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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 494 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (387)
  • Blends easily (381)
  • Great color (343)
  • Silky texture (311)
  • Long lasting (289)

Cons

  • Wears off easily (40)
  • Cheap compact case (28)
  • Doesn't blend well (22)
  • Creases (19)
  • Smudges or flakes (18)

Best Uses

  • Everyday (389)
  • Natural effect (308)
  • Work (286)
  • Going out (258)
  • Smokey effect (220)
    • Reviewer Profile:
    • Classic style (201), Natural style (186), Trendy style (59)

Reviewed by 494 customers

Displaying reviews 1-10

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5.0

Beautiful!!

By Oklahoma mommy

from Oklahoma

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    This is beautiful! Matte shadows tend to look better on me than shimmers, and the only other palettes I owned were the naked palettes, which are almost all shimmer. So glad I got this! Color lasts all day!

     
    5.0

    Beautiful sunmer colors

    By Popcorn 500

    from Pittsburgh

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      These product stays on all day. Great stuf

       
      5.0

      love love love

      By Conconmarie

      from nw indiana

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      this pallette is amazing, the colors are beautiful and you have so many choices of color combinations and the blend like a dream, I will be trying more of their palettes for sure

      (3 of 4 customers found this review helpful)

       
      3.0

      yup, it's good

      By Simi

      from NC

      About Me Classic Style

      Verified Reviewer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Highly Pigmented
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        Ran out of my Sonia Kashuk 02 matte palette and wanted to try something else that's natural. I bought the It palette while it was half off. But I'm so darn picky with colors (MR from ABH is too red and warm for me and the IT, I feel a little too cold) and being used to the SK it was an adjustment but the quality of these shadows is amazing and so is the color-payoff. Don't get me wrong, the colors are all a great neutral but somehow I feel like the have a cooler appearance once on the lid. Plus, you get two more shadows and a "transforming" one. I don't use it as such, I use it as a brow highlight and it works. Would not repurchase for the $42 though, I'd rather go back to SK. So if you like natural/natural-cool toned shadows, this is for you!

        (5 of 5 customers found this review helpful)

         
        5.0

        BEST Eyeshadow Compact hands down!

        By NanaNan

        from NE Florida

        About Me Natural Style

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Day to Night.. Natural to dramatic look
        • Great Color
        • Long Lasting
        • Matte shadow with the ability to add shimmer
        • Perfect for all skin tones
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          My first time in an Ulta store I was going to check prices and color match. The makeup brought thus compact out & I was truly amazed. I am 47 yrs old, prefer a natural look and have been finding it difficult to find matte eyeshadows that matched my skin tone and a lot of matte shadows look flat & or cheap. I don't like boy spend a lot of time doing my makeup but within 3 minutes the artist transformed my small, deep set eyes making my eyes a feature using 2 colors a touch of shimmer. Yes, much if the transformation was due to knowing how to apply the makeup (she taught me in about 3 minutes). What is great about this compact is that every single color is usable (of course I gave my favorites) ;the colors can be light or heavily pigmented depending on how you want to apply and shimmer can be added to any of the colors for those that want it or going from a day to night look.
          I purchased a 2nd compact a few days ago so I would gave one if they discontinued thus one. This is a great eyeshadow compact for all ages and styles. If your like me ... you might be thinking that most of the shadows won't get used... (I thought the same and waited 2 weeks before buying) I've surprised myself using all of them.
          I live in a humid area and have visited both the NE and out west in CO and the makeup has stayed true in all climates.
          For all you ladies 40+ this a matte shadow that doesn't look flat, blends beautifully & has all the shadows you need.
          I was worried the compact might not hold up well to wesar and tear. Since October I've dropped it several times, traveled a lot, and my 3 year old granddaughter like to open it too look. It has held up extremely well and the mirror that comes with it is actually usable!

           
          5.0

          Beautiful palette. Smooth creamy feel. Stay put all day

          By Shari

          from MN

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            Use this for the office and going out on the town.

