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It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara Mini

Item #: 2265688

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GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini
 
3.9

(based on 327 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (123)
  • Long lasting (99)
  • Good pigmentation (78)
  • Good value (78)
  • Lengthens (71)

Cons

  • Flakes (26)
  • Messy (21)
  • Smudges or runs (15)
  • Wears off easily (15)
  • Difficult to apply (12)

Best Uses

  • Daily use (89)
  • Anytime (71)
  • Normal skin (25)
  • Special occasions (21)
  • Daytime (18)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Natural style (120), Classic style (105), Trendy style (25), Brand buyer (20), Budget shopper (15)
    • My Beauty Routine Takes:
    • 10 minutes (18), 30 minutes (16), 1+ hour (3)

Reviewed by 327 customers

Displaying reviews 1-10

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2.0

not a fan

By shell

from florida

About Me Natural Style

Verified Buyer

Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

it thickened and lengthened, but put a lot of product on my lashes to pull them together into 5 or 6 mega lashes. had to use another mascara brush to fan them out.

  • Age:
  • 18-29
 
3.0

I might buy this product again

By JB

from Riverside, CA

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value

Cons

    Best Uses

    • Daily Use
    • Normal Skin

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

    Just to darken my lashes

    • Age:
    • 60+
     
    5.0

    Love it!

    By Liz

    from Orlando, Fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

      I love the way this mascara makes my lashes look

      • Age:
      • 30-44

      (0 of 1 customers found this review helpful)

       
      4.0

      Good Sale,....

      By SheilaYeary

      from Pennsylvania

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Value

      Cons

        Best Uses

        • Dry Skin

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        Forgot that I already had purchased this item previously so I returned it.

        • Age:
        • 45-59
         
        3.0

        Not what I expected

        By Veronica

        from Beaverton

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • Flakes
        • Wears Off Easily

        Best Uses

        • Normal Skin

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        Didn't make a difference. Didn't notice and length or thickness to my lashes.

        • Age:
        • 30-44
         
        4.0

        will buy again

        By Rachael

        from St. Cloud, MN

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

        • Wears Off Easily

        Best Uses

        • Normal Skin

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        clumpy

        • Age:
        • 45-59
         
        1.0

        Dangerous!!

        By Jjs

        from Tuscaloosa, AL

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Difficult to Apply
          • Messy

          Best Uses

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            I almost poked my eye out with this awkward design. It was very thick and messy. Would not recommend.

            • Age:
            • 30-44
             
            1.0

            Nope.

            By Sugarhicups

            from Whittier, CA

            Verified Buyer

            Pros

            • Easy To Apply
            • Nope

            Cons

            • Messy
            • Too "spacey" in between lashes.

            Best Uses

            • Made corners of my eyes irritated

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            Nothing is better than SUPERHERO! I mean nothing! Superhero is amazing.

            • Age:
            • 30-44
             
            1.0

            not that great

            By trace

            from ohio

            Verified Buyer

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            didn't go on that great

            • Age:
            • 45-59
             
            4.0

            I would buy this agin

            By Sin

            from Minneapolis, MN

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

            • Wears Off Easily

            Best Uses

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              Love how it separates my lashes and makes them look longer. After several hours it started to wear off.

              • Age:
              • 30-44

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