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Benefit Cosmetics It%27s Potent Eye Cream

Benefit Cosmetics

It's Potent Eye Cream

Item #: 2229445 Size: 0.5 oz

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FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

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Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.
Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsIt's Potent Eye Cream
 
4.1

(based on 650 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Effective (299)
  • Lightweight (287)
  • Soothing (272)
  • Gentle (233)
  • Smells great (186)

Cons

  • Not effective (57)
  • Irritates eyes (27)
  • Irritates skin (23)
  • No noticeable results (23)
  • Too greasy (6)

Best Uses

  • Dark circles (227)
  • Tired eyes (188)
  • Puffiness (160)
  • Wrinkles (137)
  • Fine lines (83)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Budget shopper (279), Brand buyer (233)
    • My Beauty Routine Takes:
    • 10 minutes (35), 30 minutes (35), 1+ hour (4)

Reviewed by 650 customers

Displaying reviews 1-10

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5.0

I've bought this product for over a year.

By Judy

from Jackson, Michigan

About Me Budget Buyer

Verified Buyer

Pros

  • Effective
  • Gentle
  • Good Value
  • Lightweight
  • Soothing

Cons

    Best Uses

    • Dark Circles
    • Puffiness
    • Wrinkles

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I use this product morning and evening. It disappears quickly and is genial.

     
    2.0

    Mixed feelings about it

    By the_ocean_is_my_home

    from Saratoga Springs, NY

    About Me Budget Buyer

    Verified Reviewer

    Pros

    • Effective
    • Good Value

    Cons

      Best Uses

      • Dark Circles

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      I have some mixed feelings about this product. It did a fantastic job at making my dark circles less visible, but it caused wrinkles/lines. I NEVER had any lines/wrinkles under my eye and the first time I used this, I woke up with a line under eye in the morning. I thought maybe it was just cause of how I slept, but I stuck with it for two weeks and more lines formed. While it did it's job of getting rid of the dark circles, I now have 3 wrinkles under one eye and 4 under the other after 2 weeks of using this, so I returned it.

       
      5.0

      Love this eye cream!

      By Sierra

      from San Diego, CA

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Effective
      • Gentle
      • Good Value
      • Lightweight
      • Soothing

      Cons

        Best Uses

        • Dark Circles
        • Loose Skin
        • Puffiness
        • Tired Eyes
        • Wrinkles

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        An Ulta employee recommended this product to me after I told her about the deep creases that run throughout my dark under eye circles. I've been using it for a few days now and it's been working wonderfully!

        (5 of 5 customers found this review helpful)

         
        1.0

        Burn baby burn!

        By Yogi lawyer

        from Washington, DC

        About Me Brand Buyer

        Verified Reviewer

        Pros

          Cons

          • Irritates Eyes
          • Irritates Skin
          • Not Effective

          Best Uses

            Comments about Benefit Cosmetics It's Potent Eye Cream:

            Once my 30th birthday was a few months away, I decided it was time to get proactive about my under eye care. Previously, I used whatever heavy moisturizer I used on my face. This seemed to be something that would be up my alley. I'm African-American with very sensitive and dry skin. I do not have any fine lines or wrinkles. Nor do I have any dark bags. At least, I didn't UNTIL I started using this product. But, before I list out all the horrible effects I suffered from this "potent" product, I will say that the one issue I had before starting this was that I have a toddler so I'm sleep deprived. I also am a trial attorney, so am extra sleep deprived. That's it.

            The first time I used this, it burned. I wasn't sure if hey it's a "tingle" or a burn, so I decided to try it again. I told myself it must be potent! No aging here! I even told my 35 year old brother to try it, and he yelled that it burns. Whoops. In addition, I developed dark black bags under my eyes, and scaly dry patches. I thought this was supposed to moisturize!?! Obviously, I discontinued use, but after a week of using it once a day, my eyes are tender, sore, have scaly dry white patches, and black underneath. It hurts to blink!

            (1 of 1 customers found this review helpful)

             
            4.0

            effective

            By avma

            from Omaha, Nebraska

            About Me Brand Buyer

            Pros

            • Effective
            • Lightweight
            • Soothing

            Cons

              Best Uses

              • Dark Circles
              • Puffiness
              • Tired Eyes

              Comments about Benefit Cosmetics It's Potent Eye Cream:

              I really like this product, I've suffered from very bad dark under eye circles since a very young age and started to look for an eye cream my first semester of college because those sleepless nights were not helping my dark spots. This cream helps diminish the dark circles well, I use it at night and in the morning. ** I am only 21 years old, my mom did try this and did not get the same results I would say someone older might need something more potent. (hence the 4 stars only)

              (0 of 1 customers found this review helpful)

               
              2.0

              My two week review

              By LAG

              from Raleigh, NC

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Lightweight

              Cons

              • Irritates Skin
              • Not Effective

              Best Uses

                Comments about Benefit Cosmetics It's Potent Eye Cream:

                I have used this product for the past two weeks for evening (prior to bed) and in the a.m. after cleansings. So far no noticeable results. I will continue to use and will provide another update in two weeks.

