skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Natural Instincts Rich Color Creme Hair Color
Clairol Natural Instincts Rich Color Creme Hair Color

Clairol

Natural Instincts Rich Color Creme Hair Color

21 Medium Brown - Chocolate Creme

Item #: 2215897

Options

Color creme features a non-ammonia formula that gives hair beautiful, rich color in only 10 minutes. Clairol Natural Instincts Rich Color Creme infuses each strand of hair with antioxidants that protect and nourish. Boosts your hair's shine level, too. Non-permanent hair color lasts for up to 28 shampoos.
See package insert.

Precautions: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately. This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions.
Ingredients: Water, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Sodium Sulfate, Glyceryl Stearate Se, Decyltetradecanol, Sodium Lauryl Sulfate, Beeswax, Fragrance, Sodium Sulfite, Toluene-2,5-Diamine Sulfate, Ascorbic Acid, 2-Methylresorcinol, Etidronic Acid, Hydrolyzed Keratin, 2-Amino-6-Chloro-4-Nitrophenol. Developer Ingredients: Water, Hydrogen Peroxide, Cetearyl Alcohol, Lanolin Alcohol, Sodium Lauryl Sulfate, Fragrance, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Etidronic Acid. Conditioner Ingredients: Water, Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance, Benzyl Alcohol, Panthenyl Ethyl Ether, Edta, Panthenol, Trimethylsiloxysilicate, Carthamus Tinctorius (Safflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Sweet Almond Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Aloe Barbadensis Leaf.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ClairolNatural Instincts Rich Color Creme Hair Color
 
4.2

(based on 155 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (135)
  • Gentle (109)
  • Great color (109)
  • Natural look (94)
  • Long-lasting (47)

Cons

  • Doesn't last (25)
  • Color misrepresented (10)
  • Messy (6)

Best Uses

  • Graying hair (100)
  • Touch ups (59)
  • New look (52)
  • Thick hair (23)
  • Fine hair (20)
    • Commitment To Color:
    • Semi-permanent (88), Temporary (31), Permanent (15), Demi-permanent (12)
    • Reviewer Profile:
    • Beauty conscious (80), Survivalist / minimalist (49), Product junkie (12)

Reviewed by 155 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I would buy this product again and again!!!

By Ann

from Colorado

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting
  • Natural Look
  • Versatile

Cons

    Best Uses

    • Graying Hair
    • New Look
    • Thicker Hair
    • Touch Ups

    Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

    I have been using this product for years and can find it regularly at Ulta. Thank you!! I get so many compliments and people think I get my hair dyed professionally with highlights:) it's gorgeous!!

    • Commitment To Color:
    • Semi-Permanent
     
    5.0

    Love this! Will buy it again!

    By JAB

    from Chattanooga, TN

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use

    Cons

      Best Uses

      • Graying Hair

      Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

      I love that it is easy to use. The color is just what I like.

      • Commitment To Color:
      • Semi-Permanent
       
      5.0

      Red Love

      By TLBIMN

      from Leslie, AR

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Versatile

      Cons

        Best Uses

        • New Look

        Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

        23R my favorite Red!! Ulta is currently the only company to carry this shade.

        • Commitment To Color:
        • Demi-Permanent
         
        5.0

        I will always buy this product

        By Sonys

        from Desoto Tx

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

          I love this product. The color is perfect and it's easy to use

          • Commitment To Color:
          • Semi-Permanent
           
          4.0

          Good coverage for gray

          By Bj

          from Chicago

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Touch Ups

            Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

            I use this product every couple of months to cover gray and it's color is a richer version of my natural hair color.

            • Commitment To Color:
            • Semi-Permanent
             
            5.0

            Excellent, will use again.

            By Wind Seeker

            from Florida

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • New Look

              Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

              Used this brand for years, never any problems. Natural looking color.

              • Commitment To Color:
              • Semi-Permanent
               
              5.0

              I love this product.

              By Amanda

              from Charlotte, NC

              About Me Minimalist

              Pros

              • Easy To Use
              • Gentle
              • Natural Look

              Cons

                Best Uses

                • Graying Hair
                • Touch Ups

                Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

                I love this product. I like the semi permanent. I like how it gradually changes back to your natural color but stains the gray. The previously gray hair look like red hilights.

                • Commitment To Color:
                • Semi-Permanent
                 
                5.0

                Love it!!!

                By yvonne

                from Florida

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting

                Cons

                  Best Uses

                  • New Look
                  • Touch Ups

                  Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

                  I use this probably every 2 months. Doesn't fry my hair and the conditioner that comes with it makes my hair super silky after coloring.

                  • Commitment To Color:
                  • Semi-Permanent
                   
                  5.0

                  Amazing Color

                  By theqwndiva

                  from West Los Angeles

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • New Look
                    • Thicker Hair

                    Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

                    I was surprized at how vibrant to color it. This is the most natural of at home color kits that I've seen I'm extremely happy with the results.

                    • Commitment To Color:
                    • Semi-Permanent
                     
                    5.0

                    I will always buy this product

                    By Sonya

                    from Desoto Tx

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color

                    Cons

                      Best Uses

                      • Graying Hair
                      • New Look

                      Comments about Clairol Natural Instincts Rich Color Creme Hair Color:

                      It's easy and it covers. The color is great

                      • Commitment To Color:
                      • Semi-Permanent

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »