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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

0.232 oz Item 2303001

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 226 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (189)
  • Blends easily (173)
  • Great color (169)
  • Long lasting (156)
  • Silky texture (139)

Cons

  • Wears off easily (13)
  • Cheap compact case (10)
  • Doesn't blend well (9)
  • Difficult to apply (6)
  • Creases (5)

Best Uses

  • Everyday (187)
  • Natural effect (138)
  • Work (108)
  • Going out (84)
  • Smokey effect (54)
    • Reviewer Profile:
    • Natural style (104), Classic style (89), Trendy style (10)

Reviewed by 226 customers

Displaying reviews 1-10

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5.0

Beautiful Color Palette

By eb09

from Eastman, WI

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    Loved the color tones, they were amazing.

     
    5.0

    Love it

    By Vero

    from Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      Love the colors of the palette

       
      1.0

      Nope.

      By Jenny

      from Austin

      Pros

        Cons

        • Creases
        • Difficult To Apply
        • Doesn't Blend Well
        • Wears Off Easily

        Best Uses

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          This eyeshadow creases within a couple hours, and it doesn't blend well in the first place. The lighter shades don't show at all, not even enough to balance skin tone. The two darker colors need to be applied several times within the first application to get an even result. I think I'm done, then no- it's blotchy and needs another layer. Other eyeshadows need one application, even though they may wear off later. I can't even get this on evenly the first time.

           
          5.0

          Just what I wanted

          By Nursebarber

          from Long Island

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            Watched the videos and made the purchase, wanted a matte palette with staying power and am very pleased. I plan on staying w IT.

             
            5.0

            Perfect

            By Rk

            from Virginia

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              Amazing product

               
              1.0

              Not very neutral

              By KC

              from Illinois

              About Me Natural Style

              Verified Reviewer

              Pros

              • Applies Smoothly

              Cons

              • Doesn't Blend Well
              • Wears Off Easily

              Best Uses

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                The colors aren't very neutral on my yellow/olive skin. They are very purple/gray and clash mightily with my skin tone. It looks like I have really bad allergies or like I got socked in both eyes. They aren't very pigmented either and wear off quickly. The colors might look natural on someone with fair, porcelain skin or pop on someone with very dark skin. Would not recommend.

                 
                4.0

                Prefer matt finish

                By Lyn

                from Cincinnati OH

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Silky Texture

                Cons

                • Too Sparkly

                Best Uses

                • Everyday

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Nice neutrals, prefer matt finish

                 
                5.0

                wonderful eyeshadow!

                By Ed gal

                from Huntington Beach

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                  I love the compact it comes in. Doesn't fall into my eyes and onto my cheeks.

                   
                  5.0

                  I would buy again

                  By Bucsmom

                  from Charleston,sc

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Long Lasting

                  Cons

                  • Cheap Compact Case

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                  Like the colors and ease of applying

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  IT- Its awesome!

                  By JMO

                  from Birmingham Alabama

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Great Color
                  • Highly Pigmented
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Natural Effect
                    • Smokey Effect
                    • Work

                    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                    love it - use it everyday

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    9 Questions | 9 Answers
                    Displaying questions 1-9
                    • Q:

                      How many matte colors is in this palette?
                      Asked on 6/29/2017 by Sarah from Lansing,MI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette contains six matte shadows and one Transforming Hello Light shade which you can use on it's own, or layer on top of the matte shades for a touch of radiance without glitter or shimmer! XOXO

                        Answered on 6/29/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Are there instructions for applying the colors?
                      Asked on 6/18/2017 by Michele from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette does not come with instructions. You can use these shadows in any order or any pairings based on your preference! We recommend beginning with lighter shades to build up color, then using the deeper shades to add depth and definition. You can use different size blending brushes to blend out shadow or precisely apply. XOXO

                        Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Where is this product made?
                      Asked on 12/29/2016 by jays4life from Detroit, Mi.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                        Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                      Asked on 12/6/2016 by ConsumerReviewer from FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                        Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this fit in a makeup bag that goes in a purse?
                      Asked on 10/2/2016 by Ree from Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                        Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the bottom right color black or charcoal?
                      Asked on 9/25/2016 by Bree from Richmond va

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                        Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      can I use this pallete to contour ?
                      Asked on 9/1/2016 by west side maria from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                        http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                        Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                      Asked on 7/25/2016 by maemae from richland, ms

                      1 answer

                    • Q:

                      Does it come with applicators or brushes to apply with or are they sold separately
                      Asked on 5/18/2016 by Chris from Queen Creek, AZ

                      1 answer

                    Displaying questions 1-9

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