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It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss

It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

Item #: 2269912 Size: 0.11 oz

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"This is one of the of the best kept secrets you'll love! Our News Anchor Blue shade goes on completely clear on your lips but it's infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It's derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!" Jamie Kern Lima, Co-Founder

Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses.

What is it: Vitality Lip Flush Butter Glosses are the crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super-hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
4.0

(based on 76 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Glossy finish (21)
  • Effective (19)
  • Convenient container (18)
  • Long lasting (18)
  • Soothing (18)

Cons

  • Not long-lasting (10)
  • Doesn't work (9)
  • Wears off easily (5)

Best Uses

  • Daily use (26)
  • Anytime (20)
  • Everyday use (7)
  • Special occasions (7)
  • Daytime (6)
    • Reviewer Profile:
    • Brand buyer (30), Classic style (14), Natural style (10), Budget shopper (6)

Reviewed by 76 customers

Displaying reviews 1-10

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5.0

Love IT

By Elyse

from Wilm De

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Moisturizing

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    Awesome product. Love the shine

     
    3.0

    just another shimmer gloss

    By Rebecca

    from Philadelphia

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    I was a skeptic so I tried it in the store. first, it looked like a clear gloss with shimmer/sparkle. second, I didn't notice it did much for my teeth looking whiter. lastly, it doesn't last long on the lips. the moisture is residual, but not the "color". I think I will stick with lipstick queen which has similar claims but offers more color to the lip.

     
    4.0

    Pleasantly surprised

    By ACM

    from Louisiana

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      I was skeptical, but I do think this gloss makes my smile a bit brighter. I use it alone or over a pale lipstick.

       
      5.0

      Love it!

      By PJ

      from Warwick RI

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Glossy Finish
      • Long Lasting

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        Great product!

        (0 of 1 customers found this review helpful)

         
        1.0

        Meh

        By JLaws

        from Colorado

        About Me Classic Style

        Verified Buyer

        Pros

        • Glossy Finish

        Cons

        • Wears Off Easily

        Best Uses

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          It's just lip gloss. Maybe because my teeth are really white already, I didn't see any difference.

           
          5.0

          Yes, I would buy again.

          By Menna

          from Virginia Beach, Va.

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Long Lasting
          • Moisturizing
          • Pleasant Tasting

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Dry Lips
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

            I use it alone or with lipstick.

            (1 of 1 customers found this review helpful)

             
            4.0

            I would buy again

            By Chrissy

            from Ky

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Moisturizing
            • Pleasant Tasting

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

              Great product. Little sticky but overall good

              (1 of 1 customers found this review helpful)

               
              4.0

              Gloss is just right. At age 62, i don't need a lot of shine

              By Mikey

              from Syracuse, NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Convenient Container
              • Long Lasting
              • Moisturizing
              • Pleasant Tasting

              Cons

                Best Uses

                • Anytime
                • Everyday Use
                • Special Occasions

                Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                easy to use, has good texture and I love the blue tint with my skin tone and makes my teeth look whiter

                (1 of 1 customers found this review helpful)

                 
                5.0

                Love it!

                By Melicious

                from Utica NY

                About Me Classic Style

                Verified Buyer

                Pros

                • Even Application
                • Glossy Finish
                • Moisturizing
                • Not sticky like most!
                • Pleasant Tasting

                Cons

                  Best Uses

                  • Anytime
                  • Everyday Use

                  Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                  I love all IT products!

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Blue-tiful

                  By Lin

                  from Annapolis,md

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Even Application
                  • Glossy Finish
                  • Moisturizing

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

                    Awesome gloss teeth look extra white

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    6 Questions | 6 Answers
                    Displaying questions 1-6
                    • Q:

                      Can I wear this over IT gloss/lip stain?
                      Asked on 6/3/2016 by Diana from Chicago

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! That is a great question! You can absolutely wear this over any of your IT glosses and stains, IT will help to give a brighter, whiter smile. XOXO

                        Answered on 6/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi there! I have read some mixed reviews. Some people say that it shows up blue on their lips?? Does it depend on your skin tone?? Thanks so much!
                      Asked on 1/28/2016 by mellielouwho from Auburndale, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        The news anchor blue appears clear to the lips.
                        XOXO

                        Answered on 1/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does it actually appear blue on your lips?
                      Asked on 12/27/2014 by Erin

                      1 answer

                      • Brand Expert

                        A:

                        Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

                        XOXO

                        Answered on 12/30/2014 by Brand Expert from IT Cosmetics
                    • Q:

                      I read this product is anti cruelty; are all IT products anti cruelty?
                      Asked on 8/10/2014 by Plain & simple from Chicago IL

                      1 answer

                      • Staff Expert

                        A:

                        From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

                        Answered on 8/15/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is it very shiny, I am looking for super gloss.
                      Also how dose it look on the lipstic?
                      Dose it less for a long time?
                      Asked on 6/21/2014 by joanna from macomb, mI

                      1 answer

                      • Staff Expert

                        A:

                        This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

                        Answered on 6/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      Where is this product made?
                      Asked on 3/18/2014 by J from Winter Park, FL

                      1 answer

                      • Staff Expert

                        A:

                        This product is made in the USA.

                        Answered on 3/19/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-6

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