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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 187 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (156)
  • Blends easily (144)
  • Great color (144)
  • Long lasting (126)
  • Silky texture (118)

Cons

  • Wears off easily (11)
  • Cheap compact case (6)
  • Difficult to apply (4)
  • Doesn't blend well (4)
  • Smudges or flakes (4)

Best Uses

  • Everyday (153)
  • Natural effect (115)
  • Work (90)
  • Going out (71)
  • Smokey effect (46)
    • Reviewer Profile:
    • Natural style (84), Classic style (72), Trendy style (9)

Reviewed by 187 customers

Displaying reviews 1-10

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5.0

Love this❤❤

By Carol

from Lompoc ca

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    Love this make up line!! Use it daily

     
    5.0

    Fabulous product

    By Louie

    from Asheville, NC

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      I use this smaller paler for travel
      I use the darker blue for eyeliner on a damp angle brush. Stays all day without smudge

      (1 of 1 customers found this review helpful)

       
      5.0

      Naturally Pretty - and Perfect!

      By KSumm

      from Acworth, GA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        I absolutely love this eyeshadow! Not only are the colors perfect but it's ultra silky and glides on effortlessly. You can achieve a light natural look or apply a little more and you have a sultry, smokey look. I have used a lot of other brands in my lifetime and this beats them all hands down! At 60 I have to be careful with a lot of glitter so the matte palette is perfect but includes a soft highlighter that adds just enough sparkle to brighten the eye. I am a new user to IT Cosmetics and I am hooked!

        (1 of 1 customers found this review helpful)

         
        5.0

        Feels amazing

        By CariH05

        from Sierra Vista AZ

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

        • Cheap Compact Case

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        I love how this just gives off a natural but shimmer glow.

         
        3.0

        OK, but nothing special

        By Nevertooold

        from NJ

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • matte

        Cons

        • blah colors

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        I bought this compact because I wanted to try IT shadows and because all the shadows were matte. So many compacts have mostly shimmer colors, and although that is sometimes OK, you also need matte shadows.... It's an OK compact---I always wish that there were more blue/gray colors. All the pale brown colors don't always work well for me, so I may take it back.

        (0 of 1 customers found this review helpful)

         
        5.0

        Great Eyeshadow!

        By bbnut24

        from Round Rock, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          I have basic brown eyes & was ready for a change. THIS WAS IT! Love the colors and how they last!

           
          5.0

          My must have

          By Kellyb

          from South carolina

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            I love this compact! It is the second one I have purchased. Could do without the one basic cream color but besides that its perfect

            (1 of 1 customers found this review helpful)

             
            5.0

            Best eyeshadow ever!

            By termite

            from Amherst ,N Y

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              This is by far the best eye shadow I have ever used. Easy to apply, colours blend well, and really highlight eyes nicely.

               
              5.0

              My go-to everyday eye shadows

              By Baylee

              from Connecticut

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                I use it everyday in some way and love it. I've purchased 3 of them and will keep on using them until you stop selling them. Perfect little compliation especially having the highlighter included.

                 
                5.0

                I have bought this particular one 3 times now

                By Rob

                from Jacksonville

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                  Great eyeshadow

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  7 Questions | 7 Answers
                  Displaying questions 1-7
                  • Q:

                    Where is this product made?
                    Asked on 12/29/2016 by jays4life from Detroit, Mi.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                      Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                    Asked on 12/6/2016 by ConsumerReviewer from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                      Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Can this fit in a makeup bag that goes in a purse?
                    Asked on 10/2/2016 by Ree from Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                      Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the bottom right color black or charcoal?
                    Asked on 9/25/2016 by Bree from Richmond va

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                      Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    can I use this pallete to contour ?
                    Asked on 9/1/2016 by west side maria from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                      http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                      Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                    Asked on 7/25/2016 by maemae from richland, ms

                    1 answer

                  • Q:

                    Does it come with applicators or brushes to apply with or are they sold separately
                    Asked on 5/18/2016 by Chris from Queen Creek, AZ

                    1 answer

                  Displaying questions 1-7

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