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Benefit Cosmetics It%27s Potent Eye Cream

Benefit Cosmetics

It's Potent Eye Cream

Item #: 2229445 Size: 0.5 oz

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FREE fun-size sample Roller Lash Mascara with any $35 Benefit Cosmetics purchase (offer valid 8/6/17-8/26/17 or while supplies last)

FREE fun-size sample Roller Lash w/any $35 Benefit Cosmetics purchase
Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.
Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsIt's Potent Eye Cream
 
4.1

(based on 698 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Effective (326)
  • Lightweight (312)
  • Soothing (295)
  • Gentle (260)
  • Smells great (200)

Cons

  • Not effective (65)
  • Irritates eyes (33)
  • Irritates skin (26)
  • No noticeable results (23)
  • Too dry (9)

Best Uses

  • Dark circles (252)
  • Tired eyes (206)
  • Puffiness (183)
  • Wrinkles (158)
  • Fine lines (83)
    • Reviewer Profile:
    • Budget shopper (302), Brand buyer (250)
    • My Beauty Routine Takes:
    • 10 minutes (35), 30 minutes (35), 1+ hour (4)
    • Was this a gift?:
    • No (3)

Reviewed by 698 customers

Displaying reviews 1-10

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5.0

I would buy forever

By Spim

from Wilsonville OR

About Me Budget Buyer

Verified Buyer

Pros

  • Effective
  • Good Value
  • Lightweight

Cons

    Best Uses

    • Dark Circles
    • Puffiness
    • Tired Eyes

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    Great!!!!!

     
    1.0

    Don't waste your time

    By Reese

    from CA

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Lightweight

    Cons

    • Not Effective

    Best Uses

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      I don't see a difference and I use it 2 times a day.

       
      3.0

      It did not work for me

      By Dina

      from CA

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      I use it every day and night in my routine. Definetly feels moisturized. Dark circles did not reduce in appearance. Will continue to look for a product that works for me.

       
      5.0

      Awesome!!!

      By Liv

      from Tx

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Effective
      • Gentle
      • Lightweight
      • Smells Great
      • Soothing

      Cons

        Best Uses

        • Dark Circles
        • Loose Skin
        • Puffiness
        • Tired Eyes
        • Wrinkles

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        Been using this eye cream for about a week and it helps with my dark under eyes and reduce puffiness.

         
        5.0

        Love love love it

        By Karla

        from Kennewick, WA

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Gentle
        • Good Value
        • Soothing

        Cons

          Best Uses

          • Dark Circles
          • Puffiness
          • Wrinkles

          Comments about Benefit Cosmetics It's Potent Eye Cream:

          Tried a sample and fell in love.

           
          5.0

          Works wonders

          By Liv

          from Maryland

          About Me Budget Buyer

          Verified Reviewer

          Pros

          • Effective
          • Good Value

          Cons

            Best Uses

            • Dark Circles
            • Tired Eyes

            Comments about Benefit Cosmetics It's Potent Eye Cream:

            honestly after reading all the conflicting reviews I really wasn't sure what to expect from this product. I've been suffering with dark set circles under my eyes that make me look extremely tired and I have a hard time covering them up. I bought this product on a whim one day and I am SO glad that I did. Within 5 days I saw huge results with my dark circles. They had almost completely faded away and when I wake up in the morning I no longer have puffy or tired looking eyes. I can see what other people mean when they say it is "drying". I do feel like after I put it on my skin under my eyes feels drier, but it really doesn't bother me and its never been a problem to the point where I've been flaking or extremely dry. More like a dry feeling. If you're looking for a pretty cheap fix for dark circles- this is your product! plus I have had mine for over 6 months and barely even used half of the product.

             
            5.0

            Love love love

            By Missy

            from Laredo, Tx

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Effective
            • Gentle
            • Good Value
            • Lightweight
            • Organic
            • Smells Great
            • Soothing

            Cons

              Best Uses

              • Dark Circles
              • Loose Skin
              • Puffiness
              • Tired Eyes
              • Wrinkles

              Comments about Benefit Cosmetics It's Potent Eye Cream:

              I'll buy it again and again

               
              5.0

              I love it!

