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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 159 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (132)
  • Great color (121)
  • Blends easily (120)
  • Long lasting (103)
  • Silky texture (101)

Cons

  • Wears off easily (11)
  • Difficult to apply (4)
  • Doesn't blend well (4)
  • Cheap compact case (3)
  • Creases (3)

Best Uses

  • Everyday (129)
  • Natural effect (95)
  • Work (75)
  • Going out (58)
  • Smokey effect (37)
    • Reviewer Profile:
    • Natural style (72), Classic style (59), Trendy style (9)

Reviewed by 159 customers

Displaying reviews 1-10

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4.0

Good quality for low cost

By Anne

from MN

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    Great compact for the lower cost, also came with a free product sample I've been wanting to try and loved!

     
    5.0

    So versatile

    By FallyAlly

    from Madison, WI

    About Me Classic Style

    Verified Reviewer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      Love this palette I wouldn't use it solely on it's own but it compliments my other palettes perfectly. Wonder is a great base color for all over lid. I use Passion and Intrigue as an eyebrow filler and it works great! Love the Transforming Hello Light too!

       
      2.0

      It is a great company, but this palette not so much

      By Tammy L

      from Happy Valley, Oregon

      About Me Natural Style

      Pros

      • Applies Smoothly

      Cons

      • Wears Off Easily

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      I really like It cosmetics, but this eye-shadow palette is terrible in my opinion. The lighter colors are not pigmented and it wears away to nothing.

       
      1.0

      Yes

      By None

      from Rocky Mount NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

      • Non

      Best Uses

      • Everyday
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      Perfect color and silkiness

       
      5.0

      I would definitely buy this eye shadow again

      By Teachmom

      from Illinois

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        This eye shadow was a gift from the holidays. Wow I would be this again. The eye shadow is very silky, long wearing and crease proof! I hope they come out with more colors- goodbye Bobbie Brown , and Mac eye shadow. I adore this shadow

         
        5.0

        Bought one and went back and bought a second one

        By Ali

        from massachusetts

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Wanted a product that had more natural ingredients, love this palette, great for daytime, very natural looking colors, and can also go darker, create a smokey eye for evening. Loved the first one so much I went back and bought a second one to have on hand.

           
          5.0

          Beautiful!

          By Snow White 208

          from Idaho

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Highly Pigmented
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            Got this from my daughter for Christmas as it was on my wish list. It is definitely exceeding my expectations! beautiful colors and so natural looking!

             
            4.0

            Colors give a natural look and feel

            By Michelle

            from Arvada, CO

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              New user do far very happy with resuls and new look

               
              2.0

              High expectations, but low performance

              By Naturallybeautiful34

              from Charlotte, NC

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly

              Cons

              • Smudges or Flakes
              • Wears Off Easily

              Best Uses

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                I haven't used IT cosmetics eye shadow before. Maybe this is typical, but the fallout was awful. It was even worse because it couldn't be wiped off! It also matted up my eyelashes, so when I applied mascara, that was horribly clumpy. I would have had to start all over to fix the mess. I returned this in a heartbeat.

                 
                5.0

                Love this palette!

                By LCM

                from New Lenox, IL

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Long Lasting
                • Silky Texture

                Cons

                • No brush included

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Tried these eyeshadows based on my 15 year old's recommendation (ha! she reads all the beauty blogs). Love how easy these shadows blend. No caking, creasing. Quality product!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                7 Questions | 7 Answers
                Displaying questions 1-7
                • Q:

                  Where is this product made?
                  Asked on 12/29/2016 by jays4life from Detroit, Mi.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                    Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                  Asked on 12/6/2016 by ConsumerReviewer from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                    Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Can this fit in a makeup bag that goes in a purse?
                  Asked on 10/2/2016 by Ree from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                    Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the bottom right color black or charcoal?
                  Asked on 9/25/2016 by Bree from Richmond va

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                    Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can I use this pallete to contour ?
                  Asked on 9/1/2016 by west side maria from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                    http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                    Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                  Asked on 7/25/2016 by maemae from richland, ms

                  1 answer

                • Q:

                  Does it come with applicators or brushes to apply with or are they sold separately
                  Asked on 5/18/2016 by Chris from Queen Creek, AZ

                  1 answer

                Displaying questions 1-7

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