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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

0.456 oz Item 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 508 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (396)
  • Blends easily (389)
  • Great color (351)
  • Silky texture (318)
  • Long lasting (297)

Cons

  • Wears off easily (41)
  • Cheap compact case (28)
  • Doesn't blend well (23)
  • Creases (19)
  • Smudges or flakes (18)

Best Uses

  • Everyday (398)
  • Natural effect (316)
  • Work (293)
  • Going out (264)
  • Smokey effect (227)
    • Reviewer Profile:
    • Classic style (203), Natural style (193), Trendy style (60)

Reviewed by 508 customers

Displaying reviews 1-10

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5.0

love

By Ashley

from Charlotte, NC

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

Love that it's all matte. Colors are pigmented wonderfully. Totally recommend

 
5.0

I love these matte finish colors.

By Sassy

from Palm Beach Gardens, FL

About Me Trendy Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Natural Effect
    • Smokey Effect

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    No complaints

    Service and delivery comments:

    Great service and great packaging

     
    5.0

    I would buy this again and again!

    By Erika

    from Pennsylvania

    About Me Natural Style

    Verified Reviewer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I love, love, LOVE this palette! I love natural yet define looks. And with this palette I have so many options. I can do a single color all over the lid, or any of these colors blend seamlessly to create beautiful dimensional looks. I use a wet or dry angled brush dipped in the darker shades to line my eyes. I seriously need nothing else besides mascara when I use this palette. It's a great daily get ready partner, for day or night, and is also so convenient for traveling. No other natural palettes compare except the IT! Naturally Pretty Celebration palette, which I also own, and is also just perfect! I'm so so glad I have these!

       
      4.0

      All matte, all love

      By Steph

      from Los Angeles, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        I love that its an all matte palette, I dont really like sparkly or metallic. So this is perfect for me. My only complaint is that the color selection is not diverse enough. Its more like a purple and pink theme.

         
        5.0

        Beautiful palette

        By Kristie

        from East Grand Forks, MM

        About Me Natural Style

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          This palette is a great add on if you have a lot of shimmery shadow and you need more mattes to balance things out. This is also a good stand alone palette if you only like matte shadows. Good for travel and a lot of the colors are more neutral. I prefer neutral and cool toned over warmer shades. They're on the pigmented side of sheer and build up easily. This means anyone could use this, even a teenager that's starting with makeup.

           
          1.0

          Very irritating

          By Jane

          from Rochester, NY

          Verified Reviewer

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          I am not overly sensitive when it comes to products but this stuff absolutely made my eyes water so badly every time I wore it I couldn't even drive. It was horrible. Also, it's not highly pigmented or easily blendable, really. But the irritation factor is really the killer, especially when it promises to be exactly the opposite.

           
          5.0

          yes

          By Sherry

          from Charleston, Wv

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            Liked that it was matte not shiny

             
            5.0

            Love Love Love L.O.V.E

            By FaithsMOM

            from Dallas Tx

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            this palette is a must-have it has all the mat Shades in it that you need to complete other pallets that do not have match shades for your transition and these Shadows are absolutely perfectly pigmented smooth and creamy mattes with blend ability, when I first got the pallet in the mail I was disappointed and I didn't use it for a while because I felt like it was just not my cup of tea however I must say that once I actually got the Shadows on my eyes I felt completely different about this pallet and it is now a must have.

            (1 of 1 customers found this review helpful)

             
            5.0

            Love This!!!

            By 54-yr-old mom of 4

            from Pocono Mtns, PA

            About Me Natural Style

            Verified Reviewer

            Pros

            • Applies Smoothly
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              I never write reviews, but I am so happy with this palette and the Girl at my store who recommended it! I have bought and spent so much money on palettes, only to give them to my 20 smthg daughters. This is just what I was looking for. I felt my eyes always looked tired. These colors open, awaken and have just enough color to make me feel "Naturally Pretty"! I can do a smokey eye for evening and not look too harsh or a very light natural look for daytime. Love it!

               
              5.0

              My favorite palette right now

              By claire

              from Cincinnati, OH

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                Great everyday look. I wanted colors that looked more natural without any sparkle - these are perfect.

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                37 Questions | 37 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Was this palette supposed to come with a brush? Mine did not
                  But in a recent you tube video the palette was described as coming with one of the two sides brushes.
                  Asked on 4/28/2017 by Debe from Rochester, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette does not come with a brush included. All IT Cosmetics products are sold individually through Ulta Beauty. We apologize for any confusion! XOXO

                    Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I recently bought this eyeshadow pallet and I thought it came with a dual ended eyeshadow brush but I didn't receive one, was it supposed to include the brush?
                  Asked on 4/20/2017 by Donna from Clarksdale, Ms

                  1 answer

                • Q:

                  Where is this product made?
                  Asked on 3/28/2017 by Coral from SF

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is made in China. XOXO

                    Answered on 3/29/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Is the pallet one of the cheap cardboard types or hard plastic with a secure closure? I travel and do not like the box type pallets that don't have a magnetic or hinge closure, as they are a mess. Thank you!
                  Asked on 3/27/2017 by Christina from Kansas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The packaging of the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is a high quality cardboard palette with a magnetic closure. IT has a smooth cushion finish! XOXO

                    Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What color shadows do you recommend for gray eyes? I have ivory skin with a pink undertone, and red in my checks. I used to have blonde hair, but the older I get the darker it gets. I have aged from a green eyed blonde to a gray eyed brunette. as such, I'm not real sure what shadow colors look best
                  Asked on 3/27/2017 by MilMel from Oly. Washington

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We encourage you to try out different colors and combinations to come up with the best looks for your eyes. When IT comes to makeup, it is personal preference and trial and error. We encourage you to test out different shades as you can always wash IT off and start over! To start out, try neutral looks using brown and warm tones for a complimentary look! XOXO

                    Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this palette run more cool or warm toned? I am 23 with medium-tan/olive skin tone, dark hair and dark brown eyes and I want to know if this palette would be a good purchase for me.
                  Asked on 3/20/2017 by alyssa83 from highland, in

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette has more warm toned shades. IT complements olive complexions and brown eyes beautifully. We know you will love IT! XOXO

                    Answered on 3/22/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is the glycerin in this product animal-derived or fully plant-derived?
                  Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

                    Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
                  Asked on 2/4/2017 by Mikki from Houston, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

                    Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is IT Cosmetics cruelty free?
                  Asked on 11/16/2016 by Hannah from Maryland, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                    Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                  Asked on 11/5/2016 by Texas girl from San Antonio TX

                  1 answer

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