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It Cosmetics Hello Lashes 5-in-1 Mascara

It Cosmetics

Hello Lashes 5-in-1 Mascara

Blackest Black

Item #: 2264026 Size: 0.33 oz

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GIFT WITH PURCHASE

FREE mini CC+ Cream with SPF 50+ in Light or Medium with any $35 IT Cosmetics purchase (offer valid 4/23/17-5/14/17 or while supplies last)

FREE CC+ Cream with SPF 50+ mini w/any $35 IT Cosmetics purchase

Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes 5-in-1 Mascara
 
3.9

(based on 1157 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (732)
  • Lengthens (720)
  • Great brush (706)
  • Applies evenly (673)
  • Adds volume (669)

Cons

  • Smudges or runs (199)
  • Flakes (116)
  • Difficult to remove (67)
  • Dries out quickly (56)
  • Sticky texture (55)

Best Uses

  • Anytime (764)
  • Daytime (217)
  • Going out (172)
  • Everyday (4)
  • Never (3)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (503), Natural style (432), Trendy style (107)

Reviewed by 1157 customers

Displaying reviews 1-10

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5.0

I'm in love with this mascara!!!

By Msyamoca

from Houston TX

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

    I really like this mascara!!! I love the brush, it separates my lashes and they look sooo big.

     
    5.0

    Keep it on hand always!

    By Tracey

    from Georgia

    About Me Classic Style

    Verified Buyer

    Pros

    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      Great product easy to use

       
      4.0

      This may be my new fave!

      By Savannah

      from Mississippi

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Heavy

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      This product is awesome, when used properly! I can see where some may not like it because of how weird the brush is, but it's great once you know how to use it! My only complaint is how heavy the formula is on the eyes -- it's pretty thick. It stays on really well, and it dries in an amount of time that keeps it from smudging, but remains easy to manipulate clumps out of. I wish I would've bought this sooner!

       
      5.0

      I've used it twice and love it.

      By Dana

      from Clarksville, TN

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Great Brush
      • Lengthens

      Cons

      • Flakes

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      It lengthens my lashes which I love.

       
      2.0

      Not my favorite

      By Brittany

      from Los Angeles, CA

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Lengthens

      Cons

      • Difficult To Remove
      • Smudges or Runs
      • Sticky Texture

      Best Uses

      • Anytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      At first, I was pleased with the way it left my eyelashes. But the mascara got very clumpy after a few uses. Also, it burns if you get any in your eyes when you take it off (or when your eyes water like mine did from seasonal allergies).

       
      5.0

      Yes I will continue to purchase this item

      By Pearl

      from Warren Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Sticky Texture

      Best Uses

      • Anytime
      • Daytime

      Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

      Makes my eye lashes look very full and long

       
      5.0

      So glad Ulta carries the IT cosmetics

      By Dori

      from Florida

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

        Use most days, definitely when I go out on the town

         
        2.0

        Was expecting more, based on what I heard. Nothing great!

        By Mimi

        from 33172

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Dries Out Quickly

          Best Uses

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            Very dry and hard to apply

             
            5.0

            i will buy this product again

            By fj

            from tn

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • no cons to this product

            Best Uses

            • Anytime

            Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

            for work and play ... love this product

             
            4.0

            Definitely would buy again.

            By Boots

            from Connecticut

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Hello Lashes 5-in-1 Mascara:

              The only drawback is it doesn't add a ton of volume, but you can put multiple coats on without it getting clumpy

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              19 Questions | 19 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I need waterproof mascara, should I get this and then a waterproof top coat OE should I got with another IT mascara? if recommending this and a top coat, which one?
                Asked on 3/18/2017 by Rebecca from US

                1 answer

              • Q:

                Does this lengthen or add volume like the Superhero does? Does this flake? Superhero on me flakes, even topped with the waterproof primer.
                Asked on 1/26/2017 by Sarah the oompa loompa from Ridgefield, Washington

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Hello Lashes is very lengthening and separating! The wand on IT features a comb to get in between and separate every lash for a natural look. Try IT out at your local Ulta to see how IT works for you! XOXO

