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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.

(0.064 oz. each)

Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 400 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (309)
  • Blends easily (302)
  • Great color (276)
  • Silky texture (249)
  • Long lasting (233)

Cons

  • Wears off easily (35)
  • Cheap compact case (25)
  • Doesn't blend well (19)
  • Creases (16)
  • Smudges or flakes (13)

Best Uses

  • Everyday (310)
  • Natural effect (241)
  • Work (228)
  • Going out (210)
  • Smokey effect (179)
    • Reviewer Profile:
    • Classic style (165), Natural style (146), Trendy style (52)
    • Skin Tone:
    • Fair (185), Medium (178), Deep (9)

Reviewed by 400 customers

Displaying reviews 1-10

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3.0

Not what I thought

By Hectresa

from San Antonio Tx

About Me Trendy Style

Verified Buyer

Pros

  • Silky Texture

Cons

  • Doesn't Blend Well
  • Wears Off Easily

Best Uses

  • Everyday
  • Natural Effect
  • Smokey Effect

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

I was excited to receive this but it wasn't exactly what I thought it was going to be. The colors weren't very pigmented. They were a bit chalky as well which didn't make it easy to blend. I'm still debating if I want to keep this or send it back

 
5.0

bought this half priced

By CandyLace510

from Oakland

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

A while back I bought it and just tucked it away as I was more into my Naked palettes but recently I've reached into this more since I've become more attracted to the matte shades. I don't find the transformer shade useful, it makes the darker colors kind of ashy but it is nice as a subtle brow highlight

 
3.0

It is a good product but not made for me

By JB

from Georgia

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Crease Resistant
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Natural Effect

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    I just am not crazy about this one, it is way too cool for my warm skin. It is just not flattering and it just doesn't blend like most shadows. It is going to have to go back. I hate it because I like that there is so little fall out and I love the pearl shade.

    • Skin Tone:
    • Fair
     
    5.0

    Great product! Definitely recommend.

    By cc

    from NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I like this product a lot! I am 64 & have 64 year old skin! This product doesn't have talc in it so it does not emphasize crepiness of skin . I can enjoy wearing the subtle eye shadow colors with confidence.

      • Skin Tone:
      • Fair
       
      5.0

      A Palette Favorite

      By Gnrmuggle

      from Austin, TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        This is one of my favorite palettes. I prefer matte shadows, and this palette has a range of colors, from light, warm, and dark shades. The pearl powder, I think, is meant to be sold as an option to make your mattes shimmery. For me, I've only experienced the pearlizer as a color and not an effect. Since I bought the palette for the diverse matte shades, not being able to add a shimmer effect isn't a down side.

        • Skin Tone:
        • Fair
         
        5.0

        Super fun!

        By T

        from Portland OR

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          The wet/dry feature makes it more fun to use, but most importantly, the colors are what I wanted, and the pearly finish doesn't accentuate the crepey skin on my eyelids. I'm 57. I really like how it goes on and lasts.

          • Skin Tone:
          • Fair
           
          5.0

          Bought for gift. Now I want it!!!

          By Equilla

          from Virginia

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I bought this for a friend & she loves it so much that now I want to get it for myself!!

            • Skin Tone:
            • Medium
             
            5.0

            Good array of natural looking colors

            By tweeters

            from York,PA

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              I am not used to working from a large "box" of colors but I do like the fact that they all work well together and I like a natural soft color which I get from these. The color lasts a long time. Silky texture.The Ulta sales person showed me how to use a soft brush to apply and I like her suggestion.

              • Skin Tone:
              • Fair
               
              5.0

              Probably never return to ulta

              By Mandiejo

              from Gallipoilis Ohio

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Highly Pigmented
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                I love the palette it blends amazing and you can do 5-6 matte looks with it

                • Skin Tone:
                • Medium
                 
                5.0

                Easy to apply

                By Sonia P

                from Hillsboro, NH

                Verified Buyer

                Pros

                • Goes on easily
                • Not too frosty
                • Stays on
                • Variety of colors

                Cons

                  Best Uses

                    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                    I tried the shadow in the store. It went on easily, glided on. No tugging, no rubbing. Just really applied and blended well. Feels good. Haven't had any itching or problems with contacts.

                    • Was this a gift?:
                    • No

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    27 Questions | 27 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                      Asked on 1/11/2016 by Dawn from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                        For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                        XOXO

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                      Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there!

                        Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                        Hope that helps!
                        XOXO

                        Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Do any of the colors contain carmine or any other red dye?
                      Asked on 6/26/2015 by ML from Pittsburgh, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for being interest in our Naturally Pretty Palette!
                        We are happy to let you know that this palette does not contain any carmine or red dye!

                        XOXOXO

                        Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this come with a brush?
                      Asked on 6/25/2015 by Wanda

                      1 answer

                    • Q:

                      would you use the lg lght pearl color as a base then add color of choice for cease?
                      Asked on 6/7/2015 by lynne from mass

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                        Hope this helps!!
                        XOXO

                        Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What size is the case?
                      Asked on 5/20/2015 by belindann from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question! the Palette is 71/2 by 3!
                        XOXO

                        Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                      Asked on 5/16/2015 by Ashley from Ohio

                      1 answer

                      • Staff Expert

                        A:

                        The shades included in this palette are:
                        Transforming Pearl - translucent pearl
                        Sheer Joy - light cream-pink
                        Soft Light - light taupe
                        Warmth - nude
                        Soulful - pink-taupe
                        Mocha - warm taupe-brown
                        Violet - soft violet
                        Midnight - deep blue
                        Noir - gray-black
                        Love - soft light pink
                        Sunrise - gold-taupe
                        Sunset - copper
                        All Heart - mauve
                        Java - warm brown
                        Iconic - gray-purple

                        The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                        Brilliance-light vanilla
                        Instinct-soft grey
                        Reason-deep charcoal black
                        Imagination-light rosy pink
                        Observation-medium taupe/mauve
                        Thinker-deep cool rose brown
                        Genius-light peach
                        Wit-medium pumpkin
                        Creativity-deep warm brown
                        Understanding-soft peach
                        Perception-rich coral
                        Intellect-soft warm brown

                        We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        We also recommend reading the ratings and reviews at ULTA.com! :-)

                        Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      I have brown eyes.....what color palette would you suggest?
                      Asked on 4/20/2015 by Sue

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                        Hope this helps!

                        XOXO

                        Answered on 4/22/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Are these eyeshadows sold separately as single eyeshadows?
                      Asked on 1/27/2015 by Alyssa from New York, U.S.

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                        XOXO

                        Answered on 1/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                      Asked on 12/19/2014 by rina

                      1 answer

                      • Brand Expert

                        A:

                        Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                        Answered on 12/26/2014 by Brand Expert from IT Cosmetics
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