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It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

0.12 oz Item 2272956

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Color:Black

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 278 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (206)
  • Long-lasting (206)
  • Doesn't run (185)
  • Easy to apply (183)
  • Bold color (138)

Cons

  • Difficult to remove (39)
  • Difficult to apply (32)
  • Smudges or runs (17)
  • Clumpy (15)
  • Fades throughout day (13)

Best Uses

  • Everyday (210)
  • Going out (146)
  • Thin defined line (135)
  • Thicker line (132)
  • Smoky look (82)
    • Reviewer Profile:
    • Classic style (126), Natural style (82), Trendy style (43)

Reviewed by 278 customers

Displaying reviews 1-10

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5.0

Awesome Product

By KaylaRP

from Washington

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Easy To Apply
  • Long-Lasting

Cons

  • Difficult to Remove

Best Uses

  • Everyday

Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

It's hard for me to find a good liner that will stay on and not bleed or make me look like I have been sobbing for hours. :) This is really awesome and a great transition from what I used to use.

 
3.0

Not a fan

By Racheal

from Kingsport, TN

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Long-Lasting

Cons

  • Difficult To Apply

Best Uses

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I find myself replacing my other brand products with the IT brand products, but this liner is one that I will not be keeping. I love eyeliner and am still looking for the perfect eyeliner...perferrably with a matte look. This liner was drying quickly as I was putting in on and kept tuging at my lid as I was trying to complete the line. I was hoping for a smooth line application. I also purchased the IT fine tip brush to use with this. The liner did stay on most of the day, but had cracks in it and a shine to it. I am also using the IT Superhero liner, which I like better but it is also shiny. I did not use any lid primers with this though.

     
    4.0

    Love this eyeliner! Recommend it

    By Not a faithful customer

    from Edcouch,Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      Love it

       
      5.0

      Awesome

      By Patty

      from Minneapolis, MN

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        Perf Ct in every way.

         
        5.0

        Best gel eyeliner

        By ABird

        from Orlando,FL

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          My eyes water very easily and this eyeliner truly stays. Love this eyeliner!

           
          5.0

          Love it!

          By Sue

          from Las Vegas

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Dries Out Easily

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          I use this eyeliner everyday. It glides on smoothly and last all day. I've only used the black color, I love that it is an intense black. It can try out quickly though, just be sure to put the lid back on every time you're done with it.

           
          5.0

          Love IT

          By Dolphin

          from California

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          This is my favorite gel liner ever. I am still surprised that as long as I've had it(a year and a half) it hasn't dried out. It is so easy to put on and the black is extremely black to me. I love making a cat wing with this. All in all a fantastic product and the reason why I am doing this review is because I am buying it again. Buy it. You won't regret it :D

           
          3.0

          Not impressed...

          By AmandaJo

          from Minnesota

          Verified Reviewer

          Pros

            Cons

            • Difficult To Apply

            Best Uses

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              I love most IT products, alas this one is not a winner. Tried with both a fine tip and flat angled brush, mixed results. The most frustrating thing was that if you did not apply a clean line in one fell swoop, and the product had a chance to set (which was really quick), applying another pass would cause it to streak or drag. It was difficult to build a nice clean line or wing. The darker brown shade wasn't as opaque as I'd hoped either.

              Tl;dr: tricky application, will be switching back to Tarte gel liner.

               
              5.0

              It Gel Liner

              By Sher

              from Margate, Fl

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Glides On Smoothly

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                Love this product. Eyeliner doesn't usually stay on me. This does!

                 
                5.0

                Great

                By Noelle

                from Roanoke, Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  This eyeliner goes on easily and you get a lot of it for what you spend. It's a nice color and it's easy to remove.

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  11 Questions | 11 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Does this product come with applicator, or would I need to purchase separately?
                    Asked on 8/14/2017 by Beauty Enhancer from undisclosed

                    1 answer

                  • Q:

                    Most waterproof cosmetics are not suitable for contact wearers, is this eye liner the same?
                    Asked on 6/26/2017 by ErinAmalie from St. Louis

                    1 answer

                    • Brand Expert

                      A:

                      Hi there. thank you for your question! Liner Love is made with good for you, eye lid loving ingredients, and is made for sensitive eyes. We do advise consulting with your eye doctor before use of IT with any further concerns! XOXO

                      Answered on 6/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
                    Asked on 5/28/2017 by veronica from kenosha, wi.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                      Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Plum shimmery or matte?
                    Asked on 5/19/2017 by CAM from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                      Answered on 5/23/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                    Asked on 4/11/2017 by Mmj from Rockville, md

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                      Answered on 4/12/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this hypo-allegenic? Thank you, Babs
                    Asked on 4/6/2017 by babs from st. petersbury, fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                      Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    is the brown a true rich like bronze brown or is it washed out like taupe?
                    Asked on 3/19/2017 by suz

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                      Answered on 3/21/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Can this be used in the waterline???
                    Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    since its very waterproof, what would you recommend we use to take it off? also, what if this product dries out sooner than the intended expiration date?
                    Asked on 2/21/2017 by rae from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Although Liner Love is waterproof, IT easily removes with most makeup removers. You can use a makeup wipe or your favorite makeup remover cleanser to remove Liner Love easily. Liner Love should be replaced after about 6 months of use. We hope this information is helpful! XOXO

                      Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    How is the pigment on this? Most liners you have to go over twice to get that dark pigment. And how long does this last. Gel liners tend to try out within a month or so
                    Asked on 2/3/2017 by Emsilly

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love is fully pigmented and applied true to love with one application. This liner typically lasts 3-6 months. We recommend replacing IT after that time frame. XOXO

                      Answered on 2/10/2017 by Brand Expert from IT Cosmetics
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