skip to main content
ULTA
  • Home
  • / Makeup
  • / Makeup Brushes & Tools
  • / Makeup Brushes
  • / Love Beauty Fully Crème Gel Liner Brush #218
IT Brushes For ULTA Love Beauty Fully Cr%C3%A8me Gel Liner Brush %23218

IT Brushes For ULTA

Love Beauty Fully Crème Gel Liner Brush #218

Item 2274509

Find in Store-

Only at ULTA!

Small pointed firm tapered point specially created for easy precision application. Pairs well with your favorite cream, gel, powder or liquid eye liner. Bent handle and ergonomic design allow for maximum control.
  • Hair: Award-winning, IT Cosmetics Heavenly luxe ultra soft, synthetic hair
  • Unique Detail: Exclusive Logo designed by Jamie Kern Lima to inspire women to look, feel and love beautifully
  • Handle Detail: Silver streamlined handle is weighted for controlled application and delovers a truly special experience
  • Handle Shape: Artisan-crafted tapered handle for simple yet precise application

Brush was uniquely selected and designed to look and feel like an inspiring work of art.

To Love Beauty Fully is to give beautifully. For every Love Beauty Fully brush you purchase, IT Cosmetics will donate one brush to the Look Good, Feel Better program to help women face the effects of cancer treatments with confidence. Through this purchase, you are giving the gift of joy and beauty to another woman, and to yourself, and that is a beautiful thing! Together we are making the world more beautiful, one brush at a time. Now that's Loving Beauty Fully
Use the bent handle for maximum control when applying eye liner with short feathery strokes directly along the lashline.

Beauty BFF Tip: When using a powder eye shadow as a liner, silky, matte formulas blend and layer easily while densely-pigmented shadows can be used wet or dry.

Details+

How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
IT Brushes For ULTALove Beauty Fully Crème Gel Liner Brush #218
 
4.1

(based on 41 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (14)
  • Easy to use (14)
  • Soft (14)
  • High quality (12)
  • Great design (11)

Cons

No Cons

Best Uses

  • Everyday (13)
  • Going out (7)
  • Travel (7)
  • Liquid (4)
  • Multi-use (3)
    • Reviewer Profile:
    • Classic style (11), Brand buyer (10), Natural style (7), Budget shopper (5), Trendy style (4)

Reviewed by 41 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

Didn't work for me

By Tori loves beauty

from Grand Rapids, MI

About Me Brand Buyer

Verified Buyer

Pros

    Cons

    • Too much fallout
    • Uneven Application
    • Wastes Make Up

    Best Uses

      Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

      I really wanted to like this, but it didn't work for me and I returned it. The angled part seems to make it more difficult for me to use it. I also find that most brushes have too long of handles. I'm a small person and I need something that I can control. If the handles are too long, it's hard to maneuver them and get them to go where I want. Also, there was too much fallout and I use very good pigmented shadows, so when a brush is too rough or difficult to control, the shadow ends up on my upper cheeks and around my eyes and is difficult to brush off. Once I've applied my foundation and powder, I do NOT want to have to "fix" it because it never looks right when I have to do that. Sorry it didn't work for me, but I'm sure it works for others.

       
      1.0

      Frays!!

      By Fns mom

      from Palm Springs

      About Me Brand Buyer

      Verified Buyer

      Pros

        Cons

        • Causes Streaks
        • Feels Rough On Skin
        • For a liner brush, it frays terribly.
        • Uneven Application

        Best Uses

        • Eyeliner

        Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

        I've bought 4 brushes, same thing every time. So disappointed.

         
        5.0

        Better than any other gel liner brush I've tried!

        By Stephanie

        from Mount Washington, Ky

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Applies Evenly
        • High Quality
        • Smooth Finish
        • Soft

        Cons

          Best Uses

          • Liquid

          Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

          Used for Gel eyeliner

           
          5.0

          Love it!

