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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Liter Pump
Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 612 reviews)

    97%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (193)
    • Improves hair health (176)
    • Lathers well (173)
    • Great smell (166)
    • Gentle (153)

    Cons

    • Pricey / poor value (34)
    • Price (12)
    • Pricey (12)
    • Smells bad (12)
    • Doesn't lather well (6)

    Best Uses

    • Daily use (207)
    • Thick hair (62)
    • Women (53)
    • Fine hair (51)
    • Curly hair (46)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (125), Straight hair (100), Very curly hair (16)
      • Reviewer Profile:
      • Beauty conscious (112), Survivalist / minimalist (76), Brand buyer (68), Budget shopper (50), Product junkie (39)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 612 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    You get what you pay for!

    By Working mom

    from Chicago, IL

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

    • Doesn't Lather Well

    Best Uses

      Comments about Pureology Hydrate Shampoo:

      Best shampoo. You get what you pay for. I've been using this product for over 3 years. I buy the biggest bottle and it will literally last me an entire year. I have colored treated hair too. A little goes a long way and it's not watered down. I always purchase when either the 15 or 20 percent sale is going on. Totally worth it!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Can't help falling in love...

      By Makeup Addict

      from Chicago, IL

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Improves Hair Health
      • Lathers Well

      Cons

      • Price:(

      Best Uses

      • Color treated hair
      • Hair!

      Comments about Pureology Hydrate Shampoo:

      You don't want to LOVE and depend on a pricy product, but sometimes, you have to bite the bullet. I've tried other "salon" shampoos, but always return to this. Why? I'm 60 and have black hair with about 25% grey and it's that unpleasant texture you see on other Italian ladies. But this shampoo never, ever strips the color and allows me to maintain a consistent shiny texture. So even though it's a tad expensive, it's cheaper than ruining your dye job. And, you wear your hair every day!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Great product, very concentrated!

      By A cosmetic hoarder

      from Knoxville, TN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Improves Hair Health

      Cons

        Best Uses

          Comments about Pureology Hydrate Shampoo:

          I use it daily

          • Hair Type:
          • Straight Hair
           
          3.0

          Amazing results-horrible smell

          By SaraJeanJellyBean

          from Cedar Rapids, Iowa

          About Me Product Junkie

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health

          Cons

          • Smells Bad

          Best Uses

          • Daily Use
          • Thicker Hair

          Comments about Pureology Hydrate Shampoo:

          I have been a pureology junkie since I started color treating my hair years ago. I had been using the pure volume but after moving to a different part of the country my hair went insane and decided to go very dry overnight. My colorist suggested this product, and after two weeks of use I can absolutely say that it DOES hydrate your hair. Like my hair feels better than it has in a very long time. However, it smells AWFUL. I smelled it out of the bottle before purchase and it smelled fine, but I swear once this lathers up it gets worse. I went back and forth between three and four stars, and it honestly smells bad enough to me that I had to go with the three. I will use up the bottle, though, since I only bought the smaller size. Will not repurchase. I am putting that I would recommend only cause it really does work well, but I would warn anyone about the scent.

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          I will definitely buy this again.

          By JVo

          from Baltimore, MD

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Lathers Well

          Cons

            Best Uses

              Comments about Pureology Hydrate Shampoo:

              I use this shampoo every day. My hair is fine and I have it color professionally. I spend my entire summer at the beach so my hair gets very dry. This shampoo has really helped to hydrate my hair and minimize the sun damage.

              • Hair Type:
              • Straight Hair

              (1 of 1 customers found this review helpful)

               
              5.0

              Hair feels so soft

              By Chopp

              from Algonquin IL

              About Me Minimalist

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Hydrate Shampoo:

                This shampoo is one of my favorites. People think they can just use the shampoo but the conditioner finishes off and works with the shampoo.

                • Hair Type:
                • Straight Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Love it!

                By Sue

                from Charleston SC

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Thicker Hair
                  • Thinner Hair

                  Comments about Pureology Hydrate Shampoo:

                  I use it each time I shampoo. Love the smell, lather, and texture afterwards.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Love this product!

                  By Skylar

                  from Celebration FL

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Pureology Hydrate Shampoo:

                      Great for any hair type

                      • Hair Type:
                      • Wavy Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      The best for thick waivy (but dried straight) hair!

