skip to main content
ULTA
  • Home
  • / Skin Care
  • / Moisturizers
  • / Lip Care
  • / Lip Insurance Lip Primer
Too Faced Lip Insurance Lip Primer

Too Faced

Lip Insurance Lip Primer

Nude

Item #: 2217530 Size: 0.15 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE deluxe Sweet Peach Lip Gloss with any $35 Too Faced purchase (offer valid 5/14/17-6/3/17 or while supplies last)

FREE deluxe Sweet Peach Lip Gloss w/any $35 Too Faced Purchase
Prep your pout with a hydrating, quick-drying formula that pampers while it primes. Locks down lip color, ensuring it won¿t feather, fade or transfer, even through the most challenging, late-night  make out  sessions.

More To Love:
  • Built-in applicator delivers the ideal amount of product for even coverage
  • Quick drying formula guarantees color locks down fast
  • Vegan friendly
Isododecane, Silica, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Trimethylsiloxysilicate, Isobutyl Methacrylate/ Trifluoroethylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer, Acrylates Copolymer, Disteardimonium Hectorite, VP/Eicosene Copolymer, Jojoba Esters, Polymethyl Methacrylate, Trihydroxystearin, C12-15 Alkyl Benzoate, Triethylhexanoin, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Tribehenin, Propylene Carbonate, Tocopheryl Acetate, Sorbitan Isostearate, o-Cymen-5-oL, Ceramide 2, PEG-10 Rapeseed Sterol, Portulaca Pilosa Extract, Sucrose Cocoate, Palmitoyl Tripeptide-38, Palmitoyl Oligopeptide, Mica.

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedLip Insurance Lip Primer
 
3.8

(based on 312 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Convenient container (183)
  • Even application (182)
  • Long lasting (160)
  • Moisturizing (75)
  • Pleasant tasting (28)

Cons

  • Drying (71)
  • Wears off easily (33)
  • Sticky (29)
  • Clumpy application (15)

Best Uses

  • Anytime (158)
  • Everyday use (136)
  • Going out (74)
  • Daytime (60)
  • Special occasions (58)
    • Reviewer Profile:
    • Classic style (140), Natural style (82), Trendy style (55)

Reviewed by 312 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Feels soft and smooth but nothing special

By Jess

from Oceanside, CA

About Me Natural Style

Verified Buyer

Pros

  • Mattifying
  • Moisturizing

Cons

  • Wears Off Easily

Best Uses

  • Anytime
  • Everyday Use

Comments about Too Faced Lip Insurance Lip Primer:

I love having matte lips so this was a product I was excited to try! I apply some using the applicator in the tube, then use my finger to smooth it over my lips and make it an even application. Instantly smooths and mattifies my lips, making them ready for some lip color! BUT, if you have dry lips I wouldn't recommend, just because the product will lodge between the cracks and just make your dry skin lift up, which could then lead to your lipstick potentially looking even more dried and cracked, depending on the kind of lipstick/lipstain you use.

 
4.0

Works well!

By Nicole 41

from Chicago

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Moisturizing
  • Pleasant Tasting

Cons

    Best Uses

    • Anytime

    Comments about Too Faced Lip Insurance Lip Primer:

    I apply w/ applicator, then spread it w/ my pinkie finger to get it all over my lips. I wait a few seconds before applying lip pencil and lipstick. It seems to hold it in place most of the time.

     
    5.0

    It works!! It's much better than anything I've tried before.

    By Carol

    from Dallas, Texas

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Long Lasting

    Cons

      Best Uses

      • Everyday Use

      Comments about Too Faced Lip Insurance Lip Primer:

      I've never had any product hold my lipstick on like this does.

      (0 of 1 customers found this review helpful)

       
      1.0

      Unfortunately Disappointed

      By Leena

      from Santa Fe, NM

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container

      Cons

        Best Uses

          Comments about Too Faced Lip Insurance Lip Primer:

          I researched this product prior to purchasing, so was expecting quality results. However when I tried using it for the first time, I was really disappointed. There was just no usable product in the tube. I even kept trying to load the applicator sponge with the primer but it was just dry. When I returned the two tubes I purchased, the sales person told me she thought it was supposed to be like that. Though I then demonstrated for her how there was really just nothing in the tubes. Don't know, guess I maybe just got a bad batch of them...... But for sure know "invisible" primer isn't a thing!

           
          3.0

          Feels Great

          By Ak girl

          from Palmer, Alaska

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Moisturizing

          Cons

            Best Uses

            • Everyday Use

            Comments about Too Faced Lip Insurance Lip Primer:

            Leaves your lips feeling soft and silky. Easy to use

             
            2.0

            I returned this product

            By Heather

            from Portland Oregon

            About Me Trendy Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Moisturizing

            Cons

            • Wears Off Easily

            Best Uses

            • Everyday Use

            Comments about Too Faced Lip Insurance Lip Primer:

            My long wear lipsticks wore longer without it

             
            3.0

            not sure

            By catblue

            from pittsburgh, pa

            About Me Trendy Style

            Verified Buyer

            Pros

            • Even Application
            • Long Lasting

            Cons

              Best Uses

              • Anytime

              Comments about Too Faced Lip Insurance Lip Primer:

              I purchased this to compare it to the UD lip primer. I have been finding that one drying and there is no way I can wear a matte finish lip color over the UD primer because it becomes so dry that it appears my lips are turning into cracks. I have only tried this a few times since purchase. So far it isn't as dry as the UD. I am hoping it would actually be a bit moisturizing. When I have the opportunity to use it more frequently then I may be able to give it 5 stars.

