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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 918 reviews)

    96%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (430)
    • Improves hair health (416)
    • Lathers well (399)
    • Great smell (393)
    • Gentle (338)

    Cons

    • Pricey / poor value (43)
    • Smells bad (25)
    • Pricey (17)
    • Price (13)
    • Doesn't lather well (10)

    Best Uses

    • Daily use (393)
    • Thick hair (146)
    • Fine hair (137)
    • Curly hair (113)
    • Oily hair (62)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (270), Straight hair (216), Very curly hair (50)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)
      • Reviewer Profile:
      • Beauty conscious (258), Survivalist / minimalist (174), Product junkie (78), Brand buyer (68), Budget shopper (50)

    Reviewed by 918 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Favorite shampoo

    By Debi

    from LV

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

    • Expensive

    Best Uses

    • Daily Use

    Comments about Pureology Hydrate Shampoo:

    Great shampoo. Pricey but a little goes a long way.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Best shampoo ever!

    By Jlocke

    from Knoxville, TN

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Thicker Hair

      Comments about Pureology Hydrate Shampoo:

      I use this shampoo daily, and it does not fade my color.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I have been using Pureology for many years !!

      By Red

      from Richmond

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Thinner Hair

        Comments about Pureology Hydrate Shampoo:

        Love this line!

        • Hair Type:
        • Wavy Hair
         
        4.0

        My favorite shampoo

        By Deb

        from Clinton township MI

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Love it for color treated hair.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Unequivocally my favorite shampoo

          By Lulu

          from Eastern Oregon

          About Me Minimalist

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

          • Expensive

          Best Uses

          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Love the way it lathers, smells and makes my hair feel.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love it

          By Carm

          from San Antonio, TX

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Thinner Hair

            Comments about Pureology Hydrate Shampoo:

            Shampoo 2x a wk

            • Hair Type:
            • Wavy Hair
             
            5.0

            The stuff dreams are made of

            By Courtney

            from Port Orange, FL

            About Me Beauty Conscious

            Pros

            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Pureology Hydrate Shampoo:

              For the longest time I have looked at this shampoo and thought "who could ever spend this much on such a small bottle" but GUYS LEMME TELL YOU IT IS WORTH IT. This is a very concentrated formula so less is definitely more. I've never seen a sulfate free shampoo lather so well before and leave my hair still feeling soft and not stripped of all of it's goodness. I will never stop using this.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Beauty product staple

              By NJSOUTHWEST

              from Arizona

              About Me Product Junkie

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Hydrates hair
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Color treated hair
                • Hair that needs moisture

                Comments about Pureology Hydrate Shampoo:

                I use this product along with the conditioner. It helps to keep my hair balanced- clean and conditioned. My hair is soft, doesn't get dry ends, and my hair color shines and seems to stay longer than with other shampoos.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Great moisturizing shampoo

                By Water girl

                from MT

                About Me Product Junkie

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                    • Color treated
                    • Daily Use

                    Comments about Pureology Hydrate Shampoo:

                    This shampoo is great for my color treated hair that is pushed over the edge with heat styling. Let's face it color and great make your hair look better and this shampoo heals the damage along with the conditioner.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Excellent product

                    By Norma

                    from Richmond, VA

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Volume
                    • Cleans Thoroughly
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about Pureology Hydrate Shampoo:

                      I always try different shampoos, but always come back to this one.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      63 Questions | 63 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does this product do anything about dandruff or flakes?
                        Asked on 5/14/2017 by KylaD from Maryland, US

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo is designed for dry colour-treated hair. It gently cleanses and moisturizes hair while protecting hair color vibrancy

                          Answered on 5/15/2017 by Brand Expert from Pureology
                      • Q:

                        I have balayage hair and I need an everyday shampoo that doesn't fade my hair color should I use this or the purology 4 blondes? Not sure if the 4 blondes shampoo can be used everyday..
                        Asked on 3/20/2017 by Em from Metairie,La

                        1 answer

                        • Brand Expert

                          A:

                          Please choose the product that best suits the needs of your hair. Both products are gentle enough to use everyday. Both products aid in color retention. Pureology Hydrate Shampoo infuses dry hair with essential hydration. Perfect 4 Platinum addresses the needs of fragile, lightened hair. It is nourishes, strengthens, softens and hydrates the hair.

