skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / Liner Love Waterproof Anti-Aging Crème Gel Eyeliner
It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

Special Free Gift with Purchase! Click for Offer Details

Options

GIFT WITH PURCHASE

FREE deluxe CC Cream with any $35 IT Cosmetics purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 198 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (145)
  • Glides on smoothly (143)
  • Doesn't run (133)
  • Easy to apply (125)
  • Bold color (101)

Cons

  • Difficult to remove (26)
  • Difficult to apply (24)
  • Clumpy (14)
  • Smudges or runs (13)
  • Fades throughout day (8)

Best Uses

  • Everyday (150)
  • Going out (109)
  • Thicker line (100)
  • Thin defined line (99)
  • Smoky look (60)
    • Reviewer Profile:
    • Classic style (98), Natural style (58), Trendy style (26)

Reviewed by 198 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

L?VE this product!!!

By SophieKay

from Virginia, US

Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

I love this eyeliner! I know it's on the expensive side, but it is definitely worth it! The color is rich and pigmented and goes on beautifully!!!

 
4.0

Liner Love Gel Eyeliner

By Hambros Mommy

from San Marcos, CA

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Thin Defined Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I really like this gel eyeliner! I use the Expresso shade to tight line along my lashes and it really makes my eyes pop. I apply using the IT liner brush. It doesn't smudge at all, doesn't run throughout the day, dries quickly when applying. The only downfall is the product dries in the container too quickly. I only keep the container open between each eye application, otherwise closed after use, and haven't made it 1/3 of the way before the product has hardened and dried out and no longer usable. Wasted money and product now. Despite the short life span and not being able to use the "full" product, I would still purchase this and recommend it, just never leave the cap off!

     
    5.0

    This gel eyeliner is fabulous! it doesn't smear off.

    By ibutterfly

    from Richmond CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult to Remove

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I use it almost everyday

     
    5.0

    Love it!

    By dippity47

    from KS

    About Me Classic Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I use this for eye liner and eye brow definer. It is awesome for both, it stays on all day and does not smudge. It doesn't come off easily but I see that as a good thing rather than bad.

       
      5.0

      Wonderful liner!

      By TMW

      from Illinois

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Easy To Apply
      • Glides On Smoothly

      Cons

      • Smudges or Runs

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I use this every day. "Love the dark brown color that matches my natural hair and eyes. It does smudge a bit after six to eight hours, but I have found that with all gel liners. Big fan of this product, highly recommend!

       
      5.0

      Best eyeliner I've ever used

      By Emma

      from Fort Wayne, IN

      About Me Trendy Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I have always used felt tip and liquid eyeliners to get that perfect wing. I found that they kept drying out faster than I could use them so I branched out and tried a gel eyeliner. At first I wasn't satisfied because I purchased a thin angled brush for it and quickly found out it didn't work. I used a small round eyeliner brush instead and found it worked wonders. This eyeliner goes on like butter and stays put all day. I had no smearing all day and when I take a shower I don't have any running. It is so easy to get a thin sharp crisp wing with this stuff. Would definitely recommend to anyone that wear eyeliner on a daily basis.

       
      5.0

      My go to liner

      By 3pugsmama

      from Huntsville, AL

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        IT Cosmetics is my go to brand. The eyeliner stays in places and goes on easily. I haven't really blended it. But I do use a wide lime or thin line and it works well. This will last all day and all night!

         
        4.0

        Pretty good

        By Jess

        from Fresno, ca

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Fades Throughout Day
        • Smudges or Runs

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        It's one of the destination gels I have tried. Compatible to benefit and still a last all day. But on oily skin, doesn't last as long as it would otherwise.

         
        5.0

        The best of the best!!!

        By Valerie

        from Columbia, SC

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          I love this product. Money well spent

           
          5.0

          Best eyeliner ever!

          By PaulyS.

          from Albuquerque NM

          About Me Natural Style

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            I have been looking for a really truly waterproof eyeliner that won't run and give me raccoon eyes 2 hours into my shift. I have been using a department store brand eyeliner paired with the MAC 12-hour eyeshadow primer but still had my eyeliner under my eyes. I finally decided to try this brand and I'm a forever customer now! I love the size of the jar. Thank you IT cosmetics!

            Displaying reviews 1-10

            Back to top

            Previous | Next »