skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Moisture Xtramoist Moisturizing Shampoo
AG Hair Moisture Xtramoist Moisturizing Shampoo

AG Hair

Moisture Xtramoist Moisturizing Shampoo

33.8 oz

Item #: 2221490

Ask a Question

Options

AG's Moisture Xtramoist Moisturizing Shampoo is specially formulated with a potent blend of hydrating honey extracts and sodium PCA plus protein and amino acids to restore moisture balance, strength and shine.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into wet hair. Rinse and repeat as desired.
Water (Aqua, Eau), Ammonium Laureth Sulfate, Cocamidopropylbetaine, Sodium C14-16 Olefin Sulfonate, Sodium Laureth Sulfate, Polyquaternium-47, Lauryl Pyrrolidone, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Hydroxypropyltrimonium Honey, Sodium PCA, Hydrolyzed Oats, Acetamide MEA, Panthenol, Hydrolyzed Soy Protein, Hyaluronic Acid, Linoleic Acid, Linolenic Acid, Sorbitol, Triticum Vulgare (Wheat) Germ Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Sulfur, Silk Amino Acids, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Acrylates/PEG-10 Maleate/ Styrene Copolymer, Tetrasodium EDTA, Citric Acid, Ethylhexyl Methoxycinnamate, Fragrance (Parfum), Methylchloroisothiazolinone, Methylisothiazolinone, Red 40 (CI 16035).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairMoisture Xtramoist Moisturizing Shampoo
 
4.1

(based on 91 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Great smell (52)
  • Cleans thoroughly (51)
  • Gentle (51)
  • Improves hair health (45)
  • Lathers well (43)

Cons

  • Doesn't work (12)
  • Dries hair out (10)
  • Smells bad (5)
  • Doesn't lather well (4)

Best Uses

  • Daily use (31)
  • Thick hair (24)
  • Curly hair (17)
  • Fine hair (10)
  • Dry/damaged hair (8)
    • Hair Type:
    • Wavy hair (48), Straight hair (24), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (35), Survivalist / minimalist (26), Product junkie (19)

Reviewed by 91 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

Meh

By Honey16

from Cleveland, OH

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Ineffective
    • Smells Bad

    Best Uses

      Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

      It smelled like orange baby aspirin which wasn't the greatest. Smelled better in the bottle. Also my naturally dry hair became quickly greasy after using this product and matching conditioner. Pass!!!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love It

      By Dern

      from Hollywood, Florida

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds moisture
      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

        So far I adore all AG hair products.I have tried many high end hair products and so far AG works best. I especially like, and reason for purchasing is that AG is cruelty free!

        • Hair Type:
        • Wavy Hair
         
        4.0

        Great daily shampoo!

        By Mommy C

        from Fort Worth, TX

        About Me Product Junkie

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

          The consistency is a bit runny, so I feel like I have to use more than normal, but it lathers well and it works great. It doesn't dry out my highlighted hair and it smells wonderful. I bought this on a whim because I love the AG fast food leave in conditioner and thought I would try the shampoo. I was not disappointed!

          • Hair Type:
          • Very Curly Hair
           
          5.0

          This product is very good Colored dry hair,

          By Gayle

          from Greenville SC

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

            It cleanes, leaves my hair shinny and manageable

            • Hair Type:
            • Straight Hair
             
            5.0

            For dry hair

            By Alwxa

            from Anaheim

            Verified Buyer

            Pros

            • Improves Hair Health

            Cons

              Best Uses

                Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

                Helped my hair grow and moisturize it

                • Hair Type:
                • Wavy Hair
                 
                1.0

                Just NO!

                By XTina

                from New Jersey

                About Me Beauty Conscious

                Pros

                  Cons

                  • Dries Hair Out
                  • Harsh

                  Best Uses

                    Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

                    Xtramoist!? How about Xtradry! My 2A dry damaged hair i swear started to cry or maybe it was just me that did the crying for my hair. I used this once and my hair knotted and matted up into ball that looked like tumbleweed! Never again! Thank goodness Ulta has a great return policy! I picked up the smoooth and sleeek instead by AG and my hair was so happy it did a i whip my hair back and forth moment!

                    • Hair Type:
                    • Wavy Hair
                     
                    4.0

                    I would buy this product again

                    By SM

                    from Modesto ca

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

                      Used Daily

                      • Hair Type:
                      • Wavy Hair

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      Moisture Xtramoist Moisturizing Shampoo

                      By A

                      from Illinois

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Oily Hair
                        • Thicker Hair

                        Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

                        I like the fact that it deposits moisture on the hair without making it oily from the roots.

                        • Hair Type:
                        • Wavy Hair
                         
                        2.0

                        not impressed but smells good

                        By Mel

                        from Henderson, NV.

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Great Smell

                        Cons

                        • Dries Hair Out
                        • Ineffective

                        Best Uses

                        • Daily Use

                        Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

                        n/a

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        Love it

                        By None

                        from Visalia,ca

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                            Comments about AG Hair Moisture Xtramoist Moisturizing Shampoo:

                            Love it

                            Displaying reviews 1-10

                            Back to top

                            Previous | Next »

                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            3 Questions | 3 Answers
                            Displaying questions 1-3
                            • Q:

                              Is this shampoo meant to be pink? I just want to make sure I didn't get an "off" bottle.
                              Asked on 3/24/2017 by Lauren from Chicago, IL

                              1 answer

                              • Brand Expert

                                A:

                                Yes, Xtramoist shampoo is supposed to be pink in colour.

                                Answered on 3/27/2017 by Brand Expert from AG Hair
                            • Q:

                              What exactly is the difference between this moisture line and the Fast Food set?
                              Asked on 7/30/2016 by Ali from Los Angeles, US

                              1 answer

                              • Brand Expert

                                A:

                                Fast Food shampoo cleanses with a sulfate-free formula, which is gentler for those with damaged, fragile, coarse, curly or fine hair.

                                Answered on 8/5/2016 by Brand Expert from AG Hair
                            • Q:

                              Is this shampoo safe for color treated hair?
                              Asked on 7/9/2015 by Mimi

                              1 answer

                              • Staff Expert

                                A:

                                Yes. All AG shampoos are guaranteed color-safe and are formulated without adding salt, sodium chloride, as a thickening agent. AG Hair uses a blend of natural herbal ingredients that soothe and protect hair. AG shampoos contain gentle coconut-derived surfactants that are pH-balanced and cleanse hair without stripping color.

                                Answered on 7/9/2015 by Staff Expert from ULTA Beauty
                            Displaying questions 1-3

                            Do you have a question about this product?