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IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush %23212

IT Brushes For ULTA

Love Beauty Fully Essential Concealer Brush #212

Item #: 2274481

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Only at ULTA!

Small, firm, thin tapered paddle head allows precision application. Use with your favorite concealer. Pairs well with your favorite cream, liquid or powder concealer and brightener. Blends product in hard to reach spots for an even, flawless finish.
  • Hair: Award-winning, IT Cosmetics Heavenly luxe ultra soft, synthetic hair
  • Unique detail: Exclusive logo designed by Jamie Kern Lima to inspire women to look, feel and love beautifully
  • Handle detail: Silver streamlined handle is weighted for controlled application and delovers a truly special experience
  • Handle shape: Artisan-crafted tapered handle for simple yet precise application

Brush was uniquely selected and designed to look and feel like an inspiring work of art.

To Love Beauty Fully is to give beautifully. For every Love Beauty Fully brush you purchase, IT Cosmetics will donate one brush to the Look Good, Feel Better program to help women face the effects of cancer treatments with confidence. Through this purchase, you are giving the gift of joy and beauty to another woman, and to yourself, and that is a beautiful thing! Together we are making the world more beautiful, one brush at a time. Now that's Loving Beauty Fully.
Use a small amount of product in short strokes to blend to targeted areas.

Beauty BFF Tip: When choosing a under eye concealer, select a shade that is slightly lighter than your skin tone for a brightening effect and to counteract darkness. Starting in the inner corner of your eye, dab then sweep under the eye to the cheek bone in order to lift and brighten.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
IT Brushes For ULTALove Beauty Fully Essential Concealer Brush #212
 
4.6

(based on 80 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Blends well (28)
  • Soft (26)
  • High quality (24)
  • Applies evenly (23)
  • Easy to clean (22)

Cons

No Cons

Best Uses

  • Under eyes (29)
  • Blemishes (16)
  • Highlighting & contouring (12)
  • Multi-use (11)
  • Liquid (10)
    • Reviewer Profile:
    • Budget shopper (33), Brand buyer (30)

Reviewed by 80 customers

Displaying reviews 1-10

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5.0

I'll NEVER buy anything but IT brushes!!

By DB

from LA

About Me Budget Buyer

Verified Buyer

Pros

  • Applies Evenly
  • Cruelty-Free
  • Easy To Clean
  • High Quality
  • Smooth Finish
  • Soft
  • Versatile

Cons

    Best Uses

    • Highlighting & Contouring
    • Multi-Use

    Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

    Although this product is a little "pricey" for me, I opted for quality versus quantity. The quality is exceptional!
    I feel paying "upfront" was worth it due to the fact that I wouldn't be buying another one in 6 months or even a year! Excellent coverage and so easy to use! So versatile as well!

    (1 of 1 customers found this review helpful)

     
    5.0

    Use for Eyeshadow

    By dmpugh1

    from Raleigh, NC

    Verified Buyer

    Pros

    • High Quality
    • Soft
    • Versatile

    Cons

      Best Uses

      • Powder

      Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

      I actually purchased this brush per the recommendation of the beauty adviser to be an eye shadow brush. I wanted something for precision and something that would deliver a high concentration of color and pigment. It seemed all of the eye shadow brush heads were extremely fluffy and just spread powder everywhere causing fallout and wasting product. I couldn't find a brush head that would deliver a highly concentrated amount of color like I was looking for. This brush picks up the powder and allows me to apply to the lid with no fallout.

       
      4.0

      Great brush

      By Makeup Lover

      from Corona CA

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Applies Evenly
      • Cruelty-Free
      • Easy To Clean
      • Smooth Finish
      • Versatile

      Cons

      • Feels Rough On Skin

      Best Uses

      • Multi-Use

      Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

      I bought this brush to apply concealer, but it feels rough when I use it under my eyes.

       
      5.0

      Love it.

      By Littlebitty

      from Youngsville, LA

      Verified Buyer

      Pros

      • Applies Evenly
      • Easy To Clean

      Cons

        Best Uses

          Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

          This brush makes applying concealer extremely easy. It blends so evenly.

           
          5.0

          I would buy this product again!

          By Mitch

          from Lexington KY

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Applies Evenly
          • High Quality
          • Smooth Finish
          • Soft

          Cons

            Best Uses

            • Powder

            Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

            I use the product to apply mineral concealer. It is fabulous. Application is easy and gives great coverage.

             
            5.0

            Love, love, love!!!!

            By Amy

            from Polk County, Florida

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Applies Evenly
            • Easy To Clean
            • High Quality
            • Smooth Finish
            • Soft

            Cons

              Best Uses

                Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                "It" brushes are my favorite. This one is amazing for applying cover up/ highlighter....

