This mineral-enriched, ultra-blendable formula goes on flawlessly.
BEFORE CLASSIC HOLLYWOOD WAS CONSIDERED CLASSIC
Starting out as a humble makeup applier in Hollywood, Max Factor turned his artistry and innovation into a glamour revolution. Using leading actresses as his canvas, he crafted legendary, high-glam looks for Clara Bow, Jean Harlow, Katharine Hepburn, Rita Hayworth, Bette Davis, Claudette Colbert and countless others. He brought his innovative cosmetics to the general public, helping launch an industry that thrives today.
Starting out as a humble makeup applier in Hollywood, Max Factor turned his artistry and innovation into a glamour revolution. Using leading actresses as his canvas, he crafted legendary, high-glam looks for Clara Bow, Jean Harlow, Katharine Hepburn, Rita Hayworth, Bette Davis, Claudette Colbert and countless others. He brought his innovative cosmetics to the general public, helping launch an industry that thrives today.
MAX FACTOR IS MAKEUP
We're not bragging when we say that MAX Factor IS makeup. Don't just take our word for it; scroll the list of some of our amazing makeup firsts.
< First coining of the term "makeup"
< The first professional makeup for motion pictures (1914)
< The concept of color harmony, crafting specific makeup shades to complement women's varying complexions, hair color and eye color
< The first false eyelashes, for silent film star Phyllis Haver
< The first lip gloss (1930)
< The first modern foundation, Pan-Cake (1937)
< The first eyebrow pencil
< The first pan-stick makeup, Pan-Stik (1948)
< The first concealer, Erace (1954)
< The first wand-applicator mascara
< The first water-resistant makeup (1971)
< Creating the new patent-pending iFX mascara brush with new Lash Perfection Mascara, to precisely coat and define lashes from root to tip, including hard-to-cover areas in inner and outer corners of eyes (2005-2006)
We're not bragging when we say that MAX Factor IS makeup. Don't just take our word for it; scroll the list of some of our amazing makeup firsts.
< First coining of the term "makeup"
< The first professional makeup for motion pictures (1914)
< The concept of color harmony, crafting specific makeup shades to complement women's varying complexions, hair color and eye color
< The first false eyelashes, for silent film star Phyllis Haver
< The first lip gloss (1930)
< The first modern foundation, Pan-Cake (1937)
< The first eyebrow pencil
< The first pan-stick makeup, Pan-Stik (1948)
< The first concealer, Erace (1954)
< The first wand-applicator mascara
< The first water-resistant makeup (1971)
< Creating the new patent-pending iFX mascara brush with new Lash Perfection Mascara, to precisely coat and define lashes from root to tip, including hard-to-cover areas in inner and outer corners of eyes (2005-2006)