skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Master Prime Long-Lasting Eyeshadow Base
Maybelline Master Prime Long-Lasting Eyeshadow Base

Maybelline

Master Prime Long-Lasting Eyeshadow Base

Prime + Smooth

Item #: 2295319 Size: 0.23 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question

Options

Maybelline's Master Prime Long-Lasting Eyeshadow Base is their first shadow primer. Max wear and color for all day look-at-me power!

Benefits:
  • Create a smooth surface and prep area for enhanced color payoff and wear
  • Soft sponge applicator glides over eyelid for even application
  • Smooth texture lends eyelids a fresh look
  • Ophthalmologist tested & safe for sensitive eyes & contact lenses
Precautions: Flammable until dry. Do not use near fire, flame, or heat. Eye cosmetics in a scratched infected or irritated eye area from cosmetic eye applicators can lead to eye damage and in extreme cases even blindness. If your eye is scratched stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Disteardimonium Hectorite, Silica, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, VP / Eicosene Copolymer, Sorbitan Sesquioleate, Alumina, Dimethicone, Propylene Carbonate, PEG-40 Stearate, Phenoxyethanol, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Cera Alba / Beeswax / Cire Dabeille, Calcium Aluminum Borosilicate, Tin Oxide. May Contain: Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 16035 / Red 40 Lake, CI 75470 / Carmine, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77742 / Manganese Violet, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
MaybellineMaster Prime Long-Lasting Eyeshadow Base
 
3.4

(based on 35 reviews)

61%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (20)
  • Long lasting (13)
  • Smooth look (9)
  • Blends well (8)
  • Good pigmentation (8)

Cons

  • Creases (5)
  • Difficult to apply (3)
  • Wears off easily (3)

Best Uses

  • Everyday (12)
  • Going out (7)
  • Daily use (5)
  • Sensitive eyes (4)
  • Normal skin (3)
    • Reviewer Profile:
    • Classic style (12), Natural style (10), Trendy style (6)

Reviewed by 35 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Primer is a hit

By Florida Bargain Shopper

from Florida

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Colors
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

    Master Prime Long-Lasting Eyeshadow Primer is all one could ask for, especially at the reasonabe price point! The Primer comes in 3 textures. I am 55, and chose the "prime and smooth" product. Not only does this product help eyeshadow stay put for hours, it can be worn on its own on days when I'm not "doing my whole face." This primer provides a natural color for my eyelids without adding shimmer. Don't hesitate to try this effective and versatile Primer.

     
    5.0

    Excellent Find!

    By Jen

    from The Woodlands, TX

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

        This primer does the work of more expensive primers for a fraction of the cost. Easy to apply, very smooth and dries quickly but not too quickly. I do my makeup at 6:00 in the morning and my eyes still look great at 10:00 that night. Absolutely no creasing or smudging!

         
        5.0

        Master Prime Long Lasting Eyeshadow Base

        By Wheelchere

        from Grand Junction, Colorado

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Smooth Look

        Cons

        • Creases

        Best Uses

        • Everyday
        • Going Out

        Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

        Loved this, It went on SO smoothly and stayed beautifully

         
        1.0

        Would not recommend, ulta brand is better

        By Jess

        from Mchenry il

        About Me Trendy Style

        Verified Buyer

        Pros

          Cons

          • Clumps
          • Difficult Removal
          • Smudges

          Best Uses

            Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

            Clumps a lot and takes long to dry, easily visible,

             
            5.0

            Great for Eyeliner

            By Monica Lacey

            from Denton, TX

            About Me Classic Style

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes

              Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

              I have monolids, which makes it incredibly infuriating when I wear liquid eyeliner and the liner ends up smudged all over my eyelid. I swipe a little of this primer all over my eyelid and I don't have to work about any smudging for the day.

              (1 of 1 customers found this review helpful)

               
              2.0

              Eyeshadow primer

              By DAL

              from HENDERSON

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply

              Cons

              • Creases
              • Fades

              Best Uses

              • Everyday

              Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

              definitely recommend spending a little extra for urban decay eyeshadow primer

              (0 of 3 customers found this review helpful)

               
              1.0

              I wouldn't buy this product again

              By Al

              from New Jersey

              Verified Buyer

              Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

              I wanted to love this product. The color looked so pretty in he tube, but as I put it on my eye lids there was no color pay off, just looked like sparkles if that.

              (1 of 1 customers found this review helpful)

               
              2.0

              I loved the look but I hated the outcome..

              By Jecka

              from Norwalk, Ca

              About Me Natural Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Smooth Look

              Cons

              • Skin Irritation

              Best Uses

              • Going Out

              Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

              Applying it was great, felt a little thick but the end outcome after also applying my eyeshadow was tremendous. The only sad thing is I was looking for a product that wouldn't irritate my skin, and although this product description said that it was "safe for sensitive eyes" it was not "anti allergenic". I guess I'm on the search again, because I did NOT like how my eyelids felt and looked the next day. (I tried it again with a different brand of eyeshadow and both times made sure to thoroughly remove all my makeup but the irritation came back)

               
              2.0

              Prime???

              By Eskay

              from Big Spring

              Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

              I do not feel like this primed anything. I use it as a base shadow.

              (2 of 2 customers found this review helpful)

               
              3.0

              Worth the money

              By jmbertalot

              from New Bern, NC

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Maybelline Master Prime Long-Lasting Eyeshadow Base:

                I have a problem with eyeliner fading completely away even if I buy ones which supposedly stay until you die, liquids, or super expensive ones. I tried this and some, not all, of my eyeliners will stay. They don't stay all day but they do stay until early-mid afternoon, at least. It is an improvement but not perfect. Eyeshadow colors are truer and more intense. They do wear more consistently throughout the day.

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                3 Questions | 3 Answers
                Displaying questions 1-3
                • Q:

                  Would you suggest this eye primer to someone with oily skin? My eyelids get very oily , would this product work for me?
                  Asked on 10/5/2016 by Cherry pie from Mesquite

                  1 answer

                  • Brand Expert

                    A:

                    The Master Prime Long-Lasting Eyeshadow Base Prime + Smooth is great for prepping the lid for perfect eye makeup but you have oily lids. MASTER PRIME® LONG-LASTING EYE SHADOW BASE PRIME + MATTE is the best option for eyelids that tend to become oily throughout the day.

                    Answered on 10/5/2016 by Brand Expert from Maybelline
                • Q:

                  Can I use this as just an eye-shadow ? In other words is this pigmented?
                  Asked on 3/28/2016 by Tami from Spokane Washington

                  1 answer

                  • Brand Expert

                    A:

                    The Maybelline Master Prime can be used as a base or alone. However, this product is very sheer and does contain much pigment. We hope this information is helpful!

                    Answered on 3/29/2016 by Brand Expert from Maybelline
                • Q:

                  Does this product cancel out veins? Does the tint show up on the skin?
                  Asked on 3/10/2016 by Jenny from Arlington, TX

                  1 answer

                  • Brand Expert

                    A:

                    This product provides a perfected base for enhanced eyshadow payoff and wear. Eye primers are not made to cover imperfections the way a concelaer does.

                    Answered on 3/10/2016 by Brand Expert from Maybelline
                Displaying questions 1-3

                Do you have a question about this product?