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It Cosmetics Liner Love Waterproof Anti-Aging Cr%C3%A8me Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

Black

Item #: 2272956 Size: 0.12 oz

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 246 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (185)
  • Long-lasting (181)
  • Doesn't run (166)
  • Easy to apply (160)
  • Bold color (121)

Cons

  • Difficult to remove (33)
  • Difficult to apply (27)
  • Smudges or runs (17)
  • Clumpy (14)
  • Fades throughout day (12)

Best Uses

  • Everyday (185)
  • Going out (133)
  • Thicker line (120)
  • Thin defined line (120)
  • Smoky look (74)
    • Reviewer Profile:
    • Classic style (116), Natural style (71), Trendy style (34)

Reviewed by 246 customers

Displaying reviews 1-10

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2.0

It's a beautiful color but it doesn't stay on very long.

By Julie

from Puyallup, Wa

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Glides On Smoothly

Cons

  • Fades Throughout Day

Best Uses

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I have problems with eyeliner staying on very well. This one was recommended so I gave it a try. Sorry to say it didn't stay on either.

     
    5.0

    Goes on smooth and lasts all day!

    By Kingsley

    from Culver City

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      Awesome product

       
      4.0

      Defines eyes

      By Kita

      from GA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        Glides on eyes easily and leaves a precise line

         
        5.0

        Great product!

        By J.Justiss

        from Paris, TX

        About Me Natural Style

        Pros

        • Bold Color
        • Doesn't Run
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          This product applies great with the angled IT.Cosmetics brush. It stays on all day and comes off easily with some eye makeup remover. I have been using the same container for 5 months now and i'm no where near running out, and i use it everyday! Love love this product and brand!

           
          3.0

          dries out

          By Jessica

          from NH

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          worked great on my oily, hooded eye but dries out after about 2 months. Hard to get in water line without gooping up in eyelashes.

           
          5.0

          Stays all day!

          By CC

          from Illinois

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              This stays all day and doesn't rub off or run!

              (0 of 2 customers found this review helpful)

               
              1.0

              It smudges. Not worth it

              By Anais

              from Dallas Texas

              Verified Buyer

              Pros

                Cons

                • Fades Throughout Day
                • Smudges or Runs

                Best Uses

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  Do not get it.

                   
                  4.0

                  Excellent

                  By Deb

                  from Garland, Tx

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday

                    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                    Love it

                     
                    5.0

                    Love this product!

                    By SH

                    from san diego, ca

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Blends Easily
                    • Doesn't Run
                    • Easy Removal
                    • Easy To Apply
                    • Long-Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out

                      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                      I love how this does not wear down or smudge away as the days go on.

                       
                      5.0

                      Love this gel liner

                      By Karina

                      from Palm Desert, CA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Doesn't Run
                      • Easy To Apply
                      • Glides On Smoothly
                      • Long-Lasting

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out
                        • Smoky Look

                        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                        I use this product every day.

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        9 Questions | 9 Answers
                        Displaying questions 1-9
                        • Q:

                          After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
                          Asked on 5/28/2017 by veronica from kenosha, wi.

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                            Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the Plum shimmery or matte?
                          Asked on 5/19/2017 by CAM from FL

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                            Answered on 5/23/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                          Asked on 4/11/2017 by Mmj from Rockville, md

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                            Answered on 4/12/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this hypo-allegenic? Thank you, Babs
                          Asked on 4/6/2017 by babs from st. petersbury, fl.

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                            Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          is the brown a true rich like bronze brown or is it washed out like taupe?
                          Asked on 3/19/2017 by suz

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                            Answered on 3/21/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Can this be used in the waterline???
                          Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                            Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          since its very waterproof, what would you recommend we use to take it off? also, what if this product dries out sooner than the intended expiration date?
                          Asked on 2/21/2017 by rae from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! Although Liner Love is waterproof, IT easily removes with most makeup removers. You can use a makeup wipe or your favorite makeup remover cleanser to remove Liner Love easily. Liner Love should be replaced after about 6 months of use. We hope this information is helpful! XOXO

                            Answered on 2/22/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          How is the pigment on this? Most liners you have to go over twice to get that dark pigment. And how long does this last. Gel liners tend to try out within a month or so
                          Asked on 2/3/2017 by Emsilly

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! Liner Love is fully pigmented and applied true to love with one application. This liner typically lasts 3-6 months. We recommend replacing IT after that time frame. XOXO

                            Answered on 2/10/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this product waterproof?
                          Asked on 8/30/2014 by cruziitaa from US

                          1 answer

                          • Staff Expert

                            A:

                            Yes, this product provides clinically-proven waterproof all-day wear.

                            Answered on 9/2/2014 by Staff Expert from ULTA.com
                        Displaying questions 1-9

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