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OGX Lavender Luminescent Platinum Shampoo

OGX

Lavender Luminescent Platinum Shampoo

Item #: 2302486 Size: 13.0 oz

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OGX Hydrate & Tone Reviving + Lavender Luminescent Platinum Shampoo will brighten platinum blonde tresses with this blend containing lavender oil and chamomile extract. It helps remove yellow brassiness while boosting brilliant white blonde tones with radiance and shine. Also contains UVA/UVB sun-filters. (Results may vary depending on hair type. Does not contain peroxide or any form of hair colorant or dye.)
Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with conditioner. For best results use in conjunction with other OGX products.

Precautions: Avoid contact with eyes. If contact occurs rinse immediately.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, PPG-2 Hydroxyethyl Coco/Isostearamide, Lavandula Angustifolia (Lavender) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Oil, Lactic Acid, Malpighia Glabra (Acerola) Fruit Extract, Vitis Vinifera (Grape) Leaf Extract, Ethylhexyl Methoxycinnamate, Polyquaternium-10, Methyl Gluceth-10, Propylene Glycol, Sodium Chloride, Tetrasodium EDTA, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum), Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OGXLavender Luminescent Platinum Shampoo
 
4.0

(based on 24 reviews)

77%

of respondents would recommend this to a friend.

Pros

  • Great smell (19)
  • Cleans thoroughly (14)
  • Gentle (12)
  • Lathers well (12)
  • Adds shine (9)

Cons

  • Doesn't lather well (3)
  • Harsh (3)

Best Uses

  • Daily use (11)
  • Thick hair (5)
  • Fine hair (4)
  • Oily hair (4)
  • Curly hair (3)
    • Hair Type:
    • Wavy hair (14), Straight hair (9)
    • Reviewer Profile:
    • Beauty conscious (9), Survivalist / minimalist (8), Product junkie (5)

Reviewed by 24 customers

Displaying reviews 1-10

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4.0

Gentle shampoo!

By S

from St. Paul MN

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Thicker Hair

    Comments about OGX Lavender Luminescent Platinum Shampoo:

    Nice gentle shampoo, smells like lavender.

    • Hair Type:
    • Wavy Hair
     
    4.0

    Lavender luminescent platinum

    By Abbi

    from Newnan ga

    About Me Professional Stylist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Reduces brass

    Cons

      Best Uses

      • Curly Hair
      • Oily Hair
      • Thicker Hair
      • Thinner Hair

      Comments about OGX Lavender Luminescent Platinum Shampoo:

      Good purple shampoo

      • Hair Type:
      • Wavy Hair

      (1 of 3 customers found this review helpful)

       
      1.0

      Not what I expected

      By Lulu

      from Auburn AL

      About Me Product Junkie

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

      • Dries Hair Out
      • Harsh

      Best Uses

      • Oily Hair

      Comments about OGX Lavender Luminescent Platinum Shampoo:

      Seeing as I love purple shampoo I thought this might be a good alternative to get the brassy tones out. Holy moly my hair dried out so much I had to go buy argon oil mask to get it semi-unfried. It smells amazing and I tried to mix it with my keratin shampoo to use it but it still dried out my hair. I ended up returning.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love

      By Shannon

      from San Diego

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Gentle
      • Great Smell

      Cons

        Best Uses

        • Daily Use

        Comments about OGX Lavender Luminescent Platinum Shampoo:

        Great for blondes - didn't want to spend on Paul Mitchell so this was my substitute

        • Hair Type:
        • Straight Hair
         
        2.0

        Not that great

        By ABG

        from Los Angeles

        About Me Minimalist

        Pros

        • Great Smell

        Cons

        • Doesn't Lather Well
        • Greasy
        • Ineffective

        Best Uses

          Comments about OGX Lavender Luminescent Platinum Shampoo:

          Doesn't lather at all. Leaves hair still oily. (I never write reviews but this product was pretty ineffective!)
          The conditioner, on the other hand, works well. Keeps my hair pretty platinum toned.

