skip to main content
ULTA
  • Home
  • / Makeup
  • / Lips
  • / Lip Gloss
  • / News Anchor Blue Vitality Lip Flush Butter Gloss
It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss

It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

0.11 oz Item 2269912

Find in Store-

"This is one of the of the best kept secrets you'll love! Our News Anchor Blue shade goes on completely clear on your lips but it's infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It's derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!" Jamie Kern Lima, Co-Founder

Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses.

What is it: Vitality Lip Flush Butter Glosses are the crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super-hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
3.9

(based on 87 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Glossy finish (27)
  • Convenient container (24)
  • Moisturizing (23)
  • Even application (22)
  • Long lasting (21)

Cons

  • Not long-lasting (10)
  • Doesn't work (9)
  • Wears off easily (8)
  • Sticky (3)

Best Uses

  • Anytime (27)
  • Daily use (26)
  • Everyday use (10)
  • Special occasions (9)
  • Daytime (7)
    • Reviewer Profile:
    • Brand buyer (30), Classic style (19), Natural style (16), Budget shopper (6)

Reviewed by 87 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Definitely will purchase this again

By Coffeebeanqueen

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Long Lasting
  • Moisturizing

Cons

    Best Uses

    • Anytime
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    I love this layered over lipstick, or even on its own. It is comfortable to wear and is long lasting on me.

     
    3.0

    Not worth the price tag.

    By Cactusbloom

    from Champiagn, IL

    About Me Natural Style

    Verified Reviewer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Moisturizing
    • Pleasant Tasting

    Cons

    • Not True To Color
    • Wears Off Easily

    Best Uses

    • Anytime

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    Love this line and their glosses, but not this one. It DOES appear blue on lips. I don't know if it depends in your lip color as to why there are mixed reviews, but on me - very smurf-like. Not "clear" at all. The texture is great, taste is fine, wears off easily. Grab one of their other glosses - you'll love it much better (and actually look more like a TV anchor)!

    (0 of 1 customers found this review helpful)

     
    5.0

    Great Product

    By Sandy

    from Charlotte NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • Pleasant Tasting
    • True To Color

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      Loved this product!

      (1 of 1 customers found this review helpful)

       
      5.0

      Love this gloss! It's my everyday lip choice!

      By Holly

      from Sanford fl

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Glossy Finish
      • Makes teeth look whiter and eyes brighter white!

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Dry Lips
        • Everyday Use
        • Going Out

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        This product makes my teeth and whites of my eyes look so much whiter! It feels good on my lips too. I use it everyday!

        (1 of 1 customers found this review helpful)

         
        3.0

        Gives a weird unicorn opal shade to lips

        By Tai Tai

        from Central PA

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            I bought this because it's supposed to make your teeth look whiter. I applied it over IT Je Ne Se Quoi, tinted balm, cream pigment dense lipstick and on bare lips. This gloss turns lip color a weird opal unicorn (think pre-teen makeup) shade. Its such a weird tint there is no noticing if my teeth look whiter. Kind of looks like Halloween makeup.

            (0 of 1 customers found this review helpful)

             
            3.0

            Nice but pricey

            By Rachel

            from Wisconsin

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Long Lasting
            • Moisturizing
            • Pleasant Tasting
            • True To Color

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Nice product, but unlike some of this brand's other offerings, just not worth the price tag unless you hit a sale.

              (1 of 2 customers found this review helpful)

               
              1.0

              Would not buy again.waste of money

              By S

              from Fla

              About Me Natural Style

              Verified Buyer

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Nothing good to report

              Service and delivery comments:

              Na

              (1 of 2 customers found this review helpful)

               
              2.0

              Not long lasting and sticky

              By Cvme

              from Waukesha, Wi

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Sticky
                • Wears Off Easily

                Best Uses

                  Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                  Sticky and not long lasting

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  One of my favorites

                  By 3jessica

                  from Florence, MS

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Convenient Container
                  • Even Application
                  • Moisturizing

                  Cons

                    Best Uses

                    • Anytime
                    • Everyday Use

                    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                    One of my new favorites.

                    (1 of 1 customers found this review helpful)

                     
                    4.0

                    Lovely lipgloss

                    By Steph

                    from Bartow, FL

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Even Application
                    • Glossy Finish
                    • Moisturizing
                    • Pleasant Tasting

                    Cons

                    • Drying

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                    Great to use with my lip liner. Very glossy and does appear to make my smile whiter.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    6 Questions | 6 Answers
                    Displaying questions 1-6
                    • Q:

                      Can I wear this over IT gloss/lip stain?
                      Asked on 6/3/2016 by Diana from Chicago

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! That is a great question! You can absolutely wear this over any of your IT glosses and stains, IT will help to give a brighter, whiter smile. XOXO

                        Answered on 6/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi there! I have read some mixed reviews. Some people say that it shows up blue on their lips?? Does it depend on your skin tone?? Thanks so much!
                      Asked on 1/28/2016 by mellielouwho from Auburndale, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        The news anchor blue appears clear to the lips.
                        XOXO

                        Answered on 1/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does it actually appear blue on your lips?
                      Asked on 12/27/2014 by Erin

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                        XOXO

                        Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      I read this product is anti cruelty; are all IT products anti cruelty?
                      Asked on 8/10/2014 by Plain & simple from Chicago IL

                      1 answer

                      • Staff Expert

                        A:

                        From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                        Answered on 8/15/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is it very shiny, I am looking for super gloss.
                      Also how dose it look on the lipstic?
                      Dose it less for a long time?
                      Asked on 6/21/2014 by joanna from macomb, mI

                      1 answer

                      • Staff Expert

                        A:

                        This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                        Answered on 6/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      Where is this product made?
                      Asked on 3/18/2014 by J from Winter Park, FL

                      1 answer

                      • Staff Expert

                        A:

                        This product is made in the USA.

                        Answered on 3/19/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-6

                    Do you have a question about this product?