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It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

It Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer

Item #: 2264079 Size: 1.0 oz

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Why did IT Cosmetics create this product: To finally give women an ultra-hydrating dual-purpose oil blend serum that treats skin as it prepares it for makeup. IT Cosmetics worked with plastic surgeons to develop an anti-aging Serum Primer that is a true scientific breakthrough. It's packed with 50 anti-aging ingredients that treats skin as it primes and works on all ages! IT Cosmetics creator could never find a face primer that truly reduces the appearance of visible wrinkles and dryness and No. 50 Serum Anti-Aging Collagen Veil Primer does!

What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking luxe concentrated hydrating primer and serum in one, infused in with more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals to nurture your skin and lock in moisture as it prepares it for flawless makeup application. Plus the innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers. No. 50 also prepares your skin for make-up application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application that will bring you joy when you feel your skin!

Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who wants the anti-aging benefits of more than 50 beneficial ingredients, including hydrating anti-aging peptides, collagen, niacin, essential lipid-rich oils, vitamins, extracts and botanicals. Anyone who wants to instantly prime and protect their skin. Anyone who wants to diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and supple complexion.

Why is it different: Developed with leading plastic surgeons, No. 50 Serum Anti-Aging Collagen Veil Primer is a breakthrough in primer technology. The "50" in the product's name refers to the formula's more than 50 key ingredients, which include 10 essential oils and butters, 10 nourishing botanicals, 30 fruit and plant-based extracts plus powerful anti-oxidants and vitamins including vitamins A, B5, brightening C & E! Peptides, hydrolyzed collagen, silk and niacin all work together for you all day long, while hyaluronic acid provides a healthy drink of hydration your skin. Plus ingredients such as aloe, jojoba, licorice root, chamomile and colloidal oatmeal, just to name a few, offer a load of benefits including soothing and comforting your skin. Powerful anti-oxidants work to ward off free radicals and protect your skin from the environment to aid in the prevention of premature aging, keeping your skin luminous, supple and healthy looking! Paraben-free, talc free, sulfate free, cruelty free.
Apply No. 50 Serum Collagen Veil Anti-Aging Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. Use either the pump or dropper, both are included. A small amount is sufficient for your entire face, neck and under eye area. Wait a few moments for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over the top of your night creams to maximize their results while you sleep!

Beauty tips: Use No. 50 Serum Anti-Aging Collagen Veil Primer over your night time beauty regime to keep the skin loving ingredients working round the clock!
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Isododecane, Glycerin, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG-10 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Polysilicone-11, Titanium Dioxide, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1,2-Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Sea Water, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Illite, Mica, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Cholesteryl Isostearate, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas sativus (pineapple) fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth-20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium sorbate, Silica, Fish Extract, BHT, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N-Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Mussel Extract, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCl, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide-7,Chlorhexidine digluconate. May Contain: Red 7 Lake (CI 15850:1).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo. 50 Serum Collagen Veil Anti-Aging Primer
 
4.5

(based on 405 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (334)
  • Lightweight (300)
  • Smooth (298)
  • Long lasting (172)
  • Blends well (164)

Cons

  • Doesn't work (18)
  • Doesn't stay on (6)
  • Irritates skin (6)
  • Causes breakouts (5)
  • Poor coverage (5)

Best Uses

  • Everyday (261)
  • All skin types (181)
  • Sensitive skin (130)
  • Going out (67)
  • Travel (60)
    • Reviewer Profile:
    • Natural style (177), Classic style (161), Trendy style (28)
    • Skin Tone:
    • Medium (197), Fair (175), Deep (6)

Reviewed by 405 customers

Displaying reviews 1-10

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(0 of 1 customers found this review helpful)

 
2.0

I have only tried 2x, not overwhelmed for the price

By Lane

from West Union, SC

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Lightweight
  • Smooth

Cons

  • expected line fill before CC cream
  • Ineffective

Best Uses

  • All Skin Types
  • Everyday

Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

I was expecting some line/wrinkle fill before making up with CC cream. I was disappointed. I get better fill with another brand. It's expensive and for that I expected better results.

  • Skin Tone:
  • Medium
 
5.0

I would buy this again

By Shell

from Commack ny

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin

    Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

    This is the best thing ever it is so smooth and your face looks very hydrated

    • Skin Tone:
    • Medium
     
    5.0

    I would buy this product again

    By Wendy

    from Louisiana

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Lightweight
    • Smooth

    Cons

      Best Uses

      • All Skin Types

      Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

      I use it as a primer and its goes on very smooth, it feels good on my skin

      • Skin Tone:
      • Medium
       
      5.0

      Live it!

      By Dani

      from Superior, Co

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Easy To Take-off
      • Lightweight
      • Smooth

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        Silky smooth! Fine lines less noticeable after only one week!

        • Skin Tone:
        • Fair
         
        3.0

        Not real impressed

        By Sue B

        from Akron, OH

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Lightweight

        Cons

        • Ineffective

        Best Uses

        • Everyday

        Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

        I think I had high expectations that it would smooth out my wrinkles and that didn't happen. I use this primer first, then add a different primer second and that seems to work.

        • Skin Tone:
        • Fair

        (1 of 1 customers found this review helpful)

         
        5.0

        Two birds with one stone!

        By Valadrienne

        from Cincinnati

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Long Lasting
        • Natural Looking
        • Pores be gone!
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          Some days I skip moisturizer and just use this product.
          It's great alone or under makeup.
          I've never used a primer I like as much and I've used quite a few. I feel as though I have too much on my face with the others but not with this. Serum, 50 SPF and makes your makeup last all day with improved coverage too!