          By Trixie

          from Georgia

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Applies Evenly
          • Smooth Finish
          • Soft

          Cons

            Best Uses

            • Liquid

            Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

            Liquid eyeliner

             
            5.0

            Best Brush for Gel Liner

            By Just4u

            from Atlanta

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Applies Evenly
            • Easy To Clean
            • High Quality
            • Soft

            Cons

              Best Uses

              • Gel eyeliner

              Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

              This is one of the best brushes I've ever purchased. It applies gel eyeliner smoothly and evenly and makes it super easy to do. I don't normally like to spend my money on expensive brushes as I would rather buy expensive makeup, but I've purchased this brush a second time after losing the first one and I just couldn't go back to an angled brush after that. 10/10 would buy this again (will buy again)

               
              5.0

              I would buy this product again

              By flowergirl

              from mi

              Verified Buyer

              Pros

              • Applies Evenly
              • High Quality
              • Soft

              Cons

                Best Uses

                  Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

                  Used with water and powder for eyeliner....works great!!

                   
                  5.0

                  I would buy this again in a heartbeat.

                  By SNB1

                  from Larose Louisiana

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Easy To Clean
                  • High Quality
                  • Smooth Finish
                  • Soft

                  Cons

                    Best Uses

                    • Liquid

                    Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

                    I use this for my eye line and I love it. It brushes are the best brushes I ever had. If you follow the cleaning directions and clean them every time you use them they stay clean and they are very easy to clean.

                     
                    5.0

                    Really great gel liner brush

                    By N/A

                    from Sinking Spring, PA

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • High Quality
                    • Smooth Finish
                    • Soft
                    • Versatile

                    Cons

                      Best Uses

                      • Multi-Use
                      • Travel

                      Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

                      This is the best gel liner brush I have used.

                       
                      5.0

                      Love IT brsuhes

                      By Jewels

                      from Summerville, SC

                      Verified Buyer

                      Pros

                      • Applies Evenly
                      • High Quality
                      • Smooth Finish
                      • Soft

                      Cons

                      • Wastes Make Up

                      Best Uses

                      • Eyshadow under

                      Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

                      Eyeshadow as eye liner applications

                       
                      5.0

                      Multi-tasker!

                      By nomercles

                      from Mountain View, CA

                      About Me Budget Buyer

                      Verified Buyer

                      Pros

                      • Applies Evenly
                      • High Quality
                      • Soft
                      • Versatile

                      Cons

                        Best Uses

                        • Multi-Use

                        Comments about IT Brushes For ULTA Love Beauty Fully Crème Gel Liner Brush #218:

                        I had an unfortunate mishap with my beloved liner brush, and had to replace it in a hurry. This one is fantastic. I know it says it's a gel-liner brush, but so far I've used it with liquid, gel, powder, and using mascara as a liner in a pinch, and it's worked beautifully with all of them. Very soft, creates everything I've asked it to so far, including the thing where you put the tiny dots in between the lashes. And the bend makes it much easier to get around my lashes. The cap is a little wonky, though. I can live with it, for the rest!

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        1 Question | 1 Answer
                        Displaying question 1
                        • Q:

                          Which is easier to use the #125 or #218 ? I will most likely either be using powder or gel and am new at liner brushes.
                          Asked on 10/22/2014 by Shanice from Idaho

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!! Thank you for your great question, we are more than happy to assist you with this today!!!! If you will be using powder or gel liners, we would recommend using the #218 Creme Gel Liner Brush! The head of this brush with the short firm brush head and angled tip help create a smooth and accurate application of eye liner!! This brush also has the added benefit of a tapered, weighted handle that is ideal for precise and controlled application! Both brushes are fantastic powder brushes for all over face and body application!

                            Additionally, the Live Beauty Fully Powder Brush is more than just a brush! For each brush in the entire Live Beauty Fully Collection, including this one, IT Cosmetics donates a brush to the Look Good Feel Better Foundation to help benefit women who are facing the effects of cancer.

                            The #125 Brush is more of a brushed use to create a smokey eye rather then be used for eye liner. It is used more to blur out an eye liner line after it has been applied!

                            We hope this helps answer your questions and we are more than happy to always help out our amazing IT Girls!!!!

                            XOXO

                            Answered on 10/24/2014 by Brand Expert from IT Cosmetics
                        Displaying question 1

                        Do you have a question about this product?