skip to main content
ULTA
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Keratin Repair Refuel Sulfate-Free Strengthening Shampoo
AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo

AG Hair

Keratin Repair Refuel Sulfate-Free Strengthening Shampoo

33.8 oz

Item #: 2255211

Ask a Question

Options

AG Keratin Repair Refuel Sulfate-Free Strengthening Shampoo gently cleanses, nourishes and restores life back into dry, damaged hair. Keratin amino acids provide long-lasting strength and touchable softness.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Massage into wet hair. Rinse and repeat as desired.
Water (Aqua, Eau), Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Trideceth-7 Carboxylic Acid, Glycol Distearate, PEG/PPG-120/10-Trimethylopropane Trioleat, Lauret-2, PEG-4 Rapeseedamide, Hydrolyzed Keratin, Melissa Officinalis Leaf Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus Extract, Urtica Dioica (Nettle) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Dimethicone- PG Diethylmonium Chloride, Panthenol, Polyquaternium 10, Polyquaternium-70 (and) Dipropylene Glycol, PEG-8 Dimethicone, Sodium PCA, Ethylhexyl Ethoxycinnamate, Disodium EDTA, Stearic Acid, Fragrance (Parfum), Methylchloroisothiazolinone, Methylisothiazolinone, Red 40 (CI 16035), Yellow 5 (CI 19140).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairKeratin Repair Refuel Sulfate-Free Strengthening Shampoo
 
4.6

(based on 48 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Improves hair health (36)
  • Cleans thoroughly (32)
  • Gentle (31)
  • Great smell (30)
  • Lathers well (30)

Cons

  • Doesn't lather well (3)
  • Doesn't work (3)

Best Uses

  • Daily use (21)
  • Fine hair (10)
  • Curly hair (8)
  • Thick hair (7)
  • Oily hair (5)
    • Reviewer Profile:
    • Beauty conscious (25), Product junkie (11), Survivalist / minimalist (8)
    • Hair Type:
    • Wavy hair (23), Straight hair (18), Very curly hair (6)

Reviewed by 48 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Uum YES!!!

By Chey

from Rockaway Beach, MO

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

      Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

      I only wash 2-3 times a week and since I buy by the liter I like to switch it up in between bottles so my hair doesn't get to used to one product. I was using Redken Extreme just before I bought the AG and was happy with it. But in my opinion the AG left such better results!!! My hair felt thicker and shinier after the first wash and after the first week (only 2 washes) the stylist at my salon were seeing a noticeable difference just in passing by:)

      • Hair Type:
      • Straight Hair
       
      4.0

      love the smell...still waiting on results of the repair

      By Kat

      from Vancouver, WA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Smell

      Cons

        Best Uses

        • Daily Use

        Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

        great value and love the smell. Downside should come with a pump

        • Hair Type:
        • Wavy Hair
         
        5.0

        Smoothing

        By Gra

        from Long Island

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Improves Hair Health

        Cons

        • Pricey

        Best Uses

        • Curly Hair

        Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

        Cleans well and leaves hair nice, smooth and bouncy . Finding a shampoo withou sulfates and sodium is not easy. Great find

        • Hair Type:
        • Very Curly Hair

        (1 of 1 customers found this review helpful)

         
        4.0

        Sealed split ends

        By JKTalley

        from Atlanta, GA

        About Me Beauty Conscious

        Pros

        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

            I picked up this shampoo and it's corresponding condition after my hair started thinning (stress), and my hairdresser recommended getting a strengthening shampoo. I like the ethics of this company and it had good reviews so I decided to try it. It smells amazing and it lathers really well, even though it's *supposedly* sulfate free. I wash my hair every 2-3 days, and after using this system for 6 weeks, I can tell a difference in my hair! I still shed like crazy in the shower, but I've noticed my hair feels thicker and I even canceled my 6 week haircut when I noticed that I barely had any split ends despite using heat tools. Now I also take hair vitamins so I can't completely say that it's the shampoo & conditioner alone that is fixing my hair, but I'm going to continue using these products nonetheless. The only reason I gave it 4 stars instead of 5 is because I have a very dry scalp that flakes a lot, and this shampoo does not help with the flaking (more moisturizing shampoos cut down on the dryness). Overall I am extremely pleased with this shampoo and conditioner & I will buy it again!

            • Hair Type:
            • Wavy Hair

            (0 of 1 customers found this review helpful)

             
            1.0

            I did't like it

            By Mel

            from Wichita Kansas

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Great Smell

            Cons

            • Dries Hair Out

            Best Uses

            • Thicker Hair

            Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

            I bought the product on sell & thought I would like it. It dried out my hair & my hair was not as easy to style as usual. I went back to Living Proof

            • Hair Type:
            • Wavy Hair

            (2 of 2 customers found this review helpful)

             
            5.0

            Love this shampoo

            By Reyna

            from San Diego CA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Daily Use

              Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

              I totally recommend this product

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              I think I found a new favorite

              By Janice

              from Sterling Heights Mi

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

                I love the smell, the thickness and I have been using it everyday without excess dryness.

