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It Cosmetics Hello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

Blackest Black

Item #: 2264026 Size: 0.33 oz

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1084 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (682)
  • Lengthens (676)
  • Great brush (657)
  • Applies evenly (626)
  • Adds volume (624)

Cons

  • Smudges or runs (187)
  • Flakes (105)
  • Difficult to remove (65)
  • Dries out quickly (51)
  • Sticky texture (49)

Best Uses

  • Anytime (713)
  • Daytime (204)
  • Going out (165)
  • Everyday (4)
  • Never (3)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (469), Natural style (401), Trendy style (103)

Reviewed by 1084 customers

Displaying reviews 1-10

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4.0

Love it

By Shirley

from Dallas,Texas

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Doesn't Clump
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

Love the product

 
2.0

I would not buy this product again

By Lou

from Nashville, Tennessee

About Me Trendy Style

Verified Buyer

Pros

    Cons

    • Smudges or Runs
    • Sticky Texture

    Best Uses

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      I bought this because I was in need of mascara and have been enjoying the It product line. But this just isn't cutting it for me. It's flaky, sticky and just an average mascara that is WAY over priced.

       
      5.0

      I thought I had found the best mascara until I tried this

      By Josie

      from Seattle, WA

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        Let's face it, I've tried all the 'best' mascara's out there and thought I found what I would stay with, but I tried this one and am thoroughly impressed - it doesn't end up below my eyes like all of the others do and it lasts long and looks great.

         
        5.0

        Great Mascara

        By SherLyn

        from Tennessee

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

          Doesnt clump or smear

           
          5.0

          A must have!

          By annie

          from OK

          About Me Classic Style

          Pros

          • Adds Volume
          • Defines & Separates
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            My lashes are very fine and sparse. This did wonders for them!

             
            5.0

            Love it!

            By Maureen

            from Brookfield, WI

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

              Lengthens nicely.

               
              5.0

              IT works!

              By LC

              from Phoenix AZ

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                I usually use Mac products on my eyes, however I found this mascara and I like it. It lasts all day. And it's easy to take off

                 
                2.0

                Not great for the price

                By Rotts

                from Okc

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Lengthens

                Cons

                • Smudges or Runs

                Best Uses

                • Anytime

                Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                This mascara smears really bad, be nice if it came waterproof

                 
                5.0

                Hands Down FAVORITE EVER

                By StephanieRose

                from Spokane,WA

                About Me Natural Style

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime

                  Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                  Clinique has always been my favorite in the mascara category, but this has definitely topped any other mascara I've tried. It doesn't ever run or flake off, and it easily washes off! I hate mascaras that don't come off with a little water and face wash. I ALWAYS get compliments when I wear this. It lengthens my lashes and makes them look fuller. Each lash is defined. Doesn't clump at all, it is the perfect mascara for me.

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Love this

                  By Afdg

                  from Philadelphia,PA

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

                    .

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    18 Questions | 18 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                      Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                        Answered on 1/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                      Asked on 12/14/2016 by cc from Nevada

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                        Answered on 12/14/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product hypo allergenic?
                      Asked on 12/10/2016 by Lisa from Us

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to answer your question! Hello Lashes is not tested to be hypo allergenic, however IT is made with good for you, skin loving ingredients, and is made for sensitive skin! We recommend consulting with your doctor before use of IT with any concerns! XOXO

                        Answered on 12/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this mascara water base?i have very dry eyes and was told to use water base only. Won't irritate
                      Asked on 12/2/2016 by Beth from Smithtown NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The first ingredient is water, therefore we can assure you Hello Lashes contains a high volume of water. IT will not dry out your lashes! XOXO

                        Answered on 12/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it water proof?
                      Asked on 5/2/2016 by Linda from South Point Ohio

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Great question! While this is water resistant and will stay on with tears or sweat, it is not waterproof!
                        XOXO

                        Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is it safe to wear with contact lenses?
                      Asked on 3/6/2016 by Jenn from League City, TX

                      1 answer

                      • Brand Expert

                        A:

                        All of our products are made with good for you skin loving ingredients!
                        XOXO

                        Answered on 3/8/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What is the difference in IT Superhero and Hello Lashes? (not the brush)

                      Thanks!
                      Asked on 3/4/2016 by Malese lover from Cornelius, N.C.

                      1 answer

                      • Brand Expert

                        A:

                        Happy to help you with this today! Our new Super Hero Elastic Stretch Volumizing Mascara that is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up up and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! Super Buildable, one coat is clinically proven to give you 500% increase in volume. Imagine 2 coats… 3 coats… This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Voluminzing Mascara is clinically proven to quadruple the volume of your lashes and is your Natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula!

                        Answered on 3/4/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      does this mascara come in waterproof?
                      Asked on 12/9/2015 by love makeup from dixon, ca

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        At this time the hello lashes is only water resistant and not waterproof.
                        XOXO

                        Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Will this product hold a curl on straight eyelashes?
                      Asked on 10/13/2015 by Diana from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question. This mascara will help you to hold a curl on straight lashes.
                        XOXO

                        Answered on 10/14/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      What are the differences between this mascara and the Hello Lashes Extension mascara?
                      Asked on 6/25/2015 by Nicole from Kansas

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our Mascara! We are more than happy to help you with this!

                        Our Hello Lashes and Hello Lashes Extensions are both amazing products! The Hello Lashes is best for increasing volume. It is clinically shown to increase lash volume by 430%! IT Utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients and has the innovative brush design lets you go vertical, defining each lash and holding the curl with Lash Retention Technology. IT Offers the blackest of black color that lasts all day and never flakes or fades.

                        Hello Lashes® Extensions Mascara makes the look of false lashes easy and accessible! This 6-in-1, clinically shown 24-hour wear mascara features the blackest black melted nylon fibers infused into our volumizing, lash-loving and award-winning Hello Lashes Mascara so you can achieve long, thick and dramatic lashes in one quick coat application! this is best when you want the look of longer lashes and it has a 114% increase in lash length!

                        We hope this is helpful!

                        XOXO

                        Answered on 6/25/2015 by Brand Expert from IT Cosmetics
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