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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 196 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (163)
  • Blends easily (149)
  • Great color (148)
  • Long lasting (132)
  • Silky texture (123)

Cons

  • Wears off easily (11)
  • Cheap compact case (6)
  • Doesn't blend well (6)
  • Difficult to apply (5)
  • Smudges or flakes (4)

Best Uses

  • Everyday (160)
  • Natural effect (120)
  • Work (93)
  • Going out (73)
  • Smokey effect (46)
    • Reviewer Profile:
    • Natural style (88), Classic style (77), Trendy style (9)

Reviewed by 196 customers

Displaying reviews 1-10

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5.0

eyeshadow

By none

from IL

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    love love love this product colors great for work and goingout

     
    4.0

    soft and pretty

    By ymmsvh

    from Virginia Beach, VA

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      I was glad to find it had staying power. A little light in pigment. Will look for darker colors in eyeshadow from IT because I liked the product

       
      5.0

      LOVE IT!

      By Angelica0302

      from Rhode Island

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

          Best Uses

          • Natural Effect

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Being a "mature" woman, any sparkle or glimmer in an eye shadow is not a flattering look on my eyes and tends to accentuate my creases, lines and wrinkles. I love IT brand makeup (their CC foundation is my best friend) so I though I'd give the matte pallet a try. To be honest, I wasn't expecting any real change or wow factor, but WOW! I LOVE this shadow. Glides on like silk and I swear it makes my eyes look younger. If you're going for a natural look, then this is the eye shadow for you.

           
          5.0

          Love this palette

          By Laci

          from Connecticut

          About Me Classic Style

          Pros

          • Applies Smoothly
          • Blends Easily
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            This matte palette is a must have. It's a nice compact size, perfect for travel or to throw in a purse. Great consistency and all day wear. Great price, great quality

             
            5.0

            Perfect Everyday Palette

            By Laura

            from Baltimore, MD

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Natural Effect

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              I just got this palette and it's absolutely perfect for everyday. I typically like a little bit of a dramatic eye, and this palette allows for both a natural and dramatic look.

               
              4.0

              nice for everyday

              By Andrea N

              from Illinois

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Silky Texture

              Cons

              • Some of the lighter colors are very close

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              It is nice it is just he lighter colors are very close in color. I really can't notice the difference in them

               
              5.0

              Great colors!

              By Cleo

              from Las Vegas NV

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Love the variety of colors. When just want a hint of color or want more intense, it's all right there!

                 
                1.0

                No....I will return product

                By Dane

                from St. John

                About Me Classic Style

                Verified Buyer

                Pros

                  Cons

                  • Difficult To Apply
                  • Doesn't Blend Well

                  Best Uses

                    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                    NA

                     
                    5.0

                    I love it. Very feminine!

                    By Jenni

                    from Silvana, WA

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Crease Resistant
                    • Great Color
                    • Highly Pigmented
                    • Long Lasting
                    • Silky Texture

                    Cons

                    • Doesn't Blend Well

                    Best Uses

                    • Everyday
                    • Natural Effect
                    • Work

                    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                    I love it. Very feminine!

                     
                    5.0

                    Love this❤❤

                    By Carol

                    from Lompoc ca

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Applies Smoothly
                    • Blends Easily
                    • Great Color
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Natural Effect
                      • Work

                      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                      Love this make up line!! Use it daily

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      7 Questions | 7 Answers
                      Displaying questions 1-7
                      • Q:

                        Where is this product made?
                        Asked on 12/29/2016 by jays4life from Detroit, Mi.

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                          Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                        Asked on 12/6/2016 by ConsumerReviewer from FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                          Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Can this fit in a makeup bag that goes in a purse?
                        Asked on 10/2/2016 by Ree from Alabama

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                          Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Is the bottom right color black or charcoal?
                        Asked on 9/25/2016 by Bree from Richmond va

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                          Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        can I use this pallete to contour ?
                        Asked on 9/1/2016 by west side maria from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                          http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                          Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                        Asked on 7/25/2016 by maemae from richland, ms

                        1 answer

                      • Q:

                        Does it come with applicators or brushes to apply with or are they sold separately
                        Asked on 5/18/2016 by Chris from Queen Creek, AZ

                        1 answer

                      Displaying questions 1-7

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