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Pureology Hydrate Shampoo

Pureology

Hydrate Shampoo

33.8 oz

Item #: 2161848

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Pureology Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.
  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
    AntiFadeComplex
    ZeroSulfate
    Natural Plant Extracts: Rose, Sandalwood and Green Tea
    Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyHydrate Shampoo
     
    4.7

    (based on 735 reviews)

    96%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (291)
    • Improves hair health (271)
    • Lathers well (265)
    • Great smell (261)
    • Gentle (231)

    Cons

    • Pricey / poor value (38)
    • Smells bad (17)
    • Pricey (14)
    • Price (12)
    • Doesn't lather well (9)

    Best Uses

    • Daily use (278)
    • Thick hair (94)
    • Fine hair (85)
    • Curly hair (76)
    • Women (53)
      • Was this a gift?:
      • No (21)
      • Hair Type:
      • Wavy hair (176), Straight hair (155), Very curly hair (29)
      • Reviewer Profile:
      • Beauty conscious (160), Survivalist / minimalist (123), Brand buyer (68), Product junkie (58), Budget shopper (50)
      • My Beauty Routine Takes:
      • 30 minutes (82), 10 minutes (23), 1+ hour (22)

    Reviewed by 735 customers

    Displaying reviews 1-10

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    Previous | Next »

     
    5.0

    Great Shampoo

    By MarieMM

    from Reno, NV

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Hydrate Shampoo:

      I've been using Pureology Shampoo and Pureology Conditioner for quite a few years. Occasionally I'll change to try another brand, but I always return to Pureology shampoo and conditioner. It doesn't fade out my hair color and has a pleasant fragrance.

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Best ever

      By Becca

      from Wichita Falls Tx

      About Me Minimalist

      Verified Buyer

      Pros

      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair

        Comments about Pureology Hydrate Shampoo:

        Only use couple times a week to clean hair. Love it!!

        • Hair Type:
        • Very Curly Hair
         
        5.0

        I love this product!

        By Mlg

        from Greenbrier TN

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

            Comments about Pureology Hydrate Shampoo:

            Great product!

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            4.0

            Love this, but...

            By lizdutch

            from Menomonee Falls, WI

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

            • Greasy

            Best Uses

            • Curly Hair
            • Daily Use
            • Thicker Hair
            • Thinner Hair

            Comments about Pureology Hydrate Shampoo:

            I love Pureology, and I think Hydrate is their best formula. However, the downside (that I have) is that when you're going from one brand (Aveda) to this, you should use a cleaner shampoo in between, such as Neutrogena Clean Shampoo (or something close to that name!)
            I've found that it tends to leave my hair a little greasier if I don't do that interim shampoo.

            • Hair Type:
            • Wavy Hair
             
            5.0

            I would buy this product again I love it!!

            By sue

            from dunmore pa

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • expensive
              • Thinner Hair

              Comments about Pureology Hydrate Shampoo:

              price

              • Hair Type:
              • Straight Hair
               
              1.0

              I would not buy this product again

              By No nickname

              from Barrington, NJ

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Smells Bad

                Best Uses

                  Comments about Pureology Hydrate Shampoo:

                  Didn't like the smell.

                  • Hair Type:
                  • Straight Hair

                  (1 of 2 customers found this review helpful)

                   
                  5.0

                  Love this product

                  By Christy

                  from Minneapolis, MN

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Improves Hair Health

                  Cons

                    Best Uses

                    • Fine hair
                    • Thicker Hair

                    Comments about Pureology Hydrate Shampoo:

                    I have medium length, thick, fine hair. Takes a little playing around with amount to use. If you use too much it will make your hair flat. I use this product 3-4 times a week. Love what it does to my hair - soft and minimizes split ends.

                    • Hair Type:
                    • Straight Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    I would buy this product over and over again

                    By Kat

                    from Illinois

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thicker Hair
                      • Thinner Hair

                      Comments about Pureology Hydrate Shampoo:

                      This product is great it cleans your hair throughly

                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Pureology products are expensive but they work

                      By Rosebud

                      from Nashville

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well
                      • Protects color from fading

                      Cons

                        Best Uses

                        • Colored hair
                        • Daily Use
                        • Thinner Hair

                        Comments about Pureology Hydrate Shampoo:

                        I have used pureology for nearly ten years now and wouldn't change it for the world. It is expensive but you don't have to use too much and it will protect an expensive color / highlighting process for nearly 6 weeks.

                        • Hair Type:
                        • Straight Hair
                         
                        2.0

                        Am I the only one who hates, and regrets buying this stuff?

                        By jukeboxbaby24

                        from riverside

                        About Me Product Junkie

                        Pros

                        • Great Smell
                        • Lathers Well

                        Cons

                        • Dries Hair Out
                        • Ineffective
                        • Pricey

                        Best Uses

                        • Oily Hair

                        Comments about Pureology Hydrate Shampoo:

                        I really expected this product to work because of how many people recommended it, and I figured it would do what it said because of how high the price tag was. The smell of this shampoo and conditioner is my favorite, but that's pretty much the only good thing I have to say about it. This shampoo did nothing to help my hair and neither did the conditioner. I have fine hair that goes past my shoulders and I have a blonde balayage/ombre. My hair isn't really that dry, but when I use Pureology the ends of my hair feel crunchy and super dried out.

