skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeshadow
  • / Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

Item #: 2269911 Size: 0.456 oz

Ask a Question
A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Mica, Magnesium Stearate, Dimethicone, Phenoxyethanol, Tocopheryl Acetate, Water (Aqua), Cholesteryl, Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Collagen Amino Acids, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinesis (Leaf) Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera/Grapeseed Extract, Aloe Barbadensis Leaf Juice, Hyaluronic Acid, Niacinamide, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Methicone. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77492), Ultramarines (CI 77007).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 444 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (346)
  • Blends easily (341)
  • Great color (310)
  • Silky texture (279)
  • Long lasting (263)

Cons

  • Wears off easily (36)
  • Cheap compact case (26)
  • Doesn't blend well (19)
  • Creases (16)
  • Smudges or flakes (16)

Best Uses

  • Everyday (346)
  • Natural effect (271)
  • Work (253)
  • Going out (236)
  • Smokey effect (202)
    • Reviewer Profile:
    • Classic style (183), Natural style (162), Trendy style (57)

Reviewed by 444 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Matte luxe eyeshadow

By Cindy lou

from Yukon Oklahoma

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    Easy to use like the shades in pallet

     
    5.0

    beautiful

    By harmony

    from vero beach, fl.

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      love it, I can go very light and basically almost natural to work or glam it up and go out on the town..love it!!

       
      4.0

      I would buy it again

      By Christy

      from Charleston sc

      Verified Buyer

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      It was great

      (1 of 1 customers found this review helpful)

       
      4.0

      Favorite Palette

      By Makeupandshopping

      from Los Angeles, Ca.

      About Me Natural Style

      Verified Reviewer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

          Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

          All the shadows in this palette except for the transforming pearl are wonderful. I have many high end palettes like UD Naked, Tarte In Bloom, Too Faced Chocolate Bars,Anastasia Renaissance and 4 palettes of Mac eyeshadows but I keep going back to this one. The colors blend so easy and when I go out I always get compliments when I where it. I use a base/primer Mac Painterly and the shadow stays all day and doesn't crease or fall out. I have oily skin so shadow doesn't last long on me but these do.

          (1 of 1 customers found this review helpful)

           
          5.0

          Buy this palette

          By Ginger

          from Louisiana

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            Feels hydrating. Love these shadows very much.

            (3 of 3 customers found this review helpful)

             
            5.0

            IT lives up to the hype

            By babeebrowneyes

            from Schertz TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Silky Texture

            Cons

            • does not come with a brush
            • large case

            Best Uses

            • Everyday
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

            This palette has such beautiful colors. I have been able to wear them during my workday and in the evening when going out with my husband. It has bold colors that flatter my African American skin tone without being too shocking. The shades go on smooth too and I don't have to worry about it being too powdery and having dust going onto my cheeks. I'm 41 and work in an office setting so I can't have too much glitter on during the day. Yet, I like that I can add the pearl shadow to any of the colors to make them more sparkly for a night out. This palette is sophisticated without looking like something someone's great grandmother would wear.

            (2 of 2 customers found this review helpful)

             
            5.0

            Great Palette

            By Cee

            from Los Angeles, CA

            About Me Natural Style

            Verified Reviewer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              This palette is really beautifully made! The colors are all very warm tone and I believe this is suppose to be a matte palette but it's not too matte compared to other matte palettes. There's no shimmer or glitter in it but it kinda has a sheen to it that doesn't give it that harsh matte look and makes it look more natural.

              (2 of 2 customers found this review helpful)

               
              5.0

              Awesome shades for any age

              By Country Gal 03

              from Saint Marys, Oh

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              I'm thrilled with the color palette that's available with this eye shadow kit. I'm an older gal and I'm excited with all the matte colors offered. There are so many great shades that work well with so many different color combos. To make this kit even better there is the transforming pearl shade you can combine with the matte color and it goes to a frosty shade with a sweep of your brush. Amazing is what this eyeshadow kit is!

              (1 of 1 customers found this review helpful)

               
              5.0

              Soft colors

              By Liz

              from Los Angeles

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Matte
              • Silky Texture

              Cons

              • Case difficult to open

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect

              Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

              I love the colors in this IT pallette. They are soft, natural hues that complement my light brown eyes beautifully.

              (1 of 1 customers found this review helpful)

               
              5.0

              Beautiful palette for all ages

              By Basic MOM

              from Austin, TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture
              • Teenager approved

              Cons

                Best Uses

                • Everyday
                • Natural Effect

                Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

                I bought this palette for myself and my daughter kept stealing it. She's really into make-up, so I consider that a big stamp of approval. Also gave as gift for my niece. This is a daily go-to.

