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Benefit Cosmetics It%27s Potent Eye Cream

Benefit Cosmetics

It's Potent Eye Cream

0.5 oz Item 2229445

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Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.
Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsIt's Potent Eye Cream
 
4.1

(based on 722 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Effective (344)
  • Lightweight (329)
  • Soothing (311)
  • Gentle (276)
  • Smells great (210)

Cons

  • Not effective (66)
  • Irritates eyes (37)
  • Irritates skin (28)
  • No noticeable results (23)
  • Too dry (9)

Best Uses

  • Dark circles (264)
  • Tired eyes (218)
  • Puffiness (197)
  • Wrinkles (169)
  • Fine lines (83)
    • Reviewer Profile:
    • Budget shopper (311), Brand buyer (257)
    • My Beauty Routine Takes:
    • 10 minutes (35), 30 minutes (35), 1+ hour (4)
    • Was this a gift?:
    • No (3)

Reviewed by 722 customers

Displaying reviews 1-10

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3.0

For your Eyes

By lizB

from Clifton NJ

About Me Brand Buyer

Verified Buyer

Pros

  • Lightweight
  • Smells Great

Cons

  • Irritates Eyes
  • Irritates Skin

Best Uses

  • Puffiness
  • Wrinkles

Comments about Benefit Cosmetics It's Potent Eye Cream:

Not sure have been feeling irritated under the eyes. I love benefit products just this one is not for me.

 
4.0

The jury is still out

By Sandra

from Voorhees

About Me Budget Buyer

Verified Buyer

Pros

  • Gentle
  • Lightweight
  • Smells Great
  • Soothing

Cons

    Best Uses

    • Dark Circles
    • Wrinkles

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I am trying this product because I was told it has vitamin K (which is suppose to help reduce dark circles). I do like everything about it, I just don't know yet how well it's reducing the dark circles.

     
    4.0

    I would buy this product for eye hydration

    By Jill

    from Los Fresnos, TX

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Effective
    • Gentle
    • Lightweight
    • Smells Great
    • Soothing

    Cons

      Best Uses

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        Sparingly pat into skin with ring finger

         
        5.0

        Top 5 of my FAV eye creams

        By Jamie

        from Baton Rouge

        About Me Budget Buyer

        Verified Reviewer

        Pros

        • Effective
        • Gentle
        • Good Value
        • Lightweight
        • Soothing

        Cons

          Best Uses

          • Dark Circles
          • Puffiness
          • Tired Eyes

          Comments about Benefit Cosmetics It's Potent Eye Cream:

          I have sensitive skin and this cream did not bother me at all. Light cream that is effective to lighten and brighten under my eyes. I wish it helped with tightening up the skin but it a definite must have in my daily beauty routine.

           
          5.0

          I use this product faithfully..

          By Paizley

          from Dallas, Tx

          About Me Brand Buyer

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Dark Circles
              • Loose Skin
              • Tired Eyes
              • Wrinkles

              Comments about Benefit Cosmetics It's Potent Eye Cream:

              I put this on after I wash my face prior to putting on my moisturizer

              (1 of 1 customers found this review helpful)

               
              4.0

              I have been using this product for 4months

              By Tiffany

              from Maryland

              Verified Buyer

              Pros

              • Effective
              • Gentle
              • Lightweight
              • Soothing

              Cons

              • Irritates Eyes

              Best Uses

              • Dark Circles
              • Tired Eyes

              Comments about Benefit Cosmetics It's Potent Eye Cream:

              I haven been using this product for a little over 4 months. Compared to others that I've tried in the past this is by far the best one.

               
              3.0

              It's a nice product, but not as claimed

              By Tgirl

              from Canyon Country, CA

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Effective
              • Gentle
              • Soothing

              Cons

                Best Uses

                • Tired Eyes
                • Wrinkles

                Comments about Benefit Cosmetics It's Potent Eye Cream:

                This product is nice for making delicate eye area feel smooth and does soften fine lines. But it didn't lighten the dark circles as claimed.

                 
                5.0

                Great multipurpose eye cream

                By Ever hopeful

                from Hillsboro Or

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective
                • Lightweight
                • Soothing

                Cons

                  Best Uses

                  • Loose Skin
                  • Puffiness
                  • Tired Eyes
                  • Wrinkles

                  Comments about Benefit Cosmetics It's Potent Eye Cream:

                  I use this eye cream at night and also as an extra boost of moisture under my eyes after applying my make up.

