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It Cosmetics Naturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

Matte Luxe

Item #: 2264010 Size: 0.1 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 232 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (198)
  • Blends easily (183)
  • Great color (167)
  • Long lasting (160)
  • Silky texture (141)

Cons

  • Wears off easily (16)
  • Creases (10)
  • Too sparkly (6)
  • Doesn't blend well (5)
  • Difficult to apply (4)

Best Uses

  • Everyday (184)
  • Work (111)
  • Natural effect (108)
  • Going out (88)
  • Smokey effect (46)
    • Reviewer Profile:
    • Classic style (111), Natural style (99), Trendy style (11)

Reviewed by 232 customers

Displaying reviews 1-10

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5.0

All day color

By Ann

from Greenville, South Carolina

About Me Natural Style

Verified Buyer

Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

Goes on easy - Stays all day

 
4.0

Smooth application

By Travel Chic

from CIncinnati, Ohio

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    I like smooth the application. I don't feel like I'm tearing up my lids like some products I've used. This blends really well too. I do wish that the medium color (gold) was just a tad bit lighter in color. It looks like it is in the compact but when applied it is very similar to the darker shade.

     
    5.0

    Love ,but......

    By Fordlady

    from Rossville, Ga.

    About Me Classic Style

    Verified Reviewer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      I wish IT would make singles in the same colors. I use the medium color all over my eyes and the other two for accents, so I'm left with a lot more of those two when I've used up the medium. I have to buy another trio just for that one color. I do love the way it goes on and the way it feels. The color lasts all day.

       
      5.0

      Love it best shades!

      By Bonnie

      from Ojai, California

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect

        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

        I love all the It products

         
        2.0

        Pretty Nudes

        By CC

        from Denver, CO

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Silky Texture

        Cons

          Best Uses

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            Silky and smooth but hardly able to see color. Will likely return and try a different color trio.

             
            5.0

            Great eyeshadow trio

            By Barrel Racer

            from Fort Worth

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Work

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              Great eyeshadow trio love the product

               
              1.0

              Very Disappointed

              By sami

              from Hoover, AL

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly

              Cons

                Best Uses

                • Natural Effect

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                The colors were definitely not like the picture on the box; there is not a bit of shimmer. The only color that I can see on my skin is the darker brown color. Very disappointed since I this is my favorite brand of makeup! i wish i could get my money back on this purchase!!

                 
                5.0

                I would buy again

                By P.H.

                from Sarasota,Fl.

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Silky Texture

                Cons

                  Best Uses

                    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                    Use this for everyday eye shadow

                     
                    5.0

                    I LOVE IT PRODUCTS THE SHADOW IS SO SOFT

                    By BETTEYE

                    from NORTH DAKOTA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Great Color
                    • Highly Pigmented
                    • Long Lasting
                    • Silky Texture

                    Cons

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                      LOVE IT

                       
                      5.0

                      Love it

                      By Jen

                      from El dorado hills

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Applies Smoothly
                      • Blends Easily
                      • Crease Resistant
                      • Great Color
                      • Highly Pigmented
                      • Long Lasting

                      Cons

                        Best Uses

                        • Everyday

                        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                        Love this shadow. Smooth and stays on all day. I wish it all so came in single colors.

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        18 Questions | 18 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Hello!

                          Can you please tell me if any of these trios are completely (all three shades in palette) MATTE? Thank you.
                          Asked on 12/8/2016 by Ulta Lover from Williamsport, PA

                          1 answer

                        • Q:

                          I have fair skin, green eyes, dark blond hair(cool tones). I am 49 and wear glasses. I want my eyes to show up with my glasses and I don't want too much shimmer. Which trio would you recommend?
                          Asked on 12/7/2016 by Jennie from North Carolina

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Based on your complexion and features, we recommend using the Naturally Pretty Eyeshadow Trio in the shade Pretty in Nudes! XOXO

                            Answered on 12/8/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi,

                          I bought the plum trio, and I was wondering the best order and location to apply each color (crease, lid, above lid, etc)
                          Asked on 9/29/2016 by HeavyMetalBakeSale

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, that is a great question we're happy to help! While there is no specific order that you have to go in, we can give you some suggestions! First, blend the deepest plum color into the crease to give dimension to your eye. Then you can put the lightest violet shade all over your crease. Lastly, we suggest applying the light gold radiance shade into the inner corner of your eye and right under your brow bone! Hope that helps :)

                            Answered on 10/3/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Can you use this product wet like the other palatte eye shadows?
                          Asked on 9/19/2016 by Beauty girl from Tampa, Fl.

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to us! You can absolutely use any of the Eye Shadow Trios wet or dry to get the color payoff you are looking for. The radiant shades become more intense when used wet! XOXO

                            Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which trio would have a color similar to sidecar?
                          Asked on 8/31/2016 by WA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help! While there isn't an exact match, our Pearl Luxe Trio has a copper tone that is a similar shade. Hope this helps! XOXO

                            Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have fair skin with red undertones, red/brown hair, and blue eyes. Which palette would work best for me? Also I am in my 40s.
                          Asked on 7/7/2016 by Brandi from Keystone Heights, FL

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Based on your information, we recommend using our Naturally Pretty Eye Shadow Trio in the shade Pearl Luxe. This trio features warm toned neutral shades that will compliment your red undertones. These shades are slightly pearlized to add a glisten of sheen to your look! XOXO

                            Answered on 7/7/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the Luxe High Performance Eyeshadow Trio the same as the Naturally Pretty Eyeshadow Trio? Is the Luxe a matte eyeshadow.
                          Asked on 6/28/2016 by Theresa from Fredericksburg, va

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help with this! All of the Eyeshadow Trio's are named Naturally Pretty and then each trio has a specific name as well. There is a matte luxe which has matte eye shadows while the pearl luxe has eyeshadows with a pearlized finish! Hope that helps. XOXO

                            Answered on 6/29/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          What colors would go best with blue eyes?
                          Asked on 3/13/2016 by Dena from US

                          1 answer

                          • Brand Expert

                            A:

                            We are happy to help you with this today! For blue eyes we recommend our Pretty in Amber or Pearl Luxe Trio. Blue eyes look best with peaches and bronzes.
                            XOXO

                            Answered on 3/15/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          What shade works best for hazel eyes, medium skin and dark hair?
                          Asked on 1/17/2016 by Deb

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            For green/hazel eyes we recommend our Pretty in Plum trio as purples and violets make green eyes pop.
                            XOXO

                            Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I bought the Naturally Pretty Palette, and really like the color of Soft Light. Does anyone know if this color comes as a single? Or possibly a likeness in another brand?
                          Asked on 8/11/2015 by Debbie42211 from KY

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            thank you for your question! We are so sorry but at this time this shade is only in the palette. It is very similar to the shade in our Matte Luxe Eye Shadow trio.
                            XOXO

                            Answered on 8/11/2015 by Brand Expert from IT Cosmetics
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