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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 428 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (334)
  • Blends easily (328)
  • Great color (299)
  • Silky texture (268)
  • Long lasting (253)

Cons

  • Wears off easily (35)
  • Cheap compact case (25)
  • Doesn't blend well (19)
  • Creases (16)
  • Smudges or flakes (16)

Best Uses

  • Everyday (333)
  • Natural effect (260)
  • Work (246)
  • Going out (230)
  • Smokey effect (196)
    • Reviewer Profile:
    • Classic style (176), Natural style (156), Trendy style (56)

Reviewed by 428 customers

Displaying reviews 1-10

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5.0

Holy pigment, Batman!

By Ashley the hippie

from Georgia, United States

About Me Trendy Style

Verified Reviewer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    This is the perfect neutral matte palette! The colors almost blend themselves, and the pigment is on point! I picked this over any of the UD Naked palettes because I prefer neutral shadows to be mostly matte. The shadows are matte but have more of a satin texture, so they aren't chalky. I love that the shades are neutrals, but not boring neutrals. You can still do some smoky looks and add some color. I highly recommend this palette.

     
    5.0

    Super Awesome

    By Reba

    from Dallas, TX

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Really nice matt colors on older eyes
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Love love this pallet!

       
      5.0

      Easily The Best Quality Mattes

      By Tara

      from Dayton, OH

      About Me Classic Style

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        This is my go-to palette no matter what else I add to my collection. All of the colors blend like a dream, they are soft and buttery, and super pigmented. I use this palette for everything from natural looks to going out. If I could only have one palette, this would definitely be it!

         
        5.0

        Goes on smooth

        By Dancing' Shoes

        from Fulton, NY

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Since I am getting older, I find matte shadows really work the best for me now. I like that the entire palette contains all matte colors. If I want a little sparkle, I just use the Transforming Pearl to get sparkle without too much glitter.

          The shadows blend nicely. I use primer as a base and the shadows stay color true all day.

          (1 of 1 customers found this review helpful)

           
          5.0

          Everyday favorite

          By Kay

          from Fayetteville, NC

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            I just purchased this pallet last week and it has become my every day go to pallet, I reach for it over my urban decay and too faced on a regular basis. The colors blend into each other so beautifully and they stay on all day, you can create new colors by mixing two together or lighten up an already gorgeous tone by mixing it with the transforming shade which adds a beautiful pearly finish. It's also fun to play with if you like applying eye shadow wet.

             
            5.0

            Matte luxe transforming eyeshadow palatte

            By Mair

            from Jacksonville, Fl

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              New to IT cosmetics and am very satisfied

              • Skin Tone:
              • Medium

              (4 of 4 customers found this review helpful)

               
              4.0

              Nice selections

              By Texaschristiangirl

              from Fort Worth, Texas

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Highly Pigmented
              • Long Lasting

              Cons

              • Smudges or Flakes

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              Nice selections here. Lots of variety. Used it 3 times now...good quality, but not as silky as I would like, but still, good.

               
              5.0

              Love IT

              By Pat

              from Wilmington DE

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                Love the texture and colors

                • Skin Tone:
                • Medium
                 
                4.0

                Really is naturally pretty

                By Erin

                from St. Louis

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                  So far I'm enjoying this product. The colors selections are lovely and the feel of the powder is nice and smooth. The only reason I didn't mark anything about it being crease resistant is because I haven't used the palette enough times to be sure of that and because I always wear an eye primer to help prevent creasing of eye shadow. The packaging is padded, which causes it to take up more space if you're bothered by that.

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Beautiful colors but...

                  By D.M.

                  from New York

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color

                  Cons

                  • Smudges or Flakes

                  Best Uses

                    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                    The colors and packaging are beautiful but it is not as pigmented as I would have liked and a little too much fall out for me.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    29 Questions | 29 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is IT Cosmetics cruelty free?
                      Asked on 11/16/2016 by Hannah from Maryland, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                        Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                      Asked on 11/5/2016 by Texas girl from San Antonio TX

                      1 answer

                    • Q:

                      My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                      Asked on 1/11/2016 by Dawn from United States

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                        For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                        XOXO

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                      Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there!

                        Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                        Hope that helps!
                        XOXO

                        Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Do any of the colors contain carmine or any other red dye?
                      Asked on 6/26/2015 by ML from Pittsburgh, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for being interest in our Naturally Pretty Palette!
                        We are happy to let you know that this palette does not contain any carmine or red dye!

                        XOXOXO

                        Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this come with a brush?
                      Asked on 6/25/2015 by Wanda

                      1 answer

                    • Q:

                      would you use the lg lght pearl color as a base then add color of choice for cease?
                      Asked on 6/7/2015 by lynne from mass

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                        Hope this helps!!
                        XOXO

                        Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What size is the case?
                      Asked on 5/20/2015 by belindann from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question! the Palette is 71/2 by 3!
                        XOXO

                        Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                      Asked on 5/16/2015 by Ashley from Ohio

                      1 answer

                      • Staff Expert

                        A:

                        The shades included in this palette are:
                        Transforming Pearl - translucent pearl
                        Sheer Joy - light cream-pink
                        Soft Light - light taupe
                        Warmth - nude
                        Soulful - pink-taupe
                        Mocha - warm taupe-brown
                        Violet - soft violet
                        Midnight - deep blue
                        Noir - gray-black
                        Love - soft light pink
                        Sunrise - gold-taupe
                        Sunset - copper
                        All Heart - mauve
                        Java - warm brown
                        Iconic - gray-purple

                        The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                        Brilliance-light vanilla
                        Instinct-soft grey
                        Reason-deep charcoal black
                        Imagination-light rosy pink
                        Observation-medium taupe/mauve
                        Thinker-deep cool rose brown
                        Genius-light peach
                        Wit-medium pumpkin
                        Creativity-deep warm brown
                        Understanding-soft peach
                        Perception-rich coral
                        Intellect-soft warm brown

                        We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                        http://www.ulta.com/ulta/stores/storelocator.jsp

                        We also recommend reading the ratings and reviews at ULTA.com! :-)

                        Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      I have brown eyes.....what color palette would you suggest?
                      Asked on 4/20/2015 by Sue

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                        Hope this helps!

                        XOXO

                        Answered on 4/22/2015 by Brand Expert from IT Cosmetics
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