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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 838 reviews)

    96%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (367)
    • Improves hair health (353)
    • Lathers well (341)
    • Great smell (336)
    • Gentle (287)

    Cons

    • Pricey / poor value (39)
    • Smells bad (21)
    • Pricey (17)
    • Price (12)
    • Doesn't lather well (9)

    Best Uses

    • Daily use (343)
    • Thick hair (117)
    • Fine hair (113)
    • Curly hair (90)
    • Women (53)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (224), Straight hair (195), Very curly hair (39)
      • Reviewer Profile:
      • Beauty conscious (219), Survivalist / minimalist (150), Brand buyer (68), Product junkie (68), Budget shopper (50)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 838 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    5.0

    Great product!

    By RL

    from St. Louis

    About Me Minimalist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

        Comments about Pureology Hydrate Shampoo:

        Use with the conditioner for great hair!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love this product

        By Karen

        from Abilene, Tx.

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Pureology Hydrate Shampoo:

          Have been using this product as recommended by my stylist. Best shampoo I've ever found. A tiny bit goes a long way. Will keep on using as long as they make it.

          • Hair Type:
          • Very Curly Hair
           
          5.0

          I buy this product every couple of months

          By Sue

          from Irondequoit

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

              Comments about Pureology Hydrate Shampoo:

              None

              • Hair Type:
              • Straight Hair
               
              5.0

              This is my favorite shampoo EVER!!

              By Lisa

              from Palatine, IL

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Hydrate Shampoo:

                I use it at least twice a week, switching out with Redkin and occasionally Bedhead shampoos to keep from getting a build up over time. But whenever it's my Pureology day, it makes me feel so good and confident in my style.

                • Hair Type:
                • Straight Hair
                 
                5.0

                I LOVE this product!

                By KAZ

                from Cleveland, Ohio

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Oily Hair
                  • Thinner Hair

                  Comments about Pureology Hydrate Shampoo:

                  I use this product and my hair lasts 3 days before I need to wash it again. I now wash my hair at night and let it air dry and it has made such a difference. I wake up with full body hair and I just need to throw in a few curls with my curling iron and I'm good to go.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Great so far!

                  By Ape

                  from Yorktown,Indiana

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Lathers Well

                  Cons

                  • Cost

                  Best Uses

                  • Daily Use

                  Comments about Pureology Hydrate Shampoo:

                  Haven't used this product very long, but so far it's been great!

                  • Hair Type:
                  • Wavy Hair
                   
                  1.0

                  Made my hair fall out too!!!

                  By Laura

                  from Freehold, NJ

                  About Me Beauty Conscious

                  Pros

                  • Great Smell
                  • Lathers Well

                  Cons

                  • Builds up on hair

                  Best Uses

                  • Daily Use

                  Comments about Pureology Hydrate Shampoo:

                  After reading other reviews about this product causing hair loss, I am going to stop using this shampoo to see if it resolves my hair loss problem! I have been using for some time now and feel it has caused a cumulative affect, leaving my hair thinner, flat and feeling weird!

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  OMG!!!! Love!!!

                  By Fancy lady

                  from Mississippi

                  About Me Beauty Conscious

                  Verified Reviewer

                  Pros

                  • Adds Shine
                  • Adds Volume
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about Pureology Hydrate Shampoo:

                      I love this shampoo! As an African American, I have been looking for something to give my relaxed hair it's life back from coloring. It has been looking dull and dry. I could see a difference in ONE use. I wasn' expecting the type shine it gave. I am really pleased! It's expensive but worth EVERY CENT!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Love it!

                      By Diana

                      from Sacramento

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use
                        • Thicker Hair

                        Comments about Pureology Hydrate Shampoo:

                        I've been going platinum for over a year now and my hair has been pretty dry ever since. I read some reviews about this before purchasing and decided to give it a shot. So far so good, I love the light smell and that my hair feel very clean after.

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        WOW!! Love it!!

                        By LC

                        from SC

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use
                          • Thinner Hair

                          Comments about Pureology Hydrate Shampoo:

                          Great product!!

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          61 Questions | 61 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            What is the pH of Pureology Hydrating Shampoo and Conditioner?
                            Asked on 2/25/2017 by Dee from Ohio

                            1 answer

                            • Brand Expert

                              A:

                              the pH level of our products are considered proprietary and do not measure the efficacy.

                              Answered on 2/27/2017 by Brand Expert from Matrix Professional
                          • Q:

                            Does this product contain sodium chloride? I am looking for a product I can use post Keratin treatment.
                            Asked on 2/24/2017 by T from Venice, FL

                            1 answer

                            • Brand Expert

                              A:

                              We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                              We suggest you contact the manufacturer of that treatment and follow their advice. For your reference, please see ingredients listed below.

