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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 174 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (144)
  • Great color (133)
  • Blends easily (132)
  • Long lasting (115)
  • Silky texture (109)

Cons

  • Wears off easily (11)
  • Cheap compact case (5)
  • Difficult to apply (4)
  • Doesn't blend well (4)
  • Smudges or flakes (4)

Best Uses

  • Everyday (141)
  • Natural effect (105)
  • Work (82)
  • Going out (64)
  • Smokey effect (42)
    • Reviewer Profile:
    • Natural style (77), Classic style (67), Trendy style (9)

Reviewed by 174 customers

Displaying reviews 1-10

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5.0

Love this!

By Candace

from Tennille, GA

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting

Cons

  • Cheap Compact Case

Best Uses

  • Everyday
  • Natural Effect
  • Work

Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

Love the colors! The mix really well together.

 
5.0

lovely eyeshadow from IT Cosmetics

By cosmetic guru

from los angeles ca

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    Lovely eye shadow from IT Cosmetics, goes on smoothly, stays in place.

     
    5.0

    I HAVE bought this again! (For the 2nd time)

    By Jenn

    from Indianapolis IN

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      I love this eye shadow! This is the 2nd time I bought this as I love it so much! I use it everyday !!!!

       
      2.0

      disappointing

      By be

      from Mississippi

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      I love all it cosmetics products....but this one. Colors weren't very pigmented and were hard to blend.

       
      2.0

      Eyes water

      By Lindy

      from Pittsburgh

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Silky Texture

      Cons

      • Eyes water & burn when applied

      Best Uses

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        I liked the colors, but I can't wear it...eyes water and burn after applied...

         
        2.0

        Luv "IT" Cosmetics ... EXCEPT the shadows

        By Public Speaker

        from Las Vegas

        About Me Classic Style

        Verified Reviewer

        Pros

          Cons

          • Smudges or Flakes
          • Too powdery

          Best Uses

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            I have or have tried pretty much all things "It" and most of them I really do luv. And I luv that "It" has dramatically changed the "Makeup Game" all the way around! I'm sort of a shadow snob and have a LOT of them in MANY different brands. I finally bought this palette b/c I thought that, with all the rave reviews, I MUST be missing something. But I returned it. I think I like just a tiny bit of shimmer and of course, these are matte. They powdered - made a mess - all over my under eyes and cheeks. I don't like how they "look" on my eyes. After just a couple of uses the palette was a MESS. I would still "recommend to a friend" b/c I realize MOST people luv them. It's just a "no" - for me.

             
            5.0

            Like having twelve shadows with the transforming shade

            By product junkie

            from Pittsburgh, Pa.

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

            • Cheap Compact Case

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            I liked the fact that you can turn a matte shadow into a shimmer. This is a versatile pallet

             
            5.0

            Great eye palette

            By Matte Mary

            from Stuart, FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Great Color
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              I love IT cosmetics, and this eye palette does not disappoint. I like these eye shadows better than another brand that has a matte palette. Seems to have better color saturation.

               
              5.0

              I would buy again

              By Nicole

              from Libby,MT

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Everyday use

                 
                4.0

                Yes but supply a brush for the price

                By DBC

                from Texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting
                • Silky Texture

                Cons

                • Brush to apply should have been included

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Pleased to find matte finish

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                7 Questions | 7 Answers
                Displaying questions 1-7
                • Q:

                  Where is this product made?
                  Asked on 12/29/2016 by jays4life from Detroit, Mi.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                    Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                  Asked on 12/6/2016 by ConsumerReviewer from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                    Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Can this fit in a makeup bag that goes in a purse?
                  Asked on 10/2/2016 by Ree from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                    Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the bottom right color black or charcoal?
                  Asked on 9/25/2016 by Bree from Richmond va

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                    Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can I use this pallete to contour ?
                  Asked on 9/1/2016 by west side maria from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                    http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                    Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                  Asked on 7/25/2016 by maemae from richland, ms

                  1 answer

                • Q:

                  Does it come with applicators or brushes to apply with or are they sold separately
                  Asked on 5/18/2016 by Chris from Queen Creek, AZ

                  1 answer

                Displaying questions 1-7

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