ABOUT LIVING PROOF

We invent new molecules that outsmart conventional thinking. In our labs, beauty problems don’t stand a chance.

Science is beautiful. We are Living Proof.

MEET OUR MOLECULES

PolyfluoroEster. The first anti-frizz technology in over 30 years, Living Proof’s patented molecule weightlessly protects each strand without relying upon oils, silicones, or gunk.

Poly Beta Amino Ester-1. Our patented molecule deposits a completely flexible and indestructible pattern of microscopic thickening points on each strand of hair. The result is soft, touchable, all-day fullness without using stiff, brittle resins.