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It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 258 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (195)
  • Long-lasting (192)
  • Doesn't run (175)
  • Easy to apply (170)
  • Bold color (129)

Cons

  • Difficult to remove (34)
  • Difficult to apply (27)
  • Smudges or runs (17)
  • Clumpy (14)
  • Fades throughout day (12)

Best Uses

  • Everyday (197)
  • Going out (139)
  • Thin defined line (127)
  • Thicker line (126)
  • Smoky look (78)
    • Reviewer Profile:
    • Classic style (120), Natural style (77), Trendy style (36)

Reviewed by 258 customers

Displaying reviews 1-10

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5.0

This is my GO-TO LOVE, LOVE eyeliner.

By TCHBABE

from Cincinnati, Ohio

About Me Classic Style

Verified Buyer

Pros

  • Doesn't Run
  • Easy To Apply
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    The product in any color is great. I like the taupe color because it defines my eyes without overwhelming them like the black does. You can control the line thickness by the pressure you put on the brush. I only use it on the upper lid and the outer 1/3 of the lower lid.

     
    5.0

    Best water proof liner

    By Carebare

    from Knoxville tn

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      It's The longest earring liner I've ever used, clean line. Only thing I don't like is you can't use it all. As you get to bottom it starts becoming hard to apply. Even though I wast a lot because you can use the bottom portion, it's still my favorite.

       
      5.0

      Durable!

      By Liz

      from Akron, OH

      About Me Natural Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I love this liner! I have a bad habit of rubbing my eyes and this stands up to it! With the self application this is a great liner for any look.

         
        5.0

        Best eyeliner ever!

        By Ba Ba

        from Plano, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Does not cause irritation
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          Apply every morning and it does not smudge or wipe off until removed with cleanser.

           
          5.0

          Best eyeliner I've ever used!

          By Rebecca

          from Shelby Township, MI

          About Me Classic Style

          Verified Reviewer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Can dry out easily
          • Difficult to Remove

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          I have this in Taupe and Plum. They are both just beautiful colors that apply like a dream using a good brush. They dry down quickly and once they do, they DO NOT BUDGE. You definitely need to use a good waterproof eye makeup remover.

           
          5.0

          Omg best eye liner ever !!!!

          By Jessie3

          from North beach Maryland !!!

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Best one ever !!!

             
            5.0

            Love it! Goes on great

            By Julia

            from Pittsboro, in

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              Love this product! Goes on great!

               
              4.0

              Good!

              By Dboog

              from Atlanta, GA

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                I have only use this product for a couple of days, but so far, I really like it. I was looking for a blue that looked navy blue on...not black. This fits the bill!

                 
                5.0

                It gel eyeliner

                By Carol

                from Frankford, De

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  I apply on my eye lid n bottom everyday! I wear makeup everyday even to work!

                   
                  5.0

                  Love this Eyeliner. Buy it again and again.

                  By Gram

                  from Houston, Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Thin Defined Line

                    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                    Guess on easily. Stays on all day. Washes off.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    10 Questions | 10 Answers
                    Displaying questions 1-10
                    • Q:

                      Most waterproof cosmetics are not suitable for contact wearers, is this eye liner the same?
                      Asked on 6/26/2017 by ErinAmalie from St. Louis

                      1 answer

                      • Brand Expert

                        A:

                        Hi there. thank you for your question! Liner Love is made with good for you, eye lid loving ingredients, and is made for sensitive eyes. We do advise consulting with your eye doctor before use of IT with any further concerns! XOXO

                        Answered on 6/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
                      Asked on 5/28/2017 by veronica from kenosha, wi.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                        Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the Plum shimmery or matte?
                      Asked on 5/19/2017 by CAM from FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                        Answered on 5/23/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                      Asked on 4/11/2017 by Mmj from Rockville, md

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                        Answered on 4/12/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this hypo-allegenic? Thank you, Babs
                      Asked on 4/6/2017 by babs from st. petersbury, fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                        Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      is the brown a true rich like bronze brown or is it washed out like taupe?
                      Asked on 3/19/2017 by suz

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                        Answered on 3/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this be used in the waterline???
                      Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                        Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      since its very waterproof, what would you recommend we use to take it off? also, what if this product dries out sooner than the intended expiration date?
                      Asked on 2/21/2017 by rae from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Although Liner Love is waterproof, IT easily removes with most makeup removers. You can use a makeup wipe or your favorite makeup remover cleanser to remove Liner Love easily. Liner Love should be replaced after about 6 months of use. We hope this information is helpful! XOXO

                        Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How is the pigment on this? Most liners you have to go over twice to get that dark pigment. And how long does this last. Gel liners tend to try out within a month or so
                      Asked on 2/3/2017 by Emsilly

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Liner Love is fully pigmented and applied true to love with one application. This liner typically lasts 3-6 months. We recommend replacing IT after that time frame. XOXO

                        Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product waterproof?
                      Asked on 8/30/2014 by cruziitaa from US

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product provides clinically-proven waterproof all-day wear.

                        Answered on 9/2/2014 by Staff Expert from ULTA.com
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