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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

0.232 oz Item 2303001

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 235 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (197)
  • Blends easily (181)
  • Great color (176)
  • Long lasting (161)
  • Silky texture (147)

Cons

  • Wears off easily (14)
  • Cheap compact case (10)
  • Doesn't blend well (9)
  • Difficult to apply (6)
  • Creases (5)

Best Uses

  • Everyday (196)
  • Natural effect (143)
  • Work (113)
  • Going out (88)
  • Smokey effect (59)
    • Reviewer Profile:
    • Natural style (111), Classic style (91), Trendy style (10)

Reviewed by 235 customers

Displaying reviews 1-10

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5.0

Pretty colors

By Joll

from Chehalis wa

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Silky Texture

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    Beautiful cokors

     
    5.0

    The only eyeshadow I use! Love it!

    By Jeanette, living the beach life!

    from Gulf Shores, AL

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      As I get older my eyelids get less firm & I have more wrinkles. Eyeshadows make my eyelids look more wrinkly. Yheu also just stick to my eyelids & don't blend. Not IT eyeshadows! They are wonderful!!! IT eyeshadows go on very smoothly. They blend well. I can use a little for a more natural look or add more for a darker look. They don't feel heavy on my eyes like other eyeshadows. I can use the Transforming Hello Light to change the look of all the colors. It stays on all day & doesn't smudge or crease. It washes off easily with my face cleanser before bed. I have the large size pallets, but I wanted a small size for travel or to just leave on my bathroom counter in my makeup bag. It's the only eyeshadow I will use. I just love it!

       
      5.0

      Love this product!

      By Lyn

      from Clovis, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        Love this product! Very pretty colors and they blend nicely.

         
        5.0

        Love love love!

        By Tisha

        from Wichita Falls, Tx

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Finally found the perfect eye shadow! This is it!

           
          5.0

          Nice pallet

          By S

          from Billings

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Liner
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            Have to go back for another tutorial on how and where to use these colors. Our local IT associate at Ulta is so wonderful at explaining!

             
            4.0

            This product is perfect for me and my skin tone.

            By Bena

            from Loganville, Ga

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              I love the product. I am slowly trying many products from IT cosmetics.

               
              1.0

              I didn't care for the product it was just very blah.

              By RoYourBoat

              from Virgina Beach

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly

              Cons

              • Wears Off Easily

              Best Uses

              • Everyday
              • Natural Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              The colors were just a little bland for me, and I do perfer natural, but the product just didn't do it for me.

               
              5.0

              Awesome matte colors

              By StefLMT

              from Long Island

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                I wanted a palette that was all matte and it was a toss up between urban decay and this palette. I went with this one because I'm an IT girl. The colors are amazing. Very subtle colors that give a little or a lot of pop to your eyes. I always use primer so I never have a problem with creasing. I love the highlighting color for under the brow bone or the corner of the eye. Another great product.

                 
                5.0

                Great Palette from It!

                By Caro27

                from Atlanta, GA

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Easily
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Smokey Effect

                  Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                  Absolutely love this palette from It! This is perfect for everyday use and the size makes it great for travel. Just enough colors for some variety but not too many. Know this will stay one of my favorites.

                   
                  5.0

                  Beautiful Color Palette

                  By eb09

                  from Eastman, WI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Work

                    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                    Loved the color tones, they were amazing.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    9 Questions | 9 Answers
                    Displaying questions 1-9
                    • Q:

                      How many matte colors is in this palette?
                      Asked on 6/29/2017 by Sarah from Lansing,MI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette contains six matte shadows and one Transforming Hello Light shade which you can use on it's own, or layer on top of the matte shades for a touch of radiance without glitter or shimmer! XOXO

                        Answered on 6/29/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Are there instructions for applying the colors?
                      Asked on 6/18/2017 by Michele from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette does not come with instructions. You can use these shadows in any order or any pairings based on your preference! We recommend beginning with lighter shades to build up color, then using the deeper shades to add depth and definition. You can use different size blending brushes to blend out shadow or precisely apply. XOXO

                        Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Where is this product made?
                      Asked on 12/29/2016 by jays4life from Detroit, Mi.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                        Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                      Asked on 12/6/2016 by ConsumerReviewer from FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                        Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this fit in a makeup bag that goes in a purse?
                      Asked on 10/2/2016 by Ree from Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                        Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the bottom right color black or charcoal?
                      Asked on 9/25/2016 by Bree from Richmond va

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                        Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      can I use this pallete to contour ?
                      Asked on 9/1/2016 by west side maria from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                        http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                        Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                      Asked on 7/25/2016 by maemae from richland, ms

                      1 answer

                    • Q:

                      Does it come with applicators or brushes to apply with or are they sold separately
                      Asked on 5/18/2016 by Chris from Queen Creek, AZ

                      1 answer

                    Displaying questions 1-9

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