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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 804 reviews)

    96%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (344)
    • Improves hair health (328)
    • Lathers well (316)
    • Great smell (311)
    • Gentle (270)

    Cons

    • Pricey / poor value (39)
    • Smells bad (20)
    • Pricey (17)
    • Price (12)
    • Doesn't lather well (9)

    Best Uses

    • Daily use (323)
    • Thick hair (109)
    • Fine hair (102)
    • Curly hair (88)
    • Women (53)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (208), Straight hair (181), Very curly hair (36)
      • Reviewer Profile:
      • Beauty conscious (196), Survivalist / minimalist (143), Brand buyer (68), Product junkie (66), Budget shopper (50)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 804 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    I love pureology! I wouldn't use anything else!

    By Mindi

    from Lansing, mi

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Daily Use

      Comments about Pureology Hydrate Shampoo:

      I use this product every time i get in the shower. It works wonders. Love the smell and the way my hair feels after words.

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Recommended by my hair stylist.

      By Jewel

      from Las Vegas , Nevada

      About Me Minimalist

      Verified Buyer

      Pros

      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Gray brittle hair

        Comments about Pureology Hydrate Shampoo:

        So far great for dry brittle hair

        • Hair Type:
        • Wavy Hair
         
        5.0

        I have been using this shampoo for over 5 years!

        By ufeful

        from Long Beach, CA

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thicker Hair
          • Thinner Hair

          Comments about Pureology Hydrate Shampoo:

          I have very sensitive skin so I appreciate the sulfate free and low perfume level.

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          I would recommend this product.

          By Nmu

          from Texas

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use

            Comments about Pureology Hydrate Shampoo:

            Don't need a lot lathers well.

            • Hair Type:
            • Straight Hair
             
            5.0

            Love it!

            By Sheryl87

            from OKC, OK

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Pureology Hydrate Shampoo:

              I love this product for adding back moisture to my hair. Worth every penny!

              • Hair Type:
              • Straight Hair
               
              5.0

              Best Shampoo Ever!!!

              By jenn

              from west chester pa

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Hydrate Shampoo:

                Seriously best shampoo ever!! I try others and always go back. Nothing else out there like this one-thank you!!

                (1 of 1 customers found this review helpful)

                 
                5.0

                BEST

                By Steph

                from Detroit,Michigan

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use
                  • Oily Hair
                  • Thicker Hair

                  Comments about Pureology Hydrate Shampoo:

                  Absolutely love using this product. Makes my hair color last so much longer and makes my hair beautiful! Definitely will be purchasing again and again!!!!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Great Shampoo

                  By Jesse

                  from Wichita, KS

                  About Me Professional Stylist

                  Pros

                  • Cleans Thoroughly
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Pureology Hydrate Shampoo:

                    Love this shampoo. One of the best from pureology. Super hydrating!

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    THE Best!!!!!

                    By Mua1226

                    from Lafayette, LA

                    About Me Product Junkie

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                    • Pricey

                    Best Uses

                    • Curly Hair
                    • Oily Hair

                    Comments about Pureology Hydrate Shampoo:

                    Buying this shampoo along with the conditioner is the absolute best decision I've ever made when it comes to hair products. It's extremely pricey and that's the only thing that held me back for so long. I have oily, yet somehow dry scalp and I will get dandruff with certain products. This stuff works wonders!!!! You only have to use a tiny amount maybe the size of a quarter therefore it lasts a while and the cost isn't so bad. The smell is awesome to me, its fresh and not too "perfumey". The conditioner that goes along with this smells like peppermint and WOW my scalp feels so fresh. You leave it on for 1-2 mins and you can literally feel the coolness. I use only this shampoo and conditioner with a few spritz of "It's a 10" and my hair has never felt better! Before this I was using multiple products to tame my frizzy, dry hair. I haven't had any dandruff with it either. I have 0 complaints and will buy again! Thanks!

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Will use this for the rest of my life !

                    By Christina

                    from Fresno

                    About Me Beauty Conscious

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair
                      • Oily Hair
                      • Thicker Hair
                      • Thinner Hair

                      Comments about Pureology Hydrate Shampoo:

                      I had lightened my hair 3 times in one year
                      I was left with over processed hair , damaged curls . This shampoo has helped my hair look and feel healthy again as well as restore my intense curls ! This line is definitely a splurge but worth the price tag 100% the shampoo and conditioner are really concentrated so a quarter size of each is enough for my long curly hair . The smell of this line is out of this world! I find the smell so soothing and relaxing . The conditioner is also amazing I only use a quarter size amount for my long curly hair which is the least amount of conditioner I've ever been able to use ! Massage it all over and onto the scalp for a yummy minty sensation , it's awesome at detangling my curly hair

                      • Hair Type:
                      • Very Curly Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      58 Questions | 58 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        I have fine, color treated, heat damaged hair. I like to wash/condition my hair everyday & I use my flat iron daily as well. Which shampoo/conditioner/styling line would you recommend?
                        Asked on 2/11/2017 by Brandi from Sykesville, MD

