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It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara Mini

Item #: 2265688

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini
 
3.9

(based on 369 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (155)
  • Long lasting (125)
  • Good pigmentation (99)
  • Good value (92)
  • Lengthens (71)

Cons

  • Flakes (28)
  • Messy (26)
  • Wears off easily (23)
  • Smudges or runs (15)
  • Difficult to apply (14)

Best Uses

  • Daily use (108)
  • Anytime (71)
  • Normal skin (31)
  • Special occasions (27)
  • Daytime (18)
    • Reviewer Profile:
    • Natural style (140), Classic style (120), Trendy style (29), Brand buyer (20), Budget shopper (15)
    • My Beauty Routine Takes:
    • 10 minutes (18), 30 minutes (16), 1+ hour (3)
    • Was this a gift?:
    • No (6)

Reviewed by 369 customers

Displaying reviews 1-10

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5.0

Best I've ever used!!!!

By Crys125

from Greenwood, SC

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Great brush
  • Long Lasting

Cons

  • Not water proof

Best Uses

  • Daily Use
  • Special Occasions

Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

I have tried about every mascara out there and this one by far has been my fav!! It lengthens and adds fullness. It is never clumpy or thick. The brush really does separate the lashes. The end ball is really good for getting the hard to reach lashes & for pushing the upper lashes up for more length. When my husband asked me if I had on false eyelashes after I went back to this product (tried some others over time) I threw out all the others I had. My local Ulta stays sold out so I will make the 1.25 hour drive to the next closest Ulta happily :o) It only has has one down fall...it is NOT water or tear proof. I have found you can do a quick cover with the Ulta water proofing to prevent it running though. Worth the price & trouble to find it!!

  • Age:
  • 45-59
 
3.0

Nice coverage, but too flaky

By MP

from Tucson AZ

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

  • Flakes
  • Wears Off Easily

Best Uses

  • Daily Use

Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

I tried this product a while back and loved the way it made my lashes look and feel, but the longer it is on, the more flaky it becomes.

  • Age:
  • 45-59
 
2.0

Not for Me

By Beth

from El Paso, Texas

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation

Cons

  • Wears Off Easily

Best Uses

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

    It would have been better if the product were water proof. I put eye drops regularly and because of this it did not work well for me.

    • Age:
    • 45-59
     
    5.0

    Purchased a 2nd time

    By Olga

    from Sammamish, WA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Travel

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

      Love the applicator brush because it reaches every tiny lash without making a mess.
      Great size for travel.

      • Age:
      • 60+
       
      5.0

      I love this mascara.

      By Ccoffman

      from Md

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin
        • Sensitive Skin
        • Special Occasions

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        This is a great mascara.

        • Age:
        • 30-44
         
        4.0

        Want to love, but...

        By Maria

        from Fresno

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • Wears Off Easily

        Best Uses

        • Oily Skin
        • Sensitive Skin

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        Really like this mascara, but it certainly smears within a few hours of application. Wishing for a waterproof formula. Otherwise, it gives me panda eyes...

        • Age:
        • 30-44
         
        5.0

        I will buy this product again!!

        By Bestie

        from Oregon

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds volume and length
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Special Occasions
          • When you want your lashes to look fabulous

          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

          The ball on the end I was not sure about, thought it would get in the way but that's the best part! Use it for extra length! Love this product!

          • Age:
          • 60+
           
          4.0

          Yes i would us this product again

          By Honey Vero

          from Oxnard, Ca.

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            it a rich mascara that makes your lashes look full and lovely

            • Age:
            • 30-44
             
            4.0

            I would by this product again

            By Karen

            from Ridgefield, CT

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              Mascara was easy to apply

              • Age:
              • 18-29
               
              5.0

              LOVE IT!

              By Stefanie

              from Nashua NH

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Normal Skin

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                Love it!

                • Age:
                • 45-59

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