                (2 of 2 customers found this review helpful)

                 
                3.0

                Stiff

                By I like the way it looks when first fligM

                from Coronado

                About Me Budget Buyer

                Verified Buyer

                Pros

                • High Quality

                Cons

                • Too Small

                Best Uses

                  Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                  I was using this brush as an applicator for concealer. Which was recommended to me by a sales associate. I think it's too firm and two small

                  (1 of 2 customers found this review helpful)

                   
                  4.0

                  Good brush

                  By Ti

                  from Mpls

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Easy To Clean
                  • High Quality
                  • Smooth Finish
                  • Soft
                  • Versatile

                  Cons

                    Best Uses

                    • Highlighting & Contouring
                    • Liquid
                    • Multi-Use

                    Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                    Bood ocmcealer or shadow brush. Wish they made one alittle smaller

                     
                    4.0

                    great concealer brush

                    By Pinky

                    from Florida

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • Easy To Clean
                    • Soft

                    Cons

                      Best Uses

                        Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                        great concelear brush

                        (1 of 1 customers found this review helpful)

                         
                        3.0

                        Not what I expected

                        By Julcherie

                        from Clovis, CA

                        Verified Buyer

                        Pros

                          Cons

                          • Bristles harder than most It brushes I have
                          • Feels Rough On Skin

                          Best Uses

                            Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                            I bought this to try with the It under eye anti-aging concealer and one other concealer I bought to try. I had thought the bristles would be softer because I have other It brushes, and the bristles are very soft. Maybe concealer brushes need stiffer bristles in order to "pat" the concealer in? However, I did not like the feeling and switched to just patting my ring finger to smooth the concealer. I haven't figured out if it would be good for anything else, but I am a little disappointed and sorry I bought it.

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            5 Questions | 5 Answers
                            Displaying questions 1-5
                            • Q:

                              It's hard to tell exactly the size or width. I'm actually looking for a flat foundation brush that's about an inch across for applying concealer (I already have a concealer brush that's around 3/8" for packing in my troughs). What would you recommend that fits the former description and what is the exact width at its widest point? Thx!
                              Asked on 12/24/2016 by Alisa from Washington

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, we're happy to help with IT! We recommend using the Airbrush OMG! Foundation Brush #106 to apply foundation. IT features a flat, paddle style, custom cut bristles to apply foundation evenly and give full coverage every time. The length of the brush from top to bottom is about 6 1/2 inches and the bristles are about 1 1/4 inches in width. Try IT out at your local Ulta to experience the difference IT can make! XOXO

                                Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Is this a round or a flat brush?
                              Asked on 9/8/2016 by Cutie from Everett, WA

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thanks for your question! The Love Beauty Fully Essential Concealer Brush #212 is a flat style brush that is used to apply concealer to the under eye area or anywhere on the face. This brush also doubles as a great packing brush for eye shadow to press color into the lid! XOXO

                                Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              is this brush for applying concealer or blending concealer?
                              Asked on 5/10/2016 by rose from california

                              1 answer

                              • Brand Expert

                                A:

                                Great question! You can really use it for both! This brush is great for both applying and blending your concealer!
                                XOXO

                                Answered on 5/11/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              What are the differences between this bush and the Velvet Luxe #314 beside the handle? I am looking doe a good concealer brush to use with the bye bye under eye. Also, any suggestions for pinpoint concealer brush?
                              Asked on 3/7/2015 by Becksn from Cincinnati,Oh

                              1 answer

                              • Brand Expert

                                A:

                                Hi!
                                Thank you for your question!!! While the handles of each brush is different, the brush hairs are also different. The #212 is the same hair that is in our heavenly Lux brushes while the hair in the 314 is ltra-dense, micro-fine Velvet Luxe Optical Blurring hair utilizes cutting edge technology for your most beautiful skin! They are both great brushes - the 212 is slightly more pin point and thinner for concealer!
                                XOXO

                                Answered on 3/9/2015 by Brand Expert from IT Cosmetics
                            • Q:

                              What is the difference between this brush and the Airbrush blurring brush #103?
                              Asked on 11/17/2014 by Carrie the brush newbie from US

                              1 answer

                              • Brand Expert

                                A:

                                Hi!
                                thank you for your question!!! We are more than happy to help you today!! The Concealer Brush #212 is a small, firm tapered brush head designed for precision application of concealer in small areas of the face! This will provide a more full coverage!!

                                The Blurring Brush #103 is more of a fluffy, dense rounded brush head for precision and targeted application. The brush is better with powders and will give you more sheer coverage!!

                                We hope this helps!! XOXO

                                Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                            Displaying questions 1-5

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