skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeshadow
  • / Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE mini Confidence in a Cream with any $35 IT Cosmetics purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE mini Confidence In A Cream w/any $35 IT Cosmetics purchase
A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 450 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (349)
  • Blends easily (344)
  • Great color (314)
  • Silky texture (282)
  • Long lasting (265)

Cons

  • Wears off easily (37)
  • Cheap compact case (27)
  • Doesn't blend well (20)
  • Creases (16)
  • Smudges or flakes (16)

Best Uses

  • Everyday (352)
  • Natural effect (274)
  • Work (257)
  • Going out (239)
  • Smokey effect (204)
    • Reviewer Profile:
    • Classic style (185), Natural style (166), Trendy style (57)

Reviewed by 450 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great colors from day to night

By Binx1

from Plano, TX

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    This pallet is endless so many combinations the fun never ends.

    (0 of 1 customers found this review helpful)

     
    1.0

    Got refund

    By Addicted to cosmetics

    from New York

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Doesn't Blend Well

      Best Uses

      • Everyday
      • Going Out
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Got a refund for this product. I love IT cosmetics foundations but was very unhappy with the pallet . I love frosted looks. It said that you can make a frosted look by applying the pearl color over any shade. It totally did not work! Felt I would never use it so
      I returned it..,,,

      (0 of 1 customers found this review helpful)

       
      3.0

      I love the colors, but hate the packaging.

      By Joanne

      from Silverdale, WA

      About Me Natural Style

      Verified Buyer

      Pros

      • Great Color

      Cons

      • Cheap Compact Case

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I really love the palette shades, but unfortunately will be returning this product. I travel a lot and am afraid the container will not hold up.

      (2 of 2 customers found this review helpful)

       
      4.0

      Aging is rough

      By Kim

      from Indiana

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        Beautiful mattes. Not chalky like some. Have used daily with UD primer and could not be happier. Doesn't accentuate the fine lines or wrinkles I pretend I don't have. All around great pallette. It's hard to find mattes that aren't dull.

        (0 of 1 customers found this review helpful)

         
        1.0

        good product

        By Lori

        from El Paso, TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Crease Resistant

        Cons

        • Wears Off Easily

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        Not cheap. Wears off easy especially in the summer

         
        5.0

        So happy I decided to buy this palette!

        By Sal

        from Anaheim ca

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Applying eyeshadow has never been easier. They glide on and blend like a dream. Super pigmented without fallout. Last all day!

          (1 of 1 customers found this review helpful)

           
          4.0

          Matte luxe eyeshadow

          By Nana

          from Yukon Oklahoma

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            Easy to use like the shades in pallet

             
            5.0

            beautiful

            By harmony

            from vero beach, fl.

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              love it, I can go very light and basically almost natural to work or glam it up and go out on the town..love it!!

               
              4.0

              I would buy it again

              By Christy

              from Charleston sc

              Verified Buyer

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              It was great

              (2 of 2 customers found this review helpful)

               
              4.0

              Favorite Palette

              By Makeupandshopping

              from Los Angeles, Ca.

              About Me Natural Style

              Verified Reviewer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  All the shadows in this palette except for the transforming pearl are wonderful. I have many high end palettes like UD Naked, Tarte In Bloom, Too Faced Chocolate Bars,Anastasia Renaissance and 4 palettes of Mac eyeshadows but I keep going back to this one. The colors blend so easy and when I go out I always get compliments when I where it. I use a base/primer Mac Painterly and the shadow stays all day and doesn't crease or fall out. I have oily skin so shadow doesn't last long on me but these do.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  31 Questions | 31 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is the glycerin in this product animal-derived or fully plant-derived?
                    Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
                    Asked on 2/4/2017 by Mikki from Houston, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

                      Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is IT Cosmetics cruelty free?
                    Asked on 11/16/2016 by Hannah from Maryland, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                      Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                    Asked on 11/5/2016 by Texas girl from San Antonio TX

                    1 answer

                  • Q:

                    My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                    Asked on 1/11/2016 by Dawn from United States

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                      For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                      XOXO

                      Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                    Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there!

                      Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                      Hope that helps!
                      XOXO

                      Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Do any of the colors contain carmine or any other red dye?
                    Asked on 6/26/2015 by ML from Pittsburgh, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question and for being interest in our Naturally Pretty Palette!
                      We are happy to let you know that this palette does not contain any carmine or red dye!

                      XOXOXO

                      Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this come with a brush?
                    Asked on 6/25/2015 by Wanda

                    1 answer

                  • Q:

                    would you use the lg lght pearl color as a base then add color of choice for cease?
                    Asked on 6/7/2015 by lynne from mass

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                      Hope this helps!!
                      XOXO

                      Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    What size is the case?
                    Asked on 5/20/2015 by belindann from California

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question! the Palette is 71/2 by 3!
                      XOXO

                      Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?