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It Cosmetics Naturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

Matte Luxe

Item #: 2264010 Size: 0.1 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 205 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (173)
  • Blends easily (163)
  • Great color (148)
  • Long lasting (143)
  • Crease resistant (125)

Cons

  • Wears off easily (15)
  • Creases (9)
  • Too sparkly (6)
  • Doesn't blend well (5)
  • Difficult to apply (4)

Best Uses

  • Everyday (164)
  • Work (102)
  • Natural effect (99)
  • Going out (79)
  • Smokey effect (42)
    • Reviewer Profile:
    • Classic style (102), Natural style (84), Trendy style (10)
    • Skin Tone:
    • Medium (109), Fair (85), Deep (3)

Reviewed by 205 customers

Displaying reviews 1-10

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5.0

Great Sets

By ssssdeb

from SLC

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    I like the IT shadow trios - the pigmentation is rich and they go on smoothly, blending well. I do use another brand's shadow primer first, but do this with all brands of eye shadow and the IT brand is my current favorite I bought both a brown neutral set and a plum set for variety. I do wish they had more color choices but the line of shadows is small.

     
    5.0

    Natural

    By Jilley

    from Long Beach, Ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      Smooth with no sparkles. Looks natural.

      • Skin Tone:
      • Fair
       
      5.0

      Love these shades

      By Rob

      from San Marco,Fla

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

        Long lasting shadow

        • Skin Tone:
        • Medium
         
        5.0

        Perfect

        By Sacosta64

        from Newark, NJ

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          Keep my eyes looking alive, not tired

          • Skin Tone:
          • Medium
           
          4.0

          Good for those who don't want to look "made up"

          By Books4kids

          from PA

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Natural Effect

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            I just wanted something to enhance my eyes, but not look like I was all made up. This has a matte finish which the sales rep told me is better for skin my age.

            I have not figured out how to use the darker and lighter colors - I am not good with blending, but for a special occasion I will try them

            • Skin Tone:
            • Fair
             
            3.0

            On the fence about this one

            By Just Me Laurie B

            from Houston

            About Me Classic Style

            Verified Buyer

            Pros

            • Crease Resistant
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

            • Difficult To Apply
            • Doesn't Blend Well

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            While this eye shadow is long lasting and the colors are pretty, it is hard to apply. It doesn't blend easily, which leads to tugging on the eyelids to blend. It is highly pigmented, so it goes on way darker than it appears. It is very easy to make a mess with thi and have to start all over.

            • Skin Tone:
            • Fair
             
            5.0

            This color doesn't fade. I will buy this again!

            By Cassie

            from Cullman, Al.

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              Love the colors and no creases.

              • Skin Tone:
              • Medium
               
              2.0

              pretty but can barely see it on

              By jodirn

              from ohio

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Silky Texture

              Cons

              • Wears Off Easily

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              this goes on beautiful, colors are difficult to see on my medium tones skin, does not last very long

              • Skin Tone:
              • Medium
               
              5.0

              Would buy again love this brand

              By TLUEDS

              from Noblesville, IN

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Work

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                Daily use

                • Skin Tone:
                • Fair

                (1 of 1 customers found this review helpful)

                 
                4.0

                Love the colors and it does not contain talc!

                By Super Mom

                from Phoenix, AZ

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Work

                  Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                  I use the product everyday. Love the colors! Does not contain talc, which is the first thing I look for when purchasing make-up.

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  15 Questions | 15 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Can you use this product wet like the other palatte eye shadows?
                    Asked on 9/19/2016 by Beauty girl from Tampa, Fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to us! You can absolutely use any of the Eye Shadow Trios wet or dry to get the color payoff you are looking for. The radiant shades become more intense when used wet! XOXO

                      Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which trio would have a color similar to sidecar?
                    Asked on 8/31/2016 by WA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help! While there isn't an exact match, our Pearl Luxe Trio has a copper tone that is a similar shade. Hope this helps! XOXO

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I have fair skin with red undertones, red/brown hair, and blue eyes. Which palette would work best for me? Also I am in my 40s.
                    Asked on 7/7/2016 by Brandi from Keystone Heights, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Based on your information, we recommend using our Naturally Pretty Eye Shadow Trio in the shade Pearl Luxe. This trio features warm toned neutral shades that will compliment your red undertones. These shades are slightly pearlized to add a glisten of sheen to your look! XOXO

                      Answered on 7/7/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Luxe High Performance Eyeshadow Trio the same as the Naturally Pretty Eyeshadow Trio? Is the Luxe a matte eyeshadow.
                    Asked on 6/28/2016 by Theresa from Fredericksburg, va

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to help with this! All of the Eyeshadow Trio's are named Naturally Pretty and then each trio has a specific name as well. There is a matte luxe which has matte eye shadows while the pearl luxe has eyeshadows with a pearlized finish! Hope that helps. XOXO

                      Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What colors would go best with blue eyes?
                    Asked on 3/13/2016 by Dena from US

                    1 answer

                    • Brand Expert

                      A:

                      We are happy to help you with this today! For blue eyes we recommend our Pretty in Amber or Pearl Luxe Trio. Blue eyes look best with peaches and bronzes.
                      XOXO

                      Answered on 3/15/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What shade works best for hazel eyes, medium skin and dark hair?
                    Asked on 1/17/2016 by Deb

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      For green/hazel eyes we recommend our Pretty in Plum trio as purples and violets make green eyes pop.
                      XOXO

                      Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    I bought the Naturally Pretty Palette, and really like the color of Soft Light. Does anyone know if this color comes as a single? Or possibly a likeness in another brand?
                    Asked on 8/11/2015 by Debbie42211 from KY

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      thank you for your question! We are so sorry but at this time this shade is only in the palette. It is very similar to the shade in our Matte Luxe Eye Shadow trio.
                      XOXO

                      Answered on 8/11/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    What are the colors in the Pretty Nudes trio? I have a Naturally Pretty Celebration set but need a smaller set to take on a trip.
                    Asked on 6/24/2015 by Love IT from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question! The shades in the Pretty in Nudes Trio are Love, Warm Glow and Honey Glow. They are similar to those that are in the Naturally Pretty Palette but all of the shadows in that palette are exclusive to the palette!
                      XOXO

                      Answered on 6/25/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I know your Naturally Pretty palette (which I'm totally in love with) contains exclusive colors only to the palette, but I'm wondering if the "Sunset" color is close to the darkest color in the Amber trio? I love "Sunset" and have hit pan :( Looking for a replacement without having to buy another palette. I love "Sunrise" as well. What do you think?
                    Asked on 5/10/2015 by GG from Nor Cal

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      thank you for your question! We are so happy to hear that you are loving this palette! Yes - the pretty in Amber trio would be the closest that we have!

                      XOXO

                      Answered on 5/11/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I am looking for a trio with a color that closely resembles the "love" color in the naturally pretty palate. Can you tell me which trios would apply?

                    Thank you.
                    Asked on 4/7/2015 by LaurieS from Greensboro, NC

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question!! We are more than happy to help you with this today! The Pretty in Nude or the Matte Luxe would be the closest to the Love in the palette!

                      Hope this helps!

                      XOXO

                      Answered on 4/8/2015 by Brand Expert from IT Cosmetics
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