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It Cosmetics Naturally Pretty Romantics

It Cosmetics

Naturally Pretty Romantics

0.45 oz Item 2293557

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IT Cosmetics Naturally Pretty Romantics luxe matte transforming eye shadow palette with 14matte shades plus an innovative transforming pearl. Anti-aging silk infused shades can be worn wet or dry.

Shades:

  • Peaceful
  • Hope
  • Sweetness
  • Enchanting
  • Devotion
  • Fate
  • Embrace
  • Mystery
  • Adore
  • Tranquility
  • Desire
  • Romance
  • Trust
  • Poetic
  • Transforming Pearl
For best wear, use the Heavenly Luxe No Tug Dual-Ended Shadow Brush and apply your choice of luxe high-performance eye shadows wet or dry for a beautiful naturally pretty look! Wear colors alone or seamlessly blend together, these shades be used as shadows or liners. To add a soft pearlized tone to any color, dip your brush into a matte shade and tap into the Transforming Pearl ribbon. When applying the color, use the large fluffy side of the brush for all-over lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line.

Beauty tips: For a pearlized effect, sweep your Heavenly Luxe No-Tug Dual Eye Shadow #5 Brush first, into the your choice of matte shade. Then gently swipe the Transforming Pearl shadow and apply to lids. Buildable to apply as much shimmer as desired.
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Eyeshadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007), Carmine (CI 75470), Chromium Oxide Greens (CI 77288).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Romantics
 
4.4

(based on 90 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (51)
  • Applies smoothly (42)
  • Blends easily (42)
  • Great color (40)
  • Silky texture (34)

Cons

  • Difficult to apply (4)
  • Wears off easily (3)

Best Uses

  • Everyday (45)
  • Going out (31)
  • Natural effect (29)
  • Work (26)
  • Daily use (21)
    • Reviewer Profile:
    • Natural style (39), Classic style (26), Trendy style (10)

Reviewed by 90 customers

Displaying reviews 1-10

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5.0

Beautiful

By Heather

from Hatfield, PA

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Romantics:

    This product is wonderful for a more natural everyday look. However, there are nice pops of color for a little more drama when warranted.

     
    5.0

    Stunning colors

    By Patriciali

    from Long Island,New York

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect

      Comments about It Cosmetics Naturally Pretty Romantics:

      As an older woman, I prefer matte shadows. They're not easy to find with the colors I love. Plums are my favorites and this pallet gives me the perfect choices.

       
      5.0

      Absolutely

      By Mimi

      from Baltimore suburbs

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect

        Comments about It Cosmetics Naturally Pretty Romantics:

        This product has an absolutely beautiful palette. You can use sparingly or build it for a more dramatic look. All of the colors and timeless. I love it. Been my go to since I bought it.

         
        5.0

        I love this product. It is really smooth and does not crease

        By Julie

        from Las Vegas,Nv

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Natural Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Romantics:

          I would so recommend this product to anyone. Very light on the eyes.

          (1 of 1 customers found this review helpful)

           
          5.0

          Top Quality & Great Colors!

          By Lindy S

          from San Marcos

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect

            Comments about It Cosmetics Naturally Pretty Romantics:

            These shadows are soft and blend easily so it only takes seconds to create a soft and flattering eye look. In addition, you also get the pearl powder which transforms any of the other shades to a soft and shimmering pearl look that is perfect - not over the top.

            (4 of 4 customers found this review helpful)

             
            5.0

            Lovely Matte Palette

            By Jen A

            from Elkhart, IN

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Romantics:

              Most women my age and a bit younger find that eyeshadows with a metallic or shimmer finish does not work well for us. We no longer have the smooth, creaseless eyelids and because we don't, eyeshadows with those finishes only serve to call attention to the creases and lines on our lids. Finding an eyeshadow palette that doesn't include shiny shadows is difficult. Most that I do find are usually in neutral shades; palettes with varied colors tend to contain shiny shades as well and I'm not about to buy a palette that contains several shadows that I know I will never use. I have both this palette and the Naturally Pretty one by It Cosmetics and I love them. The colors are all matte but not dry looking (more of a satiny finish), they are creamy and easy to apply and also blend well. The range of colors is nice and they are very pretty. I can create an eye with colors besides just neutral shades with these palettes, and I love it. Thanks so much, IT Cosmetics! These are winners!

               
              4.0

              These are my colors

              By Beth

              from Tn

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Naturally Pretty Romantics:

                I haven't tried anything from IT cosmetics that I haven't loved

                 
                5.0

                Lovely colors. New favorite. Soft, so watch applicator!!

                By Robbie

                from San Jose

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Highly Pigmented
                • Silky Texture

                Cons

                • Creases

                Best Uses

                • Everyday
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Romantics:

                For work this is fabulous. No sparkle, no glitter. Great if you are mature and your eyelids are not super smooth.

                 
                4.0

                I like the color choices and the neat case.

                By Late bloomer

                from Waxahachie, Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Naturally Pretty Romantics:

                  The variety of colors makes it easy to match your mood and outfits.

                  (0 of 1 customers found this review helpful)

                   
                  3.0

                  Pretty Colors - Not as long lasting as I had hoped

                  By motokim

                  from MD

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color
                  • Silky Texture

                  Cons

                  • Smudges or Flakes

                  Best Uses

                  • Going Out
                  • Smokey Effect

                  Comments about It Cosmetics Naturally Pretty Romantics:

                  Love the packaging, and love the selection of colors. I did use a primer under, but still.....found the shadow didn't last as long as my go to favorite (MAC).

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  19 Questions | 19 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    What pallet do you recommend for brown eyes, light brown hair with blonde highlights?

                    Thank you
                    Asked on 11/27/2017 by to from San Jose, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The eye shadow shades in every IT Cosmetics palette are carefully chosen to work with all eye colors and complexions. They are designed to make IT easy for you to combine shades to come up with your own looks. We recommend trying different combinations to see what you end up loving! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I don't know what colors to mix with each other. I'm so confused
                    Asked on 5/23/2017 by Jean Marie from Massapequa, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! You can pair any colors together, IT is absolutely your preference! We recommend applying a lighter shade in the crease as your transition and building up the colors. The shades in this palette are chosen to work together, so IT is impossible to do IT wrong. Try out different combinations to see which you prefer! XOXO

                      Answered on 5/23/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have the limited edition Naturally Pretty Celebration Eyeshadow Palette. Are there duplicate shades in this one? Would I be better off in terms of variety by purchasing this palette or the Naturally Pretty Vol.1? Thanks!
                    Asked on 5/19/2017 by KJ from Austin, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! These palette do not have duplicate shades, each shadow is exclusive to each palette. If you are looking for the palette most similiar to the Naturally Pretty Celebration Eyeshadow Palette, we recommend the Naturally Pretty Vol. 1 Palette! XOXO

                      Answered on 5/19/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Which colors for 60 yr. blonde
                    Asked on 2/21/2017 by Little lady from Lexington N. C.

                    1 answer

                    • Brand Expert

                      A:

                      HI there, thanks for reaching out to IT! When IT comes to eyeshadow shades, you can use any colors! IT is truly based on your preference and what you love to wear. Typically the shades that pair beautifully with blondes are golds, neutrals, greens, and bronze tones. The great thing about makeup is you can try IT out and remove IT if its not a look you prefer! Try out the shades in your palette to discover your favorites! XOXO

                      Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Which palette would you recommend for older crepey eyelids?
                    Asked on 1/10/2017 by BB from Los Angeles, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Our eye shadows can be used for anyone of any age! IT is truly based on preference. Our eye shadows has an anti-aging formula and are infused with skincare benefits. We love neutrals and warm tones which can be found in the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT contains all matte shades, with a larger pan of the Transforming Pearl shade that you can layer over top of any shade for a radiant finish. You can find the link to IT below! XOXO

                      http://www.ulta.com/naturally-pretty-vol-1-matte-luxe-transforming-eyeshadow-palette?productId=xlsImpprod6320425

                      Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Where is this product made?
                    Asked on 12/29/2016 by jays4life from Detroit, Mi.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Romantics Palette is made in China! XOXO

                      Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What It Cosmetics eyeshadow palette would you recommend for someone with fair skin (pink undertones), red hair (blonde and copper highlights) and green eyes? I'm in my early 60's, just changed my haircolor from blonde to red and need some new eyeshadow colors. Thx!
                    Asked on 11/29/2016 by BMarsh from Pittsburgh, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! We think you will love the Naturally Pretty Volume 1 Matte Luxe Transforming Eyeshadow Palette! IT is full of warm, neutral tones to match any look! All the shades are matte, however there is a Transforming Pearl shade that you can layer over top of any matte shade to make IT radiant! XOXO

                      Answered on 12/1/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! I have never tried this line but keep seeing IT Cosmetics all over Facebook feeds so of course now I have to try it! I have green eyes. I have always just worn browns, light neutral shades. Boring I know. I am ready for a change. Internet says use purple shades for green eyes but what pallet do you recommend? Thank you!
                    Asked on 10/30/2016 by Lmac from Kansas City, MO

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for your interest in IT! We're so excited to hear you want to try IT! You're absolutely correct, purple tones do tend to make green eyes pop! A great option would be our Naturally Pretty Romantics Palette, IT has plum shades in IT that will compliment your eye color but still work for everyday wear! XOXO

                      Answered on 11/1/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What is the use life on these.
                    Asked on 7/20/2016 by Toni from Michigan

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for reaching out to us! We suggest using eyeshadow 2-3 years after opening. Just make sure you store it in a cool, dry space! Hope this helps. XOXO

                      Answered on 7/21/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which IT eyeshadow palette has more neutral colors ?
                    Asked on 7/16/2016 by Gp

                    1 answer

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