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IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush

IT Brushes For ULTA

Love Beauty Fully Love is the Foundation Brush

Item #: 2309004

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IT's so much more than just a brush! This limited-edition brush is luxuriously crafted - and supports a good cause: For every Love Beauty Fully Love is the Foundation Brush purchased during Breast Cancer Awareness Month, IT Cosmetics will donate one to the American Cancer Society's Look Good Feel Better program to help women face the effects of cancer with confidence. You'll be giving the gift of joy and beauty to another woman, and to yourself, and that's a beautiful thing!

A must-have for every IT Girl's brush collection, this ultra-chic foundation brush features a weighted, streamlined handle and unique heart-shaped head with densely packed, award-winning Heavenly Luxe cruelty-free hair for effortless, streak-free application of your favorite liquid, cream and powder foundations. Custom-designed for precision control, it does the work for you and gives you flawless, airbrushed results every time!

Key Benefits:
  • Limited-edition brush for Breast Cancer Awareness Month supports Look Good Feel Better
  • Densely packed, heart-shaped head and streamlined, weighted handle for effortless application
  • Signature award-winning Heavenly Luxe cruelty-free hairs deliver a flawless, airbrushed finish every time and never shed
  • Pairs perfectly with your favorite liquid, cream and powder foundations
Buff in circular motions for natural-looking coverage.

Beauty Tip: Since you often need more coverage in the T-zone area, apply foundation starting at the center of your face, then softly blend outward for complexion perfection!

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How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
IT Brushes For ULTALove Beauty Fully Love is the Foundation Brush
 
4.8

(based on 73 reviews)

97%

of respondents would recommend this to a friend.

Pros

  • Soft (64)
  • Applies evenly (57)
  • High quality (52)
  • Smooth finish (47)
  • Easy to clean (44)

Cons

No Cons

Best Uses

  • Liquid (39)
  • Powder (29)
  • Multi-use (26)
  • Highlighting & contouring (10)
  • Travel (6)
    • Reviewer Profile:
    • Brand buyer (36), Budget shopper (21)

Reviewed by 73 customers

Displaying reviews 1-10

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5.0

IT is Amazing

By CherylFL56

from Winter Haven, FL

About Me Brand Buyer

Verified Buyer

Pros

  • Applies Evenly
  • Easy To Clean
  • High Quality
  • Smooth Finish
  • Soft

Cons

    Best Uses

    • Powder

    Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

    I use this brush to apply IT powder and love it!

     
    5.0

    Love this brush

    By Bella

    from Los Altos, CA

    Verified Buyer

    Pros

    • Applies Evenly
    • Easy To Clean
    • Smooth Finish
    • Soft

    Cons

      Best Uses

      • Liquid
      • Multi-Use

      Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

      Bought a second one. :)

       
      5.0

      I just love heart shaped things

      By Bianca

      from Chicago IL

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Applies Evenly
      • Easy To Clean
      • High Quality
      • Smooth Finish
      • Soft

      Cons

        Best Uses

        • Liquid
        • Multi-Use
        • Travel

        Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

        I use this brush for my liquid foundation. It evenly smooths it out. No visible streak marks and the bristles are so soft.

         
        5.0

        Heart brush

        By Angie

        from Arlington Wa

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Applies Evenly
        • Cruelty-Free
        • Easy To Clean
        • High Quality
        • Smooth Finish
        • Soft
        • Versatile

        Cons

          Best Uses

          • Liquid

          Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

          Love love love this brush. The heart shape is why I bought it and love it wish their was a whole collection. Have only used for foundation works well like it better than using a sponge. Please make more with this design.

          (0 of 1 customers found this review helpful)

           
          5.0

          Love this brush.

          By Eyeore 75

          from Missouri

          Verified Buyer

          Pros

          • Applies Evenly
          • High Quality
          • Smooth Finish
          • Soft
          • Versatile

          Cons

            Best Uses

              Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

              I really like how easily and quickly it applies my foundation.

              (1 of 1 customers found this review helpful)

               
              5.0

              I will buy this again!

              By Gardengirl

              from Atlanta, GA

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Applies Evenly
              • Easy To Clean
              • High Quality
              • Smooth Finish
              • Soft

              Cons

                Best Uses

                • Liquid

                Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                I went from years of using mineral makeup to a liquid. I came across this brush after reading reviews on it. Thought it was a bit pricey but thought I would give it a try. Using my new liquid foundation with this brush is amazing. The brush is so soft and is great to use with liquid! I am so happy with this purchase very well made!

                (0 of 1 customers found this review helpful)

                 
                5.0

                Gorgeous brush

                By Ruthee

                from North Carolina

                About Me Brand Buyer

                Verified Buyer

                Pros

                • High Quality
                • Soft
                • Versatile

                Cons

                  Best Uses

                  • Liquid
                  • Multi-Use
                  • Powder

                  Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                  I apply IT CC cream and brush works great. It's almost too pretty to use.

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  So soft!

