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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 436 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (341)
  • Blends easily (335)
  • Great color (305)
  • Silky texture (274)
  • Long lasting (259)

Cons

  • Wears off easily (36)
  • Cheap compact case (26)
  • Doesn't blend well (19)
  • Creases (16)
  • Smudges or flakes (16)

Best Uses

  • Everyday (341)
  • Natural effect (267)
  • Work (249)
  • Going out (234)
  • Smokey effect (199)
    • Reviewer Profile:
    • Classic style (180), Natural style (160), Trendy style (56)

Reviewed by 436 customers

Displaying reviews 1-10

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5.0

Soft colors

By Liz

from Los Angeles

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Matte
  • Silky Texture

Cons

  • Case difficult to open

Best Uses

  • Everyday
  • Going Out
  • Natural Effect

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

I love the colors in this IT pallette. They are soft, natural hues that complement my light brown eyes beautifully.

 
5.0

Beautiful palette for all ages

By Basic MOM

from Austin, TX

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture
  • Teenager approved

Cons

    Best Uses

    • Everyday
    • Natural Effect

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    I bought this palette for myself and my daughter kept stealing it. She's really into make-up, so I consider that a big stamp of approval. Also gave as gift for my niece. This is a daily go-to.

     
    5.0

    I would totally repurchase. It's a beautiful palette!

    By Maddy

    from Fort Myers, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Great Color
    • Highly Pigmented
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Just a few shades so far but I love all of the colors in this palette. I really dont have any negatives about it!

      (2 of 2 customers found this review helpful)

       
      3.0

      Not Worth the Hype

      By Pachhhhh

      from Mankato, MN

      About Me Classic Style

      Verified Reviewer

      Pros

      • Applies Smoothly
      • Blends Easily

      Cons

      • Not Pigmented
      • Wears Off Easily

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I bought this palette after watching and reading many rave reviews on how pigmented and smooth this palette was. I also swatched it in store and thought that the color pay off was amazing. However, as soon as I started using the palette and applying it with makeup brushes, the color payoff diminished. The shadows are smooth, but the pigmentation is not there. I would suggest other palettes than this one, not worth the money.

      (1 of 1 customers found this review helpful)

       
      5.0

      Nice Palette

      By Pat

      from Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        I have been wanting to try this palette for a long time and finally purchased it. It has a nice variety of colors and they apply nicely. I may go back for volume 2 in the near future.

        (2 of 2 customers found this review helpful)

         
        5.0

        A Must Have!

        By Busy Mom

        from Knoxville, Tn

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Natural Effect

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          I am a busy mom and I could look like a busy mom daily...sometimes I do...., but some days I want to look out together and nice. I have been looking for the perfect everyday go to eyeshadow and have found it with this. It is perfect because there are just enough colors so you don't have to always look the same, glides on, stays just about all day without creasing...a must try to believe!

          (1 of 1 customers found this review helpful)

           
          4.0

          In love with this matte palette!

          By Sophie

          from El Centro, CA

          About Me Classic Style

          Verified Reviewer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

          • Cheap Compact Case

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Love this product! If you are looking for an all-matte eyeshadow palette, this one is definitely the way to go. Plus, it's beneficial for the skin.

          (1 of 1 customers found this review helpful)

           
          5.0

          What a great surprise!

          By Nikki G.

          from Baltimore, MD

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I was looking for the Anastasia palette (which was sold out) and the sales associate recommended this one. I have never used IT cosmetics before so I wasn't sure. I liked the colors and thought this one would be fun to play around with. I was pleasantly surprised! This palette is really great for everyday wear along with various night looks. There are so many combinations that can be made. This might actually replace my Too Faced palettes for being my "Go-To".

            (3 of 3 customers found this review helpful)

             
            5.0

            Holy pigment, Batman!

            By Ashley the hippie

            from Georgia, United States

            About Me Trendy Style

            Verified Reviewer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              This is the perfect neutral matte palette! The colors almost blend themselves, and the pigment is on point! I picked this over any of the UD Naked palettes because I prefer neutral shadows to be mostly matte. The shadows are matte but have more of a satin texture, so they aren't chalky. I love that the shades are neutrals, but not boring neutrals. You can still do some smoky looks and add some color. I highly recommend this palette.

               
              5.0

              Super Awesome

              By Reba

              from Dallas, TX

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Really nice matt colors on older eyes
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                Love love this pallet!

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                29 Questions | 29 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is IT Cosmetics cruelty free?
                  Asked on 11/16/2016 by Hannah from Maryland, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                    Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                  Asked on 11/5/2016 by Texas girl from San Antonio TX

                  1 answer

                • Q:

                  My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                  Asked on 1/11/2016 by Dawn from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                    For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                    XOXO

                    Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                  Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there!

                    Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                    Hope that helps!
                    XOXO

                    Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Do any of the colors contain carmine or any other red dye?
                  Asked on 6/26/2015 by ML from Pittsburgh, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for being interest in our Naturally Pretty Palette!
                    We are happy to let you know that this palette does not contain any carmine or red dye!

                    XOXOXO

                    Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Does this come with a brush?
                  Asked on 6/25/2015 by Wanda

                  1 answer

                • Q:

                  would you use the lg lght pearl color as a base then add color of choice for cease?
                  Asked on 6/7/2015 by lynne from mass

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                    Hope this helps!!
                    XOXO

                    Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What size is the case?
                  Asked on 5/20/2015 by belindann from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question! the Palette is 71/2 by 3!
                    XOXO

                    Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                • Q:

                  How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                  Asked on 5/16/2015 by Ashley from Ohio

                  1 answer

                  • Staff Expert

                    A:

                    The shades included in this palette are:
                    Transforming Pearl - translucent pearl
                    Sheer Joy - light cream-pink
                    Soft Light - light taupe
                    Warmth - nude
                    Soulful - pink-taupe
                    Mocha - warm taupe-brown
                    Violet - soft violet
                    Midnight - deep blue
                    Noir - gray-black
                    Love - soft light pink
                    Sunrise - gold-taupe
                    Sunset - copper
                    All Heart - mauve
                    Java - warm brown
                    Iconic - gray-purple

                    The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                    Brilliance-light vanilla
                    Instinct-soft grey
                    Reason-deep charcoal black
                    Imagination-light rosy pink
                    Observation-medium taupe/mauve
                    Thinker-deep cool rose brown
                    Genius-light peach
                    Wit-medium pumpkin
                    Creativity-deep warm brown
                    Understanding-soft peach
                    Perception-rich coral
                    Intellect-soft warm brown

                    We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    We also recommend reading the ratings and reviews at ULTA.com! :-)

                    Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                • Q:

                  I have brown eyes.....what color palette would you suggest?
                  Asked on 4/20/2015 by Sue

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                    Hope this helps!

                    XOXO

                    Answered on 4/22/2015 by Brand Expert from IT Cosmetics
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