                              AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                              Answered on 2/24/2017 by Brand Expert from Pureology
                          • Q:

                            I am looking for a good shampoo that will not dry my bleached blond hair even more. I am really leaning toward buying this product, but will I need to use a purple shampoo with it?? I do use the purple shampoo 1-3 times a week, which is how many times i actually wash my hair.
                            Thank you.
                            Asked on 2/21/2017 by Colrmeprpl from Oxnard, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hydrate Shampoo is an excellent selection when your hair is dry and needs moisture. You can alternate your shampoo or use both if needed.. Hydrate will not be able to help eliminate brassy tones in blonde hair

                              Answered on 2/22/2017 by Brand Expert from Pureology
                          • Q:

                            I have fine, color treated, heat damaged hair. I like to wash/condition my hair everyday & I use my flat iron daily as well. Which shampoo/conditioner/styling line would you recommend?
                            Asked on 2/11/2017 by Brandi from Sykesville, MD

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo and Conditioner will provide the right amount of moisture and nourishment for your hair. Please use Pureology Smooth Perfection Lightweight Smoothing Lotion to protect your hair from the heat of your flatiron. To learn more about The Smooth Perfection Smoothing Lotion, please follow this link: http://tinyurl.com/zs9243r

                              Answered on 2/13/2017 by Brand Expert from Pureology
                          • Q:

                            Does this product contain protein? Would it work on hair with too much protein?
                            Asked on 2/10/2017 by cris from US

                            1 answer

                            • Brand Expert

                              A:

                              Pureology Hydrate Shampoo contains multi-weight proteins of soy, oat and wheat to help strengthen, rebuild and repair hair. It will not over-proteinize your hair because you hair will only absorb what it needs, the rest of the protein will be rinsed away.

                              Answered on 2/13/2017 by Brand Expert from Pureology
                          • Q:

                            Are you an authorized retailer for pureology products
                            Asked on 1/30/2017 by Ceci from Boston, ma

                            1 answer

                            • Brand Expert

                              A:

                              Yes, Ulta Beauty stores, Ulta Salons, and Ulta.com are authorized retailers of Pureology products. Thank you for recognizing the importance of purchasing from authorized salons and retailers.

                              Answered on 1/31/2017 by Brand Expert from Pureology
                          • Q:

                            I highlight my hair, I'm menopausal losing my hair, straight dry really fine hair. Would this work for me? Thank you in advance
                            Asked on 1/28/2017 by Lina from West Covina Ca.

                            1 answer

                            • Brand Expert

                              A:

                              Although Hydrate Shampoo is an excellent selection for dry hair, It is not formulated to aid in hair loss due to internal issues. You may wish to consult with your stylist for a regimen that may suit your specific concerns.

                              Answered on 1/30/2017 by Brand Expert from Pureology
                          • Q:

                            I have a question about the the pureology hydrate shampoo i recently dyed my hair ombré and I noticed my hair cotton more dry would this be a good product to use
                            Asked on 1/12/2017 by Soso from Nashville,TN

                            1 answer

                            • Brand Expert

                              A:

                              Hydrate Shampoo is for dry colour-treated hair. It is a concentrated moisturizing shampoo that gently cleanses with a rich lather and infuses the hair with essential hydration.

                              Answered on 1/13/2017 by Brand Expert from Pureology
                          • Q:

                            i have extremely thick hair that gets frizzy when i blow dry it. by the next day, it calms down. which shampoo and conditioner should i use?
                            Asked on 1/9/2017 by jo

                            1 answer

                            • Brand Expert

                              A:

                              Please ask your stylist about Smooth Perfection for frizz prone hair including color treated.

                              Answered on 1/9/2017 by Brand Expert from Pureology
                          • Q:

                            I have naturally gray hair which is dry and itchy. I'm looking for a hydrating shampoo/conditioner which will help with this and some frizz. I live in FL so it's very humid. I have been using a purple shampoo because of the gray and I want a product which won't turn my gray hair yellowish. Which products would you recommend
                            Asked on 1/7/2017 by S from Clearwater, FL

                            1 answer

                            • Brand Expert

                              A:

                              Please ask your Pureology stylist about our Perfect 4 Platinum product line. These products moisturize and detangle, with an exclusive strengthening formula .

                              Answered on 1/9/2017 by Brand Expert from Pureology
                          Displaying questions 1-10Previous | Next »

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