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OGX Lavender Luminescent Platinum Shampoo

OGX

Lavender Luminescent Platinum Shampoo

Item #: 2302486 Size: 13.0 oz

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OGX Hydrate & Tone Reviving + Lavender Luminescent Platinum Shampoo will brighten platinum blonde tresses with this blend containing lavender oil and chamomile extract. It helps remove yellow brassiness while boosting brilliant white blonde tones with radiance and shine. Also contains UVA/UVB sun-filters. (Results may vary depending on hair type. Does not contain peroxide or any form of hair colorant or dye.)
Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with conditioner. For best results use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. If contact occurs rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, PPG-2 Hydroxyethyl Coco/Isostearamide, Lavandula Angustifolia (Lavender) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Oil, Lactic Acid, Malpighia Glabra (Acerola) Fruit Extract, Vitis Vinifera (Grape) Leaf Extract, Ethylhexyl Methoxycinnamate, Polyquaternium-10, Methyl Gluceth-10, Propylene Glycol, Sodium Chloride, Tetrasodium EDTA, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum), Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXLavender Luminescent Platinum Shampoo
 
4.0

(based on 29 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (23)
  • Cleans thoroughly (18)
  • Lathers well (16)
  • Gentle (13)
  • Adds shine (12)

Cons

  • Harsh (4)
  • Doesn't lather well (3)
  • Doesn't work (3)
  • Dries hair out (3)

Best Uses

  • Daily use (15)
  • Fine hair (5)
  • Thick hair (5)
  • Oily hair (4)
  • Curly hair (3)
    • Hair Type:
    • Wavy hair (14), Straight hair (12)
    • Reviewer Profile:
    • Beauty conscious (11), Survivalist / minimalist (10), Product junkie (6)

Reviewed by 29 customers

Displaying reviews 1-10

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2.0

Drying

By Alex

from Orlando, FL

About Me Product Junkie

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell
  • Lathers Well

Cons

  • Dries Hair Out
  • Harsh
  • Ineffective

Best Uses

  • Daily Use

Comments about OGX Lavender Luminescent Platinum Shampoo:

I recently had my hair done blonde and noticed it had some brassiness to it. This was the only purple shampoo I could find in the store at the time of getting it done, and I love the OGX brand, so I figured I'd try it. It smells amazing, it lathers well, but other than that it's a dud. My hair felt so dry and fried after using this and it didn't tone the brassiness at all, even after a month of using. Wouldn't buy again.

  • Hair Type:
  • Very Curly Hair
 
5.0

Favorite Shampoo

By Mom

from Austin,TX

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about OGX Lavender Luminescent Platinum Shampoo:

    Shines my rapidly silvering hair beautifully.

    • Hair Type:
    • Straight Hair
     
    5.0

    Love this product!

    By Jess

    from Augusta, Ga

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell
    • Lathers Well
    • Scalp feels clean

    Cons

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about OGX Lavender Luminescent Platinum Shampoo:

      I use this product every other day, but on workout days I tend to use daily. It is refreshing and I enjoy the results of my hair clean and not dull

      • Hair Type:
      • Straight Hair

      (0 of 1 customers found this review helpful)

       
      4.0

      Purple shampoo for gray hair

      By Chris

      from Kansas

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about OGX Lavender Luminescent Platinum Shampoo:

        Bought this to brighten my gray hair. Smell is wonderful. Seems to make gray hair shinier. Kind of pricey.

        • Hair Type:
        • Straight Hair
         
        5.0

        Takes brassy out of the blond

        By Cat

        from Stanley NC

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Great Smell
        • Helps with those brassy tones

        Cons

          Best Uses

          • brassy blond

          Comments about OGX Lavender Luminescent Platinum Shampoo:

          :)

          • Hair Type:
          • Very Curly Hair
           
          4.0

          Gentle shampoo!

          By S

          from St. Paul MN

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about OGX Lavender Luminescent Platinum Shampoo:

            Nice gentle shampoo, smells like lavender.

            • Hair Type:
            • Wavy Hair
             
            4.0

            Lavender luminescent platinum

            By Abbi

            from Newnan ga

            About Me Professional Stylist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Reduces brass

            Cons

              Best Uses

              • Curly Hair
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about OGX Lavender Luminescent Platinum Shampoo:

              Good purple shampoo

              • Hair Type:
              • Wavy Hair

              (2 of 4 customers found this review helpful)

               
              1.0

              Not what I expected

              By Lulu

              from Auburn AL

              About Me Product Junkie

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Great Smell
              • Lathers Well

              Cons

              • Dries Hair Out
              • Harsh

              Best Uses

              • Oily Hair

              Comments about OGX Lavender Luminescent Platinum Shampoo:

              Seeing as I love purple shampoo I thought this might be a good alternative to get the brassy tones out. Holy moly my hair dried out so much I had to go buy argon oil mask to get it semi-unfried. It smells amazing and I tried to mix it with my keratin shampoo to use it but it still dried out my hair. I ended up returning.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love

              By Shannon

              from San Diego

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell

              Cons

                Best Uses

                • Daily Use

                Comments about OGX Lavender Luminescent Platinum Shampoo:

                Great for blondes - didn't want to spend on Paul Mitchell so this was my substitute

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                2.0

                Not that great

                By ABG

                from Los Angeles

                About Me Minimalist

                Pros

                • Great Smell

                Cons

                • Doesn't Lather Well
                • Greasy
                • Ineffective

                Best Uses

                  Comments about OGX Lavender Luminescent Platinum Shampoo:

                  Doesn't lather at all. Leaves hair still oily. (I never write reviews but this product was pretty ineffective!)
                  The conditioner, on the other hand, works well. Keeps my hair pretty platinum toned.

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  3 Questions | 3 Answers
                  Displaying questions 1-3
                  • Q:

                    I have dark dark brown hair that was highlighted to an ashy/lighter brown after bleaching and a toner. Would this lighten my hair all the way to a blonde or just back to the lighter brown it was after I originally highlighted it?
                    Asked on 4/10/2017 by Ria from New Haven, CT

                    1 answer

                    • Staff Expert

                      A:

                      This product does not lighten hair. It helps to eliminate brassy tones.

                      Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    My daughter has light brown, some blond streaks, She is a child, and it is her natural color.
                    Will OGX Lavender Luminescent Platinum be useful to take care her color and not darken?
                    Asked on 4/3/2017 by Jeanette from Round Rock

                    1 answer

                    • Staff Expert

                      A:

                      OGX doesn't specify age requirements for their products; however, it is always a good idea to consult your child's physician prior to use if you have any concerns.

                      Answered on 4/6/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this okay for everyday use? (If I wash my hair twice a week)
                    Asked on 3/12/2017 by Jess from CA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it can be used daily or as frequently as desired.

                      Answered on 3/20/2017 by Staff Expert from Ulta Beauty
                  Displaying questions 1-3

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