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It Cosmetics Hello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

0.33 oz Item 2264026

Color:Blackest Black

Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D¿Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1269 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (812)
  • Lengthens (797)
  • Great brush (785)
  • Applies evenly (744)
  • Adds volume (742)

Cons

  • Smudges or runs (217)
  • Flakes (125)
  • Difficult to remove (70)
  • Dries out quickly (63)
  • Sticky texture (56)

Best Uses

  • Anytime (846)
  • Daytime (240)
  • Going out (192)
  • Everyday (4)
  • Never (3)
    • Reviewer Profile:
    • Classic style (548), Natural style (485), Trendy style (113)
    • Was this a gift?:
    • No (7)

Reviewed by 1269 customers

Displaying reviews 1-10

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5.0

Favorite brush

By Tiffanycox

from Alex city

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

    Love the application brush

     
    5.0

    Soul mate mascara

    By Beth

    from Wisconsin

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      Love! Won't buy another brand anymore

       
      5.0

      Yes love it

      By Mae

      from Calexico,Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Flakes

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      It's great....very satisfied

       
      5.0

      Yes I would

      By ttina639

      from Long Beach, ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        I have long lashes but this makes them look longer, thicker and more defined

         
        5.0

        Best mascara

        By Rosebud

        from Auburn Ca

        About Me Natural Style

        Verified Reviewer

        Pros

        • Applies Evenly
        • Easy to remove
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          This is my favorite mascara ever. I got this once in an Ipsy glam bag and since have purchased at least 3 of these. One other person I know said it's her fave too. I wear it every day.

           
          4.0

          I would buy again

          By Katt04

          from 87107

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            great product

             
            5.0

            Yes buy this and superhero together

            By CB

            from Carmel IN

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

              I love it and use this along with superhero. First apply hello lashes for length,then top off with superhero for thickness. The best part is they help grow your own lashes. Throw your false lashes away theses two are the best thing to happen since sliced bread

               
              5.0

              Great Mascara

              By tonic

              from Yorktown NY

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Great Brush

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                Goes on smoothly - no clumps - separates eyelashes

                 
                5.0

                Love this product

                By Beth

                from Flint,Michigan

                Verified Buyer

                Pros

                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                  Love the ball at the end of the brush. It helps separate the lashes.

                   
                  5.0

                  Best mascara for short lashes

                  By Cece

                  from Portland

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Defines & Separates
                  • Great Brush
                  • Lengthens

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                    This mascara is the best for people with short lashes. It washes out easily which is important for contac lens wearers. It doesn't smudge or run with eye cream.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    22 Questions | 22 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this mascara really going to be discontinued????? Please NO!!!!
                      Asked on 11/6/2017 by Jen from Surprise, AZ

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Hello Lashes Mascara is not being discontinued, IT is part of our line permanently. We are so happy you love IT! XOXO

                        Answered on 11/16/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      could you tell me if it is hypoallergenic?
                      Asked on 6/19/2017 by Paula from Hobe Sound, FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! Hello Lashes in not tested to be hypoallergenic. IT is made with good for you, skin loving ingredients, and is made for sensitive eyes. We do recommend consulting with your doctor before use of IT with any further concerns! XOXO

                        Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is Hello Lashes 5 in 1 mascara by IT Cosmetics waterproof? Superhero is my obsession, but like others I have read, it flakes on me and makes my lashes very.....hard. Hoping this doesn't smudge on my oily eyelids like other mascaras do.
                      Asked on 5/23/2017 by Lynsy from undisclosed

                      1 answer

                    • Q:

                      I need waterproof mascara, should I get this and then a waterproof top coat OE should I got with another IT mascara? if recommending this and a top coat, which one?
                      Asked on 3/18/2017 by Rebecca from US

                      1 answer

                    • Q:

                      Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                      Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                        Answered on 1/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                      Asked on 12/14/2016 by cc from Nevada

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                        Answered on 12/14/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product hypo allergenic?
                      Asked on 12/10/2016 by Lisa from Us

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to answer your question! Hello Lashes is not tested to be hypo allergenic, however IT is made with good for you, skin loving ingredients, and is made for sensitive skin! We recommend consulting with your doctor before use of IT with any concerns! XOXO

                        Answered on 12/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this mascara water base?i have very dry eyes and was told to use water base only. Won't irritate
                      Asked on 12/2/2016 by Beth from Smithtown NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The first ingredient is water, therefore we can assure you Hello Lashes contains a high volume of water. IT will not dry out your lashes! XOXO

                        Answered on 12/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it water proof?
                      Asked on 5/2/2016 by Linda from South Point Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Great question! While this is water resistant and will stay on with tears or sweat, it is not waterproof!
                        XOXO

                        Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it safe to wear with contact lenses?
                      Asked on 3/6/2016 by Jenn from League City, TX

                      1 answer

                      • Brand Expert

                        A:

                        All of our products are made with good for you skin loving ingredients!
                        XOXO

                        Answered on 3/8/2016 by Brand Expert from IT Cosmetics
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