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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 610 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (515)
  • Smooth (461)
  • Lightweight (457)
  • Blends well (257)
  • Long lasting (256)

Cons

  • Doesn't work (26)
  • Doesn't stay on (8)
  • Heavy (8)
  • Causes breakouts (7)
  • Irritates skin (7)

Best Uses

  • Everyday (410)
  • All skin types (286)
  • Sensitive skin (193)
  • Going out (109)
  • Travel (93)
    • Reviewer Profile:
    • Natural style (271), Classic style (244), Trendy style (40)

Reviewed by 610 customers

Displaying reviews 1-10

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5.0

I will buy this product as long as it is available!

By Cheryl

from Manchester, NH

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    I use this in combination with the Confidence in a Cream and my skin feels amazing!

     
    5.0

    Love IT!

    By Kim

    from Las Vegas, NV

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

      Best Uses

      • All Skin Types

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      Love the feel on my skin. The smell is refreshing.

       
      5.0

      I would buy this again and again

      By Jess

      from Athens Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Lightweight
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        I use this every morning before applying makeup. Contributes significantly to a smoother finish.

        (1 of 1 customers found this review helpful)

         
        5.0

        Best Primer Ever!!

        By cindy

        from irvine

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • All Skin Types
          • Everyday
          • Going Out
          • Sensitive Skin
          • Travel

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          This primer is amazing, used it prior to putting on my foundation and this primer smoothed out my skin. This is the best primer that i have used and i have tried many!

           
          5.0

          doesn't disappoint

          By slk

          from silverhill, al

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              I haven't had this but for a couple of weeks. My skin is normally oily, but I am on accutane and my skin has become very dry. I probably wouldn't like it as much if my skin was oily. The scent is yummy, and it doesn't take much to cover my entire face, like half a pump.

               
              5.0

              Help. Aging is no joke

              By JB

              from Md.

              Verified Buyer

              Pros

              • Easy To Apply
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                Love the feel and the smell. Would have liked more ounces for the $$$$.

                Service and delivery comments:

                Rarely do the staff help me unless I find someone and ask for help!

                 
                4.0

                Feels like heaven smoothing it on to skin

                By The mail lady

                from Toledo ohio

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth

                Cons

                • Pricey

                Best Uses

                • All Skin Types
                • Everyday

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                Makes the rest of the routine work!

                 
                4.0

                It no. 50 serum. An anti anger that WORKS

                By Skippytwin

                from Columbia, MD

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  It revitalizes my skin, restoring my color and texture. My skin looks fresher, more healthy and younger

                   
                  2.0

                  Not worth it.

                  By Lila

                  from Los Angeles

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  I've been wearing this for a while now, and I don't feel like it does anything. it certainly doesn't help makeup stick to your skin. My makeup sticks the same or better without this. I also feel like it makes my skin really greasy and oily. i have oily skin, but not overly oily. and this seems to really make it worse, as if I have really greasy skin. I've also been having some breakouts since I started using this. It isn't the worst product I've ever used, and other people seem to be doing well with it, but it really missed the mark for me. I haven't noticed any overall improvement whatsoever, and it seems worse in places. Really irritated my skin in spots. I'd be interested to know how it performed for other people with combination to oily skin, as opposed to dry skin.

                   
                  4.0

                  Yes

                  By Luz

                  from Fl

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Lightweight
                  • Long Lasting
                  • Natural Looking
                  • Smooth

                  Cons

                    Best Uses

                      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                      Under make up. And without.

