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It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 221 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (163)
  • Long-lasting (163)
  • Doesn't run (149)
  • Easy to apply (142)
  • Bold color (112)

Cons

  • Difficult to remove (29)
  • Difficult to apply (27)
  • Clumpy (14)
  • Smudges or runs (14)
  • Fades throughout day (10)

Best Uses

  • Everyday (167)
  • Going out (120)
  • Thin defined line (111)
  • Thicker line (110)
  • Smoky look (68)
    • Reviewer Profile:
    • Classic style (107), Natural style (63), Trendy style (31)

Reviewed by 221 customers

Displaying reviews 1-10

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1.0

All over even with primer

By JustJessica

from Chicago, IL

Verified Buyer

Pros

    Cons

    • Difficult To Apply
    • Smudges or Runs

    Best Uses

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I used lid primer and eyeshadow and this stuff smudged to my upper eyelid crease. Never had a liner do that EVER. Disappointed. Will return.

       
      5.0

      LOVE LOVE LOVE THIS!!

      By Musbmax

      from Lancaster, CA

      About Me Classic Style

      Verified Reviewer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I have never used a gel liner before. Decided to try this because my daughter uses one by Mac...This one is for "older" eyes because of the ingredients and gentleness, so I went with this one instead..even though I think it is a bit more expensive. But it is absolutely the best!!! Glides on like butter, stays put all day, all night, and if you sleep in it(like I do)it is still there in the morning! Yet it washes off easily with soap and water. It only took a couple of days for me to get used to applying it with a brush. It doesn't creep into fine eye lines, and doesn't crack. I HIGHLY recommend this for all women, but for us older girls in particular!! You won't be disappointed!!

         
        5.0

        LOVE

        By Nea

        from Elk Grove, CA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          Combined with a good eyeliner brush , it's perfect !

           
          4.0

          Not bad

          By Katie

          from Palmdale,CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly

          Cons

          • Fades Throughout Day

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          So far I don't think this product is water proof but I love how black this product is but it does fade a lot if you rub your eye.

          (1 of 1 customers found this review helpful)

           
          1.0

          Dry

          By E

          from Michigan

          Verified Buyer

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          Too dried out to use.

           
          5.0

          New Favorite Liner

          By SammChloeMakeup

          from Slidell, LA

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Smoky Look
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Amazing pigmented gel liner and it doesn't smear on my eyeshadow! Love this! It's creamy and smooth and easily blendable with smiley looks

             
            5.0

            I would love to buy this product again !

            By Chastery

            from Gainesville ga

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              I honestly love this product and I would recommend it to everyone!

               
              5.0

              Best Gel Eyeliner

              By Han the Reviewer

              from Philadelphia, PA

              Verified Buyer

              Pros

              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                This is an awesome gel eyeliner. If you are accustomed to using gel eyeliner and applying with an eyeliner brush, the application should be a breeze. It does dry quickly on your eyelid, so there isn't much time to mess around with it. I've fallen asleep wearing this eyeliner (by accident) on multiple occasions and it has not smudged, ran, or caused any irritation for my sensitive eyes. Perfect for doing wings!

                 
                5.0

                Love this liner

                By Grammalyn

                from Wind Lake WI

                Verified Buyer

                Pros

                • Easy Removal
                • Glides On Smoothly

                Cons

                  Best Uses

                    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                    This liner has a great consistency. Goes on very easily and stays on all day.

                     
                    5.0

                    Love it!

                    By Rima

                    from Canton MI

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Bold Color
                    • Doesn't Run
                    • Easy To Apply
                    • Glides On Smoothly
                    • Long-Lasting

                    Cons

                    • Difficult to Remove

                    Best Uses

                    • Going Out
                    • Smoky Look
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                    Goes on smooth and easy. Doesn't run! Great stuff! Generous size container that will last a very long time since a little bit goes a long way!

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    2 Questions | 2 Answers
                    Displaying questions 1-2
                    • Q:

                      How is the pigment on this? Most liners you have to go over twice to get that dark pigment. And how long does this last. Gel liners tend to try out within a month or so
                      Asked on 2/3/2017 by Emsilly

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Liner Love is fully pigmented and applied true to love with one application. This liner typically lasts 3-6 months. We recommend replacing IT after that time frame. XOXO

                        Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product waterproof?
                      Asked on 8/30/2014 by cruziitaa from US

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product provides clinically-proven waterproof all-day wear.

                        Answered on 9/2/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-2

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