                          Answered on 3/21/2017 by Brand Expert from Pureology
                      • Q:

                        What is the pH of Pureology Hydrating Shampoo and Conditioner?
                        Asked on 2/25/2017 by Dee from Ohio

                        1 answer

                        • Brand Expert

                          A:

                          the pH level of our products are considered proprietary and do not measure the efficacy.

                          Answered on 2/27/2017 by Brand Expert from Matrix Professional
                      • Q:

                        Does this product contain sodium chloride? I am looking for a product I can use post Keratin treatment.
                        Asked on 2/24/2017 by T from Venice, FL

                        1 answer

                        • Brand Expert

                          A:

                          We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                          We suggest you contact the manufacturer of that treatment and follow their advice. For your reference, please see ingredients listed below.

                          AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                          Answered on 2/24/2017 by Brand Expert from Pureology
                      • Q:

                        I am looking for a good shampoo that will not dry my bleached blond hair even more. I am really leaning toward buying this product, but will I need to use a purple shampoo with it?? I do use the purple shampoo 1-3 times a week, which is how many times i actually wash my hair.
                        Thank you.
                        Asked on 2/21/2017 by Colrmeprpl from Oxnard, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hydrate Shampoo is an excellent selection when your hair is dry and needs moisture. You can alternate your shampoo or use both if needed.. Hydrate will not be able to help eliminate brassy tones in blonde hair

                          Answered on 2/22/2017 by Brand Expert from Pureology
                      • Q:

                        I have fine, color treated, heat damaged hair. I like to wash/condition my hair everyday & I use my flat iron daily as well. Which shampoo/conditioner/styling line would you recommend?
                        Asked on 2/11/2017 by Brandi from Sykesville, MD

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo and Conditioner will provide the right amount of moisture and nourishment for your hair. Please use Pureology Smooth Perfection Lightweight Smoothing Lotion to protect your hair from the heat of your flatiron. To learn more about The Smooth Perfection Smoothing Lotion, please follow this link: http://tinyurl.com/zs9243r

                          Answered on 2/13/2017 by Brand Expert from Pureology
                      • Q:

                        Does this product contain protein? Would it work on hair with too much protein?
                        Asked on 2/10/2017 by cris from US

                        1 answer

                        • Brand Expert

                          A:

                          Pureology Hydrate Shampoo contains multi-weight proteins of soy, oat and wheat to help strengthen, rebuild and repair hair. It will not over-proteinize your hair because you hair will only absorb what it needs, the rest of the protein will be rinsed away.

                          Answered on 2/13/2017 by Brand Expert from Pureology
                      • Q:

                        Are you an authorized retailer for pureology products
                        Asked on 1/30/2017 by Ceci from Boston, ma

                        1 answer

                        • Brand Expert

                          A:

                          Yes, Ulta Beauty stores, Ulta Salons, and Ulta.com are authorized retailers of Pureology products. Thank you for recognizing the importance of purchasing from authorized salons and retailers.

                          Answered on 1/31/2017 by Brand Expert from Pureology
                      • Q:

                        I highlight my hair, I'm menopausal losing my hair, straight dry really fine hair. Would this work for me? Thank you in advance
                        Asked on 1/28/2017 by Lina from West Covina Ca.

                        1 answer

                        • Brand Expert

                          A:

                          Although Hydrate Shampoo is an excellent selection for dry hair, It is not formulated to aid in hair loss due to internal issues. You may wish to consult with your stylist for a regimen that may suit your specific concerns.

                          Answered on 1/30/2017 by Brand Expert from Pureology
                      • Q:

                        I have a question about the the pureology hydrate shampoo i recently dyed my hair ombré and I noticed my hair cotton more dry would this be a good product to use
                        Asked on 1/12/2017 by Soso from Nashville,TN

                        1 answer

                        • Brand Expert

                          A:

                          Hydrate Shampoo is for dry colour-treated hair. It is a concentrated moisturizing shampoo that gently cleanses with a rich lather and infuses the hair with essential hydration.

                          Answered on 1/13/2017 by Brand Expert from Pureology
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