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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 479 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (397)
  • Lightweight (354)
  • Smooth (354)
  • Long lasting (201)
  • Blends well (199)

Cons

  • Doesn't work (21)
  • Causes breakouts (7)
  • Doesn't stay on (7)
  • Irritates skin (6)
  • Poor coverage (6)

Best Uses

  • Everyday (312)
  • All skin types (215)
  • Sensitive skin (151)
  • Going out (79)
  • Travel (73)
    • Reviewer Profile:
    • Natural style (214), Classic style (187), Trendy style (33)

Reviewed by 479 customers

Displaying reviews 1-10

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4.0

would buy it again

By blondi

from stoughton

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight

Cons

    Best Uses

    • All Skin Types

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    goes on very smooth under make up. Better than the product I used before, but much more expensive. The sales clerk says all you need is half a squirt so it lasts long, but I feel you need a full squirt.

     
    5.0

    Best primer ever

    By Mama

    from Washington PA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      I have used other pharmacy and high end primers and this one is by far the best. I wear it under my foundation and on days I don't want to wear make-up I use it alone for a flawless look

       
      5.0

      I recommend this product...

      By Tracy T

      from Buffalo, NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • I love this product especially around my eyes!
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Sensitive Skin
        • Travel

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Love it but very expensive.

         
        3.0

        Calling this product a primer is misleading

        By Mary

        from Los Angeles, CA

        About Me Natural Style

        Pros

        • Lightweight

        Cons

        • Poor Coverage

        Best Uses

        • All Skin Types

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        My sister and I decided to give this a try since the description is so good and it is one of IT cosmetics all time best selling products. If you think of this product as a traditional makeup primer it is in my opinion misleading, because it doesn't have the qualities of a traditional makeup primer the way that Smashbox or Mac primers do. This is more of a primer in the sense that it's an under makeup moisturizer that works really well, but it doesn't work as a makeup primer at all. My sister decided to keep it and use it strictly as a face moisturizer. So, if you kind of think of this as a multi-tasking all in one primer moisturizer product, it really doesn't deliver that.

         
        5.0

        Second time I bought this. Love the way it feels!

        By Cheri

        from Red Lion PA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy To Take-off
        • Lightweight
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          Love the product

           
          5.0

          I would buy this prouct again

          By N/A

          from MS

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I love it, will continue to buy this product

             
            3.0

            It's okay.

            By 123josanne

            from Des Plaines, IL

            About Me Classic Style

            Verified Buyer

            Pros

            • Lightweight

            Cons

              Best Uses

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                It's okay but I prefer the Feel the Moment. I mix that with my bareminerals complexion rescue to thin it out a bit since I don't like heavy coverage. I returned and purchased the Feel the Moment.

                 
                5.0

                Absolutely LOVE!

                By Juanita

                from Chesterfield,Virginia

                Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                I'm 43 and my skin has never felt or looked better since I started using this serum with the CC foundation about 6 months ago. Totally worth every penny.

                 
                5.0

                Amazing! Best makeup product I've ever bought

                By Jeanette

                from Vacaville, CA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Lightweight
                • Long Lasting
                • Natural Looking
                • Smooth

                Cons

                  Best Uses

                  • All Skin Types
                  • Everyday
                  • Going Out
                  • Sensitive Skin
                  • Travel

                  Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                  So great under foundation. I found my face looks smoother and my makeup lasts longer. This is my second bottle and worth every penny

                   
                  5.0

                  Love the Coverage

                  By Greytluver5

                  from Middleburg, FL

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Lightweight
                  • Smooth

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

                    Best this Primer. It's the best I've found.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    76 Questions | 76 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Hi I wanted to know what's the difference between Dermalogica Age Smart Primer and the product No 50? which one would offer better coverage for women in the 50's
                      Asked on 12/31/2016 by makeup shopper from Spring,Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! While we cannot speak for another product, we can assure you No. 50 Primer is life changing! IT contains 50 skin loving ingredients to hydrate, smooth skin texture, and blur the look of pores. IT is your secret to flawless looking skin, which starts at the base of IT! XOXO

                        Answered on 1/3/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Can I use this under the cc + cream???
                      Asked on 12/29/2016 by IT Beginner from okla

