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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 206 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (173)
  • Blends easily (157)
  • Great color (155)
  • Long lasting (141)
  • Silky texture (129)

Cons

  • Wears off easily (11)
  • Cheap compact case (7)
  • Doesn't blend well (7)
  • Difficult to apply (5)
  • Smudges or flakes (4)

Best Uses

  • Everyday (169)
  • Natural effect (126)
  • Work (99)
  • Going out (78)
  • Smokey effect (50)
    • Reviewer Profile:
    • Natural style (94), Classic style (81), Trendy style (9)

Reviewed by 206 customers

Displaying reviews 1-10

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5.0

LOVE IT Products!

By Leesa46

from Las Vegas

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    Unable to use a lot of makeup products that have Mica ingredient. This product is perfect for me.

     
    5.0

    This is my third palette

    By Judy

    from Port Saint Lucie

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      Thank you

       
      5.0

      My Fav

      By Cosmokay

      from Lansing, Mi

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        I love this palette for everyday use. The colors are the perfect nudes that can build upon each other. The darker colors are nice to use wet to dry with an eyeliner brush. No creasing after a long day which is a great feature.

        (0 of 2 customers found this review helpful)

         
        5.0

        Good product but some colors not exactly what I needed

        By DMJ

        from Plantation FL

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

        • Doesn't Blend Well

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        Liked the highlighter colors, but blue and purple were too dark for the whole palette.

        (1 of 1 customers found this review helpful)

         
        5.0

        Best Eyeshadow Ever...

        By Kellie

        from Vancouver, WA

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          I now own 4 'It Cosmetics' eyeshadow pallets including this one. This eyeshadow is so smooth and pigmented. If your thinking of purchasing this pallet don't wait, you won't be sorry.

          (1 of 1 customers found this review helpful)

           
          4.0

          The product is beautiful, I like it very much.

          By Svetlyac

          from New York

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Feels nice.
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

          • Cheap Compact Case

          Best Uses

          • Everyday

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          I like the natural ingredients of the product.

          (1 of 1 customers found this review helpful)

           
          5.0

          Defintely a keeper.

          By Zoeylynn

          from Dover Pa

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            Beautiful light colors. Stays on all day.

             
            3.0

            Not what I expected

            By Melissa

            from Big Rapids MI

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Silky Texture

            Cons

            • Not highly pigmented

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            The colors are really light

             
            5.0

            Finally the best Palette!

            By PLA

            from Monrovia

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Natural Effect
              • Smokey Effect

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              Use these colors everyday, in different combinations. Was looking for matte colors and could only find this set, what a great find!

               
              5.0

              Recommend to my two daughters.

              By Mel

              from North Carolina

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Absolutely love this recommend to my daughters

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                7 Questions | 7 Answers
                Displaying questions 1-7
                • Q:

                  Where is this product made?
                  Asked on 12/29/2016 by jays4life from Detroit, Mi.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                    Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                  Asked on 12/6/2016 by ConsumerReviewer from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                    Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Can this fit in a makeup bag that goes in a purse?
                  Asked on 10/2/2016 by Ree from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                    Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the bottom right color black or charcoal?
                  Asked on 9/25/2016 by Bree from Richmond va

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                    Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can I use this pallete to contour ?
                  Asked on 9/1/2016 by west side maria from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                    http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                    Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                  Asked on 7/25/2016 by maemae from richland, ms

                  1 answer

                • Q:

                  Does it come with applicators or brushes to apply with or are they sold separately
                  Asked on 5/18/2016 by Chris from Queen Creek, AZ

                  1 answer

                Displaying questions 1-7

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