skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / Liner Love Waterproof Anti-Aging Crème Gel Eyeliner
It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase
Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 235 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (177)
  • Long-lasting (173)
  • Doesn't run (159)
  • Easy to apply (153)
  • Bold color (119)

Cons

  • Difficult to remove (32)
  • Difficult to apply (27)
  • Smudges or runs (16)
  • Clumpy (14)
  • Fades throughout day (10)

Best Uses

  • Everyday (178)
  • Going out (129)
  • Thin defined line (119)
  • Thicker line (118)
  • Smoky look (72)
    • Reviewer Profile:
    • Classic style (113), Natural style (67), Trendy style (33)

Reviewed by 235 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

Returned it

By Js

from Las Vegas, NV

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Glides On Smoothly

Cons

  • Difficult to Remove
  • Smudges or Runs

Best Uses

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I was looking for a liner that would not run throughout the day. This one did.

     
    5.0

    The Best!!

    By Katy

    from Arkansas

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      This eyeliner is the best and I've tried so many I've lost count! It's easy to use and it stays put till I take it off. I love it! This is the second color for me.

       
      5.0

      Best creme/gel eyeliner I have ever tried

      By ispendtoomuchmoneyonmakeup

      from St. Louis, MO

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          I don't usually do reviews, but I just had to share how amazing this eyeliner is. I have tried many, many gel/creme eyeliners and this one is my favorite by far. It applies so smoothly and evenly, and looks great all day. Would recommend!

           
          1.0

          I would not buy this again

          By cjoy

          from colma, ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Bold Color
          • Glides On Smoothly

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          Something in the product, it had my eyes itchy and was to hard to take off.

           
          5.0

          I so love it the product stays on all day I would recommend

          By Hilda

          from North Hollywood

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Easily
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Love the products and the line

             
            3.0

            Love!!

            By Nenna

            from Lake elsinore

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Easily
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              So easy to manipulate.

               
              5.0

              I'm in love

              By Lilfoxieroxie

              from Va

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Smudges or Runs

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              This was the perfect replacement for my tarte clay pot liner

               
              5.0

              Smooth

              By Clur

              from Lutz,FL

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Difficult to Remove

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              Smooth

               
              5.0

              This is a great eyeliner. It is easy to apply and stays put!

              By Deanna

              from Seattle

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                The product glides on easily. It stayed nicely all day. I worked 8 plus hours then went and worked out. It still was on and it looked nice. It didn't rumor smudge.

                 
                5.0

                As good c as Tarte

                By Tam

                from 50612

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                    Love it!

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    7 Questions | 7 Answers
                    Displaying questions 1-7
                    • Q:

                      I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                      Asked on 4/11/2017 by Mmj from Rockville, md

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                        Answered on 4/12/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this hypo-allegenic? Thank you, Babs
                      Asked on 4/6/2017 by babs from st. petersbury, fl.

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                        Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      is the brown a true rich like bronze brown or is it washed out like taupe?
                      Asked on 3/19/2017 by suz

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                        Answered on 3/21/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this be used in the waterline???
                      Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                        Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      since its very waterproof, what would you recommend we use to take it off? also, what if this product dries out sooner than the intended expiration date?
                      Asked on 2/21/2017 by rae from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Although Liner Love is waterproof, IT easily removes with most makeup removers. You can use a makeup wipe or your favorite makeup remover cleanser to remove Liner Love easily. Liner Love should be replaced after about 6 months of use. We hope this information is helpful! XOXO

                        Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How is the pigment on this? Most liners you have to go over twice to get that dark pigment. And how long does this last. Gel liners tend to try out within a month or so
                      Asked on 2/3/2017 by Emsilly

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Liner Love is fully pigmented and applied true to love with one application. This liner typically lasts 3-6 months. We recommend replacing IT after that time frame. XOXO

                        Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product waterproof?
                      Asked on 8/30/2014 by cruziitaa from US

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product provides clinically-proven waterproof all-day wear.

                        Answered on 9/2/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-7

                    Do you have a question about this product?