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          5.0

          Love this product!

          By Bonbon

          from Pensacola, FL

          About Me Classic Style

          Verified Buyer

          Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

          Love the scent! It goes on so smoothly & my make-up looks good all day!

          • Skin Tone:
          • Medium
           
          5.0

          Love the smell helps skin stay moist and helps soften line

          By Jeanie

          from Troutdale oregon

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Lightweight

          Cons

            Best Uses

            • All Skin Types
            • Everyday

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I use it under "lt confidence in a cream" at night and under my makeup

            • Skin Tone:
            • Fair
             
            5.0

            Yes this is my second purchase

            By Jeanie

            from Troutdale oregon

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Lightweight

            Cons

            • no cons

            Best Uses

            • All Skin Types
            • Everyday
            • Sensitive Skin

            Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

            I like the smell seems to do the job of hydrating my skin very well

            • Skin Tone:
            • Fair
             
            4.0

            I would by this product again

            By No comment

            from No comment

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • Everyday
              • Sensitive Skin

              Comments about It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer:

              None

              • Skin Tone:
              • Medium

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              69 Questions | 69 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                does this act as a moisturizer as well or do you recommmend a moisturizer as well.
                Asked on 9/5/2016 by lynne from mass

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you so much for your question we are happy to help with this! No. 50 Serum Primer is meant to be used on top of your moisturizer. While IT absolutely does give a boost of hydration, IT Girls with skin that tends to be dry may find they pair IT with their favorite moisturizer such as Confidence in a Cream! XOXO

                  Answered on 9/7/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is this good for combination/oily skin?
                Asked on 9/3/2016 by Eludeau from Louisiana

                1 answer

                • Brand Expert

                  A:

                  Hi there, that is a great question! No. 50 Serum Primer is really amazing for all skin types, including combination! IT gives just the right amount of hydration and will leave skin super smooth to prep IT for flawless make up application. Hope that helps! XOXO

                  Answered on 9/7/2016 by Brand Expert from IT Cosmetics
              • Q:

                What is the biggest difference between this product and the Confidence in a cream? I am debating between the two and not sure which to choose.
                Asked on 8/31/2016 by Blake from Mesa, Az

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for reaching out! While No. 50 Serum Primer is hydrating, IT is meant to be a primer that goes on top of your moisturizer and prep your skin for smooth makeup application. Confidence in a Cream is your true super cream that can be used morning and night to help brighten skin, improve texture and reduce the appearance of fine lines and wrinkles. Hope that helps! XOXO

                  Answered on 9/2/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is this good for deep acne scars?
                Asked on 8/7/2016 by Dina

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you so much for your interest in IT! No. 50 Primer Serum has over 50 ingredients to help smooth the skin out and prep IT for makeup application. IT absorbs into skin quickly to diffuse the appearance of fine lines, however it can be more difficult to cover deeper textures. Hope this helps! XOXO

                  Answered on 8/9/2016 by Brand Expert from IT Cosmetics
              • Q:

                Can I use this as a lip primer? If not, what do you recommend?
                Asked on 7/8/2016 by mistress raven from Las Cruces, NM

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! No. 50 is not intended to be used as a primer on the lips. We recommend using a dot of Bye Bye Under Eye Concealer on the lips to help neutralize the color to prime. If you are looking to add hydration, try using a lip balm first before adding other lip products! XOXO

                  Answered on 7/9/2016 by Brand Expert from IT Cosmetics
              • Q:

                is this product non comedogenic, oil free?
                Asked on 7/5/2016 by Felicia from Rosemead, CA

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! Our products are not tested to be non comedogenic, however they are made with good for you, skin loving ingredients with sensitive skin in mind. This product is NOT oil free, as it contains essential oils that function to help nourish the skin. XOXO

                  Answered on 7/8/2016 by Brand Expert from IT Cosmetics
              • Q:

                Do I use this under the powder foundation?
                Asked on 5/13/2016 by Shoppingkathy from Houston, Tx

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question. You can absolutely use this under your powder foundation. It will help to give a boost of hydration and leave a smooth canvas for make up application. XOXO

                  Answered on 5/17/2016 by Brand Expert from IT Cosmetics
              • Q:

                Should it be applied over or under BB tinted moisturizer?
                I don't use foundation with the BB cream.
                Asked on 4/27/2016 by Ulta Customer from Chicago, IL

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  You would apply the No 50 primer first with the other products over the top. This primer will help prep your skin for the best makeup application.
                  XOXO

                  Answered on 4/28/2016 by Brand Expert from IT Cosmetics
              • Q:

                does this primer leave your face stickey? I have a problem with primers leaving a stickey feeling causing my foundation to cake on my face. thanks
                Asked on 4/15/2016 by maemae from richland, ms

                1 answer

                • Brand Expert

                  A:

                  Great question! This is an amazing primer that is also very moisturizing and light so it does not leave that sticky felling.
                  We do recommend that you let it dry down into your skin for 1-2 minutes before applying your foundation.
                  XOXO

                  Answered on 4/15/2016 by Brand Expert from IT Cosmetics
              • Q:

                Does this product contain phythlates or any other harsh chemical ingredients.
                Asked on 4/10/2016 by none from new york

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Our products are all made with good for you skin loving ingredients and no harsh chemicals.
                  XOXO

                  Answered on 4/11/2016 by Brand Expert from IT Cosmetics
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