          • Hair Type:
          • Straight Hair

          (2 of 2 customers found this review helpful)

           
          4.0

          Takes the worst of the brassy color out

          By ForestCat

          from Colorado

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

          • Harsh

          Best Uses

          • Oily Hair
          • Very Pale Blondes

          Comments about OGX Lavender Luminescent Platinum Shampoo:

          So I have blonde fine hair, it's not a pale blonde but I was noticing as fall turned to winter my hair was loosing the gold shine I like and fading to a brassy dirty blond (yes my blond is pretty sun bleached) and since I needed a new shampoo anyway I picked this out. It takes the orange shade out, that works quite well for me, but I only use this twice a week because it's drying to my oily scalp, not a terrible thing I just dislike a flaky scalp, so I switch between this, the sunkissed blonde lemon set, and the healing vitamin E set. So I suppose I use this every third day.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love the results

          By sandia

          from lakemoor IL.

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair

            Comments about OGX Lavender Luminescent Platinum Shampoo:

            smells great & works perfect with same brand conditioner

            • Hair Type:
            • Wavy Hair
             
            4.0

            Smells great

            By Weazie

            from Florida

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Great Smell

            Cons

              Best Uses

              • Thinner Hair

              Comments about OGX Lavender Luminescent Platinum Shampoo:

              Love it

              • Hair Type:
              • Wavy Hair
               
              2.0

              Not helpful as a toning shampoo!

              By Blondie98

              from Portland, ME

              About Me Product Junkie

              Pros

              • Gentle
              • Great Smell
              • Hydrating/Reparing
              • Improves Hair Health

              Cons

              • Ineffective

              Best Uses

                Comments about OGX Lavender Luminescent Platinum Shampoo:

                In short, this is not a great product for what it is supposed to do. I have blonde hair that is as close to platinum as could be achieved with my dark natural color, and toner got it to a shade I'm very satisfied with! That being said, I have some brassy spots here and there and I need upkeep every few days to keep the tone of my hair. I previously used Clariol Shimmer Lights, which was very helpful, but I decided to try something new since I love the OGX brand. To my disappointment, my hair looks like I didn't use a purple shampoo at all! I know it won't turn your hair perfectly white, but it really did nothing for the brassiness. It does help with hydrating my fried and damaged locks, and smells nice. If you're looking to keep your platinum hair looking flawless, I would not recommend. I'll be going back to Clariol Shimmer Lights for a toning shampoo. Love the other OGX products, though!

                • Hair Type:
                • Wavy Hair

                (1 of 3 customers found this review helpful)

                 
                4.0

                I like the shampoo, but it's hard to get it out of container

                By n/a

                from New Mexico

                Verified Buyer

                Comments about OGX Lavender Luminescent Platinum Shampoo:

                It is kind of hard to get the shampoo out of the shampoo bottle.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                3 Questions | 3 Answers
                Displaying questions 1-3
                • Q:

                  I have dark dark brown hair that was highlighted to an ashy/lighter brown after bleaching and a toner. Would this lighten my hair all the way to a blonde or just back to the lighter brown it was after I originally highlighted it?
                  Asked on 4/10/2017 by Ria from New Haven, CT

                  1 answer

                  • Staff Expert

                    A:

                    This product does not lighten hair. It helps to eliminate brassy tones.

                    Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                • Q:

                  My daughter has light brown, some blond streaks, She is a child, and it is her natural color.
                  Will OGX Lavender Luminescent Platinum be useful to take care her color and not darken?
                  Asked on 4/3/2017 by Jeanette from Round Rock

                  1 answer

                  • Staff Expert

                    A:

                    OGX doesn't specify age requirements for their products; however, it is always a good idea to consult your child's physician prior to use if you have any concerns.

                    Answered on 4/6/2017 by Staff Expert from Ulta Beauty
                • Q:

                  Is this okay for everyday use? (If I wash my hair twice a week)
                  Asked on 3/12/2017 by Jess from CA

                  1 answer

                  • Staff Expert

                    A:

                    Yes, it can be used daily or as frequently as desired.

                    Answered on 3/20/2017 by Staff Expert from Ulta Beauty
                Displaying questions 1-3

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