               
              5.0

              Has color in place

              By Monica

              from Illinois

              About Me Classic Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Long Lasting
              • Moisturizing
              • Pleasant Tasting

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Dry Lips
                • Everyday Use
                • Going Out
                • Special Occasions

                Comments about Too Faced Lip Insurance Lip Primer:

                This is much favorite lip product EVER!

                 
                2.0

                Not even close to worth the price...

                By Sad Panda

                from Michigan

                About Me Trendy Style

                Verified Reviewer

                Pros

                • Convenient Container

                Cons

                • Doesn't do its job
                • Drying
                • Flaky

                Best Uses

                • Going Out

                Comments about Too Faced Lip Insurance Lip Primer:

                I was so sad that this product didn't even come close to my expectations of it. I'd heard such great things, but it definitely doesn't live up to all the talk. It's invisible, so it's hard to see where you've applied. When it dries (it's already pretty dry but you know...), it leaves white dust/flakes around the edges, so it looks like you've drooled on yourself in your sleep or something. And with this being on the OUTSIDE edges, if you don't then go outside of THAT with your lipstick, you've just got a nice lipstick line and then...dried drool. I've tried it with so many different lipsticks and I'm sad that I probably couldn't return it now after a couple experiments. Was also disappointed that my lipstick DID feather, which I've never had a problem with before this product! Lipstick/lip liner do not go on smooth at all. There's a lot of pull and the outer lines look so bad.

                Just....don't bother. Don't waste your money.

                 
                4.0

                Works Well

                By J

                from LI, NY

                About Me Trendy Style

                Verified Buyer

                Pros

                • Convenient Container
                • Even Application
                • Moisturizing

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Everyday Use
                  • Going Out
                  • Special Occasions

                  Comments about Too Faced Lip Insurance Lip Primer:

                  Colorless. Non-drying.

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    Do you use this before or after lip injection extreme?
                    Asked on 3/31/2017 by Brittnee from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Brittnee... I would use this under a matte or satin lip color. Thank you :)

                      Answered on 4/4/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Well this lip primer help prevent lipstick from staining ?
                    Asked on 12/17/2016 by HighKeyKween

                    1 answer

                    • Brand Expert

                      A:

                      Hi Katy... Our Lip Insurance Lip Primer has a quick drying formula that guarantees your color is locked down. It also prevents fading, feathering and transferring of your lip color.
                      Thank you.

                      Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this product have the same effect as the lip injection?
                    Asked on 10/10/2016 by OroscoPanda from Chicago, IL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Erika,

                      This particular is meant to lock down your lip color. It is not intended for any plumping effects. Thank you!

                      Answered on 10/14/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this primer help makes lip lines less noticeable? I don't know if primers do that, lol
                    Asked on 8/1/2016 by kristy from barstow ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi Kristy... Our Lip Insurance Lip Primer will prep your pout with a hydrating, quick-drying formula that pampers while it primes. Locks down lip color, ensuring it won't feather, fade or transfer, even through the most challenging, late-night make out sessions. For more of a smoothing effect try our Lip Insurance Glossy. It offers full coverage insurance policy against fading, messy and flat lip color. Lip Insurance Glossy enhances shine while perfectly prepping your pout and locking down lip color for longer-lasting wear. A powerful dose of anti-aging peptides increase the appearance of lip fullness and aid in smoothing wrinkles.

                      Answered on 8/1/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Gluten Free?
                    Asked on 5/31/2016 by Tayber_Leigh from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Tayber,

                      All Too Faced Products are formulated without Gluten except Borderline Lip Liner.

                      Answered on 6/2/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can this be used with a matte lip product and still get the same affect or will it make it have different look to it?
                    Asked on 4/9/2016 by Kalley from Minnesota

                    1 answer

                    • Brand Expert

                      A:

                      Hi Kalley,

                      Lip Insurance Lip Primer works great under matte lip color and will help to extend the wear as well as keep your lips comfortable.

                      Answered on 4/14/2016 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Will this product help keep my lip gloss/stick from smearing onto cups when I drink something?
                    Asked on 2/28/2016 by Sarahhh from LV,NV

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it helps to prevent transfer!

                      Answered on 2/29/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can this be used before any lip product or just under lip products of the same brand?
                    Asked on 12/30/2015 by Alli from Illinois

                    1 answer

                    • Staff Expert

                      A:

                      It is compatible with lip products of any brand! :-)

                      Answered on 1/6/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can this be used before Too Faced Melted lipstick as be just as effective?
                    Asked on 12/26/2015 by Sarah from Texas

                    1 answer

                    • Staff Expert

                      A:

                      Yes, absolutely!

                      Answered on 12/29/2015 by Staff Expert from Ulta Beauty
                  Displaying questions 1-9

                  Do you have a question about this product?