                  Answered on 1/27/2017 by Brand Expert from IT Cosmetics
              • Q:

                what is the difference between the It Cosmetics Hello Lashes versus the Superhero mascara
                Asked on 12/14/2016 by cc from Nevada

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! Hello Lashes has a rubberized wand with a ball detailer at the end to easily apply mascara to each individual lash. IT is great for the bottom lashes and to push your upper lashes up for maximum length. The formula is long wearing and fives your lashes a separated, natural but voluminous look! Superhero Mascara takes your lashes to new heights! The bristles of the wand are cut at different lengths to coat every lash no matter stage of growth IT is in. The formula is extremely thickening and lengthening and almost gives you the look of false lashes! Both are great mascaras, IT just depends on your preference! XOXO

                  Answered on 12/14/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is this product hypo allergenic?
                Asked on 12/10/2016 by Lisa from Us

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to answer your question! Hello Lashes is not tested to be hypo allergenic, however IT is made with good for you, skin loving ingredients, and is made for sensitive skin! We recommend consulting with your doctor before use of IT with any concerns! XOXO

                  Answered on 12/12/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is this mascara water base?i have very dry eyes and was told to use water base only. Won't irritate
                Asked on 12/2/2016 by Beth from Smithtown NY

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The first ingredient is water, therefore we can assure you Hello Lashes contains a high volume of water. IT will not dry out your lashes! XOXO

                  Answered on 12/3/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is it water proof?
                Asked on 5/2/2016 by Linda from South Point Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Great question! While this is water resistant and will stay on with tears or sweat, it is not waterproof!
                  XOXO

                  Answered on 5/4/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is it safe to wear with contact lenses?
                Asked on 3/6/2016 by Jenn from League City, TX

                1 answer

                • Brand Expert

                  A:

                  All of our products are made with good for you skin loving ingredients!
                  XOXO

                  Answered on 3/8/2016 by Brand Expert from IT Cosmetics
              • Q:

                What is the difference in IT Superhero and Hello Lashes? (not the brush)

                Thanks!
                Asked on 3/4/2016 by Malese lover from Cornelius, N.C.

                1 answer

                • Brand Expert

                  A:

                  Happy to help you with this today! Our new Super Hero Elastic Stretch Volumizing Mascara that is formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes up up and away. The lash changing power brush is custom cut to wrap each individual lash with Elastic Stretch Formula so that each individual lash is wrapped from root to tip in a black cape of ultra-conditioning, volume boosting, lash loving formula and literally takes your lashes to new heights to create the look of younger, more open eyes! Super Buildable, one coat is clinically proven to give you 500% increase in volume. Imagine 2 coats… 3 coats… This is the mascara for you if dramatic lash volume and length is what you are looking for! Hello Lashes 5 in 1 Voluminzing Mascara is clinically proven to quadruple the volume of your lashes and is your Natural volumizing mascara, Conditioning, hydrating lash primer, Peptide lash enhancing serum, Eyelash tint, and Eyelash comb/curler all in one step. Designed to reach every lash, the innovative Magic Wand Detailer Brush gives you the ultimate in lash styling by allowing you to go horizontal and vertical, defining each lash and holding the curl with our proprietary Lash Retention Technology. Hello Lashes offers the blackest of black color that lasts all day and never flakes or fades and is for you if you are looking for that all in one formula!

                  Answered on 3/4/2016 by Brand Expert from IT Cosmetics
              • Q:

                does this mascara come in waterproof?
                Asked on 12/9/2015 by love makeup from dixon, ca

                1 answer

                • Brand Expert

                  A:

                  Hi
                  At this time the hello lashes is only water resistant and not waterproof.
                  XOXO

                  Answered on 12/10/2015 by Brand Expert from IT Cosmetics
              • Q:

                Will this product hold a curl on straight eyelashes?
                Asked on 10/13/2015 by Diana from Arizona

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question. This mascara will help you to hold a curl on straight lashes.
                  XOXO

                  Answered on 10/14/2015 by Brand Expert from IT Cosmetics
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