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo and Conditioner will provide the right amount of moisture and nourishment for your hair. Please use Pureology Smooth Perfection Lightweight Smoothing Lotion to protect your hair from the heat of your flatiron. To learn more about The Smooth Perfection Smoothing Lotion, please follow this link: http://tinyurl.com/zs9243r

                          Answered on 2/13/2017 by Brand Expert from Pureology
                      • Q:

                        Does this product contain protein? Would it work on hair with too much protein?
                        Asked on 2/10/2017 by cris from US

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo contains multi-weight proteins of soy, oat and wheat to help strengthen, rebuild and repair hair. It will not over-proteinize your hair because you hair will only absorb what it needs, the rest of the protein will be rinsed away.

                          Answered on 2/13/2017 by Brand Expert from Pureology
                      • Q:

                        Are you an authorized retailer for pureology products
                        Asked on 1/30/2017 by Ceci from Boston, ma

                        1 answer

                        • Brand Expert

                          A:

                          Yes, Ulta Beauty stores, Ulta Salons, and Ulta.com are authorized retailers of Pureology products. Thank you for recognizing the importance of purchasing from authorized salons and retailers.

                          Answered on 1/31/2017 by Brand Expert from Pureology
                      • Q:

                        I highlight my hair, I'm menopausal losing my hair, straight dry really fine hair. Would this work for me? Thank you in advance
                        Asked on 1/28/2017 by Lina from West Covina Ca.

                        1 answer

                        • Brand Expert

                          A:

                          Although Hydrate Shampoo is an excellent selection for dry hair, It is not formulated to aid in hair loss due to internal issues. You may wish to consult with your stylist for a regimen that may suit your specific concerns.

                          Answered on 1/30/2017 by Brand Expert from Pureology
                      • Q:

                        I have a question about the the pureology hydrate shampoo i recently dyed my hair ombré and I noticed my hair cotton more dry would this be a good product to use
                        Asked on 1/12/2017 by Soso from Nashville,TN

                        1 answer

                        • Brand Expert

                          A:

                          Hydrate Shampoo is for dry colour-treated hair. It is a concentrated moisturizing shampoo that gently cleanses with a rich lather and infuses the hair with essential hydration.

                          Answered on 1/13/2017 by Brand Expert from Pureology
                      • Q:

                        i have extremely thick hair that gets frizzy when i blow dry it. by the next day, it calms down. which shampoo and conditioner should i use?
                        Asked on 1/9/2017 by jo

                        1 answer

                        • Brand Expert

                          A:

                          Please ask your stylist about Smooth Perfection for frizz prone hair including color treated.

                          Answered on 1/9/2017 by Brand Expert from Pureology
                      • Q:

                        I have naturally gray hair which is dry and itchy. I'm looking for a hydrating shampoo/conditioner which will help with this and some frizz. I live in FL so it's very humid. I have been using a purple shampoo because of the gray and I want a product which won't turn my gray hair yellowish. Which products would you recommend
                        Asked on 1/7/2017 by S from Clearwater, FL

                        1 answer

                        • Brand Expert

                          A:

                          Please ask your Pureology stylist about our Perfect 4 Platinum product line. These products moisturize and detangle, with an exclusive strengthening formula .

                          Answered on 1/9/2017 by Brand Expert from Pureology
                      • Q:

                        I recently dyed my hair blue and bought the Joico Color Endure conditioner and it is horrible. It made my hair feel real nasty and there was a feeling of thick residue still on my hair even though I had washed it throughly with cold water. Will this product be better with my hair? If not, any suggestions?
                        Asked on 1/5/2017 by Mama from Las Vegas, NV

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo will protect your color and leave your hair gently cleansed and nourished. This is a concentrated formula, so you only need to use a small amount of shampoo to get a beautiful result. If your hair has an existing build up of residue, we recommend using Pureology Purify Shampoo. Follow this link to learn more: http://tinyurl.com/z7aa6nt

                          Answered on 1/6/2017 by Brand Expert from Pureology
                      • Q:

                        Do you use a pump with the bottle?
                        Asked on 1/3/2017 by Michelle from Phoenix

                        1 answer

                        • Brand Expert

                          A:

                          Hydrate Shampoo comes in various sizes that do not require the use with a pump

                          Answered on 1/4/2017 by Brand Expert from Redken
                      • Q:

                        I have blonde coloured foils every 7 weeks. My hair is fine, limp, damaged, oily at the scalp, dry on the ends hair. My hair is straight, just below my shoulders. I am 41 years old. What shampoo/conditioner would you recommend?
                        Asked on 12/29/2016 by Simone from Qld, Australia

                        1 answer

                        • Brand Expert

                          A:

                          Please try Pure Volume Extra Care. It gently cleanses to remove volume inhibiting build up and oil, while providing detangling without weighing the hair down.

                          Answered on 12/29/2016 by Brand Expert from Pureology
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