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It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara Mini

Item #: 2265688

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini
 
4.0

(based on 256 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (78)
  • Lengthens (71)
  • Defines & separates (59)
  • Long lasting (59)
  • Applies evenly (58)

Cons

  • Flakes (15)
  • Smudges or runs (15)
  • Dries out quickly (9)
  • Messy (9)
  • Wears off easily (8)

Best Uses

  • Anytime (71)
  • Daily use (61)
  • Daytime (18)
  • Normal skin (15)
  • Going out (14)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Natural style (87), Classic style (78), Brand buyer (20), Trendy style (20), Budget shopper (15)
    • My Beauty Routine Takes:
    • 10 minutes (18), 30 minutes (16), 1+ hour (3)

Reviewed by 256 customers

Displaying reviews 1-10

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5.0

Best Mascara Ever!

By Jojo

from Des Plaines, IL

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value

Cons

    Best Uses

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

      I'm a makeup junkie and I have to tell you this is the best mascara ever. I love the ball on the end to apply your lower lashes with precision. I do blot the end on a tissue so I don't get clumps, hate clumpy mascara. I purchase the sample size because I feel the regular size the wand is to long and also I don't have to worry about the mascara drying out before it's all gone. I've purchased many of these samples size for girlfriends it's just that good!

      • Age:
      • 45-59
       
      5.0

      So glad I can buy this at Ulta now.

      By Mommy mommy

      from Indiana

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

        • Oily Skin

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        I really like this mascara.

        • Age:
        • 45-59
         
        4.0

        So, so

        By Naye

        from Beaverton, OR

        Verified Buyer

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        Apply more than two layers.

         
        3.0

        It's ok, Superhero is better

        By KB

        from Michigan

        About Me Classic Style

        Verified Buyer

        Pros

        • Good Pigmentation

        Cons

        • Difficult to Apply

        Best Uses

        • Daily Use
        • Normal Skin

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        I don't care for the applicator.

        • Age:
        • 30-44
         
        5.0

        Love the wand! great design for applying mascara!

        By Murray

        from Cincinnati

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            Wand is shaped to get every lash!

            • Age:
            • 45-59

            (0 of 1 customers found this review helpful)

             
            3.0

            No

            By Crystal

            from Ky

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

              Best Uses

              • Dry Skin

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              It seems to make my eyes water bad. To the point all my make up comes off

              • Age:
              • 30-44
               
              1.0

              Itchy

              By Autumn

              from Jackson, MI

              About Me Natural Style

              Verified Buyer

              Pros

              • Good Pigmentation

              Cons

              • Flakes

              Best Uses

              • Normal Skin

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              Bought for my mom, made her eyes itchy and you couldn't tell she even had it on.

              • Age:
              • 18-29
               
              5.0

              Love this mascara

              By RINNNDY

              from Rancho Cucamonga

              Verified Buyer

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              This makes my lashes look soooooooo long

              • Age:
              • 30-44
               
              4.0

              Yes, I will buy this product again

              By Judy

              from Maple Valley, Wa

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

              • It left a bit of a smudge at the end of the day

              Best Uses

              • Daily Use
              • Normal Skin
              • Special Occasions

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              I use this on a daily basis and I love it. I like the way it makes my lashes look full & long. The tip of the applicator it great because you can get this small lashes that are hard to reach. One application for me is good enough. It doesn't clump or flake. But I did find that i have some under eye smudging near the end of the day.

              • Age:
              • 45-59
               
              3.0

              I like it.

              By Mordsith T

              from Tallahassee, FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Good Pigmentation

              Cons

              • Difficult to Apply

              Best Uses

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                I like it so far. It doesn't seem to melt off me as quickly as most other mascaras. I can even do my bottom lashes with minimal worry. It can be a bit hard to use the wand. I think it has to do with the where the bristles are on the wand. Takes some getting used to, then getting the hang of it to really make it effective.

                • Age:
                • 30-44

                Displaying reviews 1-10

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