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It Cosmetics Naturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

Matte Luxe

Item #: 2264010 Size: 0.1 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 270 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (230)
  • Blends easily (213)
  • Great color (196)
  • Long lasting (186)
  • Crease resistant (167)

Cons

  • Wears off easily (19)
  • Creases (10)
  • Too sparkly (6)
  • Doesn't blend well (5)
  • Cheap compact case (4)

Best Uses

  • Everyday (216)
  • Work (127)
  • Natural effect (124)
  • Going out (102)
  • Smokey effect (53)
    • Reviewer Profile:
    • Classic style (126), Natural style (120), Trendy style (11)

Reviewed by 270 customers

Displaying reviews 1-10

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2.0

I would not buy this product again.

By BalletHarper

from Richmond, TV

About Me Classic Style

Verified Reviewer

Pros

  • Applies Smoothly
  • Silky Texture

Cons

  • Wears Off Easily

Best Uses

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    I used my normal eyelid primer, applied the eyeshadow which became muddy in one hour. Very disappointing because the shades in the trio are pretty.

     
    5.0

    Natural look

    By Kim

    from Palm Coast, FL

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Great Color

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      Can be natural everyday or smoky nite life

       
      5.0

      this eye shadow is the only brand I have found I can wear

      By mindy

      from rochelle,IL

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Great Color
      • Silky Texture

      Cons

      • Wears Off Easily

      Best Uses

      • Going Out

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      It does not bother my eyes to hurt

       
      5.0

      Love it

      By JudyBlueEyes

      from Ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Work

        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

        Beautiful color for blue eyes

         
        5.0

        I would buy this again.

        By Donna

        from Newnan, GA

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          I love it!

           
          4.0

          Nice to apply with good pigment and lasts well.

          By Melsni

          from Florida

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            Good product

            (1 of 1 customers found this review helpful)

             
            5.0

            Love this eye shadow pallet and highly recommend!

            By Debi

            from Hyannis, MA

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              I wear glasses and use this wonderful shadow everyday to enhance my eyes. Glides on my lid without pulling, doesn't crease or get greasy. Looks as good at 8:00 in the evening as 7:00 in the morning when first applied. Quality product that produces a quality result!

               
              5.0

              Yes to this product

              By Cari

              from Las Vegas NV

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                Color and stays on all day

                 
                4.0

                I will buy this product again.

                By Karen

                from Maplewood, MN

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                    • Everyday
                    • Work

                    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                    Goes on easily

                     
                    4.0

                    Great product

                    By Bonnie

                    from Richmond, VA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Great Color
                    • Long Lasting
                    • Silky Texture

                    Cons

                    • no cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                    Applies easily and is very silky in texture.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    23 Questions | 23 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Which of these would be best for warm undertones? Red hair, green eyes, and fairly pale skin with freckles.
                      Asked on 5/9/2017 by Jen from North Carolina

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios in the shades Pearl Luxe, Pretty in Amber, and Matte Luxe shades contains the most warm toned shadows. You can see the whole collection in store at your local Ulta! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I recently purchased It cosmetics gel eyeliner in navy. I have blue eyes, blonde hair and light skin. Would the It eyeshadow trio in pretty nudes work?
                      Asked on 4/30/2017 by Allie from Menomonee Falls, Wi

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Eyeshadow Trio in Pretty in Nudes has very neutral shades and will absolutely match the No Tug Eyeliner in Navy. You can pair any liner shade with IT! XOXO

                        Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color eyeliner goes with the plumb eyeshadow and brown eyes? Thanks.
                      Asked on 2/25/2017 by customer from CT

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You can pair any eyeliner shade with IT! We suggest using the No Tug Waterproof Gel Eyeliner in the shade Plum or Silk Taupe for a soft, but defined lined eye look. XOXO

                        Answered on 3/2/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color eye shadow goes best with the plum eye shadow/brown eyes? And what lip color? Thanks.
                      Asked on 2/17/2017 by IT customer from CT

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! We love pairing plum eye shadow shades on brown and hazel eyes. For lip color, you can pair IT with a mauve toned shade or a nude, such as the Blurred Lines Lipstick in the shade Love or Perfect Nude. You can absolutely wear any shades you prefer as well! XOXO

                        Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this trio come with an eyeshadow brush?
                      Asked on 2/3/2017 by Gingerbread58 from Chillicothe, Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to answer your question! The Naturally Pretty Eyeshadow Trio's are sold individually. They do not come with a brush. If you are looking for an eyeshadow brush, we recommend checking out the Airbrush Collection for IT Brushes for Ulta! XOXO

                        Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello!

                      Can you please tell me if any of these trios are completely (all three shades in palette) MATTE? Thank you.
                      Asked on 12/8/2016 by Ulta Lover from Williamsport, PA

                      1 answer

                    • Q:

                      I have fair skin, green eyes, dark blond hair(cool tones). I am 49 and wear glasses. I want my eyes to show up with my glasses and I don't want too much shimmer. Which trio would you recommend?
                      Asked on 12/7/2016 by Jennie from North Carolina

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Based on your complexion and features, we recommend using the Naturally Pretty Eyeshadow Trio in the shade Pretty in Nudes! XOXO

                        Answered on 12/8/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi,

                      I bought the plum trio, and I was wondering the best order and location to apply each color (crease, lid, above lid, etc)
                      Asked on 9/29/2016 by HeavyMetalBakeSale

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, that is a great question we're happy to help! While there is no specific order that you have to go in, we can give you some suggestions! First, blend the deepest plum color into the crease to give dimension to your eye. Then you can put the lightest violet shade all over your crease. Lastly, we suggest applying the light gold radiance shade into the inner corner of your eye and right under your brow bone! Hope that helps :)

                        Answered on 10/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can you use this product wet like the other palatte eye shadows?
                      Asked on 9/19/2016 by Beauty girl from Tampa, Fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to us! You can absolutely use any of the Eye Shadow Trios wet or dry to get the color payoff you are looking for. The radiant shades become more intense when used wet! XOXO

                        Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which trio would have a color similar to sidecar?
                      Asked on 8/31/2016 by WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help! While there isn't an exact match, our Pearl Luxe Trio has a copper tone that is a similar shade. Hope this helps! XOXO

                        Answered on 9/2/2016 by Brand Expert from IT Cosmetics
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