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SheaMoisture Mattifying Primer


Mattifying Primer

Item #: 2504081 Size: 1.7 oz

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SheaMoisture Mattifying Primer is an ultra-lightweight formula that helps hide pores and blur imperfections for visibly smoother skin and long lasting makeup application. Formulated with fair trade and organic shea butter, tea tree oil, kaolin clay and a blend of vitamins and antioxidants to hydrate and balance skin. Helps absorb excess oil and control shine for a soft, matte finish. Looks invisible on the skin. Can be worn alone or under foundation. Recommended for oily, acne-prone or sensitive skin.

  • Key ingredients: fair trade and organic shea butter, tea tree oil, antioxidant-rich Vitamin E
  • Free of toxins, parabens, synthetic fragrance, talc, mineral oil, pesticides
  • Never tested on animals
  • Hypoallergenic, noncomedogenic, dermatologist tested
Smooth over clean, moisturized skin. Wear alone or under foundation.

Precautions: For external use only. Do not use on damaged or broken skin. When using this product keep out of eyes. Rinse with water to remove. Stop use and consult doctor if rash occurs. Keep out of reach of children. If product swallowed, seek medical help or contact Poison Control Center right away.
Water, Caprylic / Capric Triglyceride, Stearyl Alcohol, Cetyl Alcohol, Glycerin (Vegetable), Glycerin Stearate Citrate, Cetearyl Alcohol, Glyceryl Caprylate, Butyrosperumu Parkii (Shea) Butter * ^, Salicylic Acid, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Allantoin, Silica, Kaolin, Glyceryl Undecylenate.

*Certified Organic Ingredient. ^Fair Trade Ingredient.


How to Use+



Product Reviews


by PowerReviews
SheaMoistureMattifying Primer

(based on 5 reviews)

Reviewed by 5 customers

Displaying reviews 1-5

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(1 of 1 customers found this review helpful)


I love this primer!

By DNel827

from Jonesboro, AR

About Me Natural Style

Verified Reviewer


  • Easy To Apply
  • Long Lasting
  • Natural Looking
  • Smooth


    Best Uses

    • Everyday

    Comments about SheaMoisture Mattifying Primer:

    I use this product everyday! I have combination/oily skin (particularly oily in my t-zone) and have struggled for months with finding a combination of products that give my skin a natural finish that lasts all day without turning into gloss on my forehead. This primer has done the trick! It applies very well and feels great to put on in the morning! One of my favorite things about it are the skin conscious and natural ingredients. I use this with Clinique's Superbalanced Silk foundation and I love the finish the duo gives me!

    (0 of 2 customers found this review helpful)


    Better, way primers out there

    By Brit

    from NY

    Comments about SheaMoisture Mattifying Primer:

    I would never buy this again. it's not that good. it's an even worse version of Rimmel stay matte primer. plus it's WAY overpriced. do yourself a favor and skip over this product.

    (2 of 2 customers found this review helpful)


    Excellent for textured/oily skin!

    By sweethamz

    from USA

    Comments about SheaMoisture Mattifying Primer:

    I love this primer! it has such a unique consistency as it starts off by feeling like a moisturizer, but as you start to work it into your skin, it starts to dry down and have that clay feel to it. It is the first primer I've found that keeps me matte allllll day, it smooths my pores without feeling heavy like a lot of the silicone primers do, and I feel as if it has helped clear up my acne. The only downside is that I have to use this with a foundation that has more of a satin or slightly dewy texture to it, otherwise it tends to look TOO matte and a tad cakey. It's an A+ in my book and I will definitely be repurchasing! :)

    (0 of 6 customers found this review helpful)


    I won't buy this again

    By Star

    from Baltimore

    About Me Natural Style

    Verified Buyer



      • Stiff skin

      Best Uses

        Comments about SheaMoisture Mattifying Primer:

        Never again

        (3 of 3 customers found this review helpful)


        Great for Mattifying

        By RachFace

        from Brentwood, CA

        Comments about SheaMoisture Mattifying Primer:

        First of all, I love how natural this primer is. It's packed with tons of great ingredients for oily/acne prone skin. I have been using this primer for about a week now, and I really like it. It keeps me matte for most of the day, and it just feels really good on the skin. It comes out of the tube thick, but applies smoothly and feels very light.
        On top of being oily/acne prone, I have veeeery sensitive skin. I'm actually leery about trying new products because I'm so sensitive. Anyways, I haven't had any issues with this causing acne or any rashes. Before this, I was using the 100% Pure mattifying primer for a few months since I switched to green beauty, but that hasn't seemed mattifying at all (at least for me.) This one actually keeps me matte and is almost 2x the product for less than half the price. The only reason I deducted a star is because I don't believe this to be pore filling as it claims. I'm not surprised since it doesn't contain any silicones, but that's a small price to pay for having "cleaner" makeup.

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        Product Q&A

        Do you have questions about this product?

        Get answers from in-house experts.

        3 Questions | 3 Answers
        Displaying questions 1-3
        • Q:

          Hello. I have two questions.
          1. I have sensitive, combination skin. My cheeks get dry patches on them and my nose and forehead can get oily sometimes. I also been experiencing some acne around my jawline. Which of your two primers would be best for me?

          2. I notice that your new products no longer say that they are free of phthalates, sulfates, silicone, or gluten. So do these primers have these in them?
          Asked on 4/12/2017 by ACT from USA

          1 answer

          • Brand Expert


            We think you would enjoy our Perfecting Primer. Our Cosmetics are Hypoallergenic, Noncomedogenic, Dermatologist tested, Paraben free, Talc free, Gluten free, Sulfate free, Silicone free, Phthalate free, Mineral oil free and Synthetic fragrance free.

            Answered on 4/13/2017 by Brand Expert from SheaMoisture
        • Q:

          Hey, does this new primer have some sort of SPF? Thanks.
          Asked on 3/26/2017 by ZuZu from New York, NY

          1 answer

          • Brand Expert


            The only product that carries SPF is our CC Cream in our Cosmetics line. We are currently researching options for UV protectants for future products.

            Answered on 3/28/2017 by Brand Expert from SheaMoisture
        • Q:

          Is this product gluten free?
          Asked on 3/8/2017 by Ashlin from Michigan

          1 answer

          • Brand Expert


            All of our Cosmetics are Gluten free, except for our Mascara.

            Answered on 3/11/2017 by Brand Expert from SheaMoisture
        Displaying questions 1-3

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