              By texasdar

              from Ft. Worth, TX

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Effective
              • Gentle
              • Good Value
              • Lightweight
              • Soothing

              Cons

                Best Uses

                • Loose Skin
                • Wrinkles

                Comments about Benefit Cosmetics It's Potent Eye Cream:

                Thought I would need surgery for the drooping eyelids but this cream has taken care of that without surgery.

                 
                3.0

                It's not as moisturizing

                By Alicia

                from CALIFORNIA

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Gentle
                • Soothing

                Cons

                • Not Effective

                Best Uses

                  Comments about Benefit Cosmetics It's Potent Eye Cream:

                  I'm burg budget and brand buyer.

                   
                  1.0

                  Burned by Eyes

                  By L

                  from Idaho

                  About Me Budget Buyer

                  Verified Reviewer

                  Pros

                    Cons

                    • Irritates Eyes

                    Best Uses

                      Comments about Benefit Cosmetics It's Potent Eye Cream:

                      Put this under my eyes and within minutes they started to burn.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      34 Questions | 34 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Hi,
                        I have both the Puff Off and It's Potent.. do they work together? (I use Puff Off the mornings, It's Potent at night) now I'm wondering if I really need to be using both, or one or the other?

                        Thank you!
                        Asked on 7/1/2017 by Tink from CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Of course you can use both together, apply It's Potent first then Puff Off! xoxo B

                          Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Can I put this in my fridge?
                        Asked on 5/27/2017 by Colorado living from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Of course you can! xoxo B

                          Answered on 5/31/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        For how long would it last? and within how much time should I expect the results to show??
                        Asked on 3/15/2017 by Hope from Corvallis, OR

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                          Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        While my skin is sensitive, it's my eyes that are super sensitive. When I apply multiple products around my eyes (cream, concealer, foundation, powder), my eyes often start burning and watering.

                        Has anyone faced this problem while using the Benefit It's Potent with other products?
                        Asked on 3/8/2017 by oohoohaahaahsexyeyes from Delhi

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin. xoxo B

                          http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445

                          Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm 19 and have dark circles under my eyes, will this help???
                        Asked on 2/22/2017 by Zoè from Texas, us

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It's potent can fade dark circles, but is less likely to fade dark circles that are caused by heredity. xoxo B

                          Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        HI I'm wondering if you could let ms know a good eye cream for my dark circles and dry under eyes. . I need something good. That won't make my concealer cake up. . Please help me. I've tried many and can't seem to find the right one. . ??
                        Asked on 2/16/2017 by candice from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our It's Potent eye cream will work perfectly with your concealer. It has a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage. xoxo B

                          Answered on 4/26/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I purchased "it's potent" and "firm it up" how should I apply these products, morning, night or together?
                        Asked on 1/27/2017 by Kelly from Columbiana, AL

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! You can use each of the products separately. The Firm It Up eye serum tightens and brightens the skin around your eyes while the It's Potent eye cream fades dark circles and smooth fine lines. I would recommend using one in the morning and the other in the evening as part of your skin care routine! xoxo B

                          Answered on 3/14/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product good for under eye bags or "puffy" eyes? if not this product any recommendations?
                        Asked on 1/22/2017 by Csierra from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our It's Potent fades dark circles and helps smooth fine lines. I would recommend our Puff Off, our under-eye gel that helps smooth the look of under-eye puffiness and fine lines! xoxo B

                          http://www.ulta.com/puff-off?productId=xlsImpprod11741055

                          Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Effective or tested on over 60 year olds?
                        Asked on 1/15/2017 by Jo from Freehold nj

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It's Potent! is an oderless eye cream that fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage. xoxo B

                          Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm 56 and have just been told I have a little adult acne , and my face has gotten very sensitive and dry . Could you please tell me what would be the best cleanser and moisturizer I could use . But even though my skin is dry it can become oily quickly.
                        Asked on 1/13/2017 by Help from Bowman, Ga

                        1 answer

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