                  By Tabs

                  from Vacaville, CA

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Easy To Clean
                  • High Quality
                  • Smooth Finish
                  • Soft
                  • Versatile

                  Cons

                    Best Uses

                    • Blush
                    • Liquid

                    Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                    So soft and can be used for multiple products

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Surprise from my boyfriend

                    By Amy

                    from Jacksonville

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                        • Liquid

                        Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                        ❤️ A great surprise from my boyfriend

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Gorgeous!

                        By Makeup Addict

                        from Las Vegas, NV

                        Verified Buyer

                        Pros

                        • Applies Evenly
                        • Soft

                        Cons

                          Best Uses

                          • Powder

                          Comments about IT Brushes For ULTA Love Beauty Fully Love is the Foundation Brush:

                          Loving this brush! Easy to work with powders. Works well with dabbing and buffing liquid foundations too.

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          9 Questions | 9 Answers
                          Displaying questions 1-9
                          • Q:

                            It seems like this is a breast cancer awareness limited edition brush. Is any percentage of the cost of the brush donated to breast cancer research
                            Asked on 10/30/2016 by Jessa from Clayton, NC

                            1 answer

                            • Brand Expert

                              A:

                              Hi Jessa, thank you so much for your question! This is a limited edition brush for the month of October to raise awareness of breast cancer, for each one sold one is donated to the Look Good Feel Better Foundation to help women that are going through the effects of cancer. We also offer this all year with our whole Love Beauty Full brush line at Ulta! Hope this helps. XOXO

                              Answered on 11/1/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Hi I am looking at this brush which looks great but would it work to use as a blush brush?
                            Asked on 10/13/2016 by Jaz from Arlington, VA

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for reaching out to IT! The Love is the Foundation Brush is intended to be used for foundation as it has dense bristles. This brush is probably too dense to apply blush. For blush we recommend using the Love Beauty Fully Flawless Blush Brush #227, IT is perfectly angled to hug the cheeks and is loosely packed to apply blush lightly to build it up for natural finish! XOXO

                              http://www.ulta.com/love-beauty-fully-flawless-blush-brush-227?productId=xlsImpprod11061126

                              Answered on 10/17/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            does the brush have a case or cover included?
                            Asked on 10/12/2016 by ann from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! The Love is the Foundation Brush is packaged in a plastic tube, however we do not recommend storing IT this way. We recommend allowing your brushes to breathe in a brush holder or a container that allows air flow. XOXO

                              Answered on 10/17/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this brush similar to the 206 brush? I am looking for a brush to apply powder foundation. Which do you think is better?
                            Asked on 10/9/2016 by BRITTANY from Oklahoma City, OK

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for your question! The Love Beauty Fully Love is the Foundation Brush is similiar to the Love Beauty Fully Buffing Mineral Powder Brush #206. You will get a similiar finish and coverage from both brushes, however they are shaped differently. The Love is the Foundation Brush is shaped as a heart and is offered for a limited time only. One is not better than the other, IT just depends which you prefer! Let us know if you have any further questions! XOXO

                              Answered on 10/12/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            This is the second time I have purchased this brush and the second time it has had all of the bristles fall out after I used a quick drying brush cleaner. I'm disappointed because I love this brush so much. I'm planning on exchanging it but I would like to know what's the best way to clean this brush.
                            Asked on 10/7/2016 by Emma from Buena Park, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, we are so sorry to hear this happened to your brush! We suggest doing a deep clean of brushes every other week at least, this will keep your brushes in the best shape possible! You can do this by using warm water and baby shampoo and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. In between deep cleans a great option is our Brush Bath which you can check out using the link below. Just a quick spray and it dissolves makeup immediately and wipes right off! Hope this helps. XOXO

                              http://www.ulta.com/brush-bath-purifying-brush-cleaner?productId=xlsImpprod12391015

                              Answered on 10/10/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Does it come with the plastic cover like the other it brushes?
                            Asked on 10/4/2016 by D.Moore from Jackson, MS

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thank you for reaching out to IT! The Love is the Foundation Brush comes packaged in a plastic tube in the same way many of the Love Beauty Fully brushes are sold. We hope you try IT out! XOXO

                              Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            Is this product meant to be used on a mineral/powder based foundation or a liquid/cream based foundation?
                            Asked on 10/1/2016 by Suze from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi Suze, that is a great question! This brush can be used with your favorite cream, liquid or powder foundation! Whichever you prefer. IT will give you full, even coverage! XOXO

                              Answered on 10/4/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            I'm looking for that perfect brush to apply Too Faced born this way Foundation and was wondering if the bristles on this brush would soak up too much product. I would love to purchase it and support such a great cause but am so tired of wasting product. Thank you
                            Asked on 9/25/2016 by Jen from Indianapolis

                            1 answer

                            • Brand Expert

                              A:

                              Hi Jen, thanks so much for your question! This brush has super dense, synthetic bristles that make IT perfect for foundation application. To better prevent this we suggest applying your moisturizer with this brush first, IT will help to prime IT and keep any product from soaking up! XOXO

                              Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                          • Q:

                            is the brush heart shaped
                            Asked on 9/24/2016 by anita from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi Anita, thanks for your question! The head of this brush where the bristles are is absolutely heart shaped!! XOXO

                              Answered on 9/26/2016 by Brand Expert from IT Cosmetics
                          Displaying questions 1-9

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