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It Cosmetics Hello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

Blackest Black

Item #: 2264026 Size: 0.33 oz

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1252 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (798)
  • Lengthens (784)
  • Great brush (769)
  • Adds volume (733)
  • Applies evenly (730)

Cons

  • Smudges or runs (216)
  • Flakes (124)
  • Difficult to remove (70)
  • Dries out quickly (63)
  • Sticky texture (56)

Best Uses

  • Anytime (830)
  • Daytime (236)
  • Going out (188)
  • Everyday (4)
  • Never (3)
    • Reviewer Profile:
    • Classic style (538), Natural style (479), Trendy style (113)
    • Was this a gift?:
    • No (7)

Reviewed by 1252 customers

Displaying reviews 1-10

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3.0

Not worth the splurge

By Amanda535

from Campbell

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly
  • Flakes
  • Smudges or Runs

Best Uses

  • Going Out

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

IT makes a great cosmetic line. I personally like a waxier mascara like Tarte has. This brush is everything you could want but it dries really quickly so there is no second coat or fixing clumps, it flakes into my eyes so bad I have to use contact solution to get it out at the end of the day. It doesn't feel better in my lashes than a drug store brand so I don't think it's worth the splurge.

 
5.0

When I want a really full look, I grab this mascara!

By Becky

from Tennessee

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Great Brush
  • Lengthens

Cons

  • Smudges or Runs

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

This mascara is great for a full lash look. It looks great, goes on easily, doesn't flake and comes off easily. The ball tip really makes it easy to grab those shorter tiny lashes and coat them. I have no complaints. The wand is easy to hold onto because of the foam handle. Love it!

 
3.0

I would not buy this product agian

By Hads

from ohio

About Me Natural Style

Pros

  • Great Brush

Cons

  • Does not lengthen

Best Uses

    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

    I did not like it at all, I bought this and used it, yet I still like the Mablyen New York Lash sensational WAY better then this.

    (0 of 1 customers found this review helpful)

     
    1.0

    I would not recommend this product!

    By Kristen

    from ND

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Does NOT add volume
      • Hardly any coverage on lashes

      Best Uses

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        When I used this, it makes my lashes look shorter than they actually are. The brush is stiff and doesn't go on nicely at all.

        Service and delivery comments:

        I have loved ALL of my products from ULTA so i threw my box and receipt away before I tried it so i can't return it. I'm so bummed!

         
        5.0

        My favorite!!

        By Mbags19782

        from Sacramento, CA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Discontinued

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        This is my favorite mascara. I snagged the last one in the store and was sad to hear from one of the sale associates it was being discontinued.

        (1 of 1 customers found this review helpful)

         
        5.0

        Hello Lashes Mascara

        By Clean

        from New Orleans, LA

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          The tip of the brush sells this product.

          (1 of 1 customers found this review helpful)

           
          5.0

          Thick lashes again

          By Janie

          from Champaaign IL

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            Use after applying eye liner

             
            3.0

            it does the job

            By Working mom of 2

            from Sunbury PA

            About Me Classic Style

            Verified Buyer

            Pros

            • Doesn't Clump
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

              I bought this from It because they discontinued the one I used for years. I am still trying to find one as good. This is not it. it is adequate, but does not lengthen like the silver tube. The ball on the end is nice for getting every lash.

               
              5.0

              Love this mascara!

              By CindyT

              from Bossier, LA

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Dries Out Quickly

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

              I think I've pretty much tried them all & this mascara is by far my favorite. The little ball at the end of the brush allows you to add definition all the way to the corner of your eye.

               
              5.0

              THE BEST ON THE MARKET!!

              By Kitty Lover

              from Tucson, AZ

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • NONE

              Best Uses

              • Anytime
              • Daytime
              • EVERY DAY!
              • Going Out

              Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

              I've been asked if I get my lashes done! That's how much IT lengthens, and makes my eye lashes come alive! anything else is a waste of money. Really!

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              21 Questions | 21 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                could you tell me if it is hypoallergenic?
                Asked on 6/19/2017 by Paula from Hobe Sound, FL

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for reaching out to IT! Hello Lashes in not tested to be hypoallergenic. IT is made with good for you, skin loving ingredients, and is made for sensitive eyes. We do recommend consulting with your doctor before use of IT with any further concerns! XOXO

                  Answered on 6/19/2017 by Brand Expert from IT Cosmetics
              • Q:

                Is Hello Lashes 5 in 1 mascara by IT Cosmetics waterproof? Superhero is my obsession, but like others I have read, it flakes on me and makes my lashes very.....hard. Hoping this doesn't smudge on my oily eyelids like other mascaras do.
                Asked on 5/23/2017 by Lynsy from undisclosed

                1 answer

              • Q:

                I need waterproof mascara, should I get this and then a waterproof top coat OE should I got with another IT mascara? if recommending this and a top coat, which one?
                Asked on 3/18/2017 by Rebecca from US

                1 answer

              • Q:

                Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                  Answered on 1/27/2017 by Brand Expert from IT Cosmetics
              • Q:

                what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                Asked on 12/14/2016 by cc from Nevada

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                  Answered on 12/14/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is this product hypo allergenic?
                Asked on 12/10/2016 by Lisa from Us

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to answer your question! Hello Lashes is not tested to be hypo allergenic, however IT is made with good for you, skin loving ingredients, and is made for sensitive skin! We recommend consulting with your doctor before use of IT with any concerns! XOXO

                  Answered on 12/12/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is this mascara water base?i have very dry eyes and was told to use water base only. Won't irritate
                Asked on 12/2/2016 by Beth from Smithtown NY

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The first ingredient is water, therefore we can assure you Hello Lashes contains a high volume of water. IT will not dry out your lashes! XOXO

                  Answered on 12/3/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is it water proof?
                Asked on 5/2/2016 by Linda from South Point Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Great question! While this is water resistant and will stay on with tears or sweat, it is not waterproof!
                  XOXO

                  Answered on 5/4/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is it safe to wear with contact lenses?
                Asked on 3/6/2016 by Jenn from League City, TX

                1 answer

                • Brand Expert

                  A:

                  All of our products are made with good for you skin loving ingredients!
                  XOXO

                  Answered on 3/8/2016 by Brand Expert from IT Cosmetics
              • Q:

                What is the difference in IT Superhero and Hello Lashes? (not the brush)

                Thanks!
                Asked on 3/4/2016 by Malese lover from Cornelius, N.C.

                1 answer

                • Brand Expert

                  A:

                  Happy to help you with this today! Our new Super Hero Elastic Stretch Volumizing Mascara that is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up up and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! Super Buildable, one coat is clinically proven to give you 500% increase in volume. Imagine 2 coats… 3 coats… This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Voluminzing Mascara is clinically proven to quadruple the volume of your lashes and is your Natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula!

                  Answered on 3/4/2016 by Brand Expert from IT Cosmetics
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