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It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

Item #: 2303001 Size: 0.232 oz

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FREE mini Confidence in a Cream with any $35 IT Cosmetics purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE mini Confidence In A Cream w/any $35 IT Cosmetics purchase

Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 179 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (148)
  • Great color (137)
  • Blends easily (136)
  • Long lasting (119)
  • Silky texture (113)

Cons

  • Wears off easily (11)
  • Cheap compact case (5)
  • Difficult to apply (4)
  • Doesn't blend well (4)
  • Smudges or flakes (4)

Best Uses

  • Everyday (145)
  • Natural effect (108)
  • Work (84)
  • Going out (67)
  • Smokey effect (43)
    • Reviewer Profile:
    • Natural style (79), Classic style (69), Trendy style (9)

Reviewed by 179 customers

Displaying reviews 1-10

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5.0

My go-to everyday eye shadows

By Baylee

from Connecticut

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    I use it everyday in some way and love it. I've purchased 3 of them and will keep on using them until you stop selling them. Perfect little compliation especially having the highlighter included.

     
    5.0

    I have bought this particular one 3 times now

    By Rob

    from Jacksonville

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      Great eyeshadow

       
      4.0

      My new favorite

      By Pixie

      from Atlanta, Ga

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      All of the colors are very buttery. Very pigmented and go on so easily and blend well. I kind of wish I would have splurged on the bigger palette as the color passion is lighter than it appears in photos and doesn't really show up on my eyes. Highly recommend to anyone getting started with eyeshadow as this palette can achieve a few basic pretty looks. I'm just getting into blending and wearing more than 1 color on my lids, so this palette is a nice addition to my arsenal. And of course at 30 I love that it's full of anti-aging goodness.

       
      5.0

      Nice!Lives up to it's name!

      By Grandma C

      from Muncie, Indiana

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        Feels comfortable

         
        5.0

        Love it!

        By Jenn

        from Columbus, ohio

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Great Color
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Natural Effect

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Only brand of makeup I can use around my sensitive eyes! Found something I can finally use without issues!

           
          5.0

          Love this!

          By Candace

          from Tennille, GA

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting

          Cons

          • Cheap Compact Case

          Best Uses

          • Everyday
          • Natural Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Love the colors! The mix really well together.

           
          5.0

          lovely eyeshadow from IT Cosmetics

          By cosmetic guru

          from los angeles ca

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            Lovely eye shadow from IT Cosmetics, goes on smoothly, stays in place.

             
            5.0

            I HAVE bought this again! (For the 2nd time)

            By Jenn

            from Indianapolis IN

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              I love this eye shadow! This is the 2nd time I bought this as I love it so much! I use it everyday !!!!

               
              2.0

              disappointing

              By be

              from Mississippi

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              I love all it cosmetics products....but this one. Colors weren't very pigmented and were hard to blend.

               
              2.0

              Eyes water

              By Lindy

              from Pittsburgh

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Silky Texture

              Cons

              • Eyes water & burn when applied

              Best Uses

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                I liked the colors, but I can't wear it...eyes water and burn after applied...

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                7 Questions | 7 Answers
                Displaying questions 1-7
                • Q:

                  Where is this product made?
                  Asked on 12/29/2016 by jays4life from Detroit, Mi.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                    Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                  Asked on 12/6/2016 by ConsumerReviewer from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                    Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Can this fit in a makeup bag that goes in a purse?
                  Asked on 10/2/2016 by Ree from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                    Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the bottom right color black or charcoal?
                  Asked on 9/25/2016 by Bree from Richmond va

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                    Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can I use this pallete to contour ?
                  Asked on 9/1/2016 by west side maria from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                    http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                    Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                  Asked on 7/25/2016 by maemae from richland, ms

                  1 answer

                • Q:

                  Does it come with applicators or brushes to apply with or are they sold separately
                  Asked on 5/18/2016 by Chris from Queen Creek, AZ

                  1 answer

                Displaying questions 1-7

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