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It Cosmetics Naturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

Matte Luxe

Item #: 2264010 Size: 0.1 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 294 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (251)
  • Blends easily (231)
  • Great color (215)
  • Long lasting (202)
  • Crease resistant (182)

Cons

  • Wears off easily (19)
  • Creases (10)
  • Too sparkly (8)
  • Cheap compact case (6)
  • Doesn't blend well (6)

Best Uses

  • Everyday (236)
  • Work (137)
  • Natural effect (136)
  • Going out (106)
  • Smokey effect (57)
    • Reviewer Profile:
    • Classic style (136), Natural style (134), Trendy style (11)

Reviewed by 294 customers

Displaying reviews 1-10

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5.0

My New Fave

By childofki

from Paducah, KY

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    Love this product! Just enough color and applies easily. Blend perfectly. Definitely my new favorite.

     
    4.0

    Great product!

    By Tangogirl

    from Princeton,NJ

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Highly Pigmented
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      Great for work or a night out.

      (2 of 2 customers found this review helpful)

       
      5.0

      2nd purchase

      By Makeup Maven

      from Hamilton Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

      • No cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      I originally purchased this for travel. It quickly became my favorite. This is a sweet matte, not hard or crusty looking at all. At 67 I'm so done with sparkly stuff. I feel most comfortable in a natural color . This can be a no makeup look all the way to a smoky look. Great stuff IT and Ulta, thanks!

       
      2.0

      disappointing for it cosmetics

      By Kay

      from Fresno Ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Crease Resistant
      • Long Lasting

      Cons

      • Cheap Compact Case
      • very little product, colors blend in packaging

      Best Uses

      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      The actual eyeshadow is great, the packaging is hard to open with very little product. Also the colors blend in the packaging making hard to apply. Ibhave slightly oily and creases eyelids and it wears really well though! I wish the pacieas different and the colors where a bit lighter.

       
      5.0

      Yes

      By Jm

      from Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

         
        4.0

        I would bu it again

        By Chellyt

        from Vancleave, MS

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Natural Effect

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          Daily love the blending it does

           
          5.0

          Yes

          By Beth

          from Peoria, IL

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting

          Cons

          • Too Sparkly

          Best Uses

          • Everyday
          • Smokey Effect

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          I love this product
          Wish it had more of the light color

           
          3.0

          Okay product.

          By Tracy

          from Texas

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Cheap Compact Case
            • Difficult To Apply
            • The lightest color does not apply well.

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            I would not buy this again.

             
            5.0

            I love this eyeshadow

            By Theresa craig

            from Sturgis mi.

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Smokey Effect

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              It blended well,and saves me time,love it

               
              1.0

              Needs pigment

              By Manders

              from Excelsior, Mn

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • I don't see it at all zero color

                Best Uses

                  Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                  I have applied all 3 colors. None of them show up at all.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  24 Questions | 24 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Mature skin, brown eyes, warm undertones and clueless as to which shade. Help! :)
                    Asked on 6/17/2017 by Cb from Fayetteville, NC

                    1 answer

                    • Brand Expert

                      A:

                      hi there, thank you for reaching out to IT! The Naturally Pretty Eyeshadow Trios come in six shade pairings, all of which can work for all eye colors based on your personal preference. We love pairing the Pretty in Amber trio with brown eyes to make IT pop! XOXO

                      Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Which of these would be best for warm undertones? Red hair, green eyes, and fairly pale skin with freckles.
                    Asked on 5/9/2017 by Jen from North Carolina

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios in the shades Pearl Luxe, Pretty in Amber, and Matte Luxe shades contains the most warm toned shadows. You can see the whole collection in store at your local Ulta! XOXO

                      Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I recently purchased It cosmetics gel eyeliner in navy. I have blue eyes, blonde hair and light skin. Would the It eyeshadow trio in pretty nudes work?
                    Asked on 4/30/2017 by Allie from Menomonee Falls, Wi

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Eyeshadow Trio in Pretty in Nudes has very neutral shades and will absolutely match the No Tug Eyeliner in Navy. You can pair any liner shade with IT! XOXO

                      Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color eyeliner goes with the plumb eyeshadow and brown eyes? Thanks.
                    Asked on 2/25/2017 by customer from CT

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! You can pair any eyeliner shade with IT! We suggest using the No Tug Waterproof Gel Eyeliner in the shade Plum or Silk Taupe for a soft, but defined lined eye look. XOXO

                      Answered on 3/2/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color eye shadow goes best with the plum eye shadow/brown eyes? And what lip color? Thanks.
                    Asked on 2/17/2017 by IT customer from CT

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! We love pairing plum eye shadow shades on brown and hazel eyes. For lip color, you can pair IT with a mauve toned shade or a nude, such as the Blurred Lines Lipstick in the shade Love or Perfect Nude. You can absolutely wear any shades you prefer as well! XOXO

                      Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this trio come with an eyeshadow brush?
                    Asked on 2/3/2017 by Gingerbread58 from Chillicothe, Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to answer your question! The Naturally Pretty Eyeshadow Trio's are sold individually. They do not come with a brush. If you are looking for an eyeshadow brush, we recommend checking out the Airbrush Collection for IT Brushes for Ulta! XOXO

                      Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Hello!

                    Can you please tell me if any of these trios are completely (all three shades in palette) MATTE? Thank you.
                    Asked on 12/8/2016 by Ulta Lover from Williamsport, PA

                    1 answer

                  • Q:

                    I have fair skin, green eyes, dark blond hair(cool tones). I am 49 and wear glasses. I want my eyes to show up with my glasses and I don't want too much shimmer. Which trio would you recommend?
                    Asked on 12/7/2016 by Jennie from North Carolina

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Based on your complexion and features, we recommend using the Naturally Pretty Eyeshadow Trio in the shade Pretty in Nudes! XOXO

                      Answered on 12/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi,

                    I bought the plum trio, and I was wondering the best order and location to apply each color (crease, lid, above lid, etc)
                    Asked on 9/29/2016 by HeavyMetalBakeSale

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, that is a great question we're happy to help! While there is no specific order that you have to go in, we can give you some suggestions! First, blend the deepest plum color into the crease to give dimension to your eye. Then you can put the lightest violet shade all over your crease. Lastly, we suggest applying the light gold radiance shade into the inner corner of your eye and right under your brow bone! Hope that helps :)

                      Answered on 10/3/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Can you use this product wet like the other palatte eye shadows?
                    Asked on 9/19/2016 by Beauty girl from Tampa, Fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to us! You can absolutely use any of the Eye Shadow Trios wet or dry to get the color payoff you are looking for. The radiant shades become more intense when used wet! XOXO

                      Answered on 9/20/2016 by Brand Expert from IT Cosmetics
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