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IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush

IT Brushes For ULTA

Love Beauty Fully Love is the Foundation Brush

Item 2518863

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IT's so much more than just a brush! This limited-edition brush is luxuriously crafted - and supports a good cause: For every Love Beauty Fully Love is the Foundation Brush purchased during Breast Cancer Awareness Month, IT Cosmetics will donate one to the American Cancer Society's Look Good Feel Better program to help women face the effects of cancer with confidence. You'll be giving the gift of joy and beauty to another woman, and to yourself, and that's a beautiful thing!

A must-have for every IT Girl's brush collection, this ultra-chic foundation brush features a weighted, streamlined handle and unique heart-shaped head with densely packed, award-winning Heavenly Luxe cruelty-free hair for effortless, streak-free application of your favorite liquid, cream and powder foundations. Custom-designed for precision control, it does the work for you and gives you flawless, airbrushed results every time!

Key Benefits:
  • Limited-edition brush for Breast Cancer Awareness Month supports Look Good Feel Better
  • Densely packed, heart-shaped head and streamlined, weighted handle for effortless application
  • Signature award-winning Heavenly Luxe cruelty-free hairs deliver a flawless, airbrushed finish every time and never shed
  • Pairs perfectly with your favorite liquid, cream and powder foundations
Buff in circular motions for natural-looking coverage.

Beauty Tip: Since you often need more coverage in the T-zone area, apply foundation starting at the center of your face, then softly blend outward for complexion perfection!

Details+

How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
IT Brushes For ULTALove Beauty Fully Love is the Foundation Brush
 
4.9

(based on 111 reviews)

98%

of respondents would recommend this to a friend.

Pros

  • Soft (99)
  • Applies evenly (91)
  • High quality (84)
  • Smooth finish (75)
  • Easy to clean (66)

Cons

  • Wastes make up (3)

Best Uses

  • Liquid (67)
  • Multi-use (43)
  • Powder (36)
  • Highlighting & contouring (14)
  • Travel (11)
    • Reviewer Profile:
    • Brand buyer (58), Budget shopper (32)

Reviewed by 111 customers

Displaying reviews 1-10

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5.0

Love Beauty Fully Love is the Foundation Brush

By luxx

from a land far far away

About Me Brand Buyer

Verified Buyer

Pros

  • Applies Evenly
  • Cruelty-Free
  • Easy To Clean
  • High Quality
  • Smooth Finish
  • Soft
  • Versatile

Cons

    Best Uses

    • Multi-Use
    • Powder

    Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

    i love t that a brush is donated to Look good feel better everytime that someone buys this beautiful brush. i wish this was done year round.

     
    5.0

    This brush is SUPER CUTE. Might but another one

    By Trixie

    from Anchorage, Alaska

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Applies Evenly
    • Cruelty-Free
    • Easy To Clean
    • High Quality
    • Smooth Finish
    • Soft
    • Versatile

    Cons

      Best Uses

      • Highlighting & Contouring
      • Liquid
      • Multi-Use
      • Powder
      • Travel

      Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

      Goes on skin like veil. I love it.

       
      5.0

      I love love love this brush

      By Trixie

      from Anchorage, Alaska

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Applies Evenly
      • Cruelty-Free
      • Easy To Clean
      • High Quality
      • Smooth Finish
      • Soft
      • Versatile

      Cons

        Best Uses

        • Highlighting & Contouring
        • Liquid
        • Multi-Use
        • Powder
        • Travel

        Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

        Mult-uses, cream blush and foundation, and powders

         
        5.0

        "IT" works great!

        By Steph

        from Arizona

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Applies Evenly
        • High Quality
        • Smooth Finish

        Cons

        • Wastes Make Up

        Best Uses

        • Liquid

        Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

        Works great

         
        5.0

        Amazing!

        By Cass

        from Columbus

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Applies Evenly
        • Easy To Clean
        • High Quality
        • Smooth Finish
        • Soft

        Cons

          Best Uses

          • Liquid

          Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

          Best foundation brush!

           
          4.0

          like it

          By sharon

          from Los Angeles, CA

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Applies Evenly
          • Easy To Clean
          • High Quality
          • Smooth Finish
          • Soft

          Cons

            Best Uses

              Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

              The reason i am giving the 4 stars b/c it is on the little pricy side. Other than that I do love how it finishes, applies evenly, and soft. I have very sensitive eyes and when I apply around my eye area, the brush does not poke my eyes. I would recommend this brush if it's under $20 but still over all, i do love the brush

               
              5.0

              Love this Brush!

              By TiffDoyle

              from Pa

              About Me Brand Buyer

              Verified Reviewer

              Pros

              • Applies Evenly
              • Easy To Clean
              • High Quality
              • Smooth Finish
              • Soft

              Cons

                Best Uses

                • Liquid
                • Powder

                Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                I heard such great reviews on last year's brush, so I purchased this one as soon as it came out and I am so glad that I did! It applies my foundations perfectly and quickly with zero streaking and the bristles are so soft. I am always rushing out of the house early in the morning for work so I have to do a quick makeup routine and this brush has definitely helped me cut time in applying my foundation. The brush is absolutely gorgeous too and for such a great cause!

                 
                5.0

                love how flawless my foundation looks

                By escarlet29

                from dallas, tx

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Applies Evenly
                • Easy To Clean
                • Smooth Finish
                • Soft

                Cons

                  Best Uses

                  • Highlighting & Contouring
                  • Liquid

                  Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                  the brush leaves my foundation more smooth and better that other foundation brushes or sponges I had used in the past.

