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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 960 reviews)

    96%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (462)
    • Improves hair health (451)
    • Lathers well (428)
    • Great smell (419)
    • Gentle (366)

    Cons

    • Pricey / poor value (45)
    • Smells bad (28)
    • Pricey (18)
    • Price (13)
    • Doesn't lather well (10)

    Best Uses

    • Daily use (416)
    • Thick hair (156)
    • Fine hair (147)
    • Curly hair (122)
    • Oily hair (68)
      • Hair Type:
      • Wavy hair (294), Straight hair (232), Very curly hair (51)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)
      • Reviewer Profile:
      • Beauty conscious (275), Survivalist / minimalist (191), Product junkie (83), Brand buyer (68), Budget shopper (50)
      • Was this a gift?:
      • No (21)

    Reviewed by 960 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    Love!!!!

    By lola

    from Miami

    About Me Minimalist

    Verified Buyer

    Pros

    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Pureology Hydrate Shampoo:

        Best shampoo ever and thanks to Ulta's 20% off the price comes reasonable. Thank you Ulta!!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it

        By Me

        from Whitefish, mt

        About Me Minimalist

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Love this product

          • Hair Type:
          • Straight Hair

          (0 of 1 customers found this review helpful)

           
          1.0

          Like washing your hair with toothpaste

          By Me

          from Here

          Verified Buyer

          Pros

            Cons

            • Smells Bad

            Best Uses

              Comments about Pureology Hydrate Shampoo:

              Wow, this stuff sucks. It literally was like washing your hair with toothpaste. The whole situation makes your head tingle like you have bugs crawling all over..

              • Hair Type:
              • Wavy Hair
               
              5.0

              Great shampoo

              By Kay

              from Murfreesboro, TN

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Holds color
              • Hydrating
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Color treated hair
                • Daily Use
                • Dry processed hair

                Comments about Pureology Hydrate Shampoo:

                So far, so good.
                Have been using about 2 weeks now. I noticed right away the softness and extreme clean feeling. I use the coordinating conditioner after and combined they are working great. I have dry multi processed hair that is dry and has been breaking easily. This is comparable to the Enjoy brand I order online. Will definitely purchase again!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love this shampoo

                By Seal bear

                from Boston, MA

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use

                  Comments about Pureology Hydrate Shampoo:

                  This shampoo is sulfate free and so worth the price!

                  • Hair Type:
                  • Very Curly Hair
                   
                  5.0

                  Love it!

                  By Cindy

                  from Virginia Beach, VA

                  About Me Minimalist

                  Pros

                  • Adds Volume
                  • Great Smell
                  • Lathers Well

                  Cons

                  • Expensive

                  Best Uses

                  • Daily Use
                  • Dry, colored hair
                  • Wavy Hair

                  Comments about Pureology Hydrate Shampoo:

                  I didn't want to spend this much but I was sick of trying products because they were inexpensive which I would end up using a couple times and throwing out. My hair is thick and wavy and is damaged from blonde highlights. I'm glad I ended up spending the extra money because I've used it twice (along with the conditioner) and my curls already look more defined and my hair has a lot more volume! A little goes a long way.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Amazing!

                  By Mjakbeauty

                  from Avondale,Az

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Color treated hair
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Oily Hair

                    Comments about Pureology Hydrate Shampoo:

                    Such amazing stuff! even though its sulfate free it lathers up so well. This stuff combined with the conditioner and the Colour Fanatic Multi-Tasking Hair Beautifier makes my hair feel and smell amazing! I can go 5 days without my hair feeling or looking greasy! 5DAYS! That's amazing stuff since I just spent a boat load of money on dying my hair .Yes these products are pricey but you do not need much a little goes along way and I have lots of hair. It so so worth the investment!

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Highly recommend!

                    By Alyson

                    from Dothan, AL

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health

                    Cons

                      Best Uses

                      • Curly Hair
                      • Daily Use

                      Comments about Pureology Hydrate Shampoo:

                      A Salon in Orange Beach suggested this product and I love it!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      I have been using this for about five years

                      By N/A

                      from CA

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • bleach and color

                        Comments about Pureology Hydrate Shampoo:

                        Since I bleach and color my hair I sometimes don't need to use conditioner .. I feel it has a clean smell.

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        I would buy this product again

                        By Pac

                        from St. Louis

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about Pureology Hydrate Shampoo:

                          No

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          63 Questions | 63 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Does this product do anything about dandruff or flakes?
                            Asked on 5/14/2017 by KylaD from Maryland, US

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo is designed for dry colour-treated hair. It gently cleanses and moisturizes hair while protecting hair color vibrancy

                              Answered on 5/15/2017 by Brand Expert from Pureology
                          • Q:

                            I have balayage hair and I need an everyday shampoo that doesn't fade my hair color should I use this or the purology 4 blondes? Not sure if the 4 blondes shampoo can be used everyday..
                            Asked on 3/20/2017 by Em from Metairie,La

                            1 answer

                            • Brand Expert

                              A:

                              Please choose the product that best suits the needs of your hair. Both products are gentle enough to use everyday. Both products aid in color retention. Pureology Hydrate Shampoo infuses dry hair with essential hydration. Perfect 4 Platinum addresses the needs of fragile, lightened hair. It is nourishes, strengthens, softens and hydrates the hair.

                              Answered on 3/21/2017 by Brand Expert from Pureology
                          • Q:

                            What is the pH of Pureology Hydrating Shampoo and Conditioner?
                            Asked on 2/25/2017 by Dee from Ohio

                            1 answer

                            • Brand Expert

                              A:

                              the pH level of our products are considered proprietary and do not measure the efficacy.

                              Answered on 2/27/2017 by Brand Expert from Matrix Professional
                          • Q:

                            Does this product contain sodium chloride? I am looking for a product I can use post Keratin treatment.
                            Asked on 2/24/2017 by T from Venice, FL

                            1 answer

                            • Brand Expert

                              A:

                              We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                              We suggest you contact the manufacturer of that treatment and follow their advice. For your reference, please see ingredients listed below.

                              AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                              Answered on 2/24/2017 by Brand Expert from Pureology
                          • Q:

                            I am looking for a good shampoo that will not dry my bleached blond hair even more. I am really leaning toward buying this product, but will I need to use a purple shampoo with it?? I do use the purple shampoo 1-3 times a week, which is how many times i actually wash my hair.
                            Thank you.
                            Asked on 2/21/2017 by Colrmeprpl from Oxnard, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hydrate Shampoo is an excellent selection when your hair is dry and needs moisture. You can alternate your shampoo or use both if needed.. Hydrate will not be able to help eliminate brassy tones in blonde hair

                              Answered on 2/22/2017 by Brand Expert from Pureology
                          • Q:

                            I have fine, color treated, heat damaged hair. I like to wash/condition my hair everyday & I use my flat iron daily as well. Which shampoo/conditioner/styling line would you recommend?
                            Asked on 2/11/2017 by Brandi from Sykesville, MD

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo and Conditioner will provide the right amount of moisture and nourishment for your hair. Please use Pureology Smooth Perfection Lightweight Smoothing Lotion to protect your hair from the heat of your flatiron. To learn more about The Smooth Perfection Smoothing Lotion, please follow this link: http://tinyurl.com/zs9243r

                              Answered on 2/13/2017 by Brand Expert from Pureology
                          • Q:

                            Does this product contain protein? Would it work on hair with too much protein?
                            Asked on 2/10/2017 by cris from US

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo contains multi-weight proteins of soy, oat and wheat to help strengthen, rebuild and repair hair. It will not over-proteinize your hair because you hair will only absorb what it needs, the rest of the protein will be rinsed away.

                              Answered on 2/13/2017 by Brand Expert from Pureology
                          • Q:

                            Are you an authorized retailer for pureology products
                            Asked on 1/30/2017 by Ceci from Boston, ma

                            1 answer

                            • Brand Expert

                              A:

                              Yes, Ulta Beauty stores, Ulta Salons, and Ulta.com are authorized retailers of Pureology products. Thank you for recognizing the importance of purchasing from authorized salons and retailers.

                              Answered on 1/31/2017 by Brand Expert from Pureology
                          • Q:

                            I highlight my hair, I'm menopausal losing my hair, straight dry really fine hair. Would this work for me? Thank you in advance
                            Asked on 1/28/2017 by Lina from West Covina Ca.

                            1 answer

                            • Brand Expert

                              A:

                              Although Hydrate Shampoo is an excellent selection for dry hair, It is not formulated to aid in hair loss due to internal issues. You may wish to consult with your stylist for a regimen that may suit your specific concerns.

                              Answered on 1/30/2017 by Brand Expert from Pureology
                          • Q:

                            I have a question about the the pureology hydrate shampoo i recently dyed my hair ombré and I noticed my hair cotton more dry would this be a good product to use
                            Asked on 1/12/2017 by Soso from Nashville,TN

                            1 answer

                            • Brand Expert

                              A:

                              Hydrate Shampoo is for dry colour-treated hair. It is a concentrated moisturizing shampoo that gently cleanses with a rich lather and infuses the hair with essential hydration.

                              Answered on 1/13/2017 by Brand Expert from Pureology
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