skip to main content
ULTA
  • Home
  • / Makeup
  • / Lips
  • / Lip Gloss
  • / News Anchor Blue Vitality Lip Flush Butter Gloss
It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss

It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912 Size: 0.11 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
"This is one of the of the best kept secrets you'll love! Our News Anchor Blue shade goes on completely clear on your lips but it's infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It's derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!" Jamie Kern Lima, Co-Founder

Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses.

What is it: Vitality Lip Flush Butter Glosses are the crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super-hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
4.0

(based on 71 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Effective (19)
  • Soothing (18)
  • Glossy finish (17)
  • Long lasting (17)
  • Moisturizing (16)

Cons

  • Not long-lasting (10)
  • Doesn't work (9)
  • Wears off easily (4)

Best Uses

  • Daily use (26)
  • Anytime (17)
  • Everyday use (7)
  • Special occasions (7)
  • Daytime (6)
    • Reviewer Profile:
    • Brand buyer (30), Classic style (10), Natural style (10), Budget shopper (6)

Reviewed by 71 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Yes, I would buy again.

By Menna

from Virginia Beach, Va.

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Long Lasting
  • Moisturizing
  • Pleasant Tasting

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    I use it alone or with lipstick.

    (1 of 1 customers found this review helpful)

     
    4.0

    I would buy again

    By Chrissy

    from Ky

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Moisturizing
    • Pleasant Tasting

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      Great product. Little sticky but overall good

      (1 of 1 customers found this review helpful)

       
      4.0

      Gloss is just right. At age 62, i don't need a lot of shine

      By Mikey

      from Syracuse, NY

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Long Lasting
      • Moisturizing
      • Pleasant Tasting

      Cons

        Best Uses

        • Anytime
        • Everyday Use
        • Special Occasions

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        easy to use, has good texture and I love the blue tint with my skin tone and makes my teeth look whiter

        (1 of 1 customers found this review helpful)

         
        5.0

        Love it!

        By Melicious

        from Utica NY

        About Me Classic Style

        Verified Buyer

        Pros

        • Even Application
        • Glossy Finish
        • Moisturizing
        • Not sticky like most!
        • Pleasant Tasting

        Cons

          Best Uses

          • Anytime
          • Everyday Use

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I love all IT products!

          (1 of 1 customers found this review helpful)

           
          5.0

          Blue-tiful

          By Lin

          from Annapolis,md

          About Me Trendy Style

          Verified Buyer

          Pros

          • Even Application
          • Glossy Finish
          • Moisturizing

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            Awesome gloss teeth look extra white

            (1 of 1 customers found this review helpful)

             
            5.0

            I would buy this product over and over again!!!!

            By Jodie

            from PA

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Long Lasting
            • Moisturizing
            • Pleasant Tasting

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Dry Lips
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              I love this product, it goes on smooth, use alone or over lipstick!!!!

              (1 of 1 customers found this review helpful)

               
              4.0

              Wish it lasted longer but works great love the feel

              By MajicEyes

              from Adrian, MI

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Glossy Finish
              • Great Color Selection
              • Moisturizing

              Cons

              • Sticky
              • Wears Off Easily

              Best Uses

              • Daytime
              • Special Occasions

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              love how it makes my teeth look whiter

              (1 of 1 customers found this review helpful)

               
              4.0

              Keeps Lips Soft

              By mbrkelley

              from Newport News, VA

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Long Lasting
              • Moisturizing

              Cons

              • Smells Bad

              Best Uses

              • Anytime
              • Daytime
              • Dry Lips
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Love the fact that this keeps my lips soft for a long time. The blue color isn't really noticeable; kind of wonder where they get the "Lip Flush" name as this isn't a flush. The only reason I gave it 4 stars is the smell . . . it has a really unpleasant smell that you can sort of taste once applied. The odor doesn't last very long once you apply it, but you smell it as soon as you open the tube. I use the Je Ne Sais Croix natural pink lip color which has a slight, very pleasant smell; wish IT would do the same thing for the News Anchor Blue Vitality Lip Flush Butter Gloss!

              (1 of 1 customers found this review helpful)

               
              4.0

              I really like it

              By None

              from Toledo OH

              About Me Classic Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Glossy Finish
              • Long Lasting
              • Moisturizing
              • Pleasant Tasting
              • True To Color

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                Like the way it looks Easy to use & carry

                 
                1.0

                wish I did not purchase item. do not like it.

                By Pam

                from Branson, Mo

                About Me Natural Style

                Verified Buyer

                Pros

                • Convenient Container

                Cons

                • Clumpy Application
                • Not True To Color
                • Poor Color Selection
                • Wears Off Easily

                Best Uses

                  Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                  Shine does not last neither does the application.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Can I wear this over IT gloss/lip stain?
                    Asked on 6/3/2016 by Diana from Chicago

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! That is a great question! You can absolutely wear this over any of your IT glosses and stains, IT will help to give a brighter, whiter smile. XOXO

                      Answered on 6/3/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi there! I have read some mixed reviews. Some people say that it shows up blue on their lips?? Does it depend on your skin tone?? Thanks so much!
                    Asked on 1/28/2016 by mellielouwho from Auburndale, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      The news anchor blue appears clear to the lips.
                      XOXO

                      Answered on 1/28/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Does it actually appear blue on your lips?
                    Asked on 12/27/2014 by Erin

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                      XOXO

                      Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    I read this product is anti cruelty; are all IT products anti cruelty?
                    Asked on 8/10/2014 by Plain & simple from Chicago IL

                    1 answer

                    • Staff Expert

                      A:

                      From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                      Answered on 8/15/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is it very shiny, I am looking for super gloss.
                    Also how dose it look on the lipstic?
                    Dose it less for a long time?
                    Asked on 6/21/2014 by joanna from macomb, mI

                    1 answer

                    • Staff Expert

                      A:

                      This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                      Answered on 6/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    Where is this product made?
                    Asked on 3/18/2014 by J from Winter Park, FL

                    1 answer

                    • Staff Expert

                      A:

                      This product is made in the USA.

                      Answered on 3/19/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-6

                  Do you have a question about this product?