                   
                  5.0

                  ❤️ ❤️❤️ This brush has s awesome!

                  By Nation

                  from MI/NJ

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Cruelty-Free
                  • Easy To Clean
                  • High Quality
                  • Smooth Finish
                  • Soft
                  • Versatile

                  Cons

                  • Too Small

                  Best Uses

                  • Multi-Use

                  Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                  I am so glad I was able to purchase this brush!

                   
                  5.0

                  #Cancersucks#itcosmetics

                  By beauty54

                  from Yulee, Florida

                  Verified Buyer

                  Pros

                  • High Quality
                  • Soft

                  Cons

                    Best Uses

                    • Multi-Use

                    Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                    This brush is a wonderful brush. I buy one every year. #ItCosmetics cares about how you feel and the #LookGoodFeelGood program is wonderful. This is a brush that makes you feel pretty just using it.

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    11 Questions | 11 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      How does this compare to the 302 Luxe LBD brush ? Is it more dense? I love my 302 but I would like a brush a bit denser.
                      Asked on 10/21/2017 by Cady from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Velvet Luxe LBD Foundation Brush #302 is super densely packed, along with all the Velvet Luxe brushes in this line. The Velvet Luxe brushes are slightly more dense than the Love is the Foundation Brush, however you will still get amazing coverage with IT! XOXO

                        Answered on 10/23/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this brush still be available beginning of November?
                      Asked on 10/17/2017 by Dom from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Love is the Foundation Brush is a limited edition brush, exclusively available through Ulta, while supplies last. Stay updated through Ulta to find out if IT is still available. We recommend grabbing one soon as IT will not be here much longer! XOXO

                        Answered on 10/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      It seems like this is a breast cancer awareness limited edition brush. Is any percentage of the cost of the brush donated to breast cancer research
                      Asked on 10/30/2016 by Jessa from Clayton, NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jessa, thank you so much for your question! This is a limited edition brush for the month of October to raise awareness of breast cancer, for each one sold one is donated to the Look Good Feel Better Foundation to help women that are going through the effects of cancer. We also offer this all year with our whole Love Beauty Full brush line at Ulta! Hope this helps. XOXO

                        Answered on 11/1/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi I am looking at this brush which looks great but would it work to use as a blush brush?
                      Asked on 10/13/2016 by Jaz from Arlington, VA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The Love is the Foundation Brush is intended to be used for foundation as it has dense bristles. This brush is probably too dense to apply blush. For blush we recommend using the Love Beauty Fully Flawless Blush Brush #227, IT is perfectly angled to hug the cheeks and is loosely packed to apply blush lightly to build it up for natural finish! XOXO

                        http://www.ulta.com/love-beauty-fully-flawless-blush-brush-227?productId=xlsImpprod11061126

                        Answered on 10/17/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      does the brush have a case or cover included?
                      Asked on 10/12/2016 by ann from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Love is the Foundation Brush is packaged in a plastic tube, however we do not recommend storing IT this way. We recommend allowing your brushes to breathe in a brush holder or a container that allows air flow. XOXO

                        Answered on 10/17/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this brush similar to the 206 brush? I am looking for a brush to apply powder foundation. Which do you think is better?
                      Asked on 10/9/2016 by BRITTANY from Oklahoma City, OK

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Love Beauty Fully Love is the Foundation Brush is similiar to the Love Beauty Fully Buffing Mineral Powder Brush #206. You will get a similiar finish and coverage from both brushes, however they are shaped differently. The Love is the Foundation Brush is shaped as a heart and is offered for a limited time only. One is not better than the other, IT just depends which you prefer! Let us know if you have any further questions! XOXO

                        Answered on 10/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      This is the second time I have purchased this brush and the second time it has had all of the bristles fall out after I used a quick drying brush cleaner. I'm disappointed because I love this brush so much. I'm planning on exchanging it but I would like to know what's the best way to clean this brush.
                      Asked on 10/7/2016 by Emma from Buena Park, CA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we are so sorry to hear this happened to your brush! We suggest doing a deep clean of brushes every other week at least, this will keep your brushes in the best shape possible! You can do this by using warm water and baby shampoo and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. In between deep cleans a great option is our Brush Bath which you can check out using the link below. Just a quick spray and it dissolves makeup immediately and wipes right off! Hope this helps. XOXO

                        http://www.ulta.com/brush-bath-purifying-brush-cleaner?productId=xlsImpprod12391015

                        Answered on 10/10/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does it come with the plastic cover like the other it brushes?
                      Asked on 10/4/2016 by D.Moore from Jackson, MS

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! The Love is the Foundation Brush comes packaged in a plastic tube in the same way many of the Love Beauty Fully brushes are sold. We hope you try IT out! XOXO

                        Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product meant to be used on a mineral/powder based foundation or a liquid/cream based foundation?
                      Asked on 10/1/2016 by Suze from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi Suze, that is a great question! This brush can be used with your favorite cream, liquid or powder foundation! Whichever you prefer. IT will give you full, even coverage! XOXO

                        Answered on 10/4/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I'm looking for that perfect brush to apply Too Faced born this way Foundation and was wondering if the bristles on this brush would soak up too much product. I would love to purchase it and support such a great cause but am so tired of wasting product. Thank you
                      Asked on 9/25/2016 by Jen from Indianapolis

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jen, thanks so much for your question! This brush has super dense, synthetic bristles that make IT perfect for foundation application. To better prevent this we suggest applying your moisturizer with this brush first, IT will help to prime IT and keep any product from soaking up! XOXO

                        Answered on 9/28/2016 by Brand Expert from IT Cosmetics
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