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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 147 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (121)
  • Great color (112)
  • Blends easily (111)
  • Long lasting (96)
  • Silky texture (91)

Cons

  • Wears off easily (9)
  • Difficult to apply (4)
  • Doesn't blend well (4)
  • Cheap compact case (3)
  • Creases (3)

Best Uses

  • Everyday (119)
  • Natural effect (86)
  • Work (66)
  • Going out (53)
  • Smokey effect (33)
    • Reviewer Profile:
    • Natural style (68), Classic style (53), Trendy style (8)

Reviewed by 147 customers

Displaying reviews 1-10

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4.0

Stunning!

By toristory

from Birmingham, Al

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Great Color
  • Highly Pigmented

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    I use this everyday and I have always been a fan of IT Cosmetics

     
    5.0

    The prettiest palette

    By KatieNTexas

    from Conroe, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Natural Effect

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      All beautiful colors. Very easy to blend.

       
      5.0

      Excellent product

      By Jen

      from El dorado hills

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        Love the matte goes on nice and stays all day

         
        4.0

        Beautiful colors, shading different than pictures.

        By SimplyHers

        from Alpharetta, GA

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Long Lasting

        Cons

        • Color in pictures not the same

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        Love this, only complaint is that color from picture not the same as in actual product.

         
        5.0

        Great for all ages

        By Connie

        from Bethlehem, Ga

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Great for ladies of all ages

           
          3.0

          Only used twice

          By Lkemeralds1951

          from Dayton, Ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            I just bought this product last week and so far I really like it. Will update when I've used longer.

             
            5.0

            Best eyeshadow!

            By Feelnfroggy

            from Ohio

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color

            Cons

              Best Uses

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Best eye shadow I've had in a while

                 
                5.0

                I love the colors, great for either natural or glam look.

                By Karen

                from ga

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Highly Pigmented
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                  great colors. blends really well.
                  great for a natural look for work, and can easily be turned into a smokey eye look.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Great Product

                  By shopper

                  from Minnesota

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Great Color
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                    I received an email showing this eye shadow collection so I went to the Ulta store near me to check it out. I loved the colors (not frosted). I was l looking for a small lightweight container to take with me when I travel and this is perfect. I only wish it included some type of brush.

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Versatility!

                    By Ninamarie

                    from Oregon

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Crease Resistant
                    • Great Color
                    • Highly Pigmented
                    • Long Lasting
                    • Silky Texture

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Natural Effect
                      • Smokey Effect
                      • Work

                      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                      I love this pallet. I use it for all looks from simple natural to dramatic evening.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        Can this fit in a makeup bag that goes in a purse?
                        Asked on 10/2/2016 by Ree from Alabama

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                          Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the bottom right color black or charcoal?
                        Asked on 9/25/2016 by Bree from Richmond va

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                          Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        can I use this pallete to contour ?
                        Asked on 9/1/2016 by west side maria from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                          http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                          Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                        Asked on 7/25/2016 by maemae from richland, ms

                        1 answer

                      • Q:

                        Does it come with applicators or brushes to apply with or are they sold separately
                        Asked on 5/18/2016 by Chris from Queen Creek, AZ

                        1 answer

                      Displaying questions 1-5

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