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It Cosmetics Naturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

0.1 oz Item 2264010

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Color:Matte Luxe

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 298 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (255)
  • Blends easily (235)
  • Great color (219)
  • Long lasting (205)
  • Crease resistant (186)

Cons

  • Wears off easily (19)
  • Creases (10)
  • Too sparkly (8)
  • Cheap compact case (6)
  • Doesn't blend well (6)

Best Uses

  • Everyday (238)
  • Work (139)
  • Natural effect (138)
  • Going out (107)
  • Smokey effect (57)
    • Reviewer Profile:
    • Classic style (137), Natural style (136), Trendy style (11)

Reviewed by 298 customers

Displaying reviews 1-10

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5.0

Who though eyeshadow could change your eyes!?

By Garmisch075

from Peoria, AZ

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    A little pricey for three colors, but smooth application that lasts all day. I would suggest buying the bigger eyeshadow palette as you get ay more colors for a better price. Love the It Cosmetic line :)

     
    5.0

    This is a great product line.

    By A disappointed customer

    from Reno nv

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting

    Cons

    • Great product and a quality brand.

    Best Uses

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      Great product. However the location where this was purchased lacked customer service. The girls were to interested in talking to themselves rather then helping customers. I drove over 80 miles to shop and would have purchase several hundreds of dollars in product. Not one employee asked if I needed help. I will not shop at this location again.

       
      5.0

      Talc free!!

      By Bev

      from Texas

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          The best thing about this shadow is it doesn't contain talc. It is not easy to find eye shadows without talc. The sales girl helped me search for shadow without talc, it took a while to find one, but she did not give up. I am allergic to talc, as I'm sure there are lots of people who are. It might be something to educate your sales staff about & which products do not contain talc. I am so excited to finally find a product without it.

           
          5.0

          Perfect color

          By KT

          from Nj

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            Perfect little compact with all the colors you need. Great for purse or traveling. Love the separate compartment with mirror and spplicators

             
            5.0

            My New Fave

            By childofki

            from Paducah, KY

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              Love this product! Just enough color and applies easily. Blend perfectly. Definitely my new favorite.

               
              4.0

              Great product!

              By Tangogirl

              from Princeton,NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Highly Pigmented
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                Great for work or a night out.

                (2 of 2 customers found this review helpful)

                 
                5.0

                2nd purchase

                By Makeup Maven

                from Hamilton Ohio

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                • No cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                I originally purchased this for travel. It quickly became my favorite. This is a sweet matte, not hard or crusty looking at all. At 67 I'm so done with sparkly stuff. I feel most comfortable in a natural color . This can be a no makeup look all the way to a smoky look. Great stuff IT and Ulta, thanks!

                 
                2.0

                disappointing for it cosmetics

                By Kay

                from Fresno Ca

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Crease Resistant
                • Long Lasting

                Cons

                • Cheap Compact Case
                • very little product, colors blend in packaging

                Best Uses

                • Work

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                The actual eyeshadow is great, the packaging is hard to open with very little product. Also the colors blend in the packaging making hard to apply. Ibhave slightly oily and creases eyelids and it wears really well though! I wish the pacieas different and the colors where a bit lighter.

                 
                5.0

                Yes

                By Jm

                from Ca

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                   
                  4.0

                  I would bu it again

                  By Chellyt

                  from Vancleave, MS

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Natural Effect

                    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                    Daily love the blending it does

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    27 Questions | 27 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I am a mature woman with fair skin, blue eyes and silver hair, and I wear primary colors most of the time. I do not want shimmer, but I do want dimension for times when I dress up. Would the Matte Luxe or the Nudes be a better choice for me? Or would you recommend something else entirely?
                      Asked on 8/4/2017 by Texas Gal from Austin, TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for reaching out. If you prefer an all matte trio, we would recommend the Matte Luxe shades! We're confident that you'll love IT! XOXO

                        Answered on 8/4/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What three colors are in the Matte Luxe eyeshadow pallet? Could you provide the names please?
                      Thank you!
                      Asked on 7/14/2017 by Jeanette from Gulf Shores, Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios are named by trio, however the individual shades do not have names. We hope this helps to clear IT up! XOXO

                        Answered on 7/18/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What three colors are in the Naturally Pretty Eyeshadow Trio?

                      Thank you!
                      Asked on 7/14/2017 by Jeanette from Gulf Shores, Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Naturally Pretty Eye Shadow Trios come in a variety of 6 different shade pairings. They include Matte Luxe, Pearl Luxe, Pretty Plum, Pretty Smoke, Pretty Nudes, and Pretty Amber. Each shade contains three shadows, carefully chosen to work together to create an effortless eye look! XOXO

                        Answered on 7/14/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Mature skin, brown eyes, warm undertones and clueless as to which shade. Help! :)
                      Asked on 6/17/2017 by Cb from Fayetteville, NC

                      1 answer

                      • Brand Expert

                        A:

                        hi there, thank you for reaching out to IT! The Naturally Pretty Eyeshadow Trios come in six shade pairings, all of which can work for all eye colors based on your personal preference. We love pairing the Pretty in Amber trio with brown eyes to make IT pop! XOXO

                        Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Which of these would be best for warm undertones? Red hair, green eyes, and fairly pale skin with freckles.
                      Asked on 5/9/2017 by Jen from North Carolina

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios in the shades Pearl Luxe, Pretty in Amber, and Matte Luxe shades contains the most warm toned shadows. You can see the whole collection in store at your local Ulta! XOXO

                        Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I recently purchased It cosmetics gel eyeliner in navy. I have blue eyes, blonde hair and light skin. Would the It eyeshadow trio in pretty nudes work?
                      Asked on 4/30/2017 by Allie from Menomonee Falls, Wi

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Eyeshadow Trio in Pretty in Nudes has very neutral shades and will absolutely match the No Tug Eyeliner in Navy. You can pair any liner shade with IT! XOXO

                        Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color eyeliner goes with the plumb eyeshadow and brown eyes? Thanks.
                      Asked on 2/25/2017 by customer from CT

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You can pair any eyeliner shade with IT! We suggest using the No Tug Waterproof Gel Eyeliner in the shade Plum or Silk Taupe for a soft, but defined lined eye look. XOXO

                        Answered on 3/2/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color eye shadow goes best with the plum eye shadow/brown eyes? And what lip color? Thanks.
                      Asked on 2/17/2017 by IT customer from CT

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! We love pairing plum eye shadow shades on brown and hazel eyes. For lip color, you can pair IT with a mauve toned shade or a nude, such as the Blurred Lines Lipstick in the shade Love or Perfect Nude. You can absolutely wear any shades you prefer as well! XOXO

                        Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this trio come with an eyeshadow brush?
                      Asked on 2/3/2017 by Gingerbread58 from Chillicothe, Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to answer your question! The Naturally Pretty Eyeshadow Trio's are sold individually. They do not come with a brush. If you are looking for an eyeshadow brush, we recommend checking out the Airbrush Collection for IT Brushes for Ulta! XOXO

                        Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello!

                      Can you please tell me if any of these trios are completely (all three shades in palette) MATTE? Thank you.
                      Asked on 12/8/2016 by Ulta Lover from Williamsport, PA

                      1 answer

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