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      88 Questions | 88 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        After using this, will my foundation last longer? I would like a smooth base to apply foundation, but would also like my foundation to last all day. I use the IT BB Creme! Thanks!!
                        Asked on 6/21/2017 by Renee from St. Charles, MO

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! This is a great question! No. 50 is perfect for creating a smooth canvas for your foundation to apply on while lengthening the wear of your foundation! We're confident you'll love IT! XOXO

                          Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Will using this make your makeup last longer?
                        Asked on 6/21/2017 by Tina from St. Louis, MO

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you so much for your question! The No. 50 Primer is great for creating a smooth canvas for your foundation application while also lengthening the wear of your foundation. We think you'll love IT! XOXO

                          Answered on 6/21/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Hello, I have very oily skin that's very acne prone. Will any of the oils or butters make my skin more oily and clog my pores?
                        Asked on 6/17/2017 by MakeupNerd from Kansas City, Ks

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No. 50 Primer is very hydrating, so if your concern is regarding oil and shine, we do suggest using an alternate primer or setting your foundation with powder to control shine! XOXO

                          Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Which of the IT primers would be good for sensitive skin?? I have really sensitive skin that's dry and oily at times.. and recently have started breakouts on my face.. I am in my mid 40"s... I am really at a lost at what to do? Any advice would be great!
                        Asked on 6/16/2017 by Redburgandy73 from Orange County, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No. 50 Primer is made with good for you, skin loving ingredients, and is made for sensitive skin. IT is deal for combination skin as it contains 50 skin loving ingredients to nourish and rejuvenate the skin as you wear IT. We advise consulting with your doctor before use of IT with any further concerns! XOXO

                          Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        does this serum help improve texture overtime?
                        Asked on 6/3/2017 by sara from nc

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! No. 50 Primer is best used as a prep for makeup. IT works to blur the appearance of pores, smooth skin texture, and hydrate the skin. IT can absolutely help to improve the appearance of texture over time! XOXO

                          Answered on 6/6/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I have very oily skin and big pores, would this still be a good match for me and even my overall skin tone and texture in the long run?
                        Asked on 5/15/2017 by Rmp17 from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! You can absolutely use No. 50 Primer regarding your concerns. IT will help to blur the look of pores, smooth skin texture, and balance out your skin's moisture. IT contains 50 skin loving ingredients to nourish the skin as you wear IT! XOXO

                          Answered on 5/16/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Do I use it before or after my moisturizer?
                        Asked on 5/12/2017 by Becca from Nebraska

                        1 answer

                        • Brand Expert

                          A:

                          Hi Becca! Thank you so much for your question. We recommend using your No. 50 Primer after your moisturizer and right before applying foundation. We hope this helps! XOXO

                          Answered on 5/15/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Most primers make my acne worse. Can you use this on acne prone skin?
                        Asked on 4/1/2017 by AshleyLeeRose

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! No. 50 Primer is packed with 50 skin loving ingredients and is made for sensitive skin. We do advise consulting with your doctor or dermatologist before use of IT with any further concerns! XOXO

                          Answered on 4/3/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        I use a mineral sunscreen by skin medica, then my foundation. This is the first "primer" I've used ina long time. Does this primer product go on after the sunscreen?
                        Asked on 3/18/2017 by Donna from Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! If you are using a primer with a sunscreen, we recommend applying the sunscreen first so your skin absorbs the SPF protection. Apply the primer over top of the sunscreen, and the rest of your products the way you normally would. We hope this information is helpful! XOXO

                          Answered on 3/20/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        My skin is combo/oily. My under eyes, on the other hand, are very dry. This makes any concealer and I have tried many, look dry and cakey. If I buy this product I plan on using a moisturizer, and another pore filling primer which I love on those stubborn areas of my face. I plan on using a moisturizer and this product mainly for my under eye area. Will this give the under eye area the ​hydration it needs for a smoother looking under eye after concealer is applied?
                        Asked on 3/17/2017 by twilite2000 from NC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! You can absolutely blend No. 50 Primer into the under eye area to smooth fine lines and texture. IT will give your concealer a base to apply flawlessly and stay hydrated. We recommend applying a light amount of powder under the eyes to prevent that areas from looking heavy or cakey. Less is always more! XOXO

                          Answered on 3/20/2017 by Brand Expert from IT Cosmetics
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