                      By Kikilane15

                      from Los Osos, CA

                      About Me Minimalist

                      Pros

                      • Cleans Thoroughly

                      Cons

                      • Smells Bad

                      Best Uses

                      • Thicker Hair

                      Comments about Pureology Hydrate Shampoo:

                      So I just tried my new Pureology Hydrate Shampoo and Conditioner. I will start off with I love them! I mentioned that I am soon going to need to buy some new shampoo and she said she needed some too so off to Ulta we went. She told me she uses this stuff called Pureology and that it's really good. So I bought a small bottle of shampoo and conditioner to try. I opened the shampoo and smelled it and was not at all pleased, but I spent the money so...here we go. I notice that my hair feels wonderful the shampoo is nice and thick and I don't need a whole lot of it (even with my very thick & long hair), but it smells a little like wet dog. (Super sad face) I think jeez, I hope the conditioner is not this same smell, but if it is, at least I use a leave in conditioner after my hair is dry and that smells good. I get to the conditioner and to my immense pleasure it smells like peppermint! I read later that it is peppermint, sage and rosemary. It is super luxurious and feels awesome on the scalp too! So long story short I totally recommend this product if you have color treated hair partly because it is zero sulphate, but mostly because it feels and smells awesome. Oh and I didn't even need the extra leave in conditioner afterwards!

                      • Hair Type:
                      • Wavy Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      I would use this product again.

                      By Kathi

                      from Bel Air, MD

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Thicker Hair

                        Comments about Pureology Hydrate Shampoo:

                        I use this product along with the conditioner every other day. The amount I use each time is less than what I used of the cheaper brands I used to buy.

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        30 Questions | 30 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have really dry hair really frizzy i have to let it dry in a bun because if I don't it looks like i got electrocuted.. It has also been falling more then usual, which would be the best shampoo and conditioner for me?
                          Asked on 7/7/2016 by Rose from Decatur Texas

                          1 answer

                          • Brand Expert

                            A:

                            Because you claim that frizz is your biggest concern, we recommend using Pureology Smooth Perfection Shampoo.
                            Pureology Smooth Perfection Shampoo offers advanced smoothing micro-emulsion cleansing and helps tame frizz.

                            Answered on 7/8/2016 by Brand Expert from Pureology
                        • Q:

                          Is this safe for Keratin treated hair?
                          Asked on 6/30/2016 by Andy

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo is sulfate free, which satisfies the primary concern of most keratin treated hair. However, when selecting a shampoo for your hair, we do recommend that you consult the stylist who administered your keratin treatment.

                            Answered on 7/5/2016 by Brand Expert from Pureology
                        • Q:

                          My hair is shoulder length, very fine, medium thickness. I do not have color-treated hair. It is normal to dry. I only want to moisturize (but not so much that will weigh my very fine hair down), and to add shine. Other products that I've tried are too strong and make my scalp itch and my hair fly-away, too moisturizing and weigh my hair down, and/or cause my hair to tangle after shsmpooing and conditioning. I want a natural shine and soft, hydrated hair!
                          Pureology Hydrate Shampoo and Conditioner sound so promising.
                          Asked on 6/22/2016 by La La

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Pureology Hydrate Shampoo and Conditioner will provide you with the moisture and natural shine that your hair is craving!

                            Answered on 6/22/2016 by Brand Expert from Pureology
                        • Q:

                          So I just recently went from natural blonde hair to dark brown with reddish tint. This is my first time dyeing my hair another color.I have thick hair that sometimes is manageable. After I get out of the shower I put my hair in braids overnight to get wavy hair in the morning. I'm trying to find a shampoo that will help moisturizer my hair. Every time I go in the shower and use shampoo when I rinse it out my hair is very brittle and hard to run fingers through. I wash my hair every other day. By the second day I have oily roots. I'm scared to use dry shampoo cause I have the thought that it will fade my hair faster. Is this shampoo good for moisturizing but also won't make my hair fade as much? Suggestions please.
                          Asked on 6/10/2016 by Booboo94 from Alexandria va

                          1 answer

                          • Brand Expert

                            A:

                            Yes, Pureology Hydrate Shampoo is the perfect shampoo for adding moisture and nourishing dry hair. Pureology shampoos are all designed for color-treated hair and help to lock in your beautiful color.

                            To avoid an oily scalp, please be sure to apply conditioner to the lengths and ends of your hair... not at the scalp. Your scalp produces natural oils which helps to keep your hair moisturized, but the oils rarely travel down the hair shaft, which is why the lengths and ends require more moisture/conditioner.