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Nice!

                By BigMama71

                from Pacific, MO

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use

                  Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

                  This was a great shampoo! Non drying, sulfate free, smell wonderful, gets the job done. Will purchase again for sure!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  I love this product line

                  By Panthergirl

                  from Columbia SC

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

                    I use this shampoo daily , love it does not dry your hair out and the keratin helps eliminate split ends and dryness.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    My favorite sulfate-free shampoo

                    By Ari

                    from Los Angeles

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about AG Hair Keratin Repair Refuel Sulfate-Free Strengthening Shampoo:

                      I use Refuel to strengthen my hair as I tend to do a lot of heat styling. Keeps my hair soft and manageable, plus the Keratin reduces breakage.

                      • Hair Type:
                      • Very Curly Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      13 Questions | 13 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I recently had a keratin treatment on my hair. Is this shampoo good for color treated/keratin treated hair?

                        Thank you
                        Asked on 9/5/2016 by Hair Obsessed from New York City, NY

                        1 answer

                        • Brand Expert

                          A:

                          This shampoo features an ultra-gentle formula that is both sulfate-free and salt-free, making it ideal for keratin-treated hair. It is also formulated with keratin to nourish and strengthen hair against breakage.

                          Answered on 9/6/2016 by Brand Expert from AG Hair
                      • Q:

                        What exactly is the difference between this shampoo/conditioner line and the AG Hair Therapy Tech Two Protein-Enriched Shampoo & Conditioner considering both protein and Keratin make hair stronger and smoother?
                        Asked on 9/3/2016 by Ali Zanetti from Los Angeles, C

                        1 answer

                        • Brand Expert

                          A:

                          Refuel shampoo is sulfate-free with a higher proportion of keratin and shea butter than Tech 2. Tech 2 is our classic formulation, the first salt free shampoo designed to address protein deficiency. It was named Tech 2 because it has double the amount of silk and keratin protein, which works very well at repairing the hair, but can be heavy on fine hair types. Refuel is unique in the sense that it provides the best ingredients possible to restore strength and reduce breakage and can be used on ALL hair types.

                          Answered on 9/19/2016 by Brand Expert from AG Hair
                      • Q:

                        My hair is dry,easily breakable, thin and many spilt ends. Is this shampoo safe to use?
                        Asked on 1/5/2016 by Aji from India

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this shampoo is ideal for dry, damaged hair.

                          Answered on 1/5/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Hi I was wondering is this line good for fine to normal hair? I dont have that much damage but is it still ok to use?
                        Asked on 9/13/2015 by babyjohn from Pomona CA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, AG Hair Keratin Repair Refuel Strengthening Sulfate-Free Shampoo is formulated for all hair types and textures and is especially beneficial to dry, damaged hair.

                          Answered on 9/15/2015 by Staff Expert from ULTA Beauty
                      • Q:

                        I have bleached my hair and have colored it many times. When I shower my hair it feels like elastic and it stretches and can rip off(only my tips). Would this shampoo improve the health of my tips so that I do not have to resort to chopping it off(even though I know that would be best)? Also, my hair has gotten thinner than how it used to be can this shampoo help restore hair to its original condition?
                        Asked on 3/19/2015 by nowheregirl from Los Angeles, CA

                        1 answer

                      • Q:

                        Is this the best shampoo to use on keratin treated hair?
                        Asked on 3/5/2015 by Desha

                        1 answer

                        • Staff Expert

                          A:

                          This shampoo features an ultra-gentle formula that is both sulfate-free and salt-free, making it ideal for keratin-treated hair. It is also formulated with keratin to nourish and strengthen hair against breakage.

                          Answered on 3/6/2015 by Staff Expert from ULTA.com
                      • Q:

                        Is this product paraben free as well as sulfate free?
                        Is this product good for sensitive scalp?
                        Asked on 1/7/2015 by Bella B

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product is both paraben-free and sulfate-free. It features a very gentle formula; however, if you have a diagnosed scalp condition, please consult your physician prior to use.

                          Answered on 1/9/2015 by Staff Expert from ULTA.com
                      • Q:

                        can you use this shampoo daily?
                        Asked on 12/25/2014 by josie from jacksonville

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this shampoo may be used daily or as frequently as needed/desired.

                          Answered on 1/2/2015 by Staff Expert from ULTA.com
                      • Q:

                        Can this product be used on keratin treated hair?
                        Asked on 8/25/2014 by duzy

                        1 answer

                        • Staff Expert

                          A:

                          This shampoo is sulfate- and salt-free and safe for daily use on keratin-, chemically-, and color-treated hair.

                          Answered on 8/28/2014 by Staff Expert from ULTA.com
                      • Q:

                        My hair is thin, graying and tends to frizz; is this product an appropriate choice?
                        Asked on 7/21/2014 by Queenie from NC

                        1 answer

                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?