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It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

0.12 oz Item 2272956

Color:Black

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 289 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (214)
  • Long-lasting (213)
  • Easy to apply (192)
  • Doesn't run (191)
  • Bold color (146)

Cons

  • Difficult to remove (39)
  • Difficult to apply (33)
  • Smudges or runs (17)
  • Clumpy (16)
  • Fades throughout day (14)

Best Uses

  • Everyday (219)
  • Going out (149)
  • Thin defined line (139)
  • Thicker line (138)
  • Smoky look (84)
    • Reviewer Profile:
    • Classic style (129), Natural style (87), Trendy style (44)

Reviewed by 289 customers

Displaying reviews 1-10

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3.0

The verdict is still out....

By Tam

from Mankato, MN

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Long-Lasting

Cons

  • Clumpy
  • Difficult To Apply

Best Uses

  • Going Out

Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

Not sure how an eyeliner can be "anti-aging" but I do love the vibrant color. It seems to last most of the night.
I don't like that it tends to get clumpy and get on my eyelashes but perhaps that's operator error.

 
5.0

I love this eye liner. I will never go back to a pencil.

By Kathy

from Richmond, Missouri

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    Great product! I will never use a pencil again.

    (1 of 1 customers found this review helpful)

     
    5.0

    perfect

    By theeyeshaveIT

    from East Coast

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    Just discovered tight lining and it's all I do now and a pencil is just too difficult to do without poking my eye. This is easy to apply with a fine liner brush and it stays on. You have to let it set before it is waterproof. I have very watery eyes in the morning. But once it sets it does not smudge or run. It comes off with some gentle effort. I've tried other pot eyeliners and they did not last all day. I love this one even though it is pricey.

     
    5.0

    Definitely will purchase this again.

    By CSC

    from Kansas City

    About Me Natural Style

    Verified Reviewer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Thicker Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I use it at the lash base. Perfect!

       
      4.0

      Great color and staying power

      By FT Glam

      from Naperville, Illinois

      About Me Natural Style

      Verified Reviewer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to remove dried product from brush
      • Smudges Until Dry

      Best Uses

      • Everyday
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      This product is deeply pigmented and has great staying power. It's easily applied with a liner brush. However, it can also quickly smudge until it's fully dry. When using a brush to apply, the brush has to be cleaned immediately otherwise it's difficult to remove the product once it's dried and caked on the brush.

       
      5.0

      I have and will continue to buy this product!

      By Callie

      from Charlotte, NC

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I have used this product and the recommended application brush for a couple years now and I plan to continue using it. I have never had any issues. I recommend making sure the cap is closed very tightly because once it starts to dry out, it is very difficult to use.

         
        4.0

        Good eyeliner

        By JLop

        from Mesa,Az

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Easy To Apply
        • Glides On Smoothly

        Cons

        • Fades Throughout Day

        Best Uses

        • Everyday

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I use it daily

         
        5.0

        I highly recommend it:)

        By Surely

        from Fresno, CA

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          Love it!!

           
          5.0

          My favorite eyeliner! Lasts forever too!

          By Sandra

          from Myrtle Beach SC

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Thicker Line

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            This is amazing! Love the color as change from black or brown.

             
            5.0

            I would definitely buy this product again

            By Martha

            from Laredo, TX.

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Everyday
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              The BEST!!!

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              12 Questions | 12 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does it come with a brush?
                Asked on 11/28/2017 by Cyndi from Middletown, ct

                1 answer

              • Q:

                Does this product come with applicator, or would I need to purchase separately?
                Asked on 8/14/2017 by Beauty Enhancer from undisclosed

                1 answer

              • Q:

                Most waterproof cosmetics are not suitable for contact wearers, is this eye liner the same?
                Asked on 6/26/2017 by ErinAmalie from St. Louis

                1 answer

                • Brand Expert

                  A:

                  Hi there. thank you for your question! Liner Love is made with good for you, eye lid loving ingredients, and is made for sensitive eyes. We do advise consulting with your eye doctor before use of IT with any further concerns! XOXO

                  Answered on 6/27/2017 by Brand Expert from IT Cosmetics
              • Q:

                After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
                Asked on 5/28/2017 by veronica from kenosha, wi.

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                  Answered on 6/2/2017 by Brand Expert from IT Cosmetics
              • Q:

                Is the Plum shimmery or matte?
                Asked on 5/19/2017 by CAM from FL

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                  Answered on 5/23/2017 by Brand Expert from IT Cosmetics
              • Q:

                I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                Asked on 4/11/2017 by Mmj from Rockville, md

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                  Answered on 4/12/2017 by Brand Expert from IT Cosmetics
              • Q:

                Is this hypo-allegenic? Thank you, Babs
                Asked on 4/6/2017 by babs from st. petersbury, fl.

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                  Answered on 4/7/2017 by Brand Expert from IT Cosmetics
              • Q:

                is the brown a true rich like bronze brown or is it washed out like taupe?
                Asked on 3/19/2017 by suz

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                  Answered on 3/21/2017 by Brand Expert from IT Cosmetics
              • Q:

                Can this be used in the waterline???
                Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                  Answered on 3/7/2017 by Brand Expert from IT Cosmetics
              • Q:

                since its very waterproof, what would you recommend we use to take it off? also, what if this product dries out sooner than the intended expiration date?
                Asked on 2/21/2017 by rae from US

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! Although Liner Love is waterproof, IT easily removes with most makeup removers. You can use a makeup wipe or your favorite makeup remover cleanser to remove Liner Love easily. Liner Love should be replaced after about 6 months of use. We hope this information is helpful! XOXO

                  Answered on 2/22/2017 by Brand Expert from IT Cosmetics
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