                        • Hair Type:
                        • Straight Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        45 Questions | 45 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have long thick hair that gets oily 24 hours after washing. Is this ok to use? Also, I have chunky blonde highlights- is it ok to use on my highlights? What does it smell like?
                          Asked on 11/29/2016 by Ash from Sanford, NC

                          1 answer

                          • Brand Expert

                            A:

                            Hydrate Shampoo has a Signature Aromatherapy Blend of Ylang Ylang, Bergamot, Anise, and Patchouli. Hydrate Shampoo is for dry colour-treated hair and infuses hair with essential hydration and colour retention.

                            Answered on 11/30/2016 by Brand Expert from Pureology
                        • Q:

                          Does pureology have a purple shampoo and conditioner?
                          Asked on 11/28/2016 by Dawn from PA

                          1 answer

                          • Brand Expert

                            A:

                            Perfect 4 Platinum is Pureology's product line for blonde hair. The Cool Blonde Enhancing Treatment is a purple colour-depositing conditioning formula that tones out the gold. Follow this link to learn more about it: http://tinyurl.com/zn8zjpo

                            Answered on 11/28/2016 by Brand Expert from Pureology
                        • Q:

                          What shampoo would you recommend for thick, frizzy, dry hair. I do not usually use heat on my hair because it falls out if I use heat on it more than once a week, but I do have TONS of split ends.
                          Asked on 11/13/2016 by Haydin from Michigan, US

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo and Hydrate Conditioner are perfect for nourishing and hydrating your dry frizzy hair.

                            We recommend that you also use Pureology Strength Cure Split End Salve. This leave-in treatment helps strengthen, smooth and prevent split ends. Check it out!
                            http://tinyurl.com/zw9flws

                            Answered on 11/14/2016 by Brand Expert from Pureology
                        • Q:

                          What does this product smell like?
                          Asked on 11/11/2016 by emiloro

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo offers its signature aromatherapy blend of ylang ylang, bergamot pear and patchouli.

                            Answered on 11/11/2016 by Brand Expert from Pureology
                        • Q:

                          I know this might be a stupid question, but on tge ingredient list it says zero sulfate. . I don't understand if that is a different kind of sullfate or if this shampoo is fully 100% sulfate free. I'm currently using the sexy hair shampoo , it is sulfate free paraben free. I love it but it drys my hair out. want something tgat will be sulfate and paraben free but also not dry my hair out. thanks
                          Asked on 11/6/2016 by joie from Alamogordo, nm

                          1 answer

                          • Brand Expert

                            A:

                            Hydrate Shampoo is paraben free and is zero sulfate.
                            Sulfates in shampoos are surfactants which function as foaming agents and emulsifiers. The term "sulfate" refers to the sulfate portion of the molecule. This portion of the molecule is associated with greater cleaning and foaming effects. Sodium lauryl sulfoacetate and disodium laureth sulfosuccinate are also foaming agents and emulsifiers but the sulfate portion of the molecule has been replaced. These ingredients are not chemically classified as "sulfates" and are generally perceived as milder surfactants.

                            Answered on 11/7/2016 by Brand Expert from Pureology
                        • Q:

                          I love the light hydrate conditioner, but what shampoo do you recommend for fine straight highlighted hair that tangles and breaks and a sensative scalp?
                          Asked on 11/3/2016 by Babs from MN

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo gently cleanses without stripping color. It is a concentrated moisturizing shampoo and has extra gentle cleansers; however, we do not manufacture a sensitive scalp formula.

                            Answered on 11/3/2016 by Brand Expert from Pureology
                        • Q:

                          Can i use this while i am wearing hair extensions?
                          Asked on 10/19/2016 by Cece

                          1 answer

                          • Brand Expert

                            A:

                            We do not believe that there should be any issue with using our products; however, since our products have not been tested on hair extensions, we cannot provide you with usage information.

                            We suggest you contact the stylist who placed your extensions and follow his advice.

                            Answered on 10/19/2016 by Brand Expert from Pureology
                        • Q:

                          I live in China and need a shampoo/conditioner for dry/frizzy hair and to put moisture back in. I have never used Pureology before so not sure what is best for my hair.
                          Asked on 10/15/2016 by Tammy from China

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo is an excellent choice for dry frizzy hair in need of serious moisture!

                            Answered on 10/17/2016 by Brand Expert from Pureology
                        • Q:

                          I have fine hair but a lot of it! I have been using the Hydrate Shampoo/ Conditioner for almost a year for my dark brown healthy hair but have started to gradually go blonde so my hair is not as healthy as when I was dark! I tried the pink bottles for fine hair but the shampoo didn't lather enough and the conditioner wasn't strong enough either. The hydrate seems a bit heavy ( I like to wash my hair every few days) What would you recommend?
                          Asked on 9/28/2016 by ALeann from San Diego CA

                          1 answer

                          • Brand Expert

                            A:

                            Please try Pureology Perfect 4 Platinum line of haircare. Perfect 4 Platinum is an ultra-fortifying formula for strength and protection of your fragile hair. It will not weigh down your hair at all.

                            Please visit the link to learn more about Pureology Perfect 4 Platinum on Ulta.com http://tinyurl.com/gm5qqyr

                            Answered on 10/3/2016 by Brand Expert from Pureology
                        • Q:

                          What type of shampoo and conditioner would you suggest for my hair type? I have a lot of fine, but curly hair. I don't color my hair. My hair tends to be a little oily on top and flat, but the rest of my hair tends to get frizzy. My hair might need more volume on top.
                          Asked on 9/21/2016 by Jamie

                          1 answer

                          • Brand Expert

                            A:

                            Please try our Curl Complete system. It is formulated with coconut oil and our exclusive AntiFade Complex which helps erase frizz, reduce breakage, revive shape and illuminate shine.

                            Answered on 9/22/2016 by Brand Expert from Matrix Professional
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