*While quantities last. No rain checks. 6 per customer per Beauty Steal. Beauty Steals are for 1 day only. See ulta.com for a store near you. **Free or 50% off item must be of equal or lesser value to the lowest-priced item purchased. Excludes clearance items. Brands cannot be combined. ***Book a hair appointment in THE SALON on Fri 10/10, Fri 10/17, Sat 10/18 or Fri 10/24 to learn about & experience styling products from the featured brands listed above. Thur 10/16 & Thur 10/23 limit one free service per guest. Free appointment and boot camp booking not available online.