            (0 of 1 customers found this review helpful)

             
            5.0

            Beginner friendly matte eyeshadow palette

            By N

            from B

            About Me Natural Style

            Verified Reviewer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

            • Cheap Compact Case

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I do not like the packaging but I do adore the formula. It is not crazy pigmented and that's what I like about it. I'm just getting started into wearing eyeshadow and this was very easy to play around with. The mattes are easy to blend out as well. There's also a wide range of different colors to experiment with.

             
            2.0

            I loved everything abut it...except wearing the eyeshadow.

            By Donna

            from Pittsburgh

            About Me Natural Style

            Pros

            • Great Color
            • Silky Texture

            Cons

            • Creases

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I really wanted to try this, and I loved it...until I wore the shadows. I have oily eyelids, and I tried Urban Decay and Milani primers, even a layer of It Cosmetics CC cream *under* the primer and shadow, and I was lucky to get 3-4 hours of wear without major creasing. It's going back (sob!) and I'm returning to my much-loved Naked 3 palette. Recommended, if you feel you can risk heartbreak.

             
            3.0

            Meh

            By Sosie

            from Michigan

            Pros

            • Applies Smoothly

            Cons

            • Wears Off Easily

            Best Uses

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              The colors are pretty, in general, but too muted. The light colors in particular could all be swapped out for each other, in my opinion. "Mocha" I thought was brown, but it has a weird olive undertone that I don't find flattering. The "Transforming Pearl" will just mute the color further, as opposed to adding shimmer. I love the pairing of Sunrise and Sunset for an eye look, but other than that, this fell a little flat for me. Some colors wore off super easily. I will say that I liked the satin finish, as opposed to a flat matte.

               
              5.0

              I love this new palate

              By May

              from Wauchula, FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                I like the way it wears

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                37 Questions | 37 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Was this palette supposed to come with a brush? Mine did not
                  But in a recent you tube video the palette was described as coming with one of the two sides brushes.
                  Asked on 4/28/2017 by Debe from Rochester, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette does not come with a brush included. All IT Cosmetics products are sold individually through Ulta Beauty. We apologize for any confusion! XOXO

                    Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I recently bought this eyeshadow pallet and I thought it came with a dual ended eyeshadow brush but I didn't receive one, was it supposed to include the brush?
                  Asked on 4/20/2017 by Donna from Clarksdale, Ms

                  1 answer

                • Q:

                  Where is this product made?
                  Asked on 3/28/2017 by Coral from SF

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is made in China. XOXO

                    Answered on 3/29/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Is the pallet one of the cheap cardboard types or hard plastic with a secure closure? I travel and do not like the box type pallets that don't have a magnetic or hinge closure, as they are a mess. Thank you!
                  Asked on 3/27/2017 by Christina from Kansas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The packaging of the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is a high quality cardboard palette with a magnetic closure. IT has a smooth cushion finish! XOXO

                    Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What color shadows do you recommend for gray eyes? I have ivory skin with a pink undertone, and red in my checks. I used to have blonde hair, but the older I get the darker it gets. I have aged from a green eyed blonde to a gray eyed brunette. as such, I'm not real sure what shadow colors look best
                  Asked on 3/27/2017 by MilMel from Oly. Washington

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We encourage you to try out different colors and combinations to come up with the best looks for your eyes. When IT comes to makeup, it is personal preference and trial and error. We encourage you to test out different shades as you can always wash IT off and start over! To start out, try neutral looks using brown and warm tones for a complimentary look! XOXO

                    Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this palette run more cool or warm toned? I am 23 with medium-tan/olive skin tone, dark hair and dark brown eyes and I want to know if this palette would be a good purchase for me.
                  Asked on 3/20/2017 by alyssa83 from highland, in

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette has more warm toned shades. IT complements olive complexions and brown eyes beautifully. We know you will love IT! XOXO

                    Answered on 3/22/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is the glycerin in this product animal-derived or fully plant-derived?
                  Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

                    Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
                  Asked on 2/4/2017 by Mikki from Houston, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

                    Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is IT Cosmetics cruelty free?
                  Asked on 11/16/2016 by Hannah from Maryland, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                    Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                  Asked on 11/5/2016 by Texas girl from San Antonio TX

                  1 answer

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