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It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set

It Cosmetics

Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set

Item #: 2309856

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GIFT WITH PURCHASE

FREE deluxe CC Cream with any $35 IT Cosmetics purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
Discover your most naturally pretty eyes with an essential eyeshadow palette that's perfectly sized to go wherever you do, plus a game-changing mascara that goes beyond the ordinary to transform your lashes! Ideal to gift or to get, Naturally Pretty Essentials features 6 full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, turn from matte to radiant satin for a total of 13 eye-opening colors. Formulated with collagen, real silk and proprietary No-Tug Technology, each talc-free shadow glides on smoothly and neutralizes discolorations for younger-looking lids.

To enhance your gorgeous eyes, this palette comes perfectly paired with a travel-size Superhero Elastic Stretch Volumizing Mascara to give your lashes super volume, super length and super elastic stretch with just one coat! The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results.

Superhero clinically shown results!
  • 500% Increase in volume in one coat*

*Results observed in a clinical study.

Benefits:
  • 6 full-size matte eyeshadows, plus bonus Transforming Hello Light
  • No-Tug Technology neutralizes and color corrects for younger-looking lids
  • Holiday limited-edition set includes travel-size Superhero Mascara
  • Anti-aging collagen, peptides and antioxidants!

A $40 value!

Shades:
  • Imagine (matte silk beige )
  • Wonder (matte nude khaki)
  • Dream (matte desert sand)
  • Passion (matte nude taupe)
  • Intrigue (matte earthy sepia)
  • Allure (matte smoky gray)
  • Transforming Hello Light (radiant pearl)

Includes:
  • Naturally Pretty Essentials Palette (0.23 oz)
  • Superhero Elastic Stretch Volumizing Mascara (0.17 oz)

Details+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set
 
4.6

(based on 45 reviews)

98%

of respondents would recommend this to a friend.

Pros

No Pros

Cons

No Cons

Best Uses

No Best Uses
    • Was this a gift?:
    • No (41)

Reviewed by 45 customers

Displaying reviews 1-10

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5.0

All the colors are great!

By Nancy

from Abingdon, Va.

Verified Buyer

Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

I love all of it.

  • Was this a gift?:
  • No
 
5.0

Absolutely love it!!!

By Kat2585

from Colorado Springs

Verified Buyer

Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

I absolutely love this product!! The colors are just right and blend so good! I used to buy drugstore eyeshadows before..not anymore!!! What a difference:)

  • Was this a gift?:
  • No
 
5.0

I would buy again

By Lin

from Villages florida

Verified Buyer

Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

None

  • Was this a gift?:
  • No
 
5.0

Couldn't be happier with this product.

By Teachbooks

from Cleveland, OH

Verified Buyer

Pros

  • Best mascara EVER!
  • Great quality
  • Long-Lasting

Cons

    Best Uses

      Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

      Was so happy with the trial mascara, I went back a few days later to get a full-sized mascara. It's worth the price!

      • Was this a gift?:
      • No

      (0 of 1 customers found this review helpful)

       
      5.0

      Love Superhero!

      By Amanda

      from Wisconsin

      Verified Buyer

      Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

      Love the colors of the eyeshadow and mascara!

      (1 of 2 customers found this review helpful)

       
      5.0

      So naturally beautiful!

      By Hot

      from South Carolina

      Verified Buyer

      Pros

      • Long wearing

      Cons

        Best Uses

        • Highlighting

        Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

        Awesome color, a lot of pigment!

        • Was this a gift?:
        • No
         
        5.0

        Love it

        By Makeup snob

        from Eugene, Oregon

        Verified Buyer

        Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

        High quality product, reasonable price, perfect colors. Even the mascara sample is amazing!

        • Was this a gift?:
        • No

        (1 of 1 customers found this review helpful)

         
        4.0

        Love it

        By Court

        from Lafayette, LA

        Verified Buyer

        Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

        I use it every day and love it.

        • Was this a gift?:
        • No

        (1 of 1 customers found this review helpful)

         
        4.0

        Natural colors❤️

        By NannyB

        from Columbia, SC

        Verified Buyer

        Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

        Like the colors

        • Was this a gift?:
        • No

        (1 of 1 customers found this review helpful)

         
        5.0

        Love it

        By Mary

        from Odessa, tx

        Verified Buyer

        Comments about It Cosmetics Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set:

        Great colors and perfect mascara

        • Was this a gift?:
        • No

        Displaying reviews 1-10

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        Q&A

        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        3 Questions | 3 Answers
        Displaying questions 1-3
        • Q:

          Is the eye shadow and mascara safe for contact lens wearers?
          Asked on 12/3/2016 by Greenrunner from Charlotte, NC

          1 answer

          • Brand Expert

            A:

            Hi there, thank you so much for reaching out! Our Superhero Mascara is ophthalmologist tested, many of our IT Girls that have similar concerns are able to use both products without issue! XOXO

            Answered on 12/5/2016 by Brand Expert from IT Cosmetics
        • Q:

          Does the set come with recommendations of how to apply for different looks?
          Asked on 11/8/2016 by Sara from Anchorage AK

          1 answer

        • Q:

          Can the colors be used wet, as eyeliner maybe?
          Asked on 10/25/2016 by AgePerfect from San Diego, CA

          1 answer

          • Brand Expert

            A:

            Hi there, thanks for your question! The colors in the Superhero Palette can absolutely be used wet as eyeliners. Specifically the Superhero Liners located on the right side of the palette! XOXO

            Answered on 10/27/2016 by Brand Expert from IT Cosmetics
        Displaying questions 1-3

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