skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeshadow
  • / Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE mini Superhero Mascara with any $35 IT Cosmetics purchase (offer valid 8/6/17-8/26/17 or while supplies last)

FREE deluxe Superhero Elastic Stretch Volumizing Mascara w/any $35 IT Cosmetics purchase
A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 501 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (391)
  • Blends easily (384)
  • Great color (347)
  • Silky texture (314)
  • Long lasting (292)

Cons

  • Wears off easily (41)
  • Cheap compact case (28)
  • Doesn't blend well (23)
  • Creases (19)
  • Smudges or flakes (18)

Best Uses

  • Everyday (393)
  • Natural effect (311)
  • Work (289)
  • Going out (261)
  • Smokey effect (222)
    • Reviewer Profile:
    • Classic style (203), Natural style (189), Trendy style (59)

Reviewed by 501 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love Love Love L.O.V.E

By FaithsMOM

from Dallas Tx

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

this palette is a must-have it has all the mat Shades in it that you need to complete other pallets that do not have match shades for your transition and these Shadows are absolutely perfectly pigmented smooth and creamy mattes with blend ability, when I first got the pallet in the mail I was disappointed and I didn't use it for a while because I felt like it was just not my cup of tea however I must say that once I actually got the Shadows on my eyes I felt completely different about this pallet and it is now a must have.

(1 of 1 customers found this review helpful)

 
5.0

Love This!!!

By 54-yr-old mom of 4

from Pocono Mtns, PA

About Me Natural Style

Verified Reviewer

Pros

  • Applies Smoothly
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    I never write reviews, but I am so happy with this palette and the Girl at my store who recommended it! I have bought and spent so much money on palettes, only to give them to my 20 smthg daughters. This is just what I was looking for. I felt my eyes always looked tired. These colors open, awaken and have just enough color to make me feel "Naturally Pretty"! I can do a smokey eye for evening and not look too harsh or a very light natural look for daytime. Love it!

     
    5.0

    My favorite palette right now

    By claire

    from Cincinnati, OH

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color

    Cons

      Best Uses

      • Everyday
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Great everyday look. I wanted colors that looked more natural without any sparkle - these are perfect.

       
      1.0

      Not good :(

      By TheGardener

      from Upstate NY

      About Me Natural Style

      Verified Reviewer

      Pros

        Cons

        • Difficult To Apply
        • Doesn't Blend Well
        • Wears Off Easily

        Best Uses

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          I wanted to love this, but a. the colors are muddy and b. every time I wear it my eyes and nose run like faucets. I am sad but have to let this one go. I love their concealer, though!

           
          5.0

          Best Pallet ever.

          By Nari

          from Niagara Falls

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Love it is mute and dark color combinations. Love the fact that it is not Supper pigmented . HIGHLY PIGMENTED AND EXTRA BUTTERY IS NOT ALWAYS THE BEST OPTION.

           
          5.0

          Love it

          By Deb

          from Clinton township MI

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I actually went in looking for something I saw a UTuber lady I folllow suggested and they didn't have it. The manager suggested this and it was perfect.

             
            5.0

            What's not to like!

            By 3jessica

            from Florence, MS

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              You can't go wrong with this eyeshadow! It's actually my second IT palette.

              (2 of 2 customers found this review helpful)

               
              5.0

              Beautiful!!

              By Oklahoma mommy

              from Oklahoma

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                This is beautiful! Matte shadows tend to look better on me than shimmers, and the only other palettes I owned were the naked palettes, which are almost all shimmer. So glad I got this! Color lasts all day!

                 
                5.0

                Beautiful sunmer colors

                By Popcorn 500

                from Pittsburgh

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  These product stays on all day. Great stuf

                   
                  5.0

                  love love love

                  By Conconmarie

                  from nw indiana

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  this pallette is amazing, the colors are beautiful and you have so many choices of color combinations and the blend like a dream, I will be trying more of their palettes for sure

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  37 Questions | 37 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Was this palette supposed to come with a brush? Mine did not
                    But in a recent you tube video the palette was described as coming with one of the two sides brushes.
                    Asked on 4/28/2017 by Debe from Rochester, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette does not come with a brush included. All IT Cosmetics products are sold individually through Ulta Beauty. We apologize for any confusion! XOXO

                      Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I recently bought this eyeshadow pallet and I thought it came with a dual ended eyeshadow brush but I didn't receive one, was it supposed to include the brush?
                    Asked on 4/20/2017 by Donna from Clarksdale, Ms

                    1 answer

                  • Q:

                    Where is this product made?
                    Asked on 3/28/2017 by Coral from SF

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is made in China. XOXO

                      Answered on 3/29/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! Is the pallet one of the cheap cardboard types or hard plastic with a secure closure? I travel and do not like the box type pallets that don't have a magnetic or hinge closure, as they are a mess. Thank you!
                    Asked on 3/27/2017 by Christina from Kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The packaging of the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is a high quality cardboard palette with a magnetic closure. IT has a smooth cushion finish! XOXO

                      Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color shadows do you recommend for gray eyes? I have ivory skin with a pink undertone, and red in my checks. I used to have blonde hair, but the older I get the darker it gets. I have aged from a green eyed blonde to a gray eyed brunette. as such, I'm not real sure what shadow colors look best
                    Asked on 3/27/2017 by MilMel from Oly. Washington

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! We encourage you to try out different colors and combinations to come up with the best looks for your eyes. When IT comes to makeup, it is personal preference and trial and error. We encourage you to test out different shades as you can always wash IT off and start over! To start out, try neutral looks using brown and warm tones for a complimentary look! XOXO

                      Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this palette run more cool or warm toned? I am 23 with medium-tan/olive skin tone, dark hair and dark brown eyes and I want to know if this palette would be a good purchase for me.
                    Asked on 3/20/2017 by alyssa83 from highland, in

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette has more warm toned shades. IT complements olive complexions and brown eyes beautifully. We know you will love IT! XOXO

                      Answered on 3/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the glycerin in this product animal-derived or fully plant-derived?
                    Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
                    Asked on 2/4/2017 by Mikki from Houston, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

                      Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is IT Cosmetics cruelty free?
                    Asked on 11/16/2016 by Hannah from Maryland, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                      Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                    Asked on 11/5/2016 by Texas girl from San Antonio TX

                    1 answer

                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?