skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Hello Lashes Clinically Shown 5-in-1 Mascara Mini
It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara Mini

Item 2265688

Find in Store-

Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D¿Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini
 
3.9

(based on 376 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (160)
  • Long lasting (130)
  • Good pigmentation (104)
  • Good value (95)
  • Lengthens (71)

Cons

  • Flakes (28)
  • Messy (26)
  • Wears off easily (24)
  • Difficult to apply (15)
  • Smudges or runs (15)

Best Uses

  • Daily use (110)
  • Anytime (71)
  • Normal skin (31)
  • Special occasions (27)
  • Daytime (18)
    • Reviewer Profile:
    • Natural style (144), Classic style (120), Trendy style (30), Brand buyer (20), Budget shopper (15)
    • My Beauty Routine Takes:
    • 10 minutes (18), 30 minutes (16), 1+ hour (3)
    • Was this a gift?:
    • No (6)

Reviewed by 376 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Hopeful

By Jda

from Olympia, Washington

About Me Trendy Style

Verified Reviewer

Pros

  • Good Pigmentation
  • Seperates
  • Versatile

Cons

  • Difficult to Apply

Best Uses

  • Daily Use

Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

On first impressions it has great pigmentation and separates my lashes well. I do feel the brush is hard to use.

  • Age:
  • 30-44
 
4.0

I would buy again

By Kp

from Tennessee

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Wears Off Easily

Best Uses

  • Daily Use

Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

Love how long it makes my lashes. But it does flake off easily.

  • Age:
  • 18-29
 
5.0

Holy Cow

By Cda

from Texas

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Dry Skin

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

    The reason I bought this is the brush. It is great I can get all the coverage of my lashes. Corners and the bottom. They look amazing dark long and full.

    • Age:
    • 45-59
     
    5.0

    Great travel size

    By Barbi

    from Novi,Mi

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

        Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

        Love this travel size....

        • Age:
        • 60+
         
        5.0

        I would buy this product again!

        By Lindsay

        from Woodbury MN

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            The cushion handle was a cool feature. But I love how this mascara applies. Especially because I have short straight lashes this makes them look much better.

            • Age:
            • 30-44
             
            5.0

            Better than super hero

            By Crystal

            from Nashua

            Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

            I have both super hero and this one. Both are fantastic but this one is hands down my favorite. It just looks nicer in my opinion.

             
            5.0

            I'll never switch mascara

            By Val

            from Minot North Dakota

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                This is my favorite mascara. I suggest it to all of my friends!!

                • Age:
                • 18-29

                (1 of 1 customers found this review helpful)

                 
                5.0

                Best I've ever used!!!!

                By Crys125

                from Greenwood, SC

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Great brush
                • Long Lasting

                Cons

                • Not water proof

                Best Uses

                • Daily Use
                • Special Occasions

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                I have tried about every mascara out there and this one by far has been my fav!! It lengthens and adds fullness. It is never clumpy or thick. The brush really does separate the lashes. The end ball is really good for getting the hard to reach lashes & for pushing the upper lashes up for more length. When my husband asked me if I had on false eyelashes after I went back to this product (tried some others over time) I threw out all the others I had. My local Ulta stays sold out so I will make the 1.25 hour drive to the next closest Ulta happily :o) It only has has one down fall...it is NOT water or tear proof. I have found you can do a quick cover with the Ulta water proofing to prevent it running though. Worth the price & trouble to find it!!

                • Age:
                • 45-59
                 
                3.0

                Nice coverage, but too flaky

                By MP

                from Tucson AZ

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation

                Cons

                • Flakes
                • Wears Off Easily

                Best Uses

                • Daily Use

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                I tried this product a while back and loved the way it made my lashes look and feel, but the longer it is on, the more flaky it becomes.

                • Age:
                • 45-59
                 
                2.0

                Not for Me

                By Beth

                from El Paso, Texas

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation

                Cons

                • Wears Off Easily

                Best Uses

                  Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                  It would have been better if the product were water proof. I put eye drops regularly and because of this it did not work well for me.

                  • Age:
                  • 45-59

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  1 Question | 1 Answer
                  Displaying question 1
                  Displaying question 1

                  Do you have a question about this product?