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  Love this product

                  By Sparkles

                  from Houston, TX

                  Verified Buyer

                  Pros

                  • Effective
                  • Gentle
                  • Good Value
                  • Lightweight
                  • Soothing

                  Cons

                    Best Uses

                    • Dark Circles
                    • Puffiness

                    Comments about Benefit Cosmetics It's Potent Eye Cream:

                    I use this product at night under my eyes. It takes very little and it soaks in skin quick and not greasy at all. It is very smooth and noticed my dark circles under my eyes are so much better when i use this product. Even my mom mentioned she noticed my eyes look better and not as dark. I have always had dark circles under my eyes so i figured it was genetic and nothing could help but this does! I dont have many wrinkles but what little i have it just looks smoother.

                     
                    5.0

                    Absolutely love it!

                    By Tam

                    from Madera, ca

                    Verified Buyer

                    Pros

                    • Effective
                    • Gentle
                    • Lightweight

                    Cons

                      Best Uses

                      • Dark Circles
                      • Tired Eyes
                      • Wrinkles

                      Comments about Benefit Cosmetics It's Potent Eye Cream:

                      I love this product! It is worth every penny! It's very soothing.

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      34 Questions | 34 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Hi,
                        I have both the Puff Off and It's Potent.. do they work together? (I use Puff Off the mornings, It's Potent at night) now I'm wondering if I really need to be using both, or one or the other?

                        Thank you!
                        Asked on 7/1/2017 by Tink from CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Of course you can use both together, apply It's Potent first then Puff Off! xoxo B

                          Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Can I put this in my fridge?
                        Asked on 5/27/2017 by Colorado living from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Of course you can! xoxo B

                          Answered on 5/31/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        For how long would it last? and within how much time should I expect the results to show??
                        Asked on 3/15/2017 by Hope from Corvallis, OR

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                          Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        While my skin is sensitive, it's my eyes that are super sensitive. When I apply multiple products around my eyes (cream, concealer, foundation, powder), my eyes often start burning and watering.

                        Has anyone faced this problem while using the Benefit It's Potent with other products?
                        Asked on 3/8/2017 by oohoohaahaahsexyeyes from Delhi

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin. xoxo B

                          http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445

                          Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm 19 and have dark circles under my eyes, will this help???
                        Asked on 2/22/2017 by Zoè from Texas, us

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It's potent can fade dark circles, but is less likely to fade dark circles that are caused by heredity. xoxo B

                          Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        HI I'm wondering if you could let ms know a good eye cream for my dark circles and dry under eyes. . I need something good. That won't make my concealer cake up. . Please help me. I've tried many and can't seem to find the right one. . ??
                        Asked on 2/16/2017 by candice from California

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our It's Potent eye cream will work perfectly with your concealer. It has a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage. xoxo B

                          Answered on 4/26/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I purchased "it's potent" and "firm it up" how should I apply these products, morning, night or together?
                        Asked on 1/27/2017 by Kelly from Columbiana, AL

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! You can use each of the products separately. The Firm It Up eye serum tightens and brightens the skin around your eyes while the It's Potent eye cream fades dark circles and smooth fine lines. I would recommend using one in the morning and the other in the evening as part of your skin care routine! xoxo B

                          Answered on 3/14/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        is this product good for under eye bags or "puffy" eyes? if not this product any recommendations?
                        Asked on 1/22/2017 by Csierra from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! Our It's Potent fades dark circles and helps smooth fine lines. I would recommend our Puff Off, our under-eye gel that helps smooth the look of under-eye puffiness and fine lines! xoxo B

                          http://www.ulta.com/puff-off?productId=xlsImpprod11741055

                          Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        Effective or tested on over 60 year olds?
                        Asked on 1/15/2017 by Jo from Freehold nj

                        1 answer

                        • Brand Expert

                          A:

                          Hi gorgeous! It's Potent! is an oderless eye cream that fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage. xoxo B

                          Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                      • Q:

                        I'm 56 and have just been told I have a little adult acne , and my face has gotten very sensitive and dry . Could you please tell me what would be the best cleanser and moisturizer I could use . But even though my skin is dry it can become oily quickly.
                        Asked on 1/13/2017 by Help from Bowman, Ga

                        1 answer

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