                            Answered on 7/20/2016 by Brand Expert from Pureology
                        • Q:

                          I have oily scalp but dry ends . Would this product be good to use for combination hair?
                          Asked on 5/22/2016 by Girlygirl27 from Springfield mo

                          1 answer

                          • Brand Expert

                            A:

                            Yes, you can certainly use Pureology Hydrate Shampoo. You can also try reducing the number of times you shampoo your hair throughout the week to help balance the oil production at the scalp. In between shampoos, use the Fresh Approach Dry Shampoo to absorb any excess oils and refresh the hair.

                            Answered on 5/23/2016 by Brand Expert from Matrix Professional
                        • Q:

                          I have natural curly fizzy unmanageable hair. Which is going to be more damaged after rebond & smothing process...will u plz suggest me which shampoo combo of Hydrate is good for my hair..
                          Asked on 5/22/2016 by arzu from india

                          1 answer

                          • Brand Expert

                            A:

                            It would be suggested to use Hydrate Shampoo with Hydrate Hydra Whip Conditioner. For optimal results use Hydrate Shine Max as a leave in treatment to maximize moisture content. You can discuss this regimen with your Pureology stylist.

                            Answered on 5/23/2016 by Brand Expert from Matrix Professional
                        • Q:

                          I have thick, dry, brittle,coarse, kinky, natural hair. I straighten it out once a week. Would it be best to purchase the Hydrate or the Smoothing shampoo and conditioner?
                          Asked on 5/15/2016 by Solo from Kansas City, Mo

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo is a fabulous shampoo for dry hair... but because you describe your hair as thick, coarse and kinky, it sounds like you would get more benefit from using Pureology Smooth Perfection Shampoo.
                            Smooth Perfection will provide you with a smooth sleek finish for your thick coarse hair.
                            Please consider using a heat protector such as Smooth Perfect Smoothing Serum, which offers silky smoothness, lasting frizz control and heat protection for normal to thick hair.

                            Answered on 5/16/2016 by Brand Expert from Redken
                        • Q:

                          I have long, thick, and color treated hair. If I blow dry my hair and then flat iron, my hair is usually tamable. If I just blow dry it, it looks like I electrocuted myself, and my hair is gigantic and frizzy. If I allow my hair to "air" dry, my hair is very wavy, and frizzy. I wash my hair only twice a week, and generally by the 3rd day, it looks weighed down. I have never used the Pureology line, and Im looking for a shampoo/conditioner that I can stick too, and give me that clean, shine, and healthy glow to my hair. I have used almost every popular salon brands and the closest I have to being somewhat happy is with the Biolage line. Also, I have problems with getting my hair totally wet before I shampoo it. I feel once it is wet, I have to use 1/4 cup of shampoo, just to get a lather. My hair tends to suck in all the moisture almost immediately. Help!
                          Asked on 5/5/2016 by Anonymous from Pittsburgh, PA

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo is a fabulous shampoo for dry hair... but it sounds like your hair could use a little more nourishment to help control frizz.
                            I recommend trying Pureology Smooth Perfection Shampoo and Conditioner in the hot pink bottles. Smooth Perfection utilizes Camellia Oil to smooth your hair. It eases your blow dry, fights frizz, moisturizes and conditions. Pureology Smooth Perfection provides an Anti-Fade Complex which protects color treated hair from the heat of your blow dryer/flat iron while promoting vibrancy and shine.

                            Answered on 5/6/2016 by Brand Expert from Pureology
                        • Q:

                          Do the hydrate shampoo and conditioner contain silicones? Will it weigh down my fine hair?
                          Asked on 1/11/2016 by star from Michigan

                          1 answer

                          • Staff Expert

                            A:

                            Yes – Pureology Hydrate Shampoo and Conditioner do contain silicones, and are formulated to gently cleanse without stripping color. For fine hair it is suggested to use Hydrate Light which is a feather light formula formulated exclusively for fine hair types. It leaves hair bouncy without weighing down the hair and reduces static.

                            http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3410055

                            Answered on 1/26/2016 by Staff Expert from ULTA Beauty
                        • Q:

                          Does the pureology hydrate shampoo help with brassy hair too? I have blonde hair so if it helps with keeping it blonde and hydrating it, it would be a 2 in one.
                          Asked on 1/6/2016 by k tran

                          1 answer

                          • Staff Expert

                            A:

                            To refresh, preserve tone, and help neutralize brassiness we recommend the Pureology Cool Blonde Enhancing treatment within the Perfect 4 Platinum System. You can use this treatment with any system (including Hydrate) as needed to maintain desired tone. For fragile, highlighted, and highly-lifted hair, try Perfect 4 Platinum Shampoo and Condition to further care (strengthen and brighten) your blonde hair.

                            Answered on 1/25/2016 by Staff Expert from Ulta Beauty
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