                (1 of 1 customers found this review helpful)

                 
                5.0

                My new go to cream

                By Nickkie G

                from North Dakota

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Gentle
                • Good Value
                • Soothing

                Cons

                  Best Uses

                  • Dark Circles
                  • Puffiness
                  • Tired Eyes
                  • Wrinkles

                  Comments about Benefit Cosmetics It's Potent Eye Cream:

                  I LOVE this eye cream, it is very thick and super creamy. It makes my eyes feel very hydrated and they look more awake after use, I will definitely be keeping this in stock.

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Buy it! It's great for price and results.

                  By Leah

                  from Pocatello, Idaho

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Effective
                  • Lightweight
                  • Smells Great
                  • Soothing

                  Cons

                    Best Uses

                    • Dark Circles
                    • Loose Skin
                    • Puffiness
                    • Tired Eyes
                    • Wrinkles

                    Comments about Benefit Cosmetics It's Potent Eye Cream:

                    Love it.

                    (1 of 2 customers found this review helpful)

                     
                    1.0

                    So dissapointing

                    By Annie

                    from CA

                    About Me Brand Buyer

                    Verified Reviewer

                    Pros

                      Cons

                      • Not Effective

                      Best Uses

                        Comments about Benefit Cosmetics It's Potent Eye Cream:

                        I tried this for a few weeks and didn't notice a lick of difference. Glad I kept the packaging because back it went.

                        (1 of 1 customers found this review helpful)

                         
                        3.0

                        Can irritate skin

                        By Gus Mom

                        from NH

                        About Me Budget Buyer

                        Verified Buyer

                        Pros

                        • Effective
                        • Lightweight

                        Cons

                        • Irritates Skin

                        Best Uses

                        • Dark Circles
                        • Puffiness
                        • Tired Eyes

                        Comments about Benefit Cosmetics It's Potent Eye Cream:

                        This product does help with puffiness and tired eyes, but be careful using this product if you have sensitive skin. If you have sensitive skin, you may notice a slight burning sensation under your eyes after applying. It only lasts a minute or so, but just wanted to caution users with sensitive skin. Great product otherwise!

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        28 Questions | 28 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I purchased "it's potent" and "firm it up" how should I apply these products, morning, night or together?
                          Asked on 1/27/2017 by Kelly from Columbiana, AL

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! You can use each of the products separately. The Firm It Up eye serum tightens and brightens the skin around your eyes while the It's Potent eye cream fades dark circles and smooth fine lines. I would recommend using one in the morning and the other in the evening as part of your skin care routine! xoxo B

                            Answered on 3/14/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          is this product good for under eye bags or "puffy" eyes? if not this product any recommendations?
                          Asked on 1/22/2017 by Csierra from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Our It's Potent fades dark circles and helps smooth fine lines. I would recommend our Puff Off, our under-eye gel that helps smooth the look of under-eye puffiness and fine lines! xoxo B

                            http://www.ulta.com/puff-off?productId=xlsImpprod11741055

                            Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          Effective or tested on over 60 year olds?
                          Asked on 1/15/2017 by Jo from Freehold nj

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! It's Potent! is an oderless eye cream that fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage. xoxo B

                            Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          I'm 56 and have just been told I have a little adult acne , and my face has gotten very sensitive and dry . Could you please tell me what would be the best cleanser and moisturizer I could use . But even though my skin is dry it can become oily quickly.
                          Asked on 1/13/2017 by Help from Bowman, Ga

                          1 answer

                        • Q:

                          Does it contain caffeine?
                          Asked on 1/10/2017 by marge

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! This is to confirm that there is no caffeine listed for It's Potent. xoxo B

                            Answered on 1/12/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          My face on one side has lost some elasticity and firmness due to a couple of really bad sinus infections causing severe swelling,and leaving me with larger pores, saggy skin and dry skin. Is there a product you would recommend to help me get my skin back to the way it should be? Thank you
                          Asked on 1/8/2017 by Angy

                          1 answer

                        • Q:

                          Does this product have any parabens or retinol ingredients?
                          Asked on 1/7/2017 by Alysha

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Our It's Potent does not contain parabens or retinol ingredients. xoxo B

                            Answered on 1/12/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          Does it have a scent?
                          Asked on 1/6/2017 by Anna from Wisconsin

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Our It's Potent Eye Cream contains a blend of hydrating botanical extracts and loquat extract. xoxo B

                            Answered on 1/10/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          is this ok to use for a 19 year old? I'm not interested for anti aging yet i just need something to moisturize my under eyes and help for dark circles.
                          Asked on 1/4/2017 by josie

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Because it's potent! doesn't contain any retinol or other active ingredients, it is safe to use at your age. xoxo B

                            Answered on 1/9/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          I have dry eyes. I use drops from the doctor daily. Also little red blotches right under my bottom lids that go to the outside corner of my eyes. I also do have allergies to pretty much things in the air. Is this product allergen free?
                          Asked on 12/4/2016 by Shirl from Adrian, MI

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). If you have a specific allergy, please take the ingredient listing to your dermatologist to determine if it is suitable for your skin type. xoxo B

                            Answered on 12/9/2016 by Brand Expert from Benefit Cosmetics
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