skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeshadow
  • / Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

0.456 oz Item 2269911

Find in Store-

A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 512 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (399)
  • Blends easily (392)
  • Great color (355)
  • Silky texture (321)
  • Long lasting (300)

Cons

  • Wears off easily (41)
  • Cheap compact case (28)
  • Doesn't blend well (23)
  • Creases (19)
  • Smudges or flakes (18)

Best Uses

  • Everyday (402)
  • Natural effect (318)
  • Work (295)
  • Going out (267)
  • Smokey effect (228)
    • Reviewer Profile:
    • Classic style (205), Natural style (194), Trendy style (61)

Reviewed by 512 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Like this product!

By MJ

from Florida

About Me Classic Style

Verified Buyer

Pros

  • Great Color
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    Great colours!

     
    5.0

    Stays on all day

    By Miranda101

    from Indianapolis

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Natural Effect

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      This palette has very pretty soft tones and some smokey tones so you can do a lot with it. It blends well, goes on smooth, and the color combinations go together perfectly.

       
      5.0

      Pretty Palett

      By Phyl

      from Dover DE

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        Great for everyday use. Many looks can come from this palette!

         
        5.0

        Love love love this

        By Jennimmar

        from Indialantic, Fl

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Absolutely loved this pallette. The colors blend very well and are not too pigmented. Very natural colors and i like that they are matte

           
          5.0

          love

          By Ashley

          from Charlotte, NC

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Love that it's all matte. Colors are pigmented wonderfully. Totally recommend

           
          5.0

          I love these matte finish colors.

          By Sassy

          from Palm Beach Gardens, FL

          About Me Trendy Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Smokey Effect

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            No complaints

            Service and delivery comments:

            Great service and great packaging

             
            5.0

            I would buy this again and again!

            By Erika

            from Pennsylvania

            About Me Natural Style

            Verified Reviewer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              I love, love, LOVE this palette! I love natural yet define looks. And with this palette I have so many options. I can do a single color all over the lid, or any of these colors blend seamlessly to create beautiful dimensional looks. I use a wet or dry angled brush dipped in the darker shades to line my eyes. I seriously need nothing else besides mascara when I use this palette. It's a great daily get ready partner, for day or night, and is also so convenient for traveling. No other natural palettes compare except the IT! Naturally Pretty Celebration palette, which I also own, and is also just perfect! I'm so so glad I have these!

               
              4.0

              All matte, all love

              By Steph

              from Los Angeles, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                I love that its an all matte palette, I dont really like sparkly or metallic. So this is perfect for me. My only complaint is that the color selection is not diverse enough. Its more like a purple and pink theme.

                 
                5.0

                Beautiful palette

                By Kristie

                from East Grand Forks, MM

                About Me Natural Style

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  This palette is a great add on if you have a lot of shimmery shadow and you need more mattes to balance things out. This is also a good stand alone palette if you only like matte shadows. Good for travel and a lot of the colors are more neutral. I prefer neutral and cool toned over warmer shades. They're on the pigmented side of sheer and build up easily. This means anyone could use this, even a teenager that's starting with makeup.

                  (1 of 1 customers found this review helpful)

                   
                  1.0

                  Very irritating

                  By Jane

                  from Rochester, NY

                  Verified Reviewer

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  I am not overly sensitive when it comes to products but this stuff absolutely made my eyes water so badly every time I wore it I couldn't even drive. It was horrible. Also, it's not highly pigmented or easily blendable, really. But the irritation factor is really the killer, especially when it promises to be exactly the opposite.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  38 Questions | 38 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Which shades contain ultramarines?
                    Asked on 11/5/2017 by Linzzibee from Pittsburgh, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! We advise viewing the ingredients list for this product to assure this product is right for your use. We do advise consulting with your physician before use of IT with any further concerns. XOXO

                      Answered on 11/16/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Was this palette supposed to come with a brush? Mine did not
                    But in a recent you tube video the palette was described as coming with one of the two sides brushes.
                    Asked on 4/28/2017 by Debe from Rochester, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette does not come with a brush included. All IT Cosmetics products are sold individually through Ulta Beauty. We apologize for any confusion! XOXO

                      Answered on 4/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I recently bought this eyeshadow pallet and I thought it came with a dual ended eyeshadow brush but I didn't receive one, was it supposed to include the brush?
                    Asked on 4/20/2017 by Donna from Clarksdale, Ms

                    1 answer

                  • Q:

                    Where is this product made?
                    Asked on 3/28/2017 by Coral from SF

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is made in China. XOXO

                      Answered on 3/29/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! Is the pallet one of the cheap cardboard types or hard plastic with a secure closure? I travel and do not like the box type pallets that don't have a magnetic or hinge closure, as they are a mess. Thank you!
                    Asked on 3/27/2017 by Christina from Kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The packaging of the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is a high quality cardboard palette with a magnetic closure. IT has a smooth cushion finish! XOXO

                      Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color shadows do you recommend for gray eyes? I have ivory skin with a pink undertone, and red in my checks. I used to have blonde hair, but the older I get the darker it gets. I have aged from a green eyed blonde to a gray eyed brunette. as such, I'm not real sure what shadow colors look best
                    Asked on 3/27/2017 by MilMel from Oly. Washington

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! We encourage you to try out different colors and combinations to come up with the best looks for your eyes. When IT comes to makeup, it is personal preference and trial and error. We encourage you to test out different shades as you can always wash IT off and start over! To start out, try neutral looks using brown and warm tones for a complimentary look! XOXO

                      Answered on 3/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this palette run more cool or warm toned? I am 23 with medium-tan/olive skin tone, dark hair and dark brown eyes and I want to know if this palette would be a good purchase for me.
                    Asked on 3/20/2017 by alyssa83 from highland, in

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette has more warm toned shades. IT complements olive complexions and brown eyes beautifully. We know you will love IT! XOXO

                      Answered on 3/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the glycerin in this product animal-derived or fully plant-derived?
                    Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
                    Asked on 2/4/2017 by Mikki from Houston, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

                      Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is IT Cosmetics cruelty free?
                    Asked on 11/16/2016 by Hannah from Maryland, US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                      Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?