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It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 416 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (322)
  • Blends easily (316)
  • Great color (287)
  • Silky texture (259)
  • Long lasting (242)

Cons

  • Wears off easily (35)
  • Cheap compact case (25)
  • Doesn't blend well (19)
  • Creases (16)
  • Smudges or flakes (14)

Best Uses

  • Everyday (322)
  • Natural effect (250)
  • Work (236)
  • Going out (220)
  • Smokey effect (187)
    • Reviewer Profile:
    • Classic style (171), Natural style (153), Trendy style (53)
    • Skin Tone:
    • Fair (191), Medium (185), Deep (10)

Reviewed by 416 customers

Displaying reviews 1-10

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5.0

Yesssss perfect

By Lil" kiki

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

  • No brush included for the price :(

Best Uses

  • Everyday

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

I love this product application was silky smooth worth the money

  • Skin Tone:
  • Deep
 
5.0

Great palette

By Heather

from Fayetteville NC

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    I LOVE THIS PALETTE!!
    I knew I wanted to get some new matte colors and knew what shade a tone I needed. This matches all of them.
    If you love a natural look and are looking for matte finish this is your palette.

    • Skin Tone:
    • Fair
     
    5.0

    Love it

    By Carrie

    from Venice, fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Hypoallergenic

      • Skin Tone:
      • Medium
       
      5.0

      One of the best eyeshadow palette's I have ever purchased

      By BethV

      from Greater Detroit, MI

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        Colors are amazing, very easy to get multiple looks from just this palette soft to very smokey. Really beautiful.

        • Skin Tone:
        • Fair
         
        3.0

        Not sure about this one.

        By Nicky

        from Richmond, VA

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Highly Pigmented

        Cons

        • Colors are a little dull on fair skin.
        • Magnifies skin texture when built up.
        • Transforming shade a little chalky.

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        I'm in two minds about this. The colors are nice and long lasting, but they are very flat mattes, unlike other palettes (Lorac Pro for instance) which have a bit more depth. I transforming shade is nice as a highlight shade, but can make the other shades look chalky.

        • Skin Tone:
        • Fair
         
        5.0

        Absolutely love this palette!! The colors are beautiful ♡

        By Starr

        from McAllen TX

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          Love it!

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          4.0

          This is a great product.

          By jennh4231

          from Texas

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          I own Tarte and Urban Decay palettes and reach for this every time. Colors are great, minimal fall out. Not sure what that transforming pearl thing does but whatever.

          -1 for packaging because it looks terrible after few months use. Could have been a faux leather instead of that suede nonsense.

          (0 of 1 customers found this review helpful)

           
          5.0

          Great pallete, but...

          By AutisticMakeupLover

          from Ridgefield Washington

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            This is an amazingredient pallete! Soft, blends well, pigmented, lasts well withour primer. The only thing I have to say is a drawback, is some colors "bleh" together and all look like one color. Otherwise it's amazing and I love it for doing 50's style cat eye makeup.

            • Skin Tone:
            • Fair
             
            5.0

            I would buy this product again and again

            By Julie

            from Athens, GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              Love the variety of colors

              • Skin Tone:
              • Medium

              (0 of 1 customers found this review helpful)

               
              4.0

              Love It....

              By Daniella

              from South Florida

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              i love this palette, i purchased it before & return it for the Stila mind palette because i wanted an all matte palette, however i had to build up the colours in the Stila one the same way with this so decided to return the Stila and repurchase this, rhis one cost less & it has more shades to play with, i am dark skin & it works for me colour last all day they are buttery can't complain....

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              27 Questions | 27 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                Asked on 1/11/2016 by Dawn from United States

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                  For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                  XOXO

                  Answered on 1/13/2016 by Brand Expert from IT Cosmetics
              • Q:

                I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                1 answer

                • Brand Expert

                  A:

                  Hi there!

                  Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                  Hope that helps!
                  XOXO

                  Answered on 9/16/2015 by Brand Expert from IT Cosmetics
              • Q:

                Do any of the colors contain carmine or any other red dye?
                Asked on 6/26/2015 by ML from Pittsburgh, PA

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question and for being interest in our Naturally Pretty Palette!
                  We are happy to let you know that this palette does not contain any carmine or red dye!

                  XOXOXO

                  Answered on 6/29/2015 by Brand Expert from IT Cosmetics
              • Q:

                Does this come with a brush?
                Asked on 6/25/2015 by Wanda

                1 answer

              • Q:

                would you use the lg lght pearl color as a base then add color of choice for cease?
                Asked on 6/7/2015 by lynne from mass

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                  Hope this helps!!
                  XOXO

                  Answered on 6/9/2015 by Brand Expert from IT Cosmetics
              • Q:

                What size is the case?
                Asked on 5/20/2015 by belindann from California

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question! the Palette is 71/2 by 3!
                  XOXO

                  Answered on 5/22/2015 by Brand Expert from IT Cosmetics
              • Q:

                How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                Asked on 5/16/2015 by Ashley from Ohio

                1 answer

                • Staff Expert

                  A:

                  The shades included in this palette are:
                  Transforming Pearl - translucent pearl
                  Sheer Joy - light cream-pink
                  Soft Light - light taupe
                  Warmth - nude
                  Soulful - pink-taupe
                  Mocha - warm taupe-brown
                  Violet - soft violet
                  Midnight - deep blue
                  Noir - gray-black
                  Love - soft light pink
                  Sunrise - gold-taupe
                  Sunset - copper
                  All Heart - mauve
                  Java - warm brown
                  Iconic - gray-purple

                  The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                  Brilliance-light vanilla
                  Instinct-soft grey
                  Reason-deep charcoal black
                  Imagination-light rosy pink
                  Observation-medium taupe/mauve
                  Thinker-deep cool rose brown
                  Genius-light peach
                  Wit-medium pumpkin
                  Creativity-deep warm brown
                  Understanding-soft peach
                  Perception-rich coral
                  Intellect-soft warm brown

                  We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                  http://www.ulta.com/ulta/stores/storelocator.jsp

                  We also recommend reading the ratings and reviews at ULTA.com! :-)

                  Answered on 5/19/2015 by Staff Expert from ULTA Beauty
              • Q:

                I have brown eyes.....what color palette would you suggest?
                Asked on 4/20/2015 by Sue

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question and for your interest in our eye shadows! For brown eyes we would recommend our Naturally Pretty Palette as it has all warm toned, universally pretty shades! For the Eye Shadow Trios we would recommend the pretty in amber or the pretty in nudes!

                  Hope this helps!

                  XOXO

                  Answered on 4/22/2015 by Brand Expert from IT Cosmetics
              • Q:

                Are these eyeshadows sold separately as single eyeshadows?
                Asked on 1/27/2015 by Alyssa from New York, U.S.

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question!! We are so sorry but at this time the shadows in this palette are only available in the palette! They are not sold separately or in a trio at this time!!
                  XOXO

                  Answered on 1/28/2015 by Brand Expert from IT Cosmetics
              • Q:

                Hi i have a brown skin tone. Would the colors in this vol1palette work better for me or the holiday palette colors?
                Asked on 12/19/2014 by rina

                1 answer

                • Brand Expert

                  A:

                  Hi, The eyeshadows included in the Naturally Pretty Vol 1 Palette and the Holiday Palette are very similar in tones, just different in shade range, so either palette would work well for you! The Holiday Palette do have more warmer shades if that's a look that you like! Please let us know if you have any other questions! XOXO

                  Answered on 12/26/2014 by Brand Expert from IT Cosmetics
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