearance. IT preps the skin for makeup and fills in fine lines and wrinkles as well. You can absolutely apply this on it's own or before you apply your makeup for the day! XOXO

                          Answered on 3/2/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi I wanted to know what's the difference between Dermalogica Age Smart Primer and the product No 50? which one would offer better coverage for women in the 50's
                        Asked on 12/31/2016 by makeup shopper from Spring,Texas

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! While we cannot speak for another product, we can assure you No. 50 Primer is life changing! IT contains 50 skin loving ingredients to hydrate, smooth skin texture, and blur the look of pores. IT is your secret to flawless looking skin, which starts at the base of IT! XOXO

                          Answered on 1/3/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Can I use this under the cc + cream???
                        Asked on 12/29/2016 by IT Beginner from okla

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help with this! You can absolutely use IT underneath your CC Cream, they make a perfect pair for the most seamless, natural makeup application. XOXO

                          Answered on 1/2/2017 by Brand Expert from IT Cosmetics
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