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                30 Questions | 30 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
                  Asked on 2/4/2017 by Mikki from Houston, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

                    Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is IT Cosmetics cruelty free?
                  Asked on 11/16/2016 by Hannah from Maryland, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

                    Answered on 11/17/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I am mid 50's with med. brown hair, light skin with freckles and blue eyes. Could you please recommend a red lipstick for day? Also, how do you decide if you are "warm" or "cool", (I look much better in bright clothing), need help with choosing a daytime blush. From a new "It" girl!
                  Asked on 11/5/2016 by Texas girl from San Antonio TX

                  1 answer

                • Q:

                  My eyes change color according to what I wear, looking more blue at times and others more green...what eyeshadow should I get as I'm on limited cosmetic budget
                  Asked on 1/11/2016 by Dawn from United States

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Great question and we are more than happy to help you with this today. For blue eyes and green eyes we do recommend slightly different shades to make them pop. If you can - we recommend getting the palette so you have shades for both eye colors.
                    For blue eyes we recommend peach, bronze and apricot shadows. For green, burgundy, violet and pink. Hope this is helpful.
                    XOXO

                    Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                • Q:

                  I love this pallette. I am interested in the new It Cosmetics Luxe High Performance Eye Shadow Pallette; and I was wondering if the colors were suitable for older women too? Some ladies said the shades were too dark. If they are, I'll just purchase another Naturally Pretty Pallette.
                  Asked on 9/13/2015 by Carolyn from Lagrangeville, NY, U.S.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there!

                    Thank you so much for your question, we would love to help you! The Luxe Anti-Aging High Performance Eye Shadow Palette is all about intense pigments so the shades pop! If you are looking for more natural, subtle shades then we suggest sticking with the Naturally Pretty Vol 1 Matte Luxe Palette!

                    Hope that helps!
                    XOXO

                    Answered on 9/16/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Do any of the colors contain carmine or any other red dye?
                  Asked on 6/26/2015 by ML from Pittsburgh, PA

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question and for being interest in our Naturally Pretty Palette!
                    We are happy to let you know that this palette does not contain any carmine or red dye!

                    XOXOXO

                    Answered on 6/29/2015 by Brand Expert from IT Cosmetics
                • Q:

                  Does this come with a brush?
                  Asked on 6/25/2015 by Wanda

                  1 answer

                • Q:

                  would you use the lg lght pearl color as a base then add color of choice for cease?
                  Asked on 6/7/2015 by lynne from mass

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question and for your interest in our Palette! Yes! You can use any of the light colors as all over base shades and then darker ones in the crease. You can take a look from matte to shimmer by added a layer of the transforming pearl over the top!
                    Hope this helps!!
                    XOXO

                    Answered on 6/9/2015 by Brand Expert from IT Cosmetics
                • Q:

                  What size is the case?
                  Asked on 5/20/2015 by belindann from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    Thank you for your question! the Palette is 71/2 by 3!
                    XOXO

                    Answered on 5/22/2015 by Brand Expert from IT Cosmetics
                • Q:

                  How does this palette compare to the Stila - Eyes are the Window (Mind) palette? I noticed they have similar colors.
                  Asked on 5/16/2015 by Ashley from Ohio

                  1 answer

                  • Staff Expert

                    A:

                    The shades included in this palette are:
                    Transforming Pearl - translucent pearl
                    Sheer Joy - light cream-pink
                    Soft Light - light taupe
                    Warmth - nude
                    Soulful - pink-taupe
                    Mocha - warm taupe-brown
                    Violet - soft violet
                    Midnight - deep blue
                    Noir - gray-black
                    Love - soft light pink
                    Sunrise - gold-taupe
                    Sunset - copper
                    All Heart - mauve
                    Java - warm brown
                    Iconic - gray-purple

                    The Stila Eyes Are the Window to the Soul Mind Palette (Item #:2276963) features these all-matte shades:
                    Brilliance-light vanilla
                    Instinct-soft grey
                    Reason-deep charcoal black
                    Imagination-light rosy pink
                    Observation-medium taupe/mauve
                    Thinker-deep cool rose brown
                    Genius-light peach
                    Wit-medium pumpkin
                    Creativity-deep warm brown
                    Understanding-soft peach
                    Perception-rich coral
                    Intellect-soft warm brown

                    We recommend viewing and testing both palettes at your nearest ULTA Beauty store to see which you prefer:
                    http://www.ulta.com/ulta/stores/storelocator.jsp

                    We also recommend reading the ratings and reviews at ULTA.com! :-)

                    Answered on 5/19/2015 by Staff Expert from ULTA Beauty
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?