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with this! You can absolutely use IT underneath your CC Cream, they make a perfect pair for the most seamless, natural makeup application. XOXO

                        Answered on 1/2/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am looking for an anti aging serum. I looked over many products and see the ingredients of the IT Cosmetics "#50 Collagen Veil" and the "Feel the Moment" serums are similar. What are the primary differences between the two?
                      Asked on 12/26/2016 by Mary from St Charles, Illinois

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Many of our products do contain similiar beneficial skin loving and anti-aging ingredients. No. 50 Primer works to prime and hydrate the skin, blur the look of pores, and smooth skin texture to create a flawless base. Feel the Moment is a true hydrating serum, best applied at night time to prep skin for the next time. IT has a thin, slick consistency and absorbs quickly into the skin. This is perfect for anyone with dry skin. We hope IT helps! XOXO

                        Answered on 12/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      does it fill in pores???
                      Asked on 12/20/2016 by han from corpus christi, tx

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help with this! No. 50 has over 50 ingredients to help smooth skin out and prep for super smooth makeup application. IT will help to prevent makeup from settling into fine lines and pores all while keeping your makeup on all day! XOXO

                        Answered on 12/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How long after applying moisturizer should I wait to apply this and then how long until I apply makeup? Also, does it work with water, cream, and powder based foundations without disintegrating? I'm looking for a primer to plump up fine forehead lines and keep my skin moistuirized. Is this or the pink primer better? I'm 42 with fair sensitive skin that is in pretty good shape. Thank you.
                      Asked on 12/11/2016 by Kate from Woodinville WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we are happy to assist you with your product application! After applying your moisturizer, wait a few minutes until IT is fully absorbed into the skin. Then apply your No. 50 Primer, allow a few minutes as well until it is no longer visible on the skin. At that point, you can apply your makeup products. No. 50 Primer works with all types of foundations. Allowing IT to fully absorb into the skin will give you the best application of your makeup and allow it's skin loving ingredients and priming properties to be maintained during makeup application. We suggest using No. 50 Primer over Feel the Moment as that product is more of a true hydrating serum. No. 50 will fill in fine lines and blur the look of pores to smooth skin texture for flawless makeup application. We hope you try IT out! XOXO

                        Answered on 12/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this primer hydrate my skin or I should get awakening primer ?
                      Asked on 10/5/2016 by Brenda from San Benito tx

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! No.50 is formulated to add hydration in addition to IT's priming benefits. IT is an all in one primer used to hydrate, blur the look of pores, smooth the skin's texture, and prolong the wear of makeup during the day. We hope you try IT with your routine to see how it works for you! XOXO

                        Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      does this help reduce redness? love it cosmetics stuff but I've been using a green primer to down play the redness of my face. will this help?
                      Asked on 9/23/2016 by shaley from US

                      1 answer

                    • Q:

                      does this act as a moisturizer as well or do you recommmend a moisturizer as well.
                      Asked on 9/5/2016 by lynne from mass

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for your question we are happy to help with this! No. 50 Serum Primer is meant to be used on top of your moisturizer. While IT absolutely does give a boost of hydration, IT Girls with skin that tends to be dry may find they pair IT with their favorite moisturizer such as Confidence in a Cream! XOXO

                        Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this good for combination/oily skin?
                      Asked on 9/3/2016 by Eludeau from Louisiana

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, that is a great question! No. 50 Serum Primer is really amazing for all skin types, including combination! IT gives just the right amount of hydration and will leave skin super smooth to prep IT for flawless make up application. Hope that helps! XOXO

                        Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the biggest difference between this product and the Confidence in a cream? I am debating between the two and not sure which to choose.
                      Asked on 8/31/2016 by Blake from Mesa, Az

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out! While No. 50 Serum Primer is hydrating, IT is meant to be a primer that goes on top of your moisturizer and prep your skin for smooth makeup application. Confidence in a Cream is your true super cream that can be used morning and night to help brighten skin, improve texture and reduce the appearance of fine lines and wrinkles. Hope that helps! XOXO

                        Answered on 9/2/2016 by Brand Expert from IT Cosmetics
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