skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Hello Lashes 5-in-1 Mascara
It Cosmetics Hello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

Blackest Black

Item #: 2264026 Size: 0.33 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

FREE mini Superhero Mascara with any $35 IT Cosmetics purchase (offer valid 8/6/17-8/26/17 or while supplies last)

FREE deluxe Superhero Elastic Stretch Volumizing Mascara w/any $35 IT Cosmetics purchase

Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1231 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (785)
  • Lengthens (769)
  • Great brush (754)
  • Adds volume (719)
  • Applies evenly (717)

Cons

  • Smudges or runs (212)
  • Flakes (123)
  • Difficult to remove (69)
  • Dries out quickly (60)
  • Sticky texture (56)

Best Uses

  • Anytime (815)
  • Daytime (232)
  • Going out (185)
  • Everyday (4)
  • Never (3)
    • Reviewer Profile:
    • Classic style (530), Natural style (467), Trendy style (112)
    • Was this a gift?:
    • No (7)

Reviewed by 1231 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

Overrated

By April720303

from Lakewood, CO

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Boldness wears off throughout the day
  • Smudges or Runs

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

It looks great at first, but then throughout the day it slowly disappears... The lashes aren't as bold as u saw when first applied.

And OMG if add much as a DROP of water gets u, it's OVER! And when it runs... It burns if it gets in the eyes!

If u live on any humid state, are around water, get splashed, have watery eyes, West contacts and need drops throughout the day DO NOT GET THIS PRODUCT. It is not offered on waterproof and had ZERO waterproof capabilities AT ALL.

The brush is awesome.... But they need to formulate it like other major brands that are water resistant.. But then easily cubes of with soap and water or makeup remover ONLY.

I took back to Ulta less than a week after purchase.

 
5.0

Though it takes longer to apply, I still like the product

By None

from Arizona

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

  • hard to apply because the round end sticks out

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

Hard to apply because the round tip sticks our further then the rest of the brush so I poke my eye a lot. have to apply very carefully so it takes too long to apply. I do like the product though.

 
4.0

EASY TO USE

By MICHELLE

from VALENCIA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Flakes

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

I DON'T UNDERSTANT THE DIFFERENT MASCARAS IN THIS BRAND AND I CAN'T AFFORD TO TRY THEM ALL IN CASE I DONT LIKE THEN. THIS ONE IS GOOD EXCEPT THAT I DO GET BLACK SHADOWS UNDER MY EYES BY THE END OF THE DAY

 
1.0

Hate This Product

By Tayla

from Boston

About Me Natural Style

Verified Reviewer

Pros

  • Defines & Separates

Cons

    Best Uses

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      If you like clumpy, stringy lashes, this is the mascara for you!

       
      4.0

      I loved it

      By Caro

      from Marysville wa

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        Is my favorite mascara I loved it y so nice to put on and it makes my lashes very long

         
        5.0

        I really like this mascara. It is not clumpy.

        By Connie

        from Liverpool, Pa,

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • a bit thick on the brush

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        I really like this mascara. When it is first new, it sometimes is thick on the brush.

         
        5.0

        Absolutely loved this mascara. Best one yet!

        By Sunshine

        from El Paso, TC

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          I've tried so many mascara's and this one is by far the best one! I love how the mascara does not clump and makes my eyelashes flare out while adding length and volume

           
          5.0

          Try it, you'll like it

          By Liz

          from Brawley, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Doesn't Clump

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            Try it, you'll like it

             
            4.0

            I use all IT cosmetics and love them!

            By sue

            from 8723

            Verified Buyer

            Pros

            • Adds Volume
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

              Best Uses

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                This mascara is great and I only use IT cosmetics, if you go back to dept. store or other brands you will be disappointed.

                 
                5.0

                Love this mascara

                By it

                from Littleton, CO

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                  n/a

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  21 Questions | 21 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    could you tell me if it is hypoallergenic?
                    Asked on 6/19/2017 by Paula from Hobe Sound, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! Hello Lashes in not tested to be hypoallergenic. IT is made with good for you, skin loving ingredients, and is made for sensitive eyes. We do recommend consulting with your doctor before use of IT with any further concerns! XOXO

                      Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is Hello Lashes 5 in 1 mascara by IT Cosmetics waterproof? Superhero is my obsession, but like others I have read, it flakes on me and makes my lashes very.....hard. Hoping this doesn't smudge on my oily eyelids like other mascaras do.
                    Asked on 5/23/2017 by Lynsy from undisclosed

                    1 answer

                  • Q:

                    I need waterproof mascara, should I get this and then a waterproof top coat OE should I got with another IT mascara? if recommending this and a top coat, which one?
                    Asked on 3/18/2017 by Rebecca from US

                    1 answer

                  • Q:

                    Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                    Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                      Answered on 1/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                    Asked on 12/14/2016 by cc from Nevada

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                      Answered on 12/14/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this product hypo allergenic?
                    Asked on 12/10/2016 by Lisa from Us

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, we're happy to answer your question! Hello Lashes is not tested to be hypo allergenic, however IT is made with good for you, skin loving ingredients, and is made for sensitive skin! We recommend consulting with your doctor before use of IT with any concerns! XOXO

                      Answered on 12/12/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this mascara water base?i have very dry eyes and was told to use water base only. Won't irritate
                    Asked on 12/2/2016 by Beth from Smithtown NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The first ingredient is water, therefore we can assure you Hello Lashes contains a high volume of water. IT will not dry out your lashes! XOXO

                      Answered on 12/3/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is it water proof?
                    Asked on 5/2/2016 by Linda from South Point Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Great question! While this is water resistant and will stay on with tears or sweat, it is not waterproof!
                      XOXO

                      Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Is it safe to wear with contact lenses?
                    Asked on 3/6/2016 by Jenn from League City, TX

                    1 answer

                    • Brand Expert

                      A:

                      All of our products are made with good for you skin loving ingredients!
                      XOXO

                      Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    What is the difference in IT Superhero and Hello Lashes? (not the brush)

                    Thanks!
                    Asked on 3/4/2016 by Malese lover from Cornelius, N.C.

                    1 answer

                    • Brand Expert

                      A:

                      Happy to help you with this today! Our new Super Hero Elastic Stretch Volumizing Mascara that is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up up and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! Super Buildable, one coat is clinically proven to give you 500% increase in volume. Imagine 2 coats… 3 coats… This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Voluminzing Mascara is clinically proven to quadruple the volume of your lashes and is your Natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula!

                      Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                  Displaying questions 1-10Previous | Next »

                  Do you have a question about this product?