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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 872 reviews)

    96%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (393)
    • Improves hair health (380)
    • Lathers well (367)
    • Great smell (358)
    • Gentle (311)

    Cons

    • Pricey / poor value (40)
    • Smells bad (24)
    • Pricey (17)
    • Price (12)
    • Doesn't lather well (10)

    Best Uses

    • Daily use (361)
    • Thick hair (133)
    • Fine hair (124)
    • Curly hair (104)
    • Oily hair (53)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (243), Straight hair (204), Very curly hair (45)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)
      • Reviewer Profile:
      • Beauty conscious (235), Survivalist / minimalist (160), Product junkie (72), Brand buyer (68), Budget shopper (50)

    Reviewed by 872 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    1.0

    Washed out my color

    By Gracie

    from Auburn, AL

    Verified Buyer

    Pros

      Cons

      • Ineffective

      Best Uses

        Comments about Pureology Hydrate Shampoo:

        When I used it, it stripped my blue colored hair

        • Hair Type:
        • Wavy Hair
         
        5.0

        I love this product!

        By Kathyizsam

        from Vancouver, Wa

        About Me Product Junkie

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

        • Expensive

        Best Uses

        • Curly Hair
        • Daily Use
        • Oily Hair
        • Thicker Hair
        • Thinner Hair

        Comments about Pureology Hydrate Shampoo:

        I use this product everyday and have for years. I sometimes try other products, but always go back to Pureology.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        Pureology

        By Barb

        from Pittsburgh

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Curly Hair
          • Daily Use
          • Oily Hair
          • Thicker Hair
          • Thinner Hair

          Comments about Pureology Hydrate Shampoo:

          Great product

          • Hair Type:
          • Straight Hair
           
          5.0

          I love this produce and would buy it again.

          By Poppy

          from Glendora

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

          • Cost

          Best Uses

          • Curly Hair
          • Daily Use
          • Thicker Hair

          Comments about Pureology Hydrate Shampoo:

          This product increases the health of my hair and keep the textures stable. The only draw back is the cost. Too pricey to purchase on a continuous level.

          • Hair Type:
          • Very Curly Hair
           
          5.0

          This product is the best for my hair

          By Tanya

          from Dallas, Texas

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about Pureology Hydrate Shampoo:

            This product is the best for my hair. I have been using this for a few years now and love it!

            • Hair Type:
            • Wavy Hair
             
            5.0

            BEST Shampoo!

            By Debi

            from San Antonio

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Pureology Hydrate Shampoo:

              I have been using these shampoo for years and love it. I have highlights and with this shampoo, the color last longer then if I used another shampoo, you just need very little and it lathers up. My hairstylist recommended this shampoo, so I can't go wrong. Best shampoo ever! Love, Love, Love

              • Hair Type:
              • Wavy Hair
               
              1.0

              Horrible Smell

              By So Cal Mermaid

              from Los Angeles, CA

              About Me Product Junkie

              Verified Reviewer

              Pros

                Cons

                • Smells Bad

                Best Uses

                  Comments about Pureology Hydrate Shampoo:

                  I had to return this shampoo because of the very strong, super unpleasant odor - reminds me of my dog's flea shampoo. I would not buy this again. It is outrageously overpriced.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Iould buy this product again

                  By Travelgirl

                  from Bellingham,ma

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Pureology Hydrate Shampoo:

                    This is a great shampoo, it leaves my hair very manageable. My hair feels very light and soft after using this shampoo. While using in the shower, you immediately notice the thickness of the shampoo, it coats hair very well and rinses well. I have even used this product without following up with conditioner and my hair was very manageable after. The scent is wonderful, which is an added bonus!

                    • Hair Type:
                    • Wavy Hair
                     
                    4.0

                    I love this product

                    By Kh

                    from Birmingham

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Pureology Hydrate Shampoo:

                      Daily

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Helps my color last!

                      By Tina

                      from Auberry Ca

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell

                      Cons

                        Best Uses

                          Comments about Pureology Hydrate Shampoo:

                          Love it!

