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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 587 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (495)
  • Lightweight (442)
  • Smooth (442)
  • Long lasting (246)
  • Blends well (245)

Cons

  • Doesn't work (26)
  • Heavy (8)
  • Causes breakouts (7)
  • Doesn't stay on (7)
  • Poor coverage (7)

Best Uses

  • Everyday (394)
  • All skin types (272)
  • Sensitive skin (190)
  • Going out (105)
  • Travel (91)
    • Reviewer Profile:
    • Natural style (265), Classic style (233), Trendy style (39)

Reviewed by 587 customers

Displaying reviews 1-10

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5.0

I have bought this product again. Love it.

By CherriG

from Mcgaheysville, Va

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Sensitive Skin

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    Light not heavy feeling .

     
    5.0

    Good primer

    By Di

    from St. Louis

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      Makes your skin feel soft.

       
      3.0

      Good product, too greasy for my skin

      By AuntDernise

      from Idaho Falls

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Take-off
      • Smooth

      Cons

      • Heavy

      Best Uses

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Felt too greasy when applying and stayed shiney all day. All a matter of preference.

         
        5.0

        Holy Amazing Primer

        By Makeup Lover

        from Red Bank NJ

        About Me Natural Style

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          I got this as a sample in my last order. I use IT cc cream every day for light to medium coverage already and I love that. When I just put on my fingers I knew it was fantastic but the combo of the primer then cc cream was insane! I'm obsessed with the coverage and the way my skin feels so plump and fresh. Well worth its price!

           
          4.0

          Used on my hand in the store and had to have...

          By Lori

          from Illinois

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Lightweight
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I used it on my hand in the store and saw a difference so I decided to try. I definitely like the "less is more" makeup look but I do wear a full face too, this just seems like it gives such a natural look to my skin. Which I love ! I could use this even by itself and just call it a day...

             
            5.0

            Good Product

            By xxxxx

            from Bellmore, New York

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              Not heavy on my face

               
              5.0

              primer

              By Gigi

              from Ocean Isle Beach,NC

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Lightweight
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                as a primer

                 
                3.0

                Just ok

                By Luv to glam

                from Austin, TX

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                • Ineffective

                Best Uses

                • All Skin Types
                • Everyday
                • Sensitive Skin

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                This isn't a true primer. It's more of a moisturizer. I put it on before I apply makeup, but I don't notice a difference if I use it or not. Feels nice when applying it though.

                 
                5.0

                Absolutely love it!

                By Lil

                from Central NY

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Smooth

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Skin

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  Love the product. helps my skin look supple and make up looks fresh all day

                   
                  5.0

                  Best primer EVER!!!

                  By Megan

                  from Webberville, MI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Easy To Take-off
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                    • All Skin Types
                    • Everyday
                    • Going Out
                    • Sensitive Skin
                    • Travel

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    I have tried quite a few primers and no need to look any further. I little bit on the pricey side but well worth it.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    88 Questions | 88 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      After using this, will my foundation last longer? I would like a smooth base to apply foundation, but would also like my foundation to last all day. I use the IT BB Creme! Thanks!!
                      Asked on 6/21/2017 by Renee from St. Charles, MO

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! This is a great question! No. 50 is perfect for creating a smooth canvas for your foundation to apply on while lengthening the wear of your foundation! We're confident you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Will using this make your makeup last longer?
                      Asked on 6/21/2017 by Tina from St. Louis, MO

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for your question! The No. 50 Primer is great for creating a smooth canvas for your foundation application while also lengthening the wear of your foundation. We think you'll love IT! XOXO

                        Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello, I have very oily skin that's very acne prone. Will any of the oils or butters make my skin more oily and clog my pores?
                      Asked on 6/17/2017 by MakeupNerd from Kansas City, Ks

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No. 50 Primer is very hydrating, so if your concern is regarding oil and shine, we do suggest using an alternate primer or setting your foundation with powder to control shine! XOXO

                        Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Which of the IT primers would be good for sensitive skin?? I have really sensitive skin that's dry and oily at times.. and recently have started breakouts on my face.. I am in my mid 40"s... I am really at a lost at what to do? Any advice would be great!
                      Asked on 6/16/2017 by Redburgandy73 from Orange County, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No. 50 Primer is made with good for you, skin loving ingredients, and is made for sensitive skin. IT is deal for combination skin as it contains 50 skin loving ingredients to nourish and rejuvenate the skin as you wear IT. We advise consulting with your doctor before use of IT with any further concerns! XOXO

                        Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      does this serum help improve texture overtime?
                      Asked on 6/3/2017 by sara from nc

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No. 50 Primer is best used as a prep for makeup. IT works to blur the appearance of pores, smooth skin texture, and hydrate the skin. IT can absolutely help to improve the appearance of texture over time! XOXO

                        Answered on 6/6/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have very oily skin and big pores, would this still be a good match for me and even my overall skin tone and texture in the long run?
                      Asked on 5/15/2017 by Rmp17 from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! You can absolutely use No. 50 Primer regarding your concerns. IT will help to blur the look of pores, smooth skin texture, and balance out your skin's moisture. IT contains 50 skin loving ingredients to nourish the skin as you wear IT! XOXO

                        Answered on 5/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Do I use it before or after my moisturizer?
                      Asked on 5/12/2017 by Becca from Nebraska

                      1 answer

                      • Brand Expert

                        A:

                        Hi Becca! Thank you so much for your question. We recommend using your No. 50 Primer after your moisturizer and right before applying foundation. We hope this helps! XOXO

                        Answered on 5/15/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Most primers make my acne worse. Can you use this on acne prone skin?
                      Asked on 4/1/2017 by AshleyLeeRose

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! No. 50 Primer is packed with 50 skin loving ingredients and is made for sensitive skin. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                        Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I use a mineral sunscreen by skin medica, then my foundation. This is the first "primer" I've used ina long time. Does this primer product go on after the sunscreen?
                      Asked on 3/18/2017 by Donna from Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! If you are using a primer with a sunscreen, we recommend applying the sunscreen first so your skin absorbs the SPF protection. Apply the primer over top of the sunscreen, and the rest of your products the way you normally would. We hope this information is helpful! XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      My skin is combo/oily. My under eyes, on the other hand, are very dry. This makes any concealer and I have tried many, look dry and cakey. If I buy this product I plan on using a moisturizer, and another pore filling primer which I love on those stubborn areas of my face. I plan on using a moisturizer and this product mainly for my under eye area. Will this give the under eye area the ​hydration it needs for a smoother looking under eye after concealer is applied?
                      Asked on 3/17/2017 by twilite2000 from NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You can absolutely blend No. 50 Primer into the under eye area to smooth fine lines and texture. IT will give your concealer a base to apply flawlessly and stay hydrated. We recommend applying a light amount of powder under the eyes to prevent that areas from looking heavy or cakey. Less is always more! XOXO

                        Answered on 3/20/2017 by Brand Expert from IT Cosmetics
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