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It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter , Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide-16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491), Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Aluminum Powder (CI 77000), Calcium Titanium Borosilicate, Iron Oxides (CI 77492), Carmine (CI 75470), Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl-2 Triisostearate, Tin Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 232 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (174)
  • Long-lasting (171)
  • Doesn't run (157)
  • Easy to apply (150)
  • Bold color (118)

Cons

  • Difficult to remove (31)
  • Difficult to apply (27)
  • Smudges or runs (15)
  • Clumpy (14)
  • Fades throughout day (10)

Best Uses

  • Everyday (177)
  • Going out (128)
  • Thin defined line (118)
  • Thicker line (117)
  • Smoky look (72)
    • Reviewer Profile:
    • Classic style (111), Natural style (67), Trendy style (33)

Reviewed by 232 customers

Displaying reviews 1-10

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1.0

I would not buy this again

By cjoy

from colma, ca

About Me Natural Style

Verified Buyer

Pros

  • Bold Color
  • Glides On Smoothly

Cons

  • Difficult to Remove

Best Uses

  • Everyday

Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

Something in the product, it had my eyes itchy and was to hard to take off.

 
5.0

I so love it the product stays on all day I would recommend

By Hilda

from North Hollywood

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    Love the products and the line

     
    3.0

    Love!!

    By Nenna

    from Lake elsinore

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Easily
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      So easy to manipulate.

       
      5.0

      I'm in love

      By Lilfoxieroxie

      from Va

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Smudges or Runs

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      This was the perfect replacement for my tarte clay pot liner

       
      5.0

      Smooth

      By Clur

      from Lutz,FL

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      Smooth

       
      5.0

      This is a great eyeliner. It is easy to apply and stays put!

      By Deanna

      from Seattle

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        The product glides on easily. It stayed nicely all day. I worked 8 plus hours then went and worked out. It still was on and it looked nice. It didn't rumor smudge.

         
        5.0

        As good c as Tarte

        By Tammy

        from Buckingham, IA

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Love it!

             
            5.0

            Best ever

            By Tnlbj

            from Patchogue, NY

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              Glided on so easily. Get the brush that was made for this liner, it makes all the difference in application. Great colors. Stays all day.

               
              5.0

              Love this product!!

              By Pannymom

              from Long Island, NY

              About Me Natural Style

              Verified Buyer

              Pros

              • Doesn't Run
              • Glides On Smoothly

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                Love it. Will recommend

                (3 of 3 customers found this review helpful)

                 
                3.0

                I have used this before and will use it again.

                By Melissa

                from Baton Rouge

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Easily
                • Doesn't Run
                • Glides On Smoothly

                Cons

                • Dries out before I use it all.

                Best Uses

                • Everyday

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                I would recommend cutting the amount of product and price in half. This would eliminate the fact that it dries out before you're able to use it all, and I use it everyday.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                4 Questions | 4 Answers
                Displaying questions 1-4
                • Q:

                  Can this be used in the waterline???
                  Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                    Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  since its very waterproof, what would you recommend we use to take it off? also, what if this product dries out sooner than the intended expiration date?
                  Asked on 2/21/2017 by rae from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Although Liner Love is waterproof, IT easily removes with most makeup removers. You can use a makeup wipe or your favorite makeup remover cleanser to remove Liner Love easily. Liner Love should be replaced after about 6 months of use. We hope this information is helpful! XOXO

                    Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                • Q:

                  How is the pigment on this? Most liners you have to go over twice to get that dark pigment. And how long does this last. Gel liners tend to try out within a month or so
                  Asked on 2/3/2017 by Emsilly

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Liner Love is fully pigmented and applied true to love with one application. This liner typically lasts 3-6 months. We recommend replacing IT after that time frame. XOXO

                    Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this product waterproof?
                  Asked on 8/30/2014 by cruziitaa from US

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this product provides clinically-proven waterproof all-day wear.

                    Answered on 9/2/2014 by Staff Expert from ULTA.com
                Displaying questions 1-4

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