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

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                          Previous | Next »

                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          63 Questions | 63 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Does this product do anything about dandruff or flakes?
                            Asked on 5/14/2017 by KylaD from Maryland, US

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo is designed for dry colour-treated hair. It gently cleanses and moisturizes hair while protecting hair color vibrancy

                              Answered on 5/15/2017 by Brand Expert from Pureology
                          • Q:

                            I have balayage hair and I need an everyday shampoo that doesn't fade my hair color should I use this or the purology 4 blondes? Not sure if the 4 blondes shampoo can be used everyday..
                            Asked on 3/20/2017 by Em from Metairie,La

                            1 answer

                            • Brand Expert

                              A:

                              Please choose the product that best suits the needs of your hair. Both products are gentle enough to use everyday. Both products aid in color retention. Pureology Hydrate Shampoo infuses dry hair with essential hydration. Perfect 4 Platinum addresses the needs of fragile, lightened hair. It is nourishes, strengthens, softens and hydrates the hair.

                              Answered on 3/21/2017 by Brand Expert from Pureology
                          • Q:

                            What is the pH of Pureology Hydrating Shampoo and Conditioner?
                            Asked on 2/25/2017 by Dee from Ohio

                            1 answer

                            • Brand Expert

                              A:

                              the pH level of our products are considered proprietary and do not measure the efficacy.

                              Answered on 2/27/2017 by Brand Expert from Matrix Professional
                          • Q:

                            Does this product contain sodium chloride? I am looking for a product I can use post Keratin treatment.
                            Asked on 2/24/2017 by T from Venice, FL

                            1 answer

                            • Brand Expert

                              A:

                              We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                              We suggest you contact the manufacturer of that treatment and follow their advice. For your reference, please see ingredients listed below.

                              AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                              Answered on 2/24/2017 by Brand Expert from Pureology
                          • Q:

                            I am looking for a good shampoo that will not dry my bleached blond hair even more. I am really leaning toward buying this product, but will I need to use a purple shampoo with it?? I do use the purple shampoo 1-3 times a week, which is how many times i actually wash my hair.
                            Thank you.
                            Asked on 2/21/2017 by Colrmeprpl from Oxnard, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hydrate Shampoo is an excellent selection when your hair is dry and needs moisture. You can alternate your shampoo or use both if needed.. Hydrate will not be able to help eliminate brassy tones in blonde hair

                              Answered on 2/22/2017 by Brand Expert from Pureology
                          • Q:

                            I have fine, color treated, heat damaged hair. I like to wash/condition my hair everyday & I use my flat iron daily as well. Which shampoo/conditioner/styling line would you recommend?
                            Asked on 2/11/2017 by Brandi from Sykesville, MD

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo and Conditioner will provide the right amount of moisture and nourishment for your hair. Please use Pureology Smooth Perfection Lightweight Smoothing Lotion to protect your hair from the heat of your flatiron. To learn more about The Smooth Perfection Smoothing Lotion, please follow this link: http://tinyurl.com/zs9243r

                              Answered on 2/13/2017 by Brand Expert from Pureology
                          • Q:

                            Does this product contain protein? Would it work on hair with too much protein?
                            Asked on 2/10/2017 by cris from US

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo contains multi-weight proteins of soy, oat and wheat to help strengthen, rebuild and repair hair. It will not over-proteinize your hair because you hair will only absorb what it needs, the rest of the protein will be rinsed away.

                              Answered on 2/13/2017 by Brand Expert from Pureology
                          • Q:

                            Are you an authorized retailer for pureology products
                            Asked on 1/30/2017 by Ceci from Boston, ma

                            1 answer

                            • Brand Expert

                              A:

                              Yes, Ulta Beauty stores, Ulta Salons, and Ulta.com are authorized retailers of Pureology products. Thank you for recognizing the importance of purchasing from authorized salons and retailers.

                              Answered on 1/31/2017 by Brand Expert from Pureology
                          • Q:

                            I highlight my hair, I'm menopausal losing my hair, straight dry really fine hair. Would this work for me? Thank you in advance
                            Asked on 1/28/2017 by Lina from West Covina Ca.

                            1 answer

                            • Brand Expert

                              A:

                              Although Hydrate Shampoo is an excellent selection for dry hair, It is not formulated to aid in hair loss due to internal issues. You may wish to consult with your stylist for a regimen that may suit your specific concerns.

                              Answered on 1/30/2017 by Brand Expert from Pureology
                          • Q:

                            I have a question about the the pureology hydrate shampoo i recently dyed my hair ombré and I noticed my hair cotton more dry would this be a good product to use
                            Asked on 1/12/2017 by Soso from Nashville,TN

                            1 answer

                            • Brand Expert

                              A:

                              Hydrate Shampoo is for dry colour-treated hair. It is a concentrated moisturizing shampoo that gently cleanses with a rich lather and infuses the hair with essential hydration.

                              Answered on 